Toronto-based performance and outerwear brand Canada Goose is partnering with Marchon Eyewear to introduce an eyewear collection. This collaboration is a first for Canada Goose as it expands its product line into the luxury eyewear market.
Marchon Eyewear Canada Goose Partnership Unveils Sustainable Vision
The exclusive, long-term global licensing agreement between Marchon Eyewear and Canada Goose will bring a new line of sun and optical styles to consumers worldwide. Set to debut in Spring 2025, the collection will feature Canada Goose’s signature design elements and performance features.
Sustainability at the Core of New Eyewear Line
Both companies say that they share a commitment to sustainability, which is reflected in their choice of materials for the new eyewear line. The collection will incorporate eco-friendly options such as Eastman Acetate Renew™, plant-based resin, and titanium.
Thomas Burkhardt, President of Marchon Eyewear, highlighted the shared values of quality, craftsmanship, and design between the two companies. Dani Reiss, Chairman & CEO of Canada Goose, views it as an opportunity to create a lifestyle brand and deepen connections with consumers across all seasons.
The new eyewear collection will be available through various channels, including select optical retailers, department stores, Canada Goose stores, and online platforms such as www.canadagoose.com and www.eyeconic.com in the US.
This strategic move allows Canada Goose to extend its brand presence beyond outerwear, offering customers a complete luxury performance experience. It also provides Marchon Eyewear with an opportunity to leverage Canada Goose’s strong reputation in the premium market. Canada Goose, which began selling outdoor wear including parkas, has since expanded into categories including fashion, footwear, accessories and even swim wear.
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