Healthy Planet says it will launch a soccer-themed promotional campaign tied to this year’s FIFA World Cup in Toronto, including a public appearance by Canadian soccer player Jonathan Osorio and a renewed national food donation initiative.
The health and wellness retailer said Toronto FC captain and Canadian men’s national team player Osorio will appear at its Etobicoke store on May 17 as part of the campaign launch in partnership with BioSteel.
The company said the campaign will extend to three downtown Toronto store locations that will be rebranded with a soccer theme during the tournament period as visitors arrive in the city. Staff at those stores will wear soccer jerseys as part of the initiative.
“The impact that this year’s World Cup will have on our community and for youth soccer is immeasurable,” said Osorio, captain of Toronto FC. “I’m very excited to work with BioSteel and Healthy Planet to bring the community together and ignite the World Cup spirit.”
Healthy Planet said the Etobicoke appearance marks the official start of its 2026 soccer campaign, which the company said is intended to focus on nutrition, hydration and wellness during a period when soccer activity in Canada is expected to intensify.
The company said the campaign is designed to coincide with increased international attention on Toronto during the tournament and position its stores around themes connected to sports and wellness.
“Soccer brings people together like nothing else, and this summer it is going to bring the world to our doorstep,” said Ashish Khera, Head of Marketing at Healthy Planet.
Alongside the soccer campaign, Healthy Planet said it is renewing its Good Food Drive program for 2026 after reaching what it described as a one million meal milestone in 2025.
The company said it plans to donate another one million meals’ worth of healthy food across Canada this year through partnerships with Food Banks Canada and other community organizations.
Healthy Planet said the initiative is focused on providing nutritious food to families in need across the country.
“Health and community are inseparable for us,” added Khera. “Whether it is celebrating soccer with our neighbours in Etobicoke or helping ensure a family elsewhere in the country has nourishing food this week, the mission is the same. We want to help Canadians live healthier lives.”
The company said the May 17 event will take place from 8 a.m. to 10 a.m. at its Etobicoke store at 994 Islington Ave.
Healthy Planet said the event will include a mini exhibition soccer match in the parking lot followed by an in-store walkthrough with Osorio after the store opens at 9 a.m.
The retailer said local media, community members and a member of Parliament have been invited to attend.
Healthy Planet operates 43 stores in Ontario and also runs an e-commerce platform focused on health, wellness and nutrition products through Healthy Planet.
More from Retail Insider:
