This summer, global fashion destination SHEIN is bringing its world to life in Montreal with an immersive, three-storey pop-up experience:
The SHEIN MTL Edit opens to the public on July 30 with two special weekend activations.
“Curated with Quebec shoppers in mind, the concept reflects SHEIN’s evolution from a fashion-first brand to a complete lifestyle destination. Visitors will be able to explore SHEIN’s multi-category offerings, from women’s and men’s fashion to home, beauty, accessories, and more – all under one roof. As with all Canadian SHEIN pop-ups, the Montreal edition will feature creative nods to the local market, with experiences and visual storytelling inspired by the city’s culture and style,” said the retailer.
SHEIN said the pop-up will also feature the largest selection of SHEIN’s premium Trend Stores ever showcased in Quebec, giving guests a chance to explore a range of curated sub-brands, including:
- MOTF – elevated, tailored wardrobe staples crafted with premium fabrics and timeless design
- MUSERA – bold, expressive womenswear perfect for concerts, festivals, and making a statement
- SUMWON – versatile and on-trend menswear essentials for everyday style
- GLOWMODE – performance activewear made with ultra-soft, butter-like fabrics that move with you
- SHEGLAM – high-performance beauty and skincare at accessible prices, now available at select Sephora locations in the Middle East
- JOIVIDA and Cirelle – thoughtfully designed home collections blending function with modern aesthetics
The pop-up will be at 1420-1422 Stanley, opening across two weekends, Wed.July 30 – Sun.Aug 3 and Fri. Aug 8 – Sun. Aug 10, from 10 am – 9 pm all days except Sunday (11 am – 8 pm)
For the first time ever, SHEIN recently brought its viral fashion and lifestyle experience to Calgary with two immersive pop-ups at CrossIron Mills from July 2 to 13, during the Calgary Stampede.
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