Decathlon Canada Takes a New Approach for Black Friday

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Sporting goods retailer Decathlon Canada has announced a Black Friday initiative that will benefit local organizations across the country.

Jaylone Lee

The brand will be donating all proceeds from member purchases on Friday, November 26th, up to a total of $200,000, to a number of participating organizations that share Decathlon’s mission to promote access to sports.

“We are so thrilled to be able to support local organizations that are as passionate as we are about making sports more accessible,” says Jaylone Lee, Communications and Marketing Director for Decathlon Canada.

“We are incredibly proud of our teammates, who made a collective decision around how we, with our non-promotional, year-round fair pricing model, would approach Black Friday. Giving local teams a voice and empowering them and their members to impact their local communities – these are really important elements of the Decathlon experience.”

Image: Decathlon Canada
David Roy Proulx

The Black Friday initiative is one of many that the brand has identified as a way to give back to local communities and encourage participation in sports across the country.

“I love working for a company that shares my personal values. Giving back to the community is so important, and bringing sport into people’s lives means so much. It’s a big part of why I am so happy to work at Decathlon,” says David Roy Proulx, Store Leader at Decathlon Laval.

Decathlon has over 1,700 stores in over 60 countries around the world. Decathlon Canada has 10 stores across the country, with additional locations to be announced soon.

Local organizations involved in this year’s initiative

Le Centre du Sablon (Laval, QC) – Offers a variety of sports activities for people of all ages in the community. 

MS Society of Canada (Boisbriand, QC) – Provides support and information for those living with multiple sclerosis who would like to maintain an active lifestyle. 

Étudiants dans la course – EDLC  (Montreal, QC) – Supports young runners training for the Montreal Marathon. 

Action Nouvelle Vie (Brossard, QC) Provides concrete help to people in difficult situations, focusing on the well-being of children and youth, improving their living conditions and instilling hope.

Café Rencontre (Sainte-Foy, QC) – Provides support and access to affordable sports gear for underprivileged people in the community. 

Special Olympics Burlington (Burlington, ON) – Provides sporting opportunities for intellectually disabled youth and adults in the community. 

TBD (Vaughan, ON)

The Snowsuit Fund (Ottawa, ON) – Provides snowsuits for children in need so they can participate in outdoor winter activities. 

The Nova Scotia Sea School (Dartmouth, NS) – Empowers youth through wilderness and seafaring adventures.

KidSport (online and Calgary, AB) – Helps kids in marginalized or remote communities to get involved in sports. 

Article Author

Dustin Fuhs
Dustin Fuhs
Dustin Fuhs is the Editor-in-Chief of Retail Insider, Canada's most read retail trade publication. He has over 20 years experience in the retail, marketing, entertainment and hospitality industries. He has worked with Retail Insider since October 2020 in a number of roles, including associate publisher of the Retail Insider magazine. Dustin was named as Editor-in-Chief of Retail Insider in 2022. Dustin was named as a RETHINK Retail Top Retail Expert in 2024.

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