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Innovative retail strategies for introducing alternative nicotine products in Canada

In recent years, pop-up shops have emerged as a vibrant force reshaping the retail landscape. These temporary stores offer a unique platform for brands to engage directly with consumers and test new markets. By leveraging their transient nature, businesses can create immersive experiences that captivate and educate potential buyers.

The trend of pop-up shops is gaining traction as a creative solution to modern retail challenges. As a consumer, you might notice these temporary stores cropping up in bustling urban centers, offering everything from fashion to food. A significant development within this trend is the strategic showcase of alternative nicotine products such as nicotine pouches. Here, the opportunity to buy VELO in Canada exemplifies how brands are using these innovative spaces to introduce their offerings to curious customers.

Strategic use of pop-up shops

Pop-up shops serve as an experimental ground for brands eager to test the waters with new product categories. By setting up short-term retail locations, companies can assess consumer interest without the long-term commitment of a permanent store. For alternative nicotine products, this strategy allows for direct interaction with consumers who are keen on exploring new options. These temporary spaces provide a platform for educating the public about nicotine pouches, encouraging informed purchasing decisions.

Moreover, pop-up shops often feature interactive displays and knowledgeable staff ready to answer questions about product benefits and usage. This engagement is crucial in demystifying alternative nicotine products for those unfamiliar with them. By fostering an environment of curiosity and learning, these shops can effectively capture the attention of potential buyers who might otherwise overlook these offerings.

The flexibility of pop-up shops also allows them to be strategically located in areas with high foot traffic, maximizing exposure to a diverse audience. This approach not only attracts a wide range of consumers but also ensures that the introduction of products like nicotine pouches is both targeted and impactful.

Opportunities for exploration and purchase

For consumers, pop-up shops offer a rare chance to explore and purchase products in an engaging setting. The temporary nature of these stores creates a sense of urgency, enticing shoppers to act swiftly before the opportunity passes. This dynamic environment encourages exploration and experimentation with new products, such as alternative nicotine offerings.

Shoppers can benefit from exclusive deals and firsthand experiences that aren’t available through traditional retail channels. By providing a platform for trial and feedback, pop-up shops play an integral role in shaping consumer preferences and purchasing behaviors. This direct interaction fosters trust between brands and consumers, enhancing customer satisfaction and loyalty.

Additionally, the temporary aspect of pop-up shops means that they can adapt quickly to changing consumer trends. This adaptability allows retailers to stay ahead of market shifts, ensuring that they are always offering relevant products that meet consumer demands.

Impact on consumer preferences

The innovative retail strategies employed by pop-up shops have a profound impact on consumer preferences and behaviors. By offering a unique shopping experience that combines education with entertainment, these temporary stores are redefining how consumers interact with brands. As a result, you are likely to find yourself more engaged and informed when making purchasing decisions regarding alternative nicotine products.

This approach not only benefits consumers but also provides valuable insights for retailers looking to expand their product lines. By observing consumer reactions in real-time, brands can fine-tune their offerings to better meet customer needs. This feedback loop is essential for ensuring that new products like nicotine pouches gain traction in competitive markets.

6 of the Top Affordable People-Counting Systems for Retail

The top people counting systems for retail generate a massive amount of accurate data, driving business-critical decisions. They are a staple of brick-and-mortar stores. Retailers use them to create traffic heatmaps, monitor capacity, decrease wait times and track staff productivity.

While this technology is widespread, it is not always inexpensive. When looking for affordable options for retail people-counting systems, these six companies lead the rest in terms of both quality and affordability.

1. Traf-Sys

As a source of industry-leading expertise and cutting-edge technology, Traf-Sys Inc. is the No. 1 choice for the most affordable people counting systems for retail. To date, it has counted 10 billion people at over 50,000 locations, generating more than 10,000 reports generated daily. It is trusted by 2,500 clients, including Amazon Warehouse, Lego, T-Mobile and Carmax.

Traf-Sys provides image processing-based, wireless foot traffic and three-dimensional (3D) stereo video sensors. While the wide selection of hardware and software meets most retailers’ needs, you may prefer a tailored solution. This company is one of the few that offers affordable custom designs to meet store-specific key progress indicators.

You will find the most affordable people counting systems for retail by comparing quotes from various providers. Luckily, Traf-Sys offers free quotes after you complete a simple three-step form. A representative will respond within one business day, helping streamline the decision-making process.

2. V-Count

Nano from V-Count is an all-in-one flagship people-counting system. It uses AI to automatically recognize age and gender. It also offers staff exclusion. Since these features are available in one out-of-the-box solution, its pricing is competitive.

Apparently, Nano can generate returns, further increasing its value. V-Count claims it can increase profits by up to 32%, decrease wait time by 38% and increase conversions by as much as 41%. While its people counting accuracy can reach upward of 99%, its gender recognition and staff exclusion accuracy both rise to 90%.

To date, V-Count sensors have counted over 14 billion consumers in more than 128 countries. Hundreds of brands — including several Fortune 500 companies in Canada — have used it. Some of the more notable retailers include Miniso, Nespresso, Nike and Puma.

3. FootfallCam

Although FootfallCam manufactures its products in the United Kingdom, it serves other countries because it has established partners globally. It offers six distinct products designed for different environments and needs — the 3D stereo vision, millimeter wave, AI camera, passive infrared, staff exclusion and time-of-flight sensors.

FootfallCam has helped over 30,000 organizations since 2022, serving both small businesses and large enterprises. Around 2,200 retailers have seen sales revenue increase by 3% to 8% as a result. Some of its more notable clients include Walmart, Pandora, Watsons and Puma.

Like Traf-Sys, FootfallCam has embraced AI. It trains retailer-owned models on real-world information, complying with all relevant security and privacy standards. Data is masked at the source, so no personally identifiable details are collected or stored. This feature could help companies avoid regulatory or legal action, eliminating fines and costly payouts.

4. RetailNext

Well-known retailers like Ulta Beauty, Bloomingdales, Razer and Macy’s trust RetailNext for high-quality people counting systems. Today, this company serves over 560 brands, deploying upward of 100,000 sensors in 100 countries.

For over 15 years, RetailNext has offered precise people counting solutions at competitive prices. Its purpose-built, AI-powered Traffic 3.0 system is priced per sensor per month, and there are no hidden reporting, application programming interface or per-user fees. Stores can use it to accurately measure foot traffic in real time.

5. Sensource

With 22 years of developing people counting systems, Sensource can offer a broad range of affordable hardware. Retailers can use its 3D stereo video sensors to measure foot traffic. Its analytics software and machine learning technology extract patterns from the raw data. These modern solutions can achieve up to 97% accuracy.

6. Eco-Counter

Although Eco-Counter is not necessarily purpose-built for retail, retailers can still leverage its solutions for outdoor applications. Its broad range of pedestrian, cyclist and motorist tracking products can quantify the success of farmers markets, trade shows, tours, brand events and sponsored concerts. The hardware is waterproof, durable and discreet.

In its 20 years in the people counting business, Eco-Counter has installed over 20,000 systems in 55 countries. Unlike other providers, it offers temporary outdoor installations, which are generally more affordable than their permanent counterparts. It can install hardware in urban areas, tourist sites or natural spaces.

Eco-Counter products range from an AI-based multimodal counter to a battery-powered sensor. The less complex designs with long battery lives and near-real-time data transmissions may be more cost-effective than their advanced alternatives.

Choosing the Best People Counting Systems for Retail

Each of the companies above has a wide variety of people-counting products for retail stores at competitive prices. Those offering custom solutions will likely be able to align most with your budget.

Oberfeld Snowcap to Monetize Hudson’s Bay Leases

Hudson's Bay store at Rockland Centre in Montreal. Photo: Tom Bombadil/Google Maps

The Hudson’s Bay Company (HBC), currently undergoing a court-supervised restructuring under the Companies’ Creditors Arrangement Act (CCAA), has appointed Oberfeld Snowcap Inc. as its exclusive real estate consultant to manage the monetization of its leased store portfolio across Canada. The move is a significant step in HBC’s broader financial and operational overhaul following its March 2025 filing for creditor protection.

The engagement was formalized through a Consulting Services Agreement dated March 20, 2025, and subsequently approved by the Ontario Superior Court of Justice (Commercial List). Filed court documents provide insight into Oberfeld Snowcap’s monetization role. 

A Strategic Appointment Amid Financial Turmoil

Oberfeld Snowcap, a Montreal-headquartered commercial real estate advisory firm specializing in retail, has been selected to assist Hudson’s Bay in evaluating and facilitating lease-related transactions that could generate value or reduce liabilities. The appointment followed consultations with HBC’s internal advisors and Alvarez & Marsal Canada Inc., the court-appointed Monitor overseeing the restructuring.

Jay Freedman, President of Oberfeld Snowcap

Jay Freedman, President of Oberfeld Snowcap, and Jeff Ross, Managing Director, are leading the project, leveraging their combined decades of experience in retail lease advisory across Canada.

Scope of Oberfeld Snowcap’s Engagement

Under the terms outlined in the consulting agreement, Oberfeld Snowcap is tasked with managing the lease monetization process for Hudson’s Bay’s real estate portfolio across Canada. This includes providing detailed local market insights to evaluate the value and strategic potential of individual leased locations. The firm will leverage its long-standing relationships with landlords, developers, and other stakeholders to identify and pursue opportunities for lease sales, assignments, transfers, or terminations that align with HBC’s restructuring objectives.

Jeff Ross, Managing Director, Oberfeld Snowcap

In addition to these core advisory functions, Oberfeld Snowcap may offer licensed real estate brokerage services where applicable, ensuring full transactional support if and when deals progress to execution. The firm is also responsible for supporting the negotiation of binding commercial and financial terms for lease transactions and will work collaboratively with other brokers or professionals involved in specific deals. 

Court documents indicate that all offers or inquiries regarding HBC leases must be formally reported by Oberfeld Snowcap to both Hudson’s Bay and the court-appointed Monitor, Alvarez & Marsal Canada Inc. The firm must operate strictly under HBC’s direction and is not authorized to make independent decisions or representations on behalf of the retailer.

Term and Timeline of Agreement

The engagement began on March 21, 2025, and is currently set to conclude on September 30, 2025, unless extended by Hudson’s Bay in 30-day increments. Given the complexity of HBC’s lease portfolio, it remains possible that the term may be extended beyond the initial six-month period, according to court documents. 

Hudson’s Bay store at Cambridge Centre in Cambridge, ON. Photo: Apple Maps

Compensation Structure

Oberfeld Snowcap’s compensation under the agreement includes both a fixed monthly work fee and a performance-based success fee. The firm will receive a monthly work fee of C$80,000, which is pro-rated for any partial months worked and capped at a total of C$240,000 (plus applicable taxes) over the initial term of the agreement. This fee is creditable against any success fees that may be earned during the engagement.

The success fee component is based on the net proceeds generated from court-approved lease transactions. Specifically, Oberfeld Snowcap will receive 10% of the net proceeds from each completed transaction, subject to a maximum of C$175,000 per lease (plus taxes). These success fees are payable only after the successful closing of a transaction, provided an invoice has been submitted. No further compensation is owed beyond these amounts, and Oberfeld Snowcap is expected to cover its own operating expenses throughout the engagement, according to court documents. 

Hudson’s Bay store at Mic Mac Mall in Dartmouth, Nova Scotia. Image: Apple Maps

Monetizing Leased Store Locations Across Canada

With a substantial number of leased locations across the country, including both flagship urban stores and suburban mall sites, Hudson’s Bay’s real estate holdings represent a significant asset base. Oberfeld Snowcap’s role will be to assess the portfolio and help identify opportunities to unlock value through lease sales, transfers, assignments, or negotiated terminations. The firm is expected to evaluate each lease based on market demand, location potential, and landlord interest, with the goal of maximizing returns or reducing liabilities for HBC.

In many cases, underperforming or non-core sites could be repositioned for other retailers or redeveloped altogether. By leveraging its national network and deep industry relationships, Oberfeld Snowcap is positioned to facilitate transactions that align with Hudson’s Bay’s restructuring strategy while helping reposition prime real estate assets for future retail use.

A National Firm with Deep Market Knowledge

Founded over 40 years ago, Oberfeld Snowcap Inc. is widely regarded as one of Canada’s foremost commercial real estate advisory firms specializing in the retail sector. With a long-standing reputation for representing major retailers, landlords, and developers across the country, the firm brings a wealth of experience to Hudson’s Bay’s restructuring process. Its services span tenant representation, lease restructuring and disposition, market analytics, site selection, and strategic planning — making it well suited to manage complex real estate portfolios during times of transition.

Headquartered in Montreal, Oberfeld Snowcap maintains offices in Toronto, Calgary, and Vancouver, along with a U.S. presence in Boca Raton, Florida. The firm’s national platform enables it to deliver regionally informed insights while maintaining a unified approach to real estate strategy.

Oberfeld Snowcap’s value proposition lies in its data-driven approach, which combines real-time market intelligence with deep industry relationships. This enables the firm to identify and execute real estate strategies that create long-term value. Its client roster spans startups, national chains, and international brands, reflecting its versatility and depth in the Canadian retail landscape.

Over the coming months, Oberfeld Snowcap will work closely with HBC leadership and the Monitor to identify monetization opportunities. As court filings continue to be made public, and monetization transactions begin to close, industry observers will watch to see what happens next with the newly available spaces. 

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Industria Coiffure: educating and inspiring customers with expert knowledge and service

Industria Coiffure at Place Rosemère. Image: Industria Coiffure

A person’s appearance, whether they’d like to admit it or not, can often say quite a bit about them. From subtle and laid back to wild and untamed, and every look in between, appearance bears at least a small glimpse into an individual’s personality and uniqueness. And, when it comes to expressing oneself, a person’s choice of hairstyle and how they like to keep it can serve as one of the more significant ways by which they can represent themselves. As a result, the relationship between any individual and the people they trust to help them achieve their desired look is an intimate one, requiring a combination of experience, knowledge and skills. They are requisites for the role that Montreal-based Industria Coiffure easily meet. However, according to the company’s President and Co-Founder, Jean-Nicola Lapolla, supporting it all is the company’s willingness to remain on top of industry trends and styles.

Jean-Nicola Lapolla

“Hair styles, and the products that are used by professionals all over the world are constantly changing,” he says. “It requires hairstylists and retailers selling these products to be consistently aware of everything that’s happening within the industry, including all of the latest products as well as those that customers are seeking. It’s something that, as a business, we need to be completely on top of, resulting in the need for us and our team of expert hairstylists to constantly educate ourselves on anything related to developments and innovation within the world of hair style and fashion. Because of the speed at which trends occur within this industry, it’s imperative for salons and stylists to be as diligent as they can be concerning education.”

Foundational support

He says it’s one of the qualities of the company that has helped define its legacy over the years, as well as going a long way toward helping to carve its way forward. It’s a quality, among many others, that was engrained within the company when Lapolla’s father, Aldo, an immigrant hairdresser, began managing and developing the company at its original Place Ville Marie location back in the 1960s. An entrepreneur with an open mind and a love for people, Aldo Lapolla had a clear vision of what success meant for the company, adapting and evolving it with each fashion era and every change within the market. Jean-Nicola says that his father’s openminded approach and the importance he placed on communication laid the foundation for Industria Coiffure, enabling the operation to maintain its success for more than half a century.

“I grew up within the salon and the business,” says Lapolla. “Since the age of eight, I’ve been involved. When I wasn’t at school, I was at one of our locations. Whether I was sweeping the floor, manning the cash register, arranging appointments for customers, or anything else, I was actively involved and watching my father, learning every single day. It was the absolute best kind of training I could have ever wished for, preparing me to one day assume leadership of the company. He taught me the value of people and the way to treat our teams, customers of the salon and others operating in and around the industry, always stressing the importance of communication and the transfer of knowledge.”

Industria Coiffure at Place Rosemère. Image: Industria Coiffure

Customer-focus

Today, coming up on 20 years since Jean-Nicola took over the business, Industria Coiffure operates 18 locations in Greater Montreal, including locations at CF Carrefour Laval, CF Fairview Pointe-Claire, CF Promenades St Bruno and Carrefour de l’Estrie, to name a few. It’s established itself through the years as the premier high-end destination for men and women in the province of Quebec looking to fulfill their hair needs, providing exceptional hairstyling services administered by expert professionals, while also carrying an extensive range of top hair care and other products, enjoying direct partnerships with brands including L’Oréal, Kérastase, Oribe, Redken, and others. In fact, 40 to 100 per cent of the space within the majority of Industria Coiffure’s locations house products. And the reason for this, explains Lapolla, has everything to do with the customer.

“We’re here to meet the needs of each customer that enters any one of our locations,” he asserts. “And because the service that we offer is so high-touch and so intimate, it enables us to develop really close, strong relationships with our customers, allowing us the opportunity to hear firsthand from them exactly what they’re looking for and what they want to achieve with each visit. As a result, and as an extension of our education, we’re able to offer expert advice to every customer and bring the products into the store that will help them maintain their look and take proper care of their hair. We’re all about transferring the knowledge that we have to our customers, helping them look and feel better.”

Industria Coiffure at Place Rosemère. Image: Industria Coiffure

Education is key

Lapolla underscores the importance of education among his staff in order to share it with customers, differentiating Industria Coiffure from many of its competitors. However, another distinction about the hairstyling company that sets it apart is the fact that its locations are exclusively found within shopping centres. It’s a strategy that he explains came about fortuitously by way of the relationships that his father had made with mall landlord Cadillac Fairview, Ivanhoe Cambridge, Cogir and others. But it’s one that he describes as “unique”, providing the company with opportunities that it may not have enjoyed otherwise.

“Because our locations are found exclusively within shopping centres in Montreal, our perspective might be a little different from some of our competitors,” he says. “We have the opportunity to work with landlords and others within the shopping centres where we’re located to continuously enhance the experience that we’re offering. And, our legacy in malls has also perhaps made it a little easier to get in to the newly developed Royalmount, which could prove to be an excellent location for us. Being located in shopping centres also presents challenges, including very high lease prices. But we’re a company that’s never been afraid of risk. You need to be comfortable with a certain degree of risk and pressure or you won’t succeed in this business.”

Industria Coiffure at Place Rosemère. Image: Industria Coiffure

Continued evolution and success

Lapolla goes on to explain that the company intends to continue to build on the solid reputation that it’s made for itself in the province of Quebec, with plans to evolve the brand further through the introduction of its Boutique and Hair concept. The Industria Coiffure Boutique, located at Place Rosemère in Rosemère represents the next big step for the company, says the company’s President, providing the blueprint for the brand to follow over the course of the next few years. The concept, he explains, is ultra-high-end, boasting the widest range of hair care and cosmetics products possible and features consultations administered by trained experts who provide advice to visitors concerning all things hair and style. It’s a direction that he says the company is working really hard to roll out to all of its locations as quickly as possible.

“Our Boutique concept is beautiful and really conveys the future of the Industria Coiffure brand well. All of our experience with our customers and brand partners went into this decision, guiding our direction. It’s required a lot of financial investment to this point, and so, our challenge moving forward is replicating the incredible experience inside our Boutique to all of the other locations within our company. In order to do this, to take the company to the next level and expand our service and offering, we’re looking for partners. With some help, it will enable us to standardize all of our stores, shift our marketing, and continue to evolve the brand to enhance our reputation as a leader within the salon and hair industry.”

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Edmonton-based El Corazon expands with ambitious growth plans (Photos)

Hifa Maleki and Percy Wiredu. Photo by Mario Toneguzzi
Hifa Maleki and Percy Wiredu. Photo by Mario Toneguzzi

El Corazon, the Latin-inspired restaurant concept founded by Hifa Maleki and Percy Wiredu, is on an expansion trajectory that could transform the culinary landscape of Western Canada. 

Since opening their first location in Edmonton’s Glenora in 2022, the dynamic duo has quickly established a name for themselves with their vibrant, Latin-flair infused menu. 

There’s also a restaurant in the Keswick neighbourhood as well as the sister brand El Jardin in Edmonton’s downtown.

The pair are eyeing more opportunities in the next few years, with a goal to open up to 10 restaurants across Western Canada.

The Edmonton-based restaurant owners are confident that their focus on community and consumer-driven pricing has played a pivotal role in their success. The recent growth and reception of their brand demonstrate how smaller, independent restaurants are thriving in Edmonton’s evolving food scene, which has seen a shift from chain dominance to a diverse, locally-driven dining culture. 

Hifah Maleki and Percy Wiredu. Photo by Mario Toneguzzi
Hifa Maleki and Percy Wiredu. Photo by Mario Toneguzzi

In a post-COVID world, their hands-on approach to management has proven to be key in navigating rising operational costs and a highly competitive market.

Looking ahead, Maleki and Wiredu are planning to stabilize their current locations while focusing on team development, with expansion into both Edmonton and Calgary markets on the horizon. Despite the challenges of increased food costs and tariffs, El Corazon continues to provide exceptional value to diners, offering affordable yet high-quality dining options. The duo’s commitment to quality, innovation, and community positioning makes them a noteworthy player in the growing restaurant scene in Canada.

Maleki said El Jardin opened in the downtown in 2023 in the ICE District area, and then the duo opened Keswick in 2024.

El Corazon. Photo by Mario Toneguzzi
El Corazon. Photo by Mario Toneguzzi

“We wanted to bring some energy and flair to the culinary scene, the restaurant scene in Edmonton. So for us, the inspiration is we’re very Latin influenced. We take different ingredients and essentially menu concepts from different Latin cultures, so Spanish, Peruvian, Mexican, Dominican, our chef is actually Dominican as well,” explained Maleki. “That way we can have more of a range of different Latin menu items.

“It’s been really great in the sense that Edmonton’s been really receptive to it. And I feel we’ve been lucky. Real estate’s been great in terms of where we’re located. We’re very personally and very community focused. I feel like we have a pretty dynamic network and we’re people’s people, so it’s nice to actually be in a lot of the communities that we’re in because we can actually build and foster those relationships with the people that live or work in the area.

“In terms of opening in a post-COVID world, you definitely have to be a lot more hands-on as a business owner and a restaurateur. You definitely have always had to be hands-on, but I’d say really like when they say, “Oh, you got to be in and in front and behind your business,” you really do. You should be like 360 involved to ensure that not only are operations really great, but just like even behind the scenes, you’ve got to be a lot more dialed in.”

As restaurant owners, the two have experienced the rise in costs.

“We’re very consumer focused. So to keep things very competitively priced and affordable, we have to be a lot more involved and really on it,” she added.

El Corazon. Photo by Mario Toneguzzi
El Corazon. Photo by Mario Toneguzzi

“We’ve opened one every year for the last three years. Our focus for the next 12 months is stabilize. Develop the team, because you can only grow as far as your team. Develop some managers, some regionals. Then we’re going expand into either more in the Edmonton market or the Calgary market,” said Wiredu.

Maleki said the Edmonton food scene has improved significantly.

“If you were to go back even 10, 15 years, a lot of the smaller independent restaurants weren’t making it. People would go once and then they’d go back to the restaurants that they were very comfortable with, like the big chains. Earl’s, Joey’s were definitely just staples. That’s where everybody went.

“What’s changed a lot and what we’re really proud to see in Edmonton is there’s a lot more people taking a risk and putting their passion and money on the line and opening more restaurants. Our food scene’s excellent.

“It’s changed a lot in the sense that people have really navigated from comfort and commercial, and these big corporate companies, to really finding their local spot. And you’re finding that people are dining out in more areas than they were.”

El Corazon. Photo by Mario Toneguzzi
El Corazon. Photo by Mario Toneguzzi

Wiredu said it’s been challenging as a restaurant owner these days with inflation.

“And one of the reasons why we went with the Latin approach is that a lot of Latin ingredients are pretty approachable and affordable. You’re able to build a lot more value into your meals. With our seafood dishes and a lot of our tapas, they’re all shareables,” he said. “You’re getting a lot more value for it.”

Like all businesses, the current tariff situation is creating confusion and anxiety.

“It’s like run a 100-metre race that’s also a marathon with like different turns every two seconds. We’re definitely navigating things and we kind of take it day by day. We’re making sure we have a Plan A, B, C, D.

“Everyone’s going through a challenging time. So we make sure when our guests come in our prices are approachable and affordable.”

El Corazon. Photo by Mario Toneguzzi
El Corazon. Photo by Mario Toneguzzi
El Corazon. Photo by Mario Toneguzzi
El Corazon. Photo by Mario Toneguzzi
El Corazon. Photo by Mario Toneguzzi
El Corazon. Photo by Mario Toneguzzi
El Corazon. Photo by Mario Toneguzzi
El Corazon. Photo by Mario Toneguzzi
El Corazon. Photo by Mario Toneguzzi
El Corazon. Photo by Mario Toneguzzi

SKIMS acquires SKKN by Kim from Kim Kardashian and COTY

Source: Kim Kardashian Instagram
Source: Kim Kardashian Instagram

SKIMS, the lifestyle company co-founded by Kim Kardashian and Jens Grede, has acquired SKKN by Kim from Kim Kardashian and COTY, bringing her beauty NIL rights and ventures under the SKIMS brand.

This bold move marks a pivotal expansion for SKIMS, expanding its portfolio beyond apparel, said the company in a news release.

“Since its 2019 debut, SKIMS has redefined inclusivity and innovation, delivering solutions for every body—spanning shapewear, intimates, loungewear, swimwear, pajamas, and the recently announced NikeSKIMS activewear partnership with Nike. Now, by acquiring Kardashian’s majority stake and Coty’s minority stake in SKKN by Kim, SKIMS consolidates Kardashian’s lifestyle portfolio, integrating her expertise in cosmetics, skincare, and fragrance into its ecosystem,” it said.

Kim Kardashian. Courtesy of SKIMS

The company said Kardashian’s beauty legacy is undeniable. Her 2017 launch of KKW Beauty sparked a contouring revolution, while KKW Fragrance won “Fragrance of the Year” at the 2020 FiFi Awards. SKKN by Kim further elevated her influence, blending minimalist luxury with science-driven skincare.

“My mission has always been to create products that resonate deeply—whether it’s shapewear and lingerie that empowers or make-up and skincare that transforms,” said Kardashian, SKIMS Chief Creative Officer and Co-Founder. “Uniting everything under the SKIMS brand streamlines that vision.”

Jens Grede
Jens Grede

“This acquisition isn’t just growth,” said Grede. “It’s about the strength of our brand and our ability to enter a new category with authority.”

Through this acquisition, SKIMS will open its doors to expand into beauty, skincare, and fragrance, leveraging Kardashian’s proven expertise to redefine these categories with SKIMS global and retail DTC footprint. With plans to start launching in 2026, SKIMS is poised to reshape the beauty and fragrance industry as it has apparel—details forthcoming, added the company.

ABOUT SKIMS

Co-founded in 2019 by Kim Kardashian and Jens Grede, SKIMS is creating the next generation of Women’s underwear, loungewear, and shapewear and setting new standards by providing solutions for every body. From technically constructed shapewear that enhances your curves to underwear that stretches to twice its size, the brand’s goal is to consistently innovate on the past and advance the industry forward. SKIMS sells directly through SKIMS.com, permanent store locations in Georgetown, Aventura, Austin, Houston, Atlanta, New York and select retailers globally listed here. 

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Canadian Retail News From Around The Web For March 25, 2025

Canadian Retail News From Around The Web

News at a Glance

Retail Insider is streamlining its Canadian retail news from around the web to include a handful of top news stories that can be viewed quickly during the day. Here are the top stories from the past 24 hours.

Re: Hudson’s Bay:

Canadian clothiers sad to see Bay’s decline but say they long ago adjusted to new era (CityNews)

Hudson’s Bay closures ‘leave a hole in our psyche’, retail expert says (Global)

‘The loading dock was full’: Brands pull products from Hudson’s Bay amid liquidation (CityNews)

More Than Stores: The Historic Architecture and Lasting Legacy of Hudson’s Bay Buildings (Storeys)

B.C. shoppers confused, disappointed by delayed start of the Bay liquidation sale (CTV)

As Hudson’s Bay prepares to close most stores, shoppers chase its iconic striped blankets (Montreal Gazette)

Plenty of shoppers still waiting for liquidation deals at Vancouver’s Hudson’s Bay (Vancouver Sun)

Other News:

These new made-in-Canada apps and websites are helping people buy Canadian (Globe & Mail)

Opinion | Why the secret to unlocking Toronto’s retail future might be learning to go up and down stairs (Toronto Star)

Loblaw expanding body-worn camera pilot to Ontario (CTV)

Regina liquor store surprised as Sask. removes select Canadian-brewed beer from shelves (SaskToday)

Tariff war creating maze of costs for pinball business in Montreal (CTV)

Oakridge Calgary Co-op to celebrate grand opening on March 27 (Grocery Business)

Denninger’s closing Oakville store (Grocery Business)

A Guide to Choosing the Right Engagement Ring for Your Hand Shape

An engagement ring is more than just a symbol of love—it’s a piece of jewelry you’ll wear for a lifetime. While personal taste is the most important factor in selecting a ring, considering your hand shape and finger size can help you find a design that enhances your natural beauty. Since women’s rings come in countless styles, knowing which shapes and settings best complement your hand can make all the difference. Here’s a guide to choosing the perfect engagement ring for your hand shape.

Finding the perfect match for your hand shape often requires a personal touch beyond standard designs. You can easily find expert jewelers, such as Engage Studio, for custom engagement rings in Toronto or other Canadian locations.

1. For Short Fingers: Slimming and Elongating Designs

If you have shorter fingers, the goal is to create the illusion of length. Opt for:

  • Oval, pear, or marquise-shaped stones – These elongated shapes make fingers appear longer and more elegant.
  • Slim bands – A thinner band enhances the lengthening effect without overwhelming your hand.
  • Vertical settings – Rings with a north-south orientation help draw the eye along the finger’s length.

2. For Long Fingers: Balanced and Elegant Styles

Those with long fingers have the advantage of being able to wear almost any style of engagement rings. Consider:

  • Round or princess-cut stones – These shapes add balance and proportion to long fingers.
  • Wider bands – A thicker band can create a more harmonious look and prevent the ring from appearing too dainty.
  • Bold or intricate designs – Vintage and halo settings add personality while complementing the length of your fingers.

3. For Slender Fingers: Adding Volume and Presence

Slender fingers can sometimes make a ring look oversized. To create balance:

  • Halo or cluster settings – These add width and dimension, making the halo engagement rings appear fuller.
  • Medium-thickness bands – A band that’s not too thin or too thick ensures the ring doesn’t overpower delicate fingers.
  • Round, cushion, or emerald-cut stones – These shapes provide a classic yet substantial look.

4. For Wide Fingers: Creating a Streamlined Effect

If you have wider fingers, the right engagement ring can create a more proportional appearance. The key is to avoid small stones that may make fingers appear broader. Instead, choose:

  • Oval, emerald, or marquise-cut stones – These elongated shapes help slim and refine the look of the finger.
  • Split shank or multi-stone bands – These styles break up the width and add visual interest.
  • Medium to thick bands – A solid band provides balance and prevents the ring from looking too delicate.

Brands like Cullen Canada offer elegant designs that cater to a variety of hand shapes, ensuring both comfort and visual harmony.

5. For Small Hands: Keeping it Delicate and Dainty

If you have small hands, a large ring might feel overwhelming. Instead, go for:

  • Round or oval-cut stones – These provide brilliance without overpowering your hand.
  • Thin or tapered bands – A dainty band enhances elegance while keeping proportions in check.
  • Minimalist settings – Solitaire or petite halo designs work beautifully for smaller hands.

Final Thoughts

Finding the perfect engagement ring isn’t just about trends—it’s about selecting a style that complements your hand shape while reflecting your personality. Whether you have short, long, slender, or wide fingers, there a  women’s rings out there that will enhance your natural beauty. By considering these tips, you can confidently choose a ring that looks and feels perfect for a lifetime of love and commitment.

Things to Do in Antarctica: A Complete Guide to an Epic Adventure

Few places can beat a trip to Antarctica when it comes to adventure: there is a pool of things to do in Antarctica. Antarctica’s frozen landscapes provide unparalleled opportunities, whether it’s watching penguins frolic on the snow, or polar diving under glaciers. If you are looking for some activities to do in Antarctica, prepare yourself to have a completely different experience.

There is no shortage of entertainment for those taking a 3 day trip to Antarctica, as well as people planning on staying for a longer period of time. This guide covers everything from ice-camping to exploring Antarctica tourism, and will provide you with the most important things to do in perhaps the most remote region of the planet. Let’s start your long or short Antarctica cruise: just take care of your Antarctica travel insurance before it starts!

Places to Travel in Antarctica: Explore Antarctica by Cruise

So, you’ve got an Antarctica visa and want to start the fun.

How to visit Antarctica? Antarctica cruise deals are gaining popularity as a way to experience the continent.

 Luxury Antarctica cruises usually start from Ushuaia, Argentina, or Punta Arenas, Chile, crossing the Drake Passage to reach the Peninsula. You will find both budget-friendly and luxurious options. Some cruises allow for budget spending while others are more expensive. With the growing popularity in Antarctic tourism, it would be best to book early for the Antarctica cruises 2025.

On board the cruise, you will see beautiful glaciers, icebergs, wildlife, and so much more. You can get an additional trip to Antarctica package, which includes booking a cabin, and get guided tours or excursions on land afterwards. In any case, the best travel insurance for cruise ships is a must to feel safe.

Ice Camping: The Ultimate Experience in The Antarctic

If you’re looking for true hands-on adventure, ice camping in Antarctica is a once-in-a-lifetime experience. Picture this: sleeping under a starry night sky while all you can see is an endless spread of snow and ice. This excursion allows you to fully relish the beauty and isolation of the continent. Most operators incorporate ice camping into their schedules, and it’s frequently combined with a Zodiac cruise around Antarctica for further exploration of off-the-beaten-path destinations.

If you are ready to explore Antarctica, ice camping can be a bit challenging but rest assured; you won’t forget the experience. The magnificently serene and untouched beauty of this continent will imprint an experience like no other.

Scuba Diving Under the Ice

Scuba diving is not just for warm temperate regions; scuba diving Antarctica offers opportunities for arctic diving under ice. Both underneath the Antarctic Ice, you will find a completely unique ecosystem.

The water is freezing, but the experience is one of a kind. The uniqueness of this adventure is that you will be able to see rare species of marine animals that have adapted to such harsh conditions. These types of dives are also done with cruise ships as they offer a luxury vessel to stay while the divers explore the many wonders on the polar regions. If you need insurance, Auras guys can help with that.

Hidden Historical Sites & Ship Wrecks

A tour is not the cheapest way to visit Antarctica, but it is definitely worth it: you will see a lot. A stunning part of Antarctica is its shipwrecks, abandoned whaling stations, explorer huts, and lots of other geographically placed items. Many people are shocked when learning about these features along these parts. These remains form an important piece to the story and stand out with their beauty. Some of the other fascinating stories and sites are:

Antarctica Travel Tips: Explore the Wildlife of Antarctica

Antarctic fauna is amazing! The wildlife of Antarctica is extremely fascinating for first-time Antarctica tourists. The continent has unique animals not found in other places like the region’s poster mascot, the penguins. Several species of penguins live in Antarctica including the Emperor penguin.

Other creatures that can be seen around Antarctica are whales, seals and many types of seabirds. Birdwatching offers the best chances to see these mammals in their natural habitats and a Zodiac cruise allows passengers to appreciate these stunning animals from up-close.

Extraordinary Phenomena of Nature

What is the best time to visit Antarctica? Indeed, the summer season.

Along with the monumental icebergs, it is common knowledge that Antarctica is home to many other phenomenal natural features. For instance, Taylor Glacier contains Blood Falls, a red waterfall that oozes iron rich water from within the glacier.

Sustainable and Ethical Travel in Antarctica

What about the places to stay in Antarctica? There are several nice Antarctica hotels, so you don’t have to worry about that. But please note that with the growth of tourism in Antarctica there is a need to travel more responsibly. The International Association of Antarctica Tour Operators (IAATO) governs strict regulations aimed at reducing the impact of tourism on the environment.

Numerous cruise lines are doing their best to lower their emissions, and tourists are also asked to use gear that is environmentally friendly. For conscious Antarctica package tour tourists who want to lessen their impact on the continent, it is essential to follow those restrictions and respect the environment during travel.

Conclusion

Can you go to Antarctica without permission? It is prohibited. So, before choosing an activity, make sure to be allowed to do that. Without a question, activities in Antarctica are as extraordinary as the continent itself. From the adrenaline-inducing scuba diving to the tranquil ice camping Antarctica, this area has something to offer that will remain with every individual for life.

Historical sites, extreme sports, or even simply exploring nature’s untouched beauty – regardless of what you are interested in, there is something for everyone. Consider looking into cruise deals and Antarctica vacation packages to make the most out of your visit. Antarctica is, without a question, a mesmerizing location.

Beyond the Basics: Creative Home Improvement Ideas to Elevate Your Living Space

The home improvement field takes on a new dimension when the enhancements go beyond the common. When you have painted and layed new flooring on it, you have said enough, but it should get better as you mull over more innovative designs. This article reviews a potpourri of home improvement projects, each with a more imaginative touch in regards to the design elements and functional enhancements that will surely add up both prompt measures of value and character into the house.

Lighting is one of the key places where changes can be made but often gets ignored. A well-placed lighting scheme can instantly set a mood within a room, warm and welcoming, open and spacious, or full of drama. Layer different types of lighting sources: think recessed lights for ambient light, pendant lights for task light, and accent light to stipulate the features of architecture or artwork. A smart lighting system gives you even more possibilities, allowing you to alter the levels and colors of the lighting through a smartphone app or voice command.

Another interesting area of home improvement involves bringing in elements of nature.

Biophilic design creates a soothing and restorative atmosphere enhancing human-nature interconnectivity. Adding indoor plants, vertical gardens, or water elements will naturally establish an indoor-outdoor relationship. Natural materials like wood, stone, or bamboo can be selected to enforce the biophilic aesthetics.

Transforming your underutilized spaces can reveal hidden potentials for living in your home. A dusty attic can become a small reading nook or home office, while a basement could serve as a home theater, gym, or guest suite. Adding skylights or windows will improve the natural light levels in these spaces and make things feel much more inviting. 

Custom-builds are a perfect addition for maximizing storage and making unique design components. Custom shelves, bookcases, and entertainment units are all well-designed to suit your exact needs and style. Hidden storage and pull-out drawers can further enhance their utility and organizational purposes.  

Adding degrees of separation to the set of architectural details greatly enhances a home’s personality. You might use crown molding and wainscoting or exposed beams in elegant sophistication. Just look for opportunities to include reclaimed materials—think antique doors or salvaged beams—to make statements of history and individuality.

Space dedicated to a hobby will definitely improve life quality. Whether fitness, music, or art, these can become spaces where one expresses themselves while relaxing. Maybe test for sound insulation so they will not be a noise bother.

Outdoor spaces are treated as an extension of your home. Some ingenious improvements can convert them into alluring retreats. Perhaps throw in a pergola or gazebo for a shaded sitting area. A fire pit or an interesting water feature will brighten up the area while allowing the eye to settle on it. Smart irrigation and outdoor lighting running systems can take your outdoor spaces’ experience to another level.

Energy-efficient upgrades will not only save on the utility bills but are also a way to contribute towards sustainable living. Solar panels might be set up, and insulation improved; additionally, old windows and doors might be replaced with energy-efficient models. For Dartmouth windows, you would want to pursue alternative options to match energy efficiency with durability.

Smart home technology provides some fun enhancements for comfort, convenience, and security. Smart thermostats, security installations, and appliance controls can be integrated into a web-based home control system for use anywhere.

Light definitely deserves the other side of improvement. Feel free to be random by throwing in unexpected colors and rich and bold textures, including wallpapers and fabrics. Embrace such décor, accent walls, statement pieces, or even improbable color combinations to amplify the spectacular appeal.

Using creative and innovative ideas in home improvement can ring true for personal choices in comfort and style. Don’t forget-the idea is to make a place that you love, a source of inspiration and rejuvenation for yourself.