Swedish luxury bed manufacturer Hästens has officially opened its latest showroom in Toronto’s prestigious Yorkville neighborhood, bringing an immersive Sleep Spa experience to its discerning clientele. The new location at 20 Hazelton Avenue solidifies Hästens’ presence in Canada and aligns with the brand’s commitment to redefining luxury sleep through craftsmanship and innovation.
The new Hästens store, spanning three meticulously designed floors, offers a shopping experience centered around the brand’s iconic handcrafted beds and premium sleep accessories. The flagship store is situated next to a busy entrance of Yorkville Village, enhancing visibility among affluent shoppers seeking high-end home and lifestyle products.
Yorkville’s reputation as a luxury shopping hub makes it the perfect setting for Hästens’ expansion. The neighborhood, known for its blend of high-end boutiques, art galleries, and fine dining, attracts a sophisticated clientele that values quality, exclusivity, and innovation—attributes that are deeply embedded in Hästens’ DNA.
Inside the Hästens Toronto Showroom
The 3,300-square-foot Hästens Toronto showroom is designed to immerse customers in the brand’s world of luxury, innovation, and craftsmanship. The space showcases an exceptional lineup of Hästens’ signature mattress systems, including the Maranga, Eala, Herlewing, and the iconic 2000T—each meticulously engineered to suit different sleep styles and body types.
For those seeking the ultimate blend of luxury and performance, the showroom also features the Grand Vividus, an ultra-luxury mattress crafted at the pinnacle of Hästens’ craftsmanship and designed in collaboration with renowned designer Ferris Rafauli. Another standout is the Drēmer Bed, a refined masterpiece that offers a more understated yet equally indulgent sleep experience.
All Hästens mattresses are handcrafted to exacting standards. Each component is carefully sourced and treated to create a bed that is hypoallergenic, naturally grounded, and temperature regulating—thanks to the unique properties of Hästens’ signature natural materials, including horsehair, cotton, wool, and flax.
Beyond showcasing these high-end products, the Toronto showroom introduces Hästens’ Sleep Spa, a concept that allows guests to experience the profound impact of high-quality sleep. Customers are invited to test different mattress systems in a serene, spa-like setting, guided by expert consultants who tailor recommendations based on sleep preferences, posture, and body alignment.
The Sleep Spa Experience
The Sleep Spa by Hästens is a curated wellness journey that emphasizes the importance of natural materials and personalized comfort. The experience begins with a personalized consultation, where a dedicated sleep expert assesses an individual’s sleeping habits, preferences, daily routines and needs to recommend the ideal Hästens mattress system. Guests are then encouraged to relax on various Hästens models to experience the breathability, comfort, and support provided by the brand’s handcrafted mattresses. The session includes expert guidance on proper pillow selection, neck positioning, and lumbar support to optimize sleep quality.
The Sleep Spa concept has gained popularity in Hästens’ other global locations. The Toronto showroom marks the latest expansion of this innovative retail experience, providing Canadian customers with an opportunity to invest in unparalleled sleep quality.
Hästens’ Global Legacy of Luxury
Founded in 1852 by master saddler Pehr Adolf Janson, Hästens has a long history of crafting high-end beds using ethically sourced natural materials. Originally a saddlery, the company transitioned into bed-making in the early 1900s and became Sweden’s official bedding supplier to the royal court in 1952, a prestigious title it still holds today.
Hästens’ beds are handcrafted in Köping, Sweden, and are distinguished by their use of premium materials. Horsehair ensures superior breathability and moisture regulation, while cotton and wool provide softness and temperature control. Flax is another key material, contributing to mattress durability and flexibility. The brand’s signature blue check pattern, introduced in 1978, has become a hallmark of its dedication to craftsmanship and innovation.
Love at the Core of Hästens’ Philosophy
At the heart of Hästens lies a philosophy built on love—love for craftsmanship, quality, and the transformative power of a good night’s sleep. The company believes that creating the perfect sleep environment is an act of care, one that nurtures well-being and enhances life itself. Each Hästens bed is made with meticulous attention to detail, handcrafted by artisans who pour passion into every stitch, layer, and finish.
This commitment to love extends beyond the product to the customer experience. The brand’s expert consultants take the time to understand each individual’s sleep needs, ensuring that every bed purchased is a perfect match. Hästens’ mission is not just about selling luxury mattresses but about fostering a culture of sleep that rejuvenates and inspires. The company’s dedication to excellence is deeply rooted in its belief that when people sleep better, they live better—and that is the ultimate expression of love.
Expanding Luxury in Toronto
Hästens first entered the Canadian market with its showroom in Markham, which opened in October 2023. The Yorkville expansion marks the second Canadian location and reinforces the brand’s commitment to serving Toronto’s luxury market.
Hazelton Avenue has become a sought-after address for high-end retailers, further enhancing Hästens’ positioning in the market. The street is home to other prestigious brands, including Derek Rose, the British luxury sleepwear brand’s first North American store. Atelier Munro, a custom menswear boutique from Amsterdam, has also established itself in the area, along with Rodd & Gunn, a New Zealand-based menswear label’s first standalone Canadian store. Additionally, Caudalie House, a multi-level skincare boutique offering exclusive treatments, and Le Labo, an artisanal fragrance boutique known for its bespoke scents, have contributed to Hazelton Avenue’s luxury appeal.
Hastens gave thanks to the CBRE Urban Retail Team, along with the supportive landlord, to make this Hästens Toronto flagship store another successful landmark in the Yorkville area.
The Future of Luxury Sleep in Canada
As consumer awareness of the importance of quality sleep continues to grow, Hästens’ expansion into Toronto is a timely and strategic move. The company’s commitment to excellence in sleep technology, craftsmanship, and personalized service positions it as a leader in the high-end bedding market.
The Toronto showroom, with its immersive Sleep Spa and luxury retail offerings, is set to become a premier destination for those seeking to invest in their sleep and overall well-being. By merging traditional artisanal techniques with modern sleep science, Hästens continues to push the boundaries of what it means to achieve truly restorative rest.
