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Canada’s Best Digital Retail Experiences Revealed: WOW 2026

Craig Patterson -
Léger’s WOW Digital 2026 study reveals which Canadian retailers lead online, why digital performance has stabilized, and what consumers now expect.
News

WOW Index Shows In-Store Experience Slipping in 2026

Craig Patterson -
Leger’s WOW Index finds in-store experience scores fell in Ontario and edged down in Western Canada, with price and staffing issues leading irritants.
News

Black Friday set to surge as Canadians shop smarter for 2025: RCC

Mario Toneguzzi -
Holiday gift spending budgets remains stable at $975, but consumers are approaching purchases in 2025 with remarkable precision.
News

Samsung survey reveals tech issues in retail

Mario Toneguzzi -
64% of retail workers say mobile devices are essential to their job, with average use of 4 hours per day for sales, inventory, and customer service tasks.
News

Canadians avoiding travel to U.S.: Leger survey

Mario Toneguzzi -
52% travelled within their own province — far more than had originally planned, says Leger.
News

Canadians keep holiday budgets steady at $975 in 2025: RCC/Leger survey

Mario Toneguzzi -
Holiday shoppers in Canada are starting earlier, prioritizing deals, and making thoughtful, value-focused purchases despite ongoing economic pressures.
News

Halloween spending trends in Canada

Mario Toneguzzi -
Explore the evolving landscape of Halloween spending in Canada, a rapidly growing retail moment boosting local businesses.
News

Canadians Shift Spending Amid Price Hikes and Tariffs

Craig Patterson -
A new Leger report finds 75% of Canadians see rising prices, with many cutting U.S. purchases and boosting local spending amid Trump-era tariffs.
News

Canadians and Americans Report Rising Prices and Concerns

Craig Patterson -
A Leger survey shows Canadians and Americans reporting rising prices, growing fears over tariffs, job security, and the economy amid 2025 trade tensions.
News

Costco tops Leger’s annual Top 10 Most Reputable Companies in Canada list

Mario Toneguzzi -
Leger is the largest Canadian-owned market research and analytics company, with more than 300 employees in eight Canadian and U.S. offices.
News

Canadians Reduce U.S. Purchases Amid Rising Trade Tensions

Craig Patterson -
A new survey shows 67% of Canadians are reducing U.S. product purchases, boosting demand for local goods as tariffs and trade tensions escalate.
News

Simons Tops 2025 WOW Digital Study for Best Online Experience

Maya Johnson -
La Maison Simons leads Leger's 2025 WOW Digital Ranking, highlighting Canada’s top retailers excelling in online customer experience across 27 sectors.
News

Leger Reveals Best In-Store Experiences in Canada for 2025

Maya Johnson -
Leger’s WOW 2025 studies unveil the top retailers in Canada for in-store experiences, with insights on customer preferences and shopping trends.
News Briefs (Bulletin/Quick Reads)

Everyday influencers driving the decisions of Canadian consumers

Mario Toneguzzi -
27% of Canadians think that being an influencer requires a large audience.
News

Leger releases second edition of “Cracking the Newcomer Code”

Mario Toneguzzi -
Leger said retailers play a key role in helping newcomers to Canada feel at home.
News Briefs (Bulletin/Quick Reads)

Leger Unveils 2024 Brand Momentum Study, Revealing Top Skincare Brands in Canada

Retail Insider -
The study finds that The Ordinary leads Canadian skincare market, with insights on consumer preferences and brand performance.
News

Survey Reveals Low Visit Frequency to Nordstrom Stores in Canada Despite Brand Recognition, A Year Post-Exit [Interview]

Mario Toneguzzi -
A Leger survey for Retail Insider reveals that despite moderate brand awareness in Canada, Nordstrom's exit from the market was primarily due to low visit frequency and insufficient consumer engagement.
News

Nostalgia vs Reality: Exclusive Poll Shows Canadians Warm to Zellers’ Return but Hesitate to Shop One Year After Relaunch

Mario Toneguzzi -
Zellers relaunched a year ago as shop-in-stores at Hudson's Bay, and a poll done for Retail Insider shows that Canadians' think the current offerings fall short.
News

Cracking the Newcomer Code: Study Urges Canadian Retailers to Adapt for Inclusivity as Immigrants Reshape Retail Trends [Feature]

Shelby Hautala -
Making newcomers feel at home could mean increased sales for retailers. Ian Large of Leger says retailers should collaborate with communities as Canada's population changes.
News

Leger Study Unveils Canada’s Top 10 Most Reputable Companies of 2024 [Interview]

Mario Toneguzzi -
The survey of 38,000 Canadians found Google to be the top choice, while several retailers ranked highly in reputation score.
News

Leger Survey: Consumer Perceptions Vary as Canadians Grapple with Rising Grocery Costs, Blaming Retailers, Government, Global Trends

Mario Toneguzzi -
A survey shows differences in Canadians' opinions and perceptions on what's happening at supermarket chains, including regional differences that are striking.
News

Leger Unveils 2024 ‘WOW’ Study of Top Retailers in Customer Experience Across Ontario, Quebec, and Western Canada [Interview]

Mario Toneguzzi -
The study evaluates various performance indicators specific to retail businesses, and has expanded into new provinces. The winners could be surprising to some.
News

Canadian Consumer Confidence Hits Six-Year Low Ahead of Holiday Shopping Season, Leger Survey Finds [Interviews]

Mario Toneguzzi -
It’s a “dire situation” according to an analyst, with consumers’ perceptions of the state of the economy being poor with no end in sight. Lower discretionary spending will impact various retail categories from electronics to fashion and beyond.
News

Canadians Anticipate Record Holiday Spending with a Focus on Savings, According to RCC X Leger Holiday Shopping Survey

Mario Toneguzzi -
The report reveals that while economic concerns persist, Canadians are determined to shop and celebrate, with a growing emphasis on value-driven promotions and a preference for shopping during key sales events like Black Friday and Cyber Monday/Week.
News

Canadians Have Mixed Feelings About Security Measures in Retail: Leger Poll

Mario Toneguzzi -
The poll asked Canadians about how they perceive security measures in stores, at a time when crime is increasing rapidly in the country.
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