Toronto-based jewellery brand Lisa Gozlan Jewelry is marking its six-year anniversary with a milestone event that could set the stage for a major U.S. expansion. The brand, co-founded in 2019 by Lisa and Ryan Gozlan, will host its first pop-up shop in New York City from September 17 to 21 at 21 Spring Street in SoHo. The timing coincides with the launch of its City Bracelet Collection, a six-piece lineup honouring six years of brand growth, with a seventh bracelet, inspired by New York, being revealed at the event.
The SoHo pop-up was deliberately timed to coincide with September Fashion Week and chosen for its international draw.
“New York feels like a second home, often called a ‘bigger Toronto,’” said Gozlan. “Given this connection and the city’s vibrant energy, especially around September Fashion Week, a pop-up here was a clear priority. SoHo is ideal due to its dynamic, trendy atmosphere, aligning with our customer base and serving as a global discovery hub.”
The pop-up will serve as both a sales event and a brand-building initiative.
“Beyond driving sales, our primary goals for this pop-up event are to build brand awareness and foster deeper customer connections,” Gozlan explained. “We aim to offer an immersive experience that allows customers to interact with our brand and feel part of the LG community. This approach has proven successful in the past, as demonstrated by our partnership with Holt Renfrew and our newest partnership with Selfridges in London to test new markets.”
Celebrating Six Years with City Bracelets
The anniversary will also see the launch of the City Bracelet Collection, each piece inspired by a city meaningful to the brand’s journey.
“City-inspired bracelets leverage universal themes of travel, nostalgia, and personal identity,” said Gozlan. “Wearing a city bracelet is about carrying a memory, commemorating a journey, or embodying an aspiration. Each city reflects our brand’s evolution, inspired by places that resonate with us and our customers over six years.”
The New York bracelet will debut exclusively at the SoHo pop-up.
“Our City Bracelets tap into the human desire to connect with travel or specific cities,” Gozlan said. “The New York bracelet was uniquely designed to capture the city’s distinct energy and iconic spirit, standing out while seamlessly integrating with the collection.”
The bracelets are special editions and will not be routinely restocked, though a re-release could be considered if demand is high.
“The City Bracelets are special edition and we currently do not have plans to restock them,” Gozlan confirmed. “However, if there is increased demand, we may consider re-releasing them in the future.”
This approach supports the brand’s strategy of encouraging customers to build personal collections.
“Our collections are versatile, allowing customers to build upon them by stacking and mixing designs,” Gozlan said. “The City Bracelet Collection aligns with our aesthetic of bold, collectible, and style-led pieces that can be effortlessly styled alone or combined with bestsellers, encouraging ongoing engagement beyond new launches.”
Canadian Retail Footprint and Growth
Since its debut, Lisa Gozlan Jewelry has expanded its brick-and-mortar presence to four Canadian stores: Yorkville and Yorkdale in Toronto, Square One in Mississauga, and a west coast location in Vancouver’s Kitsilano neighbourhood.
The Yorkdale boutique, which opened in the summer of 2025, underscores the brand’s positioning in top-tier retail environments. The 435-square-foot store was designed by Clarisa Llaneza with signature elements by Etherington Designs and construction by Gozlan Group. Lease negotiations were managed by Brandon Gorman of JLL, reflecting a meticulous approach to real estate strategy that prioritizes prime locations and high foot traffic.
Toward a Permanent U.S. Presence
If the SoHo pop-up meets key performance indicators, a permanent New York presence could follow in 2026.
“New York has consistently been on our radar and is highly requested,” Gozlan said. “Its proximity to Toronto also makes it easily accessible for our team, a key factor in our strategic expansion. Each existing market has provided invaluable insights into customer preferences and operational nuances.”
The company is also considering other U.S. metros for future growth, with a focus on urban neighbourhoods and high-traffic retail streets that match the brand’s positioning.
Site selection remains a cornerstone of Lisa Gozlan Jewelry’s strategy, with the brand favouring spaces that align with its design language and culture.
“Our site selection goes beyond traditional factors,” Gozlan said. “While co-tenants, pedestrian counts, adjacencies, and demographics are considered, the most crucial element is that the space ‘feels right.’ It must align with our brand aesthetic or have transformation potential. We are selective; our aim is not to open everywhere but to strategically expand while maintaining the brand’s exclusive yet accessible appeal.”
Brand Origins and Design Philosophy
Lisa Gozlan Jewelry was founded to create modern, mixable jewellery pieces that could be worn daily without compromising on quality or style. Drawing from Lisa’s background in fashion and Ryan’s fifth-generation jewellery heritage, the brand merges contemporary aesthetics with craftsmanship rooted in tradition.
Known for its Happy Face Collection and stackable designs, the brand’s pieces are both accessible and collectible. Sustainability and ethical sourcing remain central pillars, with an emphasis on long-lasting quality and responsibly sourced materials.
Each boutique is designed to foster a sense of community and educate customers about the craft and materials behind each piece. This philosophy has extended internationally through the brand’s recent partnership with Selfridges in London, which allowed for a test of demand in the UK market.
