Altea: A New Era of Luxury Fitness in Edmonton

After the most recent successful AVANT (luxury concept) launch in Yorkville, Toronto, Altea Active is now expanding into the Edmonton market with the signing of a 125,000-square-foot flagship deal with Allard Developments.

Altea Active, Canada’s rapidly growing luxury fitness and wellness operator, will open this new destination in West Edmonton at the former RONA site (17303 100 Ave NW). The project represents a significant, long-term investment in Edmonton’s fitness, wellness, and retail ecosystem—and a clear vote of confidence in the city as a prime market for Altea’s integrated model, said the company.

Designed as a one-stop wellness destination, the Edmonton flagship will unite cutting-edge fitness, restorative recovery, social lounges, and indoor sport under one roof. Building on the success of Altea’s clubs in Toronto, Vancouver, Winnipeg, and Ottawa, the concept mix is expected to include boutique fitness studios (Pilates, yoga, hot yoga, HIIT, strength, cycle, boxing), women’s-only fitness spaces, cold plunge / contrast therapy, saunas and steam, dedicated recovery zones, and a robust indoor racket sport program—14 pickleball courts (including 2 championship-sized) plus 2 padel courts, explained the brand.

“Edmonton represents exactly the kind of growth market we look for—a city with strong community values, active lifestyles, and meaningful demand for premium wellness,” said Jeff York, CEO, Altea Active. “With this 125,000-sq-ft flagship, our goal is to create a wellness destination where people come together not only to work out, but to recover, socialize, and build community. This is about enhancing daily life and helping Edmontonians thrive.”

“This Edmonton flagship reflects the next phase of our growth strategy,” added David Wu, Co-Founder & Chief Growth Officer. “Following the success of AVANT in Yorkville, we’re accelerating expansion into key Canadian markets—including Edmonton, Calgary, Vancouver, and the GTA—bringing both flagship and luxury concepts to communities ready for elevated wellness experiences.”

From a retail real estate and urban renewal perspective, repurposing a previously vacant big-box into an activated wellness hub will introduce new daily foot traffic, extended operating hours, and diverse patronage to the node, said the company.

Altea’s presence is expected to complement surrounding retail, food, and service operators and support ongoing commercial revitalization in West Edmonton, it said.

“We’re ecstatic to partner with Altea on revitalizing the former RONA property and bringing a landmark wellness destination to West Edmonton,” said Paul Allard of Allard Developments. “This 125,000-square-foot investment underscores our commitment to community infrastructure, re-activating underutilized sites, and delivering experience-driven amenities that support healthy living across the city.”

Expansion Momentum

According to Wu, Altea’s expansion has been intentionally designed across varying size formats to adapt to different markets and real estate opportunities.

In Ottawa, Altea converted a former Canadian Tire store into a 129,000-square-foot premium wellness destination featuring six pickleball courts, a broad range of boutique fitness studios, and aquatics. Altea’s West 6th location in Vancouver occupies 45,000 square feet within an office building, demonstrating the brand’s flexibility in adapting its model to diverse urban spaces.

In Edmonton, Altea is transforming a former RONA into a 125,000-square-foot flagship wellness destination, further underscoring its ability to adapt and repurpose significant retail footprints.

In Winnipeg, Altea’s 79,677-square-foot club anchors a major retail node, reinforcing the brand’s position as both a community hub and a long-term operating partner with its U.S. REIT partner.

At the boutique end of the spectrum, AVANT by Altea in Yorkville, Toronto offers an intimate luxury concept with curated programming, expanded recovery, and spa-inspired amenities.

Wu said Altea will also start construction on the second AVANT club at Oakridge Park in Vancouver in Q1 2026, bringing the luxury concept into one of Canada’s most anticipated mixed-use developments.

He noted that the company’s growth strategy has been to work collaboratively with landlords and development partners, adapting its premium wellness model to fit seamlessly within the unique space requirements of each property. This approach, he noted, has enabled Altea to revitalize underutilized real estate while ensuring its destinations deliver maximum impact for both members and the surrounding community.