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AIRE Ancient Baths to Open First Canadian Location in Toronto

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AIRE Ancient Baths, the luxury Spanish wellness brand known for transforming historic buildings into candlelit bathhouses, will open its first Canadian location in late 2025. The new site, located in Toronto’s Fashion District, will be among the largest in AIRE’s international portfolio and the brand’s 10th global destination.

The company’s expansion into Canada follows locations in major cities including Barcelona, London, Copenhagen, Chicago, and New York.

“From our origins in Spain to our global destinations, AIRE has always honoured ancient bathing traditions while creating transformative, sensory experiences,” said Amadeo Serra, CEO of AIRE Ancient Baths. “Toronto’s international spirit, creative energy, and vibrant cultural scene make it the perfect home for our Canadian debut.”

AIRE Toronto will be located at 510A Front Street West, inside a restored Edwardian Classical building originally constructed in 1912 for the Copp Clark Publishing Company. The 23,000-square-foot space is now a designated heritage site and will retain many of its original architectural features, including exposed wooden beams and soaring columns.

“Honouring the building’s literary and industrial past is at the core of our design approach,” said Serra. “Vintage books and printing presses echo its publishing history, while its new role celebrates a different kind of art—the art of relaxation.”

Nine Thermal Baths and Signature Experiences

The Toronto location will feature nine thermal pools and a variety of AIRE’s signature design elements, including thousands of candles and stone-lined baths set in near silence.

Among its features will be The Palestra Outdoor Bath, an open-air pool offering guests the opportunity to immerse themselves in a calm and meditative outdoor setting. The Flotarium, a saltwater bath, will provide a weightless floating experience, while the Thousand Jets Bath will use hydrotherapy to invigorate the body.

Guests can also move through the Tepidarium, Caldarium, and Frigidarium pools, each with a different temperature designed to awaken the senses and promote balance. A private Wine Bath, infused with antioxidant properties from Spanish tempranillo grapes, will add a signature AIRE touch.

Additional amenities include a dry sauna, vaporium, 12 massage rooms, and two heated marble beds.

“In Toronto, guests will discover a space where silence, candlelight, and the sound of water create an atmosphere unlike anything else in the city,” said Serra. “It’s a place to disconnect fully and rediscover balance.”

Photo: AIRE Ancient Baths

Ancient Traditions Meet Modern Wellness

Guests will be guided through a thermal circuit that alternates hot, warm, and cold pools — an experience rooted in the bathing rituals of ancient Rome, Greece, and the Ottoman Empire. AIRE’s candlelit setting, subdued soundscape, and architecture-inspired design are all integral to the brand’s sensory identity.

AIRE Toronto will also offer signature treatments and massage rituals designed to complement the thermal journey.

Among them is The Signature Wine Experience, which begins with a 30-minute private wine bath, followed by a cranial massage and a 45-minute full-body treatment. Guests end the ritual with a tasting of Matarromera wine paired with Spanish cheeses.

The Orange Garden Experience, inspired by AIRE’s signature fragrance, includes a full-body massage and face treatment with Gua Sha, finished with a cooling mask and juice refreshment.

Photo: AIRE Ancient Baths

Global Brand with Historic Roots

Founded in Seville, Spain, in 2000, AIRE Ancient Baths is built on a simple philosophy: to transform architecturally significant buildings into immersive wellness environments that celebrate the element of water. The first AIRE location was opened in a 16th-century palace in Seville, where the founders reimagined traditional bathing rituals through a modern lens.

Every AIRE property is selected for its architectural character and cultural connection to its city. The company’s restoration projects often involve former palaces, factories, or warehouses, merging historic integrity with contemporary luxury.

After establishing locations across Spain, AIRE expanded internationally in 2012 with the opening of AIRE New York Tribeca. The brand now operates across Europe and North America, including recent openings in New York’s Upper East Side and Copenhagen.

Toronto: A Key Step in North American Expansion

The Toronto opening represents an important step in AIRE’s North American growth strategy. The Canadian location will bridge the company’s presence in the United States with new markets poised for luxury wellness development.

The facility will employ about 120 staff and is positioned to attract both domestic and international visitors seeking elevated urban spa experiences. Reservations are already available online, with the 90-minute Ancient Baths experience starting at $175.

The expansion comes amid rising demand for experiential wellness concepts that blend relaxation, architecture, and cultural immersion. AIRE’s entry into Toronto reflects the city’s growing reputation as a wellness hub, alongside other luxury spa developments emerging downtown.

Awards and Recognition

AIRE Ancient Baths has received international recognition for its design and service excellence, including:

  • ELLE Magazine: “Best Spas to Visit in 2024” (New York)
  • USA Today 10Best Readers’ Choice Awards 2025: Top 10 Best Day Spas in the United States
  • World Spa Awards nominee: “England’s Best Day Spa” (AIRE London)
  • Architecture MasterPrize Honourable Mention (AIRE Chicago)

Following its Toronto debut, AIRE is preparing to open a Los Angeles location in 2026 and is exploring further international markets, including Europe, the Middle East, and Asia. The company continues to operate under a model that emphasizes control over every aspect of design and guest experience, preferring to grow organically rather than through franchising.

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Craig Patterson
Craig Patterson
Located in Toronto, Craig is the Publisher & CEO of Retail Insider Media Ltd. He is also a retail analyst and consultant, Advisor at the University of Alberta School Centre for Cities and Communities in Edmonton, former lawyer and a public speaker. He has studied the Canadian retail landscape for over 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees.

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