Supercharge Your Retail Marketing Thinking at RCC’s Retail Marketing Conference 2024

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Retail Council of Canada’s (RCC) Retail Marketing Conference on September 12, 2024, in downtown Toronto is an immersive dive into the latest trends and innovations that are reshaping the retail marketing. This year’s conference covers advances in AI, technology and data, digital marketing, Canada’s changing demographics, the growing influence of Gen Z, and the evolving interplay between physical and digital retail experiences. Here is a look at some of the sessions and speakers on this year’s Main Stage.  (see full Agenda)

Harnessing AI: The Future of Personalized Marketing and Creativity

Neil Patel, Co-Founder of NP Digital, will take you on a wild ride through the world of AI in retail marketing. From hyper-personalized campaigns to AI-driven creativity, get ready to see more new ways that AI can transform your marketing game and deliver unprecedented results.

Understanding How Gen Z will Shape, Influence, and Impact the Future of Retail

Forget everything you know about retail—Gen Z is rewriting the rules. Nikolas Lopez, Senior Research Director at Leger, will present insights from Leger’s Youth Study and Digital Study, exploring how Gen Z’s unique behaviors and preferences are impacting retail. And don’t miss the sneak peek into Gen Alpha—because if you think Gen Z is influential, just wait.

Mastering Brand Identity in a Value, and Values Based, Retail Environment

Ready to make your brand unforgettable?  Amar Singh, Senior Director Retail at Kantar, and Ivano Pirro, Vice President of Retail Sales at Bell Virgin Plus & The Source share their expertise on building a strong, recognizable brand identity that resonates with today’s value-conscious consumers. Watch for retail speakers joining this session.

Collaboration Leads to Success

Rupen Seoni from Environics Analytics will reveal how data collaboration can maximize your marketing impact. Discover the power of combining first, second, and third-party data to drive effective, measurable campaigns.

Crafting Compelling Campaigns for Canada’s Multicultural Market

Canada’s multicultural landscape is a goldmine for marketers. Bobby Sahni of Ethnicity Matters will show you how to craft campaigns that navigate cultural sensitivities and resonate with diverse communities.

The Future of Physical Retail with Doug Stephens

Closing RCC’s Retail Marketing Conference will be the incredible Doug Stephens, Retail Futurist and Founder of Retail Prophet.

Embark on an interactive journey into the future of physical stores and how they are evolving from experiential hotspots to dynamic spaces. Learn how to adapt your retail spaces to stay ahead in a rapidly changing retail landscape.

On September 12, 2024, at the Delta Hotels by Marriott in downtown Toronto, and be part of the conversation that will shape the future of retail marketing in Canada. Early Bird Discount Rates apply until August 15, 2024,

For more information and to purchase tickets, visit RCC’s Retail Marketing Conference website.

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*Partner content. To work with Retail Insider, email Craig at craig@retail-insider.com

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