No Frills, one of Canada’s leading hard-discount grocery retailers, has opened new location in Brockville, marking a major milestone for the banner as its 200th store in Ontario.
Located at 2 Windsor Drive, Sheldon’s No Frills brings Brockville customers the great value, quality groceries and everyday low prices No Frills is known for, in a fresh new store format designed to make discount grocery shopping feel brighter, warmer and more welcoming, said the company in a news release.
The brand is part of the Loblaw group of companies.
The Brockville store is part of No Frills continued evolution of the discount grocery experience, one that keeps affordability at the centre while creating a shopping environment customers can feel proud of. Featuring an innovative hybrid timber and steel design, the new format offers a modern take on the traditional warehouse-style store, while maintaining the efficient, value-driven model that helps keep prices low, said the brand.
“Opening this No Frills in Brockville is an incredible milestone, both personally and for the No Frills brand,” said Sheldon Veenstra, Store Owner. “This area has always felt close to home for me, so it’s a real privilege to bring something new to Brockville, create local jobs, and build lasting relationships in the community for years to come.”
Sheldon’s No Frills offers a wide selection of groceries tailored to the Brockville community, including multicultural foods, fresh ready-to-eat meals, hot rotisserie chickens, and freshly baked bread and pastries. Customers can also take advantage of the PC Optimum program to earn points on eligible purchases and help stretch their grocery budgets further, it said.
“As Ontario’s 200th No Frills store, Brockville represents an exciting moment in the growth of our banner and the future of discount grocery,” said Jennifer Teixeira, SVP, No Frills Operations. “We know value matters more than ever, and customers shouldn’t have to choose between affordability, quality and a great shopping experience. This new format allows us to deliver the low prices No Frills® is known for in a space that feels fresh, warm and welcoming.”
Beyond groceries, the company said the opening represents an investment in the Brockville community, creating 120 new local jobs and supporting important community programs.
To celebrate the grand opening, Sheldon’s No Frills will donate $1,500 to The Brockville and Area Food Bank and $1,500 to The Salvation Army to support essential programs and services for local residents.
Sheldon’s No Frills will be open daily from 7 a.m. to 9 p.m.
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