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Paris Baguette to Enter Canada and Open 1st Location on Toronto’s Bloor Street Luxury Run

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International bakery-cafe chain Paris Baguette will open its first Canadian location on the luxury stretch of Bloor Street West in Toronto. The retailer is operating under a franchise model and is also targeting the Vancouver and Montreal markets as part of a national expansion. 

The first Toronto storefront for Paris Baguette will be located in a retail space formerly occupied by Browns Shoes at 110 Bloor Street West. The space measures about 2,500 square feet at street level according to lease plans. Neighbours will include some of the world’s top luxury brands including names such as Gucci, Prada, Cartier, Louis Vuitton, Tiffany & Co. and others. 

Geoff Smith of CBRE represented Paris Baguette in the lease deal. Arlin Markowitz of CBRE co-listed the space at 110 Bloor with Philip Traikos and Carmen Siegel of Cushman and Wakefield

Paris Baguette is a global brand owned by South Korean food-and-beverage company SPC Group that operates more than 80 corporate and franchise bakery-cafés throughout the United States and over 6,000 internationally. The premium bakery-cafe concept focuses on handcrafted breads, pastries and cakes, as well as chef-inspired sandwiches and salads. Included are various grab-and-go menu items that will offer a food experience on a stretch of Bloor Street lined primarily with luxury brand storefronts. 

Rendering showing Paris Baguette’s new space at 110 Bloor St. W. Image via ProWinko Canada/CBRE
Paris Baguette will occupy the former Browns Shoes space at 110 Bloor St. W. — photo by Craig Patterson on August 1, 2021
Photo: Paris Baguette

In October 2020, Paris Baguette announced its presence in Canada via a registered Franchise Disclosure Document. At the time the company said that it was charting the course on a Canadian expansion in Toronto, Montreal, Vancouver and other “booming” provinces and cities. Paris Baguette said in a statement that its goal is to establish at least 100 bakery branches in Canada by 2030.

“We look forward to building our footprint in Canada through franchising,” said Gregg Koffler, Vice President of Franchise Sales and Development in a statement last year. “Consumers are continuing to chose quick service restaurants and, as such, we see a great deal of opportunity for business owners looking for a tried and true business model, that offers gourmet menu selections for dine-in, delivery or takeout.” 

“We offer multi-faceted store footprints and our concept succeeds in a variety of environments, from city centers to suburban shopping complexes. Pairing that with our global identity and real estate team, we are confident that Paris Baguette is positioned to resonate with an array of communities in Canada.”

Big changes are coming to 110 Bloor Street West. We reported last month that upscale Paris-based women’s fashion brand Anne Fontaine would also be opening in the commercial podium which is seeing a roster of new tenants that will coincide with the updating of the property that includes a new retail facade. ProWinko owns the commercial podium of 110 Bloor. 

Article Author

Craig Patterson
Located in Toronto, Craig is the Editor-in-Chief of Retail Insider and President/CEO of Retail Insider Media Ltd. He is also a retail analyst and consultant, Director of Applied Research at the University of Alberta School of Retailing in Edmonton, and consultant to the Retail Council of Canada. He has studied the Canadian retail landscape for over 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees.

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