PragerNuform is celebrating more than 85 years in business, spotlighting its integrated design-to-install model that supports brands and retailers across North America. Founded in 1938 as Wm Prager Ltd. in Toronto’s garment district, the company later merged with Nuform Manufacturing and Accenta Displays. Over the decades, it has evolved into a comprehensive partner for retail environments, point-of-purchase displays, and trade-show installations.
CEO Laolu Fashesin said the company’s success lies in its long-term customer relationships. “Since 1938, PragerNuform has been a trusted leader in the design, manufacture, and distribution of retail displays, store fixtures, and trade-show booths across North America. We actively listen to our customers to ensure clarity on their vision and project expectations, delivering results that meet the highest standards of quality and execution.”
Fashesin added that the company’s growth is rooted in collaboration across every level of its business. “Our success is built on strong, lasting partnerships with our customers, employees, suppliers, and the greater community,” he said. “Together, we create retail and brand experiences that bring ideas to life, powered by PragerNuform’s 80,000-square-foot facility and a team known for innovative thinking and long-tenured expertise.”
He emphasized that the company’s people remain its greatest asset. “It’s our people who truly set us apart,” said Fashesin. “Their craftsmanship, problem-solving, and unwavering commitment to client success are at the heart of everything we do.”
The PragerNuform retail design process begins with concept development and engineering before moving to rapid prototyping. In-house machining, millwork, plastics production, and graphics ensure that each program stays on schedule and consistent from the first prototype through to final installation.
Trained installation crews complete projects on site, while warehousing and replenishment programs keep fixtures looking fresh over time. The company’s model reduces handoffs between vendors, minimizes project risk, and ensures clean execution across every rollout.
Flexible Canadian and Offshore Production
PragerNuform offers both Canadian and offshore production options, enabling brands to balance speed-to-market with scalability. Domestic production ensures fast turnaround for time-sensitive projects, while offshore manufacturing supports larger programs with efficiency and volume.
The company integrates heritage craftsmanship with modern technology, including CAD precision cutting, flatbed printing, SEG sewing, and controlled assembly. This ensures that graphics and hardware meet perfectly on the first install and that finished environments withstand high traffic and frequent refresh cycles.
Showcasing Retail Design Expertise Through Recent Projects
Vice President of Design & Sales Marcel Rocheleau highlighted several recent projects that showcase the company’s versatility across sectors.
“For Shoppers Drug Mart, we developed a multi-brand environment for Estée Lauder built from engineered aluminum systems and reusable structures designed for quick installation and redeployment,” said Rocheleau.
He added that the company’s national rollout for Mark’s is among its most ambitious yet. “We introduced a next-generation fixture package that not only elevates the brand but also maximizes durability, champions sustainable materials, and expands merchandising capacity to meet today’s retail demands,” he explained. “We’re excited to see this program reach hundreds of locations over the next few years.”
Rocheleau noted that PragerNuform also plays a key role in Bauer’s evolving retail concept. “From the cutting-edge Bauer Fit Lab experience to redefined stick, skate, and helmet displays, we’ve built solutions that match the intensity of the hockey industry.”
Other recent collaborations include fixture programs for Sporting Life, featuring embedded magnets for precise sign placement and movable walls for seasonal flexibility, as well as Team Town, which relied on PragerNuform’s rollout expertise to establish a new fixture playbook across multiple stores.
“In Toronto’s Yorkville neighbourhood, the Ecksand flagship required boutique-quality finishes on a six-week timeline, including premium millwork and sleek display cases,” Rocheleau said. “Additional programs for Energizer and Schneider Electric highlight our ability to create durable, easy-to-maintain systems for replenishment-heavy and tech-driven retail environments.”
Collaborative Team Model Ensures Project Precision
A defining feature of the PragerNuform model is its internal collaboration; designers, engineers, and production teams work seamlessly together to ensure that approved concepts translate directly into flawlessly executed installations. Prototypes and finish boards resolve design details before production begins, while structured project management keeps milestones and freight schedules aligned with tight retail timelines.
By unifying design, production, and installation, PragerNuform reduces risk and improves predictability for retailers. The approach enables brands to scale store programs across dozens or hundreds of doors while maintaining design integrity and brand identity.
Connect with PragerNuform
Retailers can explore case studies and recent projects at pragernuform.com. The company shares updates on LinkedIn and Instagram. Inquiries can be directed to info@pragernuform.com.
