Advertisement
Advertisement
Home Blog Page 281

Scene+ partners with Expedia on travel opportunities

Photo: Scene+
Photo: Scene+

Scene+ members can now book travel packages through Scene+ Travel, Powered by Expedia, giving them access to new ways to save and opportunities to earn and redeem points when planning their next travel adventure.

Plus, when redeeming their Scene+ points for a travel package – airfare and hotel, members can now also earn points on the hotel portion of their package, the partners announced recently.

Candice Troupe
Candice Troupe

“Our members have been clear with us – they want more opportunities to earn points and greater flexibility when it comes to booking travel,” said Candice Troupe, Senior Vice President of Marketing and Partnerships at Scene+.

“This is just the latest example of our commitment to provide Scene+ members with unique offers and new ways to earn and redeem Scene+ points on the things that matter the most to them.”

As Canadians look for ways to stay home and explore their own country, Scene+ Travel, Powered by Expedia makes that easier with offers that focus on domestic travel to cities like Vancouver, Halifax, Toronto, Calgary and Montreal. Members looking to travel the globe will also have access to promotions for popular international destinations like Cancun, London, Tokyo and Mumbai, explained the partners.

“There are no limitations on destinations and Scene+ members have the flexibility to pay with points, their preferred payment card, or a mix of both. When booking packages in June, members can earn 3,000 bonus points and as always there is no minimum points balance required to redeem towards any package. Having a Scotiabank Scene+ credit card remains the best and fastest way for members to earn Scene+ points and travel faster. Members who pay with an eligible Scotiabank Scene+ credit card can earn up to 6X the points on any booking,” they said.

Scene+ is a carefully curated rewards program offering its more than 15 million members the opportunity to earn points in a wide variety of ways, in a manner that suits their buying habits and lifestyle. Through its relationship with Scotiabank, Scene+ members have an opportunity to accelerate their points-earning potential with eight options on credit or debit cards that give members access to a whole new level of rewards and value. Expedia Group, Inc. brands power travel for everyone, everywhere through its global platform.

Related Retail Insider stories:

MOVATI begins construction on fourth Edmonton fitness club

Source: MOVATI
Source: MOVATI

MOVATI Athletic, one of Canada’s foremost fitness and wellness brands, has launched construction of its fourth location in Edmonton, located in the rapidly expanding community of Harvest Hills.

Slated to open early 2026, this new facility is a testament to MOVATI’s continued commitment to delivering a new standard in premium service as part of an inclusive, and wellness-focused fitness experience, said the company.

“Seamlessly integrating form, function and luxury, this new club will offer seven thoughtfully designed boutique-style studios offering up to 200 in-person classes weekly, across yoga, cycling, Pilates, dance and functional training. Members will also enjoy a full-service aquatic area, spa-inspired locker rooms, a private dedicated women’s only fitness space and an array of refined wellness amenities – from contrast therapy suites and recovery zones to a luxe relaxation lounge – all within a single club,” it said.

“Edmonton has embraced MOVATI in such a powerful way, and we’re incredibly excited to continue growing alongside this amazing community,” said Chuck Kelly, President and CEO of MOVATI. “Opening our fourth location is a reflection of that connection. We’re proud to offer more than just a place to work out – we’re creating a space where people come to feel strong and supported in every part of their wellness journey.”

Chuck Kelly
Chuck Kelly

With construction now underway, MOVATI said it is poised to bring its transformative fitness experience to even more Edmontonians. The new club is expected to create up to 120 permanent team positions and provide residents with access to one of the most comprehensive fitness destinations in the region.

Founded in 1997, MOVATI Athletic said it is redefining the fitness experience, blending the intimacy of boutique fitness with the luxury and amenities of a full-service club. As a top- tier fitness brand, MOVATI currently operates 18 clubs across Ontario and Alberta, with an expanding footprint fueled by exceptional member satisfaction and a strong community presence, it said.

“The opening of the fourth Edmonton location marks a significant milestone in MOVATI’s national growth strategy, focused on empowering more Canadians to feel welcome, feel comfortable and feel healthy,” added the company.

Related Retail Insider stories:

Source: MOVATI
Source: MOVATI
Source: MOVATI
Source: MOVATI

Freshii launches its first lineup of premium, top-quality poke bowls

Source: Freshii
Source: Freshii

Freshii, which is part of the Foodtastic group of foodservice brands, is diving into one of the world’s most popular food trends with the launch of its first-ever lineup of premium poke bowls, now available at locations across Canada.

These include four premium poke bowls featuring sushi-grade salmon, prawns, ahi tuna, or tofu, along with sliced avocados and other fresh ingredients. Freshii is the largest national chain to offer a lineup of poke bowls to Canadian consumers, said the company.

“We’ve absolutely fallen in love with our new poke bowls,” says Chris Cann, Brand Leader at Freshii. “We’ve been working on this product launch for well over a year and the results are exactly what Freshii customers love — quality meals with unique flavours that satisfy your hunger and need for convenience and value.”

Chris Cann
Chris Cann

Originating in Hawaii, poke bowls are a cornerstone of island cuisine, celebrated for their fresh ingredients and customizable nature, a philosophy that mirrors Freshii’s core values. Freshii’s new poke bowls embody this spirit, offering a fresh, balanced, and delicious meal option that delivers on flavour and nutritional value, explained Freshii.

“Crafted fresh in-store to deliver a premium, restaurant-style experience, the bowls are available in two flavour styles, teriyaki and ponzu, with a choice of salmon or tofu for the teriyaki bowls, and ahi tuna or prawns for the ponzu bowls. Each bowl features a generous base of rice and greens, topped with a selection of avocado, mango, pickled onions, and crispy wonton strips, plus bold finishing touches like sesame seeds, fried onions, and furikake. Guests can choose from signature sauces, such as Sriracha Mayo or Wasabi Aioli, for added depth and contrast,” it said.

The poke bowl recipes were created by Chef Jason Baker, Director of Culinary, QSR at Freshii and a Vancouver native, whose culinary vision is deeply rooted in the West Coast’s healthy lifestyle and abundance of fresh seafood. His expertise has been instrumental in crafting the lineup to ensure an authentic and exceptional taste experience.

“As someone who grew up on the West Coast, I’ve always been inspired by the way food can be both nourishing and bold in flavour,” said Baker. “With our new poke bowls, we wanted to bring that sense of balance and freshness to every bite using quality ingredients and global influences to create something that feels vibrant, satisfying, and true to Freshii’s mission.”

Freshii is a quick-service restaurant that provides health-conscious consumers with fresh, nutritious, and flavourful meal options on the go. Freshii is wholly owned and operated by Foodtastic, one of the largest restaurant franchise companies in Canada with a portfolio of restaurants that includes Milestones, Pita Pit, Quesada, Second Cup and 22 other renowned banners.

Related Retail Insider stories:

RCC: 2025 Excellence in Retailing Awards winners

Photo by James Wheeler
Photo by James Wheeler

In a time of accelerated transformation and rising consumer expectations, retailers in Canada are proving once again that they don’t just adapt—they lead. Retail Council of Canada (RCC) announced the 14 winners of the 2025 Excellence in Retailing Awards (ERA) Tuesday night at the much-anticipated Excellence in Retailing Awards Gala, a highlight moment of RCCSTORE25 Conference in Toronto. The gala evening also saw the presentation of three distinguished Awards of Distinction and 14 Retail Education Scholarships, spotlighting both seasoned leadership and the next generation of retail talent.

Diane J. Brisebois
Diane J. Brisebois

“This year’s ERA winners exemplify the bold, purpose-driven spirit that defines retail in Canada today,” said Diane J. Brisebois, President and CEO, Retail Council of Canada. “From championing employee well-being to reimagining the in-store experience and investing deeply in sustainability and community, these retailers are setting a global standard for what it means to lead with impact.

“I also extend my heartfelt congratulations to this year’s distinguished recipients of the Awards of Distinction: François Roberge from la Vie en Rose and Jenn Harper from Cheekbone Beauty for exceptional achievements, resilient leadership and courageous, forward-thinking strategies. At a time when it might be easier to take a cautious path, these retailers have chosen to lead with vision, integrity, and impact.”

François Roberge, President and CEO of la Vie en Rose, was honoured with the Lifetime Achievement Award. Jenn Harper, Founder & CEO, Cheekbone Beauty Cosmetics Inc., was awarded Independent Retail Ambassador of the Year.

Winners of the 2025 Excellence in Retailing Awards Announced (CNW Group/Retail Council of Canada)

2025 Excellence in Retailing Awards winners are:

Award CategoryWinner
E-Commerce ExperienceRONA
Environmental LeadershipSobeys Inc.
In-Store Experience & DesignIndigo Books & Music Inc.
In-Store Experience & DesignBest Buy Canada
In-Store MerchandisingWalmart Canada
Loss PreventionPet Valu Canada
Omni-ChannelSociété québécoise du cannabis (SQDC)
Philanthropic LeadershipPattison Food Group
Philanthropic LeadershipIKEA Canada
Pop-Up Experience & DesignSephora Canada
Retail MarketingIKEA Canada
Retail MarketingLe Groupe Aldo Inc.
Supply Chain InnovationsStaples Canada
Talent DevelopmentPurdys Chocolatier
Santo Ligotti
Santo Ligotti

This year’s Gala also marked a poignant moment of celebration as the industry honoured Brisebois for her remarkable 30-year tenure as President & CEO of RCC with an induction into the Canadian Retail Hall of Fame. “Diane’s unwavering commitment and tireless leadership have elevated the retail sector to new heights,” said Santo Ligotti, Vice President, Marketing and Membership, RCC. “Her legacy will continue to inspire the next generation of retail leaders across the country.”

Among the 14 students awarded Retail Education Scholarships, four received additional honours. 

  • Alana Tollenaar (sponsored by JRoss Recruiters)
  • Emilio Velazquez (sponsored by RCC)
  • Amaira Bons (sponsored by Browns Shoes)
  • David Medcalfe (sponsored by Costco Wholesale Canada Ltd.)

Learn more about the Excellence in Retail Awards selection criteria, and the Retail Education Scholarship Program.

Retail is Canada’s largest private-sector employer with over 2.3 million Canadians working in the industry. This sector is a major economic contributor, generating more than $93 billion annually in wages and employee benefits. In 2024, core retail sales (excluding vehicles and gasoline) exceeded $508 billion. RCC members account for more than two-thirds of these core retail sales and 95 per cent of the grocery market. Membership extends across the country, embracing over 54,000 storefronts in diverse formats such as department, grocery, specialty, discount, independent retailers, online merchants, and quick service restaurants.

Related Retail Insider stories:

François Roberge to receive Retail Council of Canada’s Lifetime Achievement Award

Canadian Tire’s Hudson’s Bay Deal Opens New Retail Future

Hudson's Bay stripes. Image: Cabin Life

Canadian Tire’s acquisition of Hudson’s Bay’s intellectual property could mark the beginning of a transformation in Canadian retail — if the retailer seizes the full potential of the brands it has acquired. That’s the view of retail executive advisor and Principal at Retail Strategy Group, Liza Amlani, who sees both immediate and long-term opportunities to leverage iconic Hudson’s Bay brands and imagery in ways that could rejuvenate Canadian Tire’s assortment, customer experience, and even international presence.

“I’m really excited about what the future holds for Canadian Tire,” said Amlani in an interview with Retail Insider. “They could really use some freshness in their product assortment. Buying into the categories from the Bay could really help them — taking hero products like the blankets, the stripes — and creating product stories throughout the store.”

Liza Amlani
Liza Amlani

Stripes, Storytelling, and New Customer Experiences

At the heart of the opportunity, Amlani said, lies the famous Hudson’s Bay multicolour stripe design, rooted in the company’s 18th-century fur trading origins. That design, she believes, could be brought into new retail categories that resonate strongly with Canadian Tire’s customer base — including outdoor living, camping, cottage life, and seasonal goods.

“There’s a lot of opportunity to create product stories throughout the store,” she explained. “Think about incorporating the stripes into Yetis, or camping gear. It could be really cool — capturing both new customers and loyal Bay customers. And we know they have the loyalty data. They can leverage that to personalize not only a shopping experience but get the customer excited again.”

Amlani also sees potential for Canadian Tire to experiment with smaller-format stores that focus on tightly curated assortments built around these iconic brands. “I would love to see GlucksteinHome with its own small store footprint,” she said, referring to one of the private labels Canadian Tire now owns. “Even the private labels like Hudson North and Distinctly Home could plug right into Canadian Tire’s banners, including Mark’s Work Warehouse.”

The key, she emphasized, is curation and storytelling. “This isn’t about just adding more SKUs. This is an opportunity to elevate the assortment and create real excitement.”

An International Opportunity: Bringing Hudson’s Bay Abroad

Beyond Canada’s borders, Amlani believes Canadian Tire could also test international waters by reintroducing Hudson’s Bay stripes and branding in global markets where Canadians maintain strong cultural connections.

“I’d love to see them in airports, pop-up stores, or even partner with someone like Marks & Spencer in the UK,” she suggested. “There are a lot of Canadians living in the US and the UK who would embrace this. You could create a small log cabin-type store with curated seasonal products, stripes, and storytelling.”

Hudson’s Bay stripes. Photo: Canadian Tire

Unlocking the Power of Loyalty and AI

One advantage Canadian Tire brings to the table is its sophisticated use of customer data through its Triangle Rewards program — now bolstered by Hudson’s Bay loyalty data acquired in the deal. That combination opens new possibilities for highly personalized retail strategies.

“Imagine combining Triangle Rewards and the Bay’s loyalty program — that’s winning, if they use it properly,” said Amlani. “They’ve already made great strides with AI and CRM, partnering with Microsoft to build store-level tools that could now connect customers directly to new storytelling opportunities behind the product assortment.”

The Court-Approved Acquisition: How Canadian Tire Secured the IP

The opportunity now in front of Canadian Tire stems from a deal approved this week by Ontario Superior Court Justice Peter Osborne. The $30,001,670 purchase price secured Canadian Tire the intellectual property portfolio of Hudson’s Bay Company after an extensive, court-supervised sales process.

The approval came only two days after Hudson’s Bay permanently closed its remaining Canadian stores, ending over 300 years of continuous retail operations that began as a fur trading enterprise. The ruling also authorized a receivership process for the real estate joint venture between Hudson’s Bay and RioCan Real Estate Investment Trust.

During the hearing, Ashley Taylor, counsel for Hudson’s Bay from Stikeman Elliott LLP, confirmed that no parties opposed the transaction, and described the sales process as “robust.” Reflect Advisors LLC conducted a global marketing effort that targeted 407 prospective bidders. While 17 bids were received, none proposed acquiring Hudson’s Bay as a going concern.

According to a confidential memorandum circulated to buyers in March 2025, Hudson’s Bay sought $82 million in first-year funding to support a turnaround strategy involving six stores and its e-commerce platform. However, no buyer was willing to make the required financial commitment.

Former Hudson’s Bay president Bonnie Brooks reportedly explored a potential bid of approximately $13.5 million — though no formal offer was ever made. Weihong (Ruby) Liu, who separately acquired the rights to 28 Hudson’s Bay store leases, invested an estimated $300 million in acquiring those properties and leasehold interests. The name of her new store will be Ruby Liu. 

Initial exterior concept branding of the new Ruby Liu department store chain set to launch later this year in Canada. Image: Central Walk

A Wealth of Historic Brands and Private Labels

Canadian Tire’s acquisition includes many of Hudson’s Bay’s most valuable historic trademarks, logos, and private-label brands. The multicolour stripe design, known globally as part of the company’s signature point blankets, is among the most recognizable assets. The Hudson’s Bay coat of arms, featuring two stags flanking a shield, was also included.

Beyond the iconic imagery, Canadian Tire now owns well-known slogans such as “The Official Store of Christmas,” “Bay Days,” “More than you came for,” and “Because…the lowest price is the law.” Additional slogans include “Canada’s cutest baby,” “Truly Canadian,” and “Shopping is good.”

Several private-label brands that were once exclusive to Hudson’s Bay are also now controlled by Canadian Tire, including Black Brown 1826, Distinctly Home, Hudson North, Nordic Fleece, and Beaumark Appliances. The Zellers brand — revived by Hudson’s Bay in 2023 — was excluded from the sale.

Integrating Across Canadian Tire’s Banner Ecosystem

Amlani sees Canadian Tire’s multi-banner retail structure as uniquely positioned to integrate these newly acquired assets. With banners that include Canadian Tire, Mark’s, SportChek, Party City, and Pro Hockey Life, the retailer could extend Hudson’s Bay product lines far beyond their traditional department store environment.

“Imagine Mark’s doing an apparel line with stripes. Or seasonal patio and garden products at Canadian Tire with the Hudson North or Distinctly Home labels. Even the coat of arms could add heritage appeal to outdoor gear,” Amlani suggested.

Canadian Tire’s ongoing True North Plan — a strategy focused on customer data, loyalty integration, and merchandise curation — could serve as the ideal framework for maximizing the value of the acquired brands. 

“Everything fits together like a puzzle,” said Amlani. “The path to success is to leverage these hero products and build a merchandising strategy that’s exciting, delightful, and purposeful.”

Hudson’s Bay striped blankets. Image: Barefoot Bushcraft

Caution Against Reviving the Full Hudson’s Bay Banner

Despite the rich potential of the intellectual property, Amlani is clear that reviving full Hudson’s Bay department stores would not be a wise strategy.

“I do not see full HBC stores run by Canadian Tire. The Bay banner doesn’t come with a lot of confidence anymore. The decline has been visible for quite some time,” she said. “Leave the past behind. Create something new and exciting.”

Instead, she argues Canadian consumers are ready for an elevated retail experience. “Canadian customers want exciting product and a delightful shopping experience. Give it to them.”

Potential Collaboration with Ruby Liu’s New Department Stores

Interestingly, Amlani also noted the possibility of Ruby Liu — who now controls 28 former Hudson’s Bay store locations — collaborating with Canadian Tire by licensing the HBC brands.

“She absolutely should do that. Even buying it wholesale from Canadian Tire and creating a shop-in-shop could work well, especially as these stores will operate inside former Bay locations,” Amlani said.

A Turning Point for Canadian Retail

With this historic acquisition complete, Canadian Tire now holds a rare opportunity to reshape parts of Canadian retail — not by simply replicating Hudson’s Bay, but by reimagining its best-known symbols for a new generation of consumers.

“They can absolutely do something special here,” said Amlani. “They just need the creativity and excitement to execute it.”

More from Retail Insider: 

Enhancing Retail Staff Training with the Right Tools and Tips

Ask anyone who’s worked the floor: retail isn’t easy. Whether you’re restocking shelves during a weekend rush or walking a customer through five color options of the same shirt, you’ve got to be quick, clear, and patient. That’s why good training isn’t just helpful — it’s survival.

But let’s be honest. Too many staff training sessions feel like a chore. Outdated presentations, awkward icebreakers, vague instructions… and none of it prepares you for the customer who wants to return a three-month-old receipt-less toaster now. So, how do we actually equip retail teams for the real world?

Tools and Tactics That Actually Work for Retail Training

Turns out, it’s all about balance: combining smart tech with hands-on experience, and mixing short bursts of learning with meaningful interaction. Let’s get into what that looks like — for real.

Don’t Just Go Digital — Use Tech Where It Counts

Digital platforms are incredibly useful for training, no doubt. Apps that let employees watch quick videos, answer questions, or tap through interactive demos can speed up onboarding and free up managers’ time. As teams build more structured onboarding experiences, tools like Rippling’s HR benefits software can also support employees beyond training by simplifying how they access and manage their benefits. For new hires trying to get the hang of a new retail software system or scheduling platform, this kind of tech is a gift.

Plus, if you’ve ever tried explaining your POS system in person (for the 18th time), you’ll know how useful it is to have a screen recorder around. Record once, reuse forever.

That said, there’s a limit to what tech can teach. A phone app won’t show someone how to read a frustrated customer’s body language or how to recover from a mistake with confidence. This is where real human coaching steps in.

Teach People Like People, Not Robots

No digital tool replaces the value of a mentor. Whether it’s a senior team member giving tips between customers or a manager who makes time for real feedback, learning from another person is often what makes the difference.

That’s why sales coaching is still one of the best ways to teach real, usable skills. It’s flexible. It’s responsive. It’s specific to your store and your team. It’s also great for encouraging team skills, especially when experienced staff are willing to share what’s actually worked on the floor.

Better yet, encourage shadowing. Let new hires learn by watching your top shop assistants handle tricky situations. It’s not about memorizing scripts — it’s about building confidence and problem-solving on the spot.

Match Training to Real Situations

Too many training programs feel like they were made for a completely different job. Talking about “brand engagement strategy” doesn’t help someone deal with a full fitting room or a line at the register. Instead, focus your training content on real tasks.

  • How to greet customers your way.
  • How your specific store systems work — not some generic overview.
  • How to handle common questions or complaints.

Use mock scenarios if you have to, but keep them rooted in your actual store layout, policies, and quirks. Generic won’t cut it here.

Break It Up

There’s a reason bite-sized training is popular: it works. A short session right before a shift, or even a one-minute video on how to handle a price override, is more likely to be remembered than an hour-long meeting where everyone zones out after the first five slides.

Use work apps to share quick lessons or policy updates. Post laminated tips in the breakroom. Send short weekly refreshers.

And for onboarding? Keep it tight. Mix digital onboarding tools with in-person guidance. Let people practice the basics, not just read about them.

Make It Stick with Interaction

The most effective training isn’t a lecture — it’s a conversation. If your team’s only task is to “watch this and mark it complete,” don’t be surprised when nothing changes on the floor.

Instead, build in hands-on learning. Ask questions. Give real examples. Set up simple challenges. One idea: have staff work through customer scenarios with a partner and come up with solutions. It’s low-tech but high-impact.

Even informal check-ins after a tough shift can teach a lot. Ask, “What worked today? What didn’t?” It’s a great way to reinforce learning without making it feel like another assignment.

Update, Refresh, Repeat

Retail changes constantly — new products, promotions, layouts, even tech. So if your training hasn’t been touched in a year, chances are it’s out of date.

Make regular reviews part of your workflow. Update training tools with current info, and swap out irrelevant examples. A training video that still references an old discount policy? Trash it.

Better yet, tailor content by role or experience. Someone new to the floor doesn’t need the same training as a returning seasonal hire. Some may need refreshers on customer service, others may need updates on new store systems or how to handle shift management.

As new processes come in — like changes to your staff scheduling system — make sure your team is looped in through updated training content, not just a sticky note in the breakroom.

Track Progress — But Talk to Your Team Too

Sure, it’s useful to track whether employees complete modules or pass quizzes. But numbers don’t tell the whole story. Just because someone clicked “next” doesn’t mean they’re confident out front.

So yes, monitor metrics. But also talk to your team. Ask what parts of training helped. What still feels unclear. Which staff tools they actually use — and which ones they avoid.

Your team’s feedback will often tell you more than a dashboard ever could.

Wrapping It Up

Retail training doesn’t have to be complicated. You don’t need flashy systems or endless meetings. What you do need is a smart mix of tools and real-world advice — stuff that helps your team feel ready, not just “trained.”

Focus on clarity. Keep lessons short. Lean on tech when it saves time. Use coaching when it builds confidence. And above all, remember your team isn’t learning in a vacuum — they’re learning on the job, in a live environment where things change fast.

What’s Better for Growth? Using Templates vs. Custom Edits in a YouTube Video Editor

Being a YouTube creator can feel like a balancing act. You want to get great videos out there regularly, but you also want them to feel like you, right? It’s the classic speed versus originality puzzle. So, what’s the answer? Do you go for the quick and easy route with templates or get down and messy with custom edits, putting your spin on everything?

Well, guess what? You might not have to choose! Today’s YouTube video editor tools, especially cool ones like Wondershare Filmora, are getting smarter. They’re packing AI smarts, tons of ready-to-use templates, and the creative strength to make videos that truly shout you.

Let’s take a look at how you can use both to make your channel pop.

Navigation   Part 1: Template-Based Editing—The Fast Track to Content Creation Part 2: Custom Editing—Crafting Unique, Stand-Out Videos Part 3: How Filmora Supports Both Styles?

Conclusion  

Part 1: Template-Based Editing—The Fast Track to Content Creation

Seriously, who hasn’t spent ages fiddling with an intro when they’d rather be focusing on the actual meat of their video? That’s where templates in a YouTube video editor can be a real lifesaver.

                                              Image Name: youtube-video-editor-1.jpg
                                                       Alt Text: template editing

Why Use Templates in a YouTube Video Editor?

Templates are a fantastic shortcut, especially if you fall into these categories:

  • Newbies: Are you just dipping your toes into YouTube waters? Templates offer a gentle way to create polished videos without getting lost in the technical weeds.

  • Marketers on the Go: Need to whip up promotional clips or announcements quickly? Templates keep your branding consistent and speed up your workflow.

  • Time-Strapped Creators: Let’s face it, time is gold. Templates help you stick to a regular upload schedule without compromising on video quality.

Key Benefits:

  • Fast and Easy: Seriously, it’s often just a case of dragging, dropping, and making a few tweaks. Templates slash editing time.

  • Built-in Brand Vibes: Lots of templates come with pre-designed goodies like logo reveals, intro/outro sequences, and handy subscribe animations, helping you build a recognizable brand across all your videos.

  • Consistent Look and Feel: Keep your channel looking professional and unified.

Perfect For:

  • How-to guides
  • Product showcases
  • Important updates
  • Quick social media promos

Wondershare Filmora‘s ever-growing library of over 2.3 million templates and creative assets makes template use simple!From eye-catching titles to smooth transitions, you’ll have plenty of options to make your videos look great with just a few clicks.

Part 2: Custom Editing—Crafting Unique, Stand-Out Videos

While templates are useful for getting things done quickly, the true power of custom editing lies in telling your story your way. Paying attention to details is critical if you want to create videos that truly connect with your audience and build a devoted following.

 Image Name: youtube-video-editor-2.jpg
                        Alt Text: custom editing

Why Custom Edits Matter in a YouTube Video Editor:

  • Total Creative Control: You’re the boss of every single element—colors, effects, the rhythm of your story, everything.

  • Personal Touch: Craft narratives that truly reflect your personality and style.

  • Building Your Visual Identity: Custom edits let you develop a unique visual style that makes your videos instantly recognizable.

To do the custom edits, professional video editing software like Filmora makes it easy to put your creativity into videos. If you don’t know how to create a youtube video from scratch, then filmora has everything for you.

The Wondershare Filmora gives you a powerful set of advanced tools for detailed custom editing:

  • Next-Level Features: Take your editing up a notch with things like motion tracking to seamlessly blend graphics with moving stuff, precise keyframing for detailed animations, professional color grading to set the perfect mood, and cool speed ramping effects for a cinematic feel.

  • Smart AI Helpers: Filmora also has some clever AI tools to make tricky tasks easier:

    • Text-to-Video: Turn your written words into engaging video content without a fuss.
    • Speech-to-Text: Quickly get accurate subtitles, making your videos more accessible and engaging.
    • Smart BGM: Let AI find and sync background music that perfectly matches the vibe of your video.

Custom editing is perfect for creators who want to build a strong, long-term connection with their viewers by delivering truly unique and captivating content.

Part 3: How Filmora Supports Both Styles?
The real beauty of Wondershare Filmora is how it smoothly blends the efficiency of templates with the creative power of custom editing. It’s not about choosing one over the other; it’s about using both strategically.

Image Name: youtube-video-editor-3.jpg
                        Alt Text: filmora

Templates for a Running Start:

Filmora offers a wide variety of ready-made templates specifically for YouTube, including

  • Catchy intros and outros to grab and keep your audience’s attention.
  • Dynamic templates for those quick-hit YouTube Shorts.
  • Stylish vlog templates to make your personal stories look great.
  • Eye-catching subscribe buttons and calls to action to help your channel grow.

These templates give you a solid foundation, saving you precious time in the initial stages of your video creation.

Customization to Make it Yours:

Once you’ve got a template you like, Filmora’s intuitive timeline lets you tweak every single detail. You can easily change colors, fonts, text, music, and more to match your brand and vision. Dive into the huge library of professional-looking effects, transitions, and overlays to add your own creative flair. Plus, the advanced audio tools make sure your sound is just as polished as your visuals.

AI Tools: Bridging the Gap

Image Name: youtube-video-editor-4.jpg
                        Alt Text: filmora

Filmora’s built-in AI tools make this even easier:

  • AI Thumbnail Generator: Create compelling thumbnails in seconds, helping you get more clicks and views.
  • Smart Short Clips: Easily find and extract the most engaging parts of your longer videos, perfect for creating those attention-grabbing shorts.
  • AI Subtitle Generator: Make your content accessible to more people and boost engagement with accurate and customizable subtitles.
  • Auto Reframe: Automatically adjust your landscape videos to fit those mobile-friendly portrait screens, reaching a wider audience.

Whether you’re making short, punchy videos or in-depth, long-form content, Filmora gives you the tools and the flexibility to tailor your editing style to exactly what you need. It’s a video editor for YouTube videos that really gets the different demands of content creation.

Conclusion

So, what’s the big takeaway for growing your YouTube channel? It’s all about finding what works for you. Templates in a YouTube video maker are super handy for getting started and saving time, no doubt. But when you really want to connect with your audience and build your brand, that’s where custom editing shines. The smart move? Try a bit of both. Use templates to get your content flowing, and then sprinkle in your own creative magic as you get more comfortable and want to really make things your own. Download filmora today and bring the perfect balance to video editing.

Court Approves Canadian Tire Acquisition of Hudson’s Bay IP

Shuttered Hudson's Bay store at Toronto's Yorkdale Shopping Centre on the evening of June 1, 2025. The Yorkdale store is part of the RioCan JV. Photo: Craig Patterson

The Hudson’s Bay Company’s historic Canadian retail legacy entered a new phase this week as Ontario’s Superior Court approved Canadian Tire Corporation’s acquisition of the company’s intellectual property. The ruling also marked another critical development in the ongoing unwinding of Hudson’s Bay, with the court granting a receivership order for the real estate joint venture between Hudson’s Bay and RioCan Real Estate Investment Trust.

On Tuesday, Ontario Superior Court Justice Peter Osborne approved Canadian Tire’s $30,001,670 purchase of Hudson’s Bay’s intellectual property portfolio. The court determined that the transaction represented the most favourable outcome for the retailer’s assets following an extensive sales process that failed to yield any alternative offers capable of keeping parts of Hudson’s Bay operational.

The ruling came just 48 hours after Canada’s oldest retailer ceased operating as a traditional department store. Hudson’s Bay completed its nationwide liquidation sales and closed its remaining Canadian stores for the final time on Sunday, June 1, ending more than three centuries of continuous retail operations dating back to the company’s fur trading origins.

Sales Process Attracted 17 Bids but No Turnaround Buyer

During Tuesday’s hearing, Ashley Taylor, counsel for Hudson’s Bay from Stikeman Elliott LLP, advised the court that no parties had opposed the transaction. The intellectual property sale followed what Taylor described as a “robust” sales process conducted by Reflect Advisors LLC, which distributed marketing materials to 407 prospective bidders globally. A total of 17 bids were received, but no offers emerged to acquire Hudson’s Bay as a going concern, despite extensive efforts to solicit buyers capable of revitalizing some of the retailer’s operations.

According to a confidential memorandum prepared by Hudson’s Bay in March 2025 and presented to prospective buyers, the company had sought investment for a turnaround strategy involving the preservation of six Hudson’s Bay stores that had been excluded from the liquidation process, alongside the company’s e-commerce platform. The plan would have required $82 million in investment during its first year, but ultimately no buyer was willing to commit to such an undertaking.

Former Hudson’s Bay president Bonnie Brooks had reportedly explored the possibility of submitting a bid that would have included both store leases and intellectual property. Brooks’ bid, which may never have been formally submitted, is believed to have offered approximately $13.5 million, assigning no separate value to the intellectual property component. Weihong (Ruby) Liu, who ultimately acquired rights to 28 Hudson’s Bay store leases, did not place a bid for the intellectual property assets but is understood to have committed approximately $300 million to acquire store real estate and leasehold interests.

Initial exterior concept branding of the new Ruby Liu department store chain set to launch later this year in Canada. Image: Central Walk

Royal Charter Trademarks Clarified by Court

During the hearing, Justice Osborne initially delayed approval while seeking clarification on whether Canadian Tire’s acquisition of certain trademarks would restrict public use of historical terminology associated with the company’s Royal Charter. 

The Hudson’s Bay Royal Charter, originally granted in 1670, remains one of Canada’s most significant historical documents and is not part of the intellectual property sale. Taylor clarified that the trademarks being transferred included limited uses of “Hudson’s Bay Royal Charter” solely in connection with commercial branding for products such as whisky, coffee, brandy and related goods. Osborne ultimately accepted that the transfer would not interfere with broader historical or public references to the Royal Charter itself.

With court approval now secured, the Canadian Tire transaction is expected to close within the next two to three weeks.

Hudson’s Bay flagship store in downtown Vancouver on Wednesday, May 28, 2025. Photo: Lee Rivett

Historic Brands and Private Labels Acquired

Canadian Tire’s acquisition includes an extensive collection of brand names, logos, slogans, and private labels long associated with Hudson’s Bay. Among the most significant assets is the retailer’s iconic multicolour stripe design, which originated with the point blankets tied to the company’s fur trading history. Also included are multiple variations of the company’s signature blanket patterns, including the historic black-band design, as well as the well-known Hudson’s Bay shield crest, which features two stags flanking a shield.

The list of acquired trademarks extends to promotional slogans such as “The Official Store of Christmas,” “More than you came for,” “Because…the lowest price is the law,” “It’s hard not to think of The Bay,” and the widely recognized “Bay Days” sale event branding. Additional lesser-known slogans now under Canadian Tire’s ownership include “Canada’s cutest baby,” “Truly Canadian,” and “Shopping is good.”

In addition to trademarks and slogans, Canadian Tire will take ownership of several private-label brands that were previously exclusive to Hudson’s Bay stores. These include Black Brown 1826, Distinctly Home, Hudson North, Nordic Fleece, and Beaumark Appliances. Notably, the Zellers brand, which was relaunched by Hudson’s Bay in 2023 as a discount chain, was excluded from the sale and remains outside Canadian Tire’s acquisition.

Hudson’s Bay stripes. Photo: Canadian Tire

Wage Protection Approved for Over 8,300 Terminated Employees

The court also addressed the situation facing more than 8,300 Hudson’s Bay employees who have now lost their jobs amid the company’s liquidation. On Tuesday, Justice Osborne authorized these employees to apply for federal benefits through the federal government’s Wage Earner Protection Program (WEPP). Hudson’s Bay’s legal counsel confirmed that discussions are underway with Service Canada to establish an expedited timeline for distributing WEPP funds. Lawyer Susan Ursel of Ursel Phillips Fellows Hopkinson LLP, who represents the terminated employees, emphasized during the hearing that many workers are experiencing financial distress and are anxious to receive their benefits as quickly as possible.

RioCan-HBC Joint Venture Enters Court-Ordered Receivership

Separately, the Ontario Superior Court on Tuesday also approved a motion filed by RioCan Real Estate Investment Trust seeking to place its longstanding joint venture with Hudson’s Bay into receivership. The move comes after Hudson’s Bay ceased rent payments for the properties included in the venture following its March 2025 filing for creditor protection under the Companies’ Creditors Arrangement Act (CCAA).

The RioCan-HBC joint venture, originally established in 2015, encompasses 12 retail properties located in some of Canada’s most high-profile urban and suburban markets. The portfolio includes former Hudson’s Bay flagship properties in downtown Montreal, Vancouver, Calgary, and Ottawa, along with locations in key Canadian shopping centres such as Yorkdale Shopping Centre and Scarborough Town Centre in Toronto. RioCan holds a 22 percent ownership interest in 10 of the joint venture properties, as well as a 61 percent controlling interest in two others: Oakville Place and Georgian Mall.

Downtown Montreal flagship Hudson’s Bay store on April 24, 2025. The building started as a location for the Henry Morgan department store chain, which in decades past operated as an upscale business. Photo: Carl Boutet

FTI Consulting Appointed as Receiver to Oversee Real Estate Assets

The joint venture’s financial position had deteriorated sharply as Hudson’s Bay suspended rent payments during its restructuring process. The partnership’s secured debt obligations include hundreds of millions of dollars in outstanding mortgages. RioCan previously disclosed a $209 million loss on its investment in the venture, leading to Tuesday’s motion for court-supervised receivership.

With court approval now granted, FTI Consulting Canada Inc. has been appointed as receiver and will assume operational control over the joint venture’s property portfolio. The receiver is tasked with stabilizing operations, addressing outstanding financial obligations, and exploring avenues to maximize asset value for creditors and stakeholders.

The receivership opens the door to a range of possible outcomes. Properties may be sold outright to new buyers, or leased to new retail tenants. In certain cases, redevelopment may be explored depending on zoning regulations, municipal approvals, and market demand for alternative uses. The receivership also has potential implications for Canada’s retail real estate landscape, particularly given the scarcity of large-format urban retail spaces in markets such as downtown Toronto, Vancouver, Montreal, and Calgary.

End of an Era for Hudson’s Bay’s Department Store Operations

For RioCan, the appointment of the receiver offers a chance to recover at least a portion of the losses already recognized on its investment in the partnership. For Hudson’s Bay, the receivership effectively severs any remaining ties to the substantial real estate holdings it once controlled across the country.

The court’s decisions mark two of the final major steps in the dismantling of the Hudson’s Bay department store chain, a process that began earlier this year when the company entered creditor protection amid mounting financial losses and growing debt obligations. While some elements of the company’s historical legacy will survive under new ownership, the approvals underscore the end of one of Canada’s most enduring retail institutions.

More from Retail Insider:

New NielsenIQ—Sephora partnership announced

New Sephora store at 241 Rue Ste-Catherine W. in Montreal. Photo supplied

NielsenIQ (NIQ), a leading consumer intelligence company, and Sephora, the world’s leading prestige beauty omnichannel retailer, have announced a strategic collaboration to provide a more comprehensive view of the beauty landscape in North America.

This data sharing agreement unlocks access to a new level of insight into the beauty space, including expansive point-of-sale coverage of Sephora’s omnichannel business, increasing NielsenIQ’s total coverage of beauty. In addition, as a designated Recommended Insights Partner, Sephora will utilize NIQ’s data for best-in-class insights, empowering them to make well informed decisions across their organization.

The collaboration will also leverage NIQ’s expanded Omnishopper and Digital Purchases solution capabilities to better understand shifts in consumer buying behavior across both online and offline channels. Expanded Omnishopper, launched in January 2025, includes the world’s largest consumer panel with 250,000 highly engaged panelists.

“At Sephora, our beauty community is the heart of our business, and we are constantly seeking out forward-thinking partners to help us better serve our clients throughout their shopping journey with us, said Ryan Oto, Vice President, Business Intelligence & Analytics at Sephora. “This partnership with NielsenIQ is a strategic leap forward in how we listen to our beauty consumers, elevate insights across every touchpoint, and deliver on the future of beauty retail.”

Through the combined Omnishopper and Digital Purchases lens, Sephora will gain detailed insights into in-store and online shopping trends and preferences across NIQ’s comprehensive coverage of mass, drug, specialty, e-commerce, and social channels.

Elizabeth Buchanan
Elizabeth Buchanan

“NielsenIQ is deeply committed to beauty—and we’re especially proud to expand our coverage in prestige through this partnership with Sephora,” said Elizabeth Buchanan, President of North America at NielsenIQ.

“Beauty is one of the most dynamic and culturally relevant categories in retail today. By combining Sephora’s leadership in the space with our unmatched measurement capabilities, we’re bringing new precision and visibility to the brands shaping the future of beauty.”

Sephora is the world’s leading global prestige beauty retail brand with 56,000 employees operating in 35 markets. It has a highly engaged community of hundreds of millions of beauty followers across its global omnichannel network of more than 3,200 stores and iconic flagships, and its e-commerce and digital platforms with a curation of more than 300 brands and its own label, Sephora Collection.

It was founded in 1969 in Limoges, France and became part of the LVMH Group in 1997.

NielsenIQ (NIQ) is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together two industry leaders with unparalleled global reach. Its global reach spans over 90 countries covering approximately 85% of the world’s population and more than $7.2 trillion in global consumer spend.

Related Retail Insider stories: