Taco Bell Canada continues to grow its footprint across Canada as it recently launched its Luxe Value Menu offering 10 items priced at $5 or less and other menu changes.
Matt Shaw, Taco Bell Canada’s GM, said there are currently 171 Taco Bell locations in Canada.
“In 2025, we successfully opened 11 net new units across the country, as part of our broader coast-to-coast development strategy,” he said. “Most recently, Taco Bell opened a new location in Mount Pearl, Newfoundland; a long awaited first for the province after a period of absence there. It has been amazing seeing the community driven response, and the excitement around the brand showing up,” he said.
“The brand has seen exciting growth in 2025, including fourth-quarter double-digit same-store sales growth in Canada where we successfully launched crispy chicken, as reported in the recently released earnings report. We’re excited for continued growth for Taco Bell throughout 2026 and beyond.”
Shaw said Canadians are making more deliberate choices about where they spend on eating out and are looking for everyday value that still feels like a treat.
“Bringing the Luxe Value Menu to life in Canada is our way of meeting that moment with something simple: more choice, more Taco Bell flavour and more flexibility at affordable price points,” he said.
“This launch signifies how we are growing as a brand in Canada. We’ve built the Luxe Value Menu to offer consistent, craveable value, and not just a limited time deal, so guests can count on it whether they’re grabbing lunch, feeding a group, or looking for a late-night bite.”
Taco Bell Corp. is a subsidiary of Yum! Brands, Inc. and is the nation’s leading Mexican-style quick service restaurant chain.
To toast Taco Bell Canada’s biggest value menu launch, fans in Toronto, Hamilton, and Vancouver have the chance to ride in purple, luxe AF Taco Bell-branded limos that will take them straight to select Taco Bell locations. Fans will enjoy a complimentary feast.
Luxe Limo Locations:
- Hamilton – February 20 from 4 pm – 10 pm; Pick up point: Downtown; Hamilton, 2 King St W; Travelling to 1195 Barton Street East, Hamilton;
- Toronto – February 21 from 4 pm – 10 pm; Pick up point: David Pecaut Square, 215 King St W; Travelling to 252 Church Street, Toronto;
- Vancouver – February 21 from 4 pm – 10pm; Pick up point: Canada Place, 999 Canada Pl; Travelling to 964 Granville Street, Vancouver
“Value shouldn’t feel like a compromise and Canadians shouldn’t have to choose between affordability and crave-worthy flavour,” said Meera Patel, Director of Marketing, Taco Bell Canada. “That is why we built the Luxe Value Menu – to challenge expectations of what value can be, with 10 craveable items for $5 or less.
“In a QSR landscape where value can sometimes mean less, we are raising the bar with something bold, generous, genuinely rewarding, and launching at a time when Canadians are being more intentional with every dollar. This is not just a moment; Luxe Value is here all year long with fresh innovation throughout 2026, so there is always something new to discover.”
Follow @tacobellcanada for more details on the Luxe Value Menu Limo route across Canada and how to grab a VIP spot.
Shaw said the brand’s approach to value challenges expectations of what value can be, and raises the bar with something bold, genuinely rewarding, and that won’t break the bank.
“Canadians don’t want value that feels like a compromise, they want value that feels like a win. So we’re flipping the value category on its head with something more luxe and unexpected of a QSR brand,” he said.
“We’re elevating value in a cost-conscious era, and showing Canadians that they don’t have to choose between affordability and crave-worthy flavour or variety. Our new Luxe menu delivers 10 bold, flavour-forward options that give Canadians the most out of their dollar, including seven new elevated creations. It’s a mix of classic hits and exciting new flavours for everyday cravings.”
He said innovation is a critical driver of growth at Taco Bell.
“Over the past few years, we’ve seen Canadians search for innovation not just in menu offerings, but in how brands fit into their broader lifestyles,” said Shaw.
“While food and flavour remain at the core, it’s equally important to understand how shifting economic and cultural factors are shaping food purchase expectations. The Luxe Value Menu is an opportunity to rethink value in a way that feels relevant to both our die-hard and new fans in present time. “Our Canadian fans are looking for the bold flavours and iconic menu items that they know and love. At the same time, in the current economic climate, value is one of the most consistent themes we hear from Canadian fans across channels. We see it in what people order, the questions they ask in restaurants, and what resonates through digital engagement and social listening. What’s important is that the demand isn’t just for “cheap”. It’s for confidence and clarity: what can I get that feels worth it today? The Luxe Value Menu is built to answer that question in a way that still feels distinctively Taco Bell; we’re launching it because Canadians want everyday value that still feels like a treat.”
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