The House of Creed has officially arrived in Canada with the opening of its first standalone boutique at Toronto’s Yorkdale Shopping Centre. The new store represents the storied fragrance brand’s thirteenth location in North America and signals a major step in its selective international expansion strategy.
The Creed Yorkdale boutique is situated adjacent to Oliver Peoples, which recently relocated within the mall. The space joins an impressive lineup of designer brands that continue to make Yorkdale one of Canada’s leading luxury retail destinations.
The new Creed boutique spans approximately 650 square feet and has been designed to reflect the brand’s signature aesthetic seen in its stores in Paris, London, and New York. The boutique features a dramatic double-height façade accented by a luminous brass plume and an illuminated Creed logo.
Inside, the design combines craftsmanship and modern elegance. Silk-screened brass inlays frame vitrine windows that highlight featured fragrances, while warm lighting enhances the display of bottles and flacons. The store’s open concept layout invites guests to explore Creed’s complete scent library, including bath and body products.
A lounge area provides a space for private fragrance consultations, and the boutique’s gifting bar offers custom engraving for bottles and exclusive packaging options. Every element of the design underscores Creed’s dedication to artisanal detail and luxury service.
Full Fragrance Collection Available
At the Creed Yorkdale boutique, visitors can experience the brand’s full range of fragrances, including signature creations such as Aventus, Green Irish Tweed, Millésime Impérial, and Silver Mountain Water. The store also carries the newest scent, Oud Zarian, alongside limited-edition items such as 1000ml collector’s flacons and exclusive leather accessories.
This marks the first time Canadian shoppers can access Creed’s entire fragrance portfolio in one location. Prior to the Yorkdale opening, the brand’s products were available only through select retailers including Holt Renfrew and Harry Rosen. The boutique now provides a direct retail experience consistent with Creed’s luxury standards around the world.
Yorkdale’s Expanding Luxury Presence
Creed’s debut at Yorkdale comes amid a period of rapid luxury growth at the shopping centre. In 2025, the mall introduced over 75,000 square feet of new luxury space, welcoming several international flagships.
Recent openings include Dior’s 10,700-square-foot Canadian flagship, Maison Margiela, Rimowa, Moncler, and new boutiques for Brunello Cucinelli, Loro Piana, and Versace. Upcoming store launches from Gucci, Tom Ford, and Gentle Monster are expected to further enhance Yorkdale’s profile as the country’s premier destination for luxury retail.
Yorkdale now attracts more than 18 million visitors each year and remains Canada’s top-performing shopping centre by sales per square foot. Owned by Oxford Properties Group and co-owned by AIMCo, the centre continues to set new benchmarks in luxury retail development and experiential design.
A Heritage Rooted in Craftsmanship
Founded in London in 1760 by James Henry Creed, The House of Creed began as a tailoring business serving royal clients before evolving into a fragrance house. Over the centuries, it has become synonymous with handcrafted luxury and refined artistry.
Each Creed fragrance is produced using traditional infusion techniques at the company’s artisanal factory near Fontainebleau, France. Natural raw ingredients are sourced globally, weighed and macerated by hand, maintaining the brand’s commitment to quality and authenticity.
This heritage of craftsmanship is reflected in the Yorkdale boutique’s attention to detail, offering Canadians a chance to experience the brand’s storied legacy firsthand.
Creed’s Acquisition by L’Oréal
In a major development for the global beauty industry, L’Oréal announced in October 2025 that it had agreed to acquire The House of Creed from Kering for approximately €4 billion (about $4.66 billion USD). The transaction, which is expected to close in 2026 pending regulatory approval, is part of a larger deal that includes a 50-year exclusive licensing partnership between L’Oréal and Kering for fragrance and beauty rights to luxury brands such as Gucci, Bottega Veneta, and Balenciaga.
The acquisition underscores the rising importance of niche luxury fragrance brands in the global market. For L’Oréal, Creed represents both a heritage name and a growth opportunity, combining artisanal prestige with the potential for global scale. Industry analysts predict that L’Oréal will leverage its marketing and retail reach to expand Creed’s presence internationally while maintaining its exclusivity.
Global Context and Selective Expansion
The Toronto boutique joins Creed’s expanding global network, which includes locations in London, Paris, Beverly Hills, Las Vegas, New York, Miami, Houston, and Mexico City. Each store is selected strategically based on market potential, architectural prominence, and international traffic.
This deliberate approach has helped Creed maintain its image as a selective, high-end brand. The opening of the Creed Yorkdale boutique follows the company’s global retail model, ensuring consistency in experience and service. The boutique is designed to serve not just as a point of sale but as a destination where clients can immerse themselves in the brand’s history and expertise.
