Mine & Yours Luxury Resale will mark its 13th anniversary in Toronto this fall with a runway show that offers a useful snapshot of what the business has become.
The October 21 event at the El Mocambo will be co-hosted by Mine & Yours owner Courtney Watkins and Canadian fashion personality Jeanne Beker. A Fall 2026 runway will feature designer pieces available for guests to purchase in real time, while a portion of proceeds will support The Princess Margaret Cancer Foundation.
The shoppable runway is the more interesting retail detail. Mine & Yours is taking previously owned merchandise and presenting it using familiar fashion-retail tools: curation, presentation, customer experience and an immediate path to purchase.
That was a less obvious proposition when Watkins opened a 300-square-foot resale shop in Vancouver in 2013. She has said Mine & Yours has since grown to five locations, more than 80 employees and nearly 10,000 square feet of retail space across Canada. Those figures come from Watkins, but they illustrate the scale the business has reached.
The larger change is not simply that consumers are more willing to buy second-hand luxury. Mine & Yours now has to solve many of the same problems as any other luxury retailer: securing desirable inventory, choosing productive locations, merchandising well, building trust and giving customers reasons to return.
There is one important difference. Its customers can also be its suppliers.
Competing for Closets as Well as Customers
Mine & Yours operates permanent stores in Vancouver’s Yaletown and Kitsilano neighbourhoods and in Toronto’s Yorkville neighbourhood. The company has also used pop-ups in Toronto and Calgary as part of its growth strategy. Its location at The Well, for example, was designed to reach downtown Toronto consumers outside its Yorkville customer base.
The physical expansion has been matched by a more structured merchandise-acquisition system. Sellers can book appointments, drop off items, obtain online quotes or arrange larger in-home closet buys. Accepted merchandise can be exchanged for cash or store credit, while certain higher-value pieces can be consigned.
That changes the economics of the customer relationship.
A conventional fashion retailer generally acquires merchandise from a brand, distributor or wholesaler and sells it to the end customer. Mine & Yours must persuade consumers to participate on both sides of the transaction. Someone who sells a handbag to the company may later buy another one from it. If that seller chooses store credit, the connection becomes even more direct: inventory comes into the business and purchasing power goes back to the person who supplied it.
Mine & Yours is therefore competing for closets as well as customers.
That is one of the defining commercial challenges at the upper end of resale. Demand matters, but so does access to the right merchandise. A polished store cannot sell a Chanel bag it never managed to acquire.
Mine & Yours currently offers sellers different payout structures, including cash, store credit and consignment for qualifying merchandise. Those options function as inventory-acquisition tools while giving sellers different reasons to transact with the company.
Holt Renfrew Connects Resale With New Luxury
The company’s Calgary relationship with Holt Renfrew makes the interaction between new and previously owned luxury particularly clear.
Mine & Yours returned to Holt Renfrew’s Calgary store in April 2026 for a second six-month pop-up after operating there the previous year. Customers selling merchandise through Mine & Yours can choose cash, Mine & Yours store credit or Holt Renfrew credit.
The Holt Renfrew credit option is commercially revealing. A customer can dispose of an existing luxury product through the resale operator and redirect its value toward something new at the department store.
Watkins told Retail Insider there was considerable crossover between the two customer bases and that many Mine & Yours sellers were already Holt Renfrew shoppers. The companies were also exploring further promotions and possible additional locations.
The arrangement does not make resale and primary luxury interchangeable. It does show that they need not operate in opposition.
For Holt Renfrew, resale gives customers a mechanism to extract value from goods already sitting in their wardrobes and potentially redirect that value toward new merchandise. For Mine & Yours, the department-store relationship provides access to luxury consumers who already own exactly the sort of inventory it needs.
That is a more useful way of looking at the relationship than the familiar question of whether resale simply cannibalizes new luxury sales.
Toronto Becomes Part of the Growth Story
The location of the anniversary event also reflects how far Mine & Yours has moved beyond its Vancouver origins.
Mine & Yours entered Toronto with its Yorkville store in 2023, occupying roughly 3,000 square feet over three levels at 79 Yorkville Avenue. It subsequently added the approximately 1,100-square-foot pop-up at The Well as it sought to reach a different downtown customer.
Holding the 13th-anniversary event at the El Mocambo places the milestone in a market where Mine & Yours has been building its physical presence rather than simply staging a Toronto publicity event.
Watkins and Beker will hold an on-stage discussion covering fashion, entrepreneurship, women in leadership and the future of luxury. Watkins described the collaboration as a full-circle moment after growing up watching Beker on television.
The charitable component also has a personal connection. A portion of proceeds will support The Princess Margaret Cancer Foundation and Princess Margaret Cancer Centre. Beker, a breast cancer survivor, said the cause has particular meaning for her.
The Easy Part Is No Longer Convincing People to Buy Used
Mine & Yours’ development points to a higher competitive bar within luxury resale.
Retail Insider’s previous reporting has already documented the normalization of resale among affluent consumers. In May 2026, Watkins said traditional luxury shoppers were increasingly participating in resale alongside customers who had grown into the category as their disposable income increased.
A business at Mine & Yours’ scale is therefore no longer simply proving that resale has a market.
The harder work is operational: finding enough desirable merchandise, winning sellers before competitors do, authenticating and pricing product, operating productive stores, merchandising one-off inventory coherently and retaining customers who have plenty of other places to transact.
That is what makes the October runway more interesting than the anniversary itself. The merchandise has previous owners, but the business selling it increasingly depends on the disciplines of luxury retail.
Mine & Yours began when convincing consumers to reconsider second-hand luxury was itself a meaningful hurdle. Thirteen years later, the more consequential question is how sophisticated a resale retailer has to become to keep growing.
