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Metro launching ‘Moi’ loyalty program in Ontario

Photo: Metro

Metro Inc. says it will officially launch its proprietary loyalty program, Moi Rewards, in Ontario on Thursday October 24, with RBC’s Avion Rewards as its core loyalty partner.

In a news release, the company said the Ontario launch is an evolution of the Moi Program and follows the successful 2023 launch of METRO’s Moi coalition loyalty program in Quebec. Most recently, the 2024 Leger Wow Survey ranked Moi as the most widely used loyalty program in Quebec, with 79 per cent of Metro customers actively engaging with the program and experiencing its benefits, it said.

Alain Tadros
Alain Tadros

“Our goal is to help Canadians save by becoming the most personalized and relevant loyalty program. The Moi Rewards program will be available in eight banners and more than 1,175 stores across Ontario, Quebec and New Brunswick. With base points, bonus points and RBC as a strategic partner, we intend to offer our customers a generous, personalized and compelling program that combines food and pharmacy, deepens our relationship with customers and contributes to their well-being,” said Alain Tadros, Vice President and Chief Marketing Officer and Digital Strategy, Metro.

“The program makes rewarding customers easier and more convenient by enabling Moi Rewards members to earn points by shopping at Metro and Food Basics grocery and pharmacy banners as well as nine Jean Coutu locations in Ontario. Customers that have at least 500 points (equivalent to $4) can start redeeming points. This constitutes the lowest threshold to redemption for everyday essentials like groceries. The program also provides customers with the flexibility to redeem in $1 increments rather than predetermined tiers,” said Metro.

“It will provide personalized offers, extra points in flyers and in-store, as well as special offers for members and exclusive contests to help accumulate points faster.”

Adding further value, the Moi Rewards program will link with RBC’s Avion Rewards, allowing members to earn even more bonus Moi Rewards points on purchases, which are made with a linked RBC debit or credit card. Bonus points earned by linking are fully redeemable at all Metro Inc. banners participating in the Moi Rewards program in Ontario, Quebec and New Brunswick, it said.

Niranjan Vivekanandan
Niranjan Vivekanandan

“We’re thrilled that our expanded loyalty partnership with METRO and Moi Rewards will bring tangible benefits to consumers across Ontario, especially knowing that they are looking for ways to save money on everyday essentials now more than ever,” said Niranjan Vivekanandan, Senior Vice President & Head, Loyalty & Merchant Solutions, RBC. “RBC and Avion Rewards have a long and successful history of delivering innovative partner experiences across key categories. We’re so pleased to combine the breadth and scale of our loyalty program with Moi Rewards to offer our cardholders and members additional value that they can receive every time they shop at a METRO Inc. location.”

RBC cardholders will earn 1 extra Moi Rewards point for every $2 on eligible spend when they link their eligible RBC card to their Moi Rewards card in addition to the base earn of their Moi Rewards program. Minimum purchase requirements will apply, said Metro, adding that its loyalty partnership with RBC began last year with the initial launch of Moi in Quebec and New Brunswick and the introduction of the moi RBC Visa credit card.

With annual sales of more than $20 billion, Metro Inc. is a food and pharmacy leader in Québec and Ontario, providing employment to more than 97,000 people. As a retailer, franchisor, distributor, manufacturer, and provider of eCommerce services, the company operates or services a network of some 980 food stores under several banners including Metro, Metro Plus, Super C, Food Basics, Adonis and Première Moisson, and 640 pharmacies primarily under the Jean Coutu, Brunet, Metro Pharmacy and Food Basics Pharmacy banners.

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Competition Bureau Probes Grocery Property Controls in Canada

Safeway store at Robson and Denman Streets in Vancouver. Photo: Graham Construction

The Competition Bureau of Canada is requesting input from grocery retailers and real estate professionals regarding the use of restrictive real estate clauses (aka restrictive covenants or “property controls”), in the grocery industry. The investigation forms part of the Bureau’s broader efforts to assess competition within the sector, with a particular focus on Loblaw and Empire Company (parent of Sobeys).

Property controls, often included in lease agreements or deeds, may limit competition by preventing other businesses from opening retail food stores or restricting the range of products they can offer. The Bureau is investigating the extent to which these clauses impact market dynamics in Canada and whether they are detrimental to consumers by reducing choice, driving up prices, and limiting innovation.

Empire and Loblaw Under Scrutiny

The Competition Bureau’s investigation into the use of property controls by Empire Company and Loblaw is significant. The two major retailers control large portions of the market, and the Bureau is examining whether they have leveraged property controls to block competitors from entering or expanding within key markets.

The Bureau’s interest extends to situations where property controls may have prevented new domestic or international grocery retailers from establishing stores in Canada. Additionally, the investigation is focused on whether such clauses have restricted existing grocers’ ability to diversify their product offerings, ultimately limiting competition.

In June 2024, the Bureau secured court orders to further its investigation into these companies’ practices. However, it is important to note that no conclusions of wrongdoing have been made at this stage. The Bureau’s inquiries aim to gather evidence that will either validate or dispel concerns about anti-competitive behaviour in the sector.

Loblaws store. Image: Loblaws

How Property Controls Impact Grocery Competition

Property controls, as described in the Competition Bureau’s June 2023 report, are designed to limit how commercial real estate is used, often preventing competitors from setting up shop in prime locations. These restrictions can also limit the types of products sold in these locations, creating further barriers for competitors.

For example, when a major grocery chain relocates, property controls may be used to prevent a rival from moving into the newly vacated space. This tactic can stifle competition in local markets, limiting consumers’ access to alternative grocery options. The Bureau believes that such controls may contribute to higher prices, reduced product variety, and fewer choices for consumers.

The Bureau is also interested in understanding both the advantages and disadvantages of these property controls from the perspectives of food retailers, landowners, and landlords. By hearing from all sides, the regulator aims to create a more balanced view of the issue, identifying where these clauses may benefit the market and where they may hinder it.

Call for Confidential Input from Industry Stakeholders

To further its investigation, the Competition Bureau is calling on market participants in the grocery and real estate sectors to confidentially share their experiences with property controls. Specifically, the Bureau is seeking examples of where such clauses have limited competition by preventing new grocery stores from opening or restricting existing retailers’ operations. Industry stakeholders are encouraged to submit their input by emailing ControlesdePropriete-PropertyControls@cb-bc.gc.ca.

This call for input comes on the heels of an earlier consultation in August 2024, which invited Canadians to provide feedback on the Bureau’s enforcement approach to property controls. However, that consultation focused on broader changes to the Competition Act and is separate from the current investigation.

The insights gathered from this latest call-out will inform the Bureau’s ongoing investigations and help shape its recommendations to policymakers. With the grocery industry under increasing scrutiny for its pricing practices, the investigation into property controls could have far-reaching implications for how competition in the sector is managed moving forward.

More from Retail Insider:

Canada’s Competition Bureau Launches Investigation into Loblaws and Sobeys [Op-Ed]

Competition Bureau Report Says Canada Needs More Grocery Competition as Consumers Struggle with Food Inflation 

Why the Competition Bureau is Toothless in its Investigation of Canada’s Grocery Sector [Op-Ed]

Jollibee launches first-ever loyalty program

GRAND OPENING OF FIRST CANADIAN JOLLIBEE RESTAURANT IN WINNIPEG

 Global restaurant brand, Jollibee, known for its Chickenjoy fried chicken, chicken sandwiches and Peach Mango Pie, announced Monday the launch of its first-ever loyalty program, Jollibee Rewards.

“Recently hailed “the best fast-food fried chicken” in America by USA TODAY, Jollibee is continuing to gain swarms of new fans from coast to coast by serving great-tasting food at a good value that is always served with joy. With the debut of its dynamic new loyalty program, Jollibee is unlocking a new world of joy – one that amplifies the fun-spirited, personal connections that have made the brand beloved by so many, both in North America and around the world,” said the company in a news release.

“The much-anticipated Jollibee Rewards allows fans who sign up to treat themselves to a new level of joy simply by ordering their favorite menu items. Members can easily earn rewards online or in store, with dollars spent converted into Jolly Points. Every $1 spent earns 10 points, which can quickly add up to a choice of delicious freebies, exclusive members-only deals, and delightful surprises.”

Luis Velasco
Luis Velasco

“It’s no secret that we have the most loyal fans in the world – so much so, that we truly see them as our friends, not just customers. Our Jollibee Rewards program is tailor-made to amplify the special sense of community that we share with them and thoughtfully reward them for their steadfast support and passion for our brand,” said Luis Velasco, Senior Vice President and Marketing Head, Jollibee North America. “We also invite brand newcomers to enjoy the many joyous perks that come with being a faithful Jollibee Friend as we continue to spread joy with every bite, every visit, every connection – and now, every new reward!”

As a thank you to those who join Jollibee Rewards and spend $35 or more by November 15, Jollibee said it will treat them to $5 off their order.

“And, because Jollibee believes that bringing people together over a delicious meal creates the ultimate joyful experience, members who get their family and friends to sign up have the chance to receive 200 Jolly Points to put toward their favorite menu item,” it said.

Jollibee Foods Corporation (JFC), also known as the Jollibee Group, is one of the world’s fastest-growing restaurant companies, with a mission to deliver great-tasting food, bringing the joy of eating through its 19 brands with over 9,400 stores across 32 countries.

The Jollibee Group’s portfolio includes eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger), four franchised brands (Burger King, Panda Express, Yoshinoya in the Philippines, and Tim Ho Wan in China), and ownership stakes in other key brands like The Coffee Bean and Tea Leaf (80%), Compose Coffee (70%), SuperFoods Group that operates Highlands Coffee (60%), and bubble tea brand Milksha (51%). The Company also has membership interests in Tortazo, LLC, along with Chef Rick Bayless, for Tortazo in the U.S. and has recently invested in Botrista, a leader in beverage technology.

Through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL), the Jollibee Group holds a 92% participating interest in Titan Dining LP, a private equity fund that owns the Tim Ho Wan (THW) brand. It has a joint venture with the THW Group to expand THW in China. It also established a joint venture company that holds the franchise rights to operate Tiong Bahru Bakery and Common Man Coffee Roasters in the Philippines. The Company also holds a 90% stake in Titan Dining Partners II Ltd for growing Asia-Pacific food service brands.

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Versace flagship on Yorkville Avenue in Toronto shutters

Signage has been removed from the now shuttered Versace store at 106 Yorkville Avenue in Toronto. Photo: Craig Patterson

Italian luxury brand Versace has closed its flagship store in Toronto at 106 Yorkville Avenue. The store opened in the summer of 2019 in a new development by First Capital REIT

The two-level Versace store spanned about 3,000 square feet over two levels and was located between flagship locations for Brunello Cucinelli and Stone Island

The Impact of Versace’s Closure on Yorkville’s Luxury Landscape

Designed by Gwenael Nicolas, the boutique featured an innovative use of light, mirrors, and contrasting materials. A brass ceiling grid added a dramatic touch, while gold accents contrasted with marble and metal elements. One notable feature was the three-dimensional Medusa head that adorned the ceiling of one of the dressing rooms, a striking homage to the brand’s iconic imagery.

Signage in the window of the now shuttered Versace store at 106 Yorkville Avenue in Toronto. Photo: Craig Patterson

The store’s LEED certification also emphasized Versace’s commitment to sustainability. The main floor of the boutique showcased ready-to-wear collections for men and women, as well as accessories and footwear, while the second level housed the Versace Home line and children’s wear. 

Despite the closure of this Toronto flagship, Yorkville remains a prime location for luxury brands. Across the street, Christian Louboutin’s only standalone Canadian store that continues to operate at 99 Yorkville Avenue, and other prominent luxury brands such as Chanel and Balenciaga have secured their spots within the district in recent years. Yorkville’s evolution is ongoing, and the departure of Versace opens the door for a new high-end tenant. DWSV Realty handled the sublease for Versace’s space [which is being taken over by Brunello Cucinelli].

Versace’s Canadian Presence: A Snapshot of Growth

Versace’s presence in Canada extends beyond its now-closed Yorkville location. The brand made its Canadian debut in 2014 with a standalone boutique in Toronto’s Yorkdale Shopping Centre, a mall known for its high-end retailers. Spanning 2,820 square feet, the Yorkdale store was a significant step in establishing the brand in the Canadian market. Following that success, Versace opened a second boutique in Vancouver in 2015 at 747 Thurlow Street, a prominent location in the city’s Alberni Street Luxury Zone.

The Vancouver boutique, measuring 1,875 square feet, positioned Versace alongside other global luxury brands, further establishing the brand’s foothold in Canada. The Vancouver store closed, however, in late 2020, and the space is now occupied by luxury brand Thom Browne. DWSV Realty negotiated that lease deal.

Versace Yorkville in November of 2020. Photo: Craig Patterson

Versace’s Canadian expansion is continuing under the direction of parent company Capri Holdings. That includes a new Versace store at Royalmount in Montreal this year, as well as another in Vancouver’s Oakridge Park development next year. Versace is also about to open a new store at Toronto’s Yorkdale Shopping Centre, replacing its current location in the mall. 

In Canada, Versace also operates outlet stores at the Toronto Premium Outlets near Toronto, and at the McArthurGlen outlets near Vancouver. 

First floor of the former Versace store at 106 Yorkville Avenue in Toronto. Photo: Versace

Gianni Versace S.p.A. is one of the leading global fashion design houses. Under the Artistic Direction of Donatella Versace since 1997, the brand designs, manufactures and distributes fashion and lifestyle products including haute couture, women’s and men’s ready-to-wear, jewelry, watches, accessories, fragrances and home collection. The brand was founded by the late Gianni Versace in 1978. 

Gianni Versace S.r.l. is part of Capri Holdings Ltd. global fashion luxury group, formerly Michael Kors Ltd., which also owns UK luxury footwear brand Jimmy Choo. Capri Holdings (then ‘Michael Kors’) acquired Versace for US $2.12 billion in September of 2018.

Odd Burger opening new locations and food truck

Image: Odd Burger

Odd Burger Corporation is expecting to open three new franchised restaurant locations and one new franchised food truck within the next two months, bringing its total number of operational units to 21, the company announced on Monday.

The Company, which is a franchised vegan fast-food restaurant chain and food technology company that manufactures a proprietary line of plant-based protein and dairy alternatives, currently has 17 operational units in Canada including 10 franchised restaurant locations, one franchised mobile unit and six corporation restaurant locations, it said in a news release.

“The next location expected to open will be at 4549 Kingston Road in the community of Scarborough, Ontario. Construction is completed and the occupancy permit has been filed. The site is expected to open in early November 2024. Grand opening details will be announced on the Company’s social media accounts. The Company is expecting to open its second downtown Toronto location at 229 Church Street by the end of November 2024 once final inspections are complete and an occupancy permit has been issued,” it said.

Image: Odd Burger

“The Company is pleased to announce it is expecting to open two more franchised units in the province of British Columbia. Construction is completed and final inspections are in progress at 2821 Main Street, Vancouver, BC. The Company will also be launching its first food truck in Vancouver, BC. Construction of the food truck is largely complete, and the truck is expected to be operating at select sites in and around Vancouver as well as various festivals and events. Both units are expected to open by December 2024.”

Odd Burger said its recently opened locations in Victoria nd Ottawa have had above average sales since opening with sales on track to hit approximately $1 million in annualized revenue at both locations.

James McInnes

“This is a significant milestone and demonstrates the success the Company is having at increasing its average unit volume,” said James McInnes, CEO and Co-Founder of Odd Burger. “We are excited to continue to build our brand and grow across Canada with our franchise model.”

Additional locations under development

The following table details status updates for additional locations under development.

LocationAddressStatus
Woodbridge8470 Highway 27, Vaughan, ONUnder construction
Toronto, Broadview     731 Broadview Ave., Toronto, ONAwaiting completion of landlord work.
Edmonton, South9222 Ellerslie Road, Edmonton, AB     Under construction

Related articles:

Anatomy of a Leader: James McInnes, Co-Founder & CEO, Odd Burger
Odd Burger reports quarterly loss but highest quarterly revenue this year

Small and Midsized Businesses in Canada are Diversifying Sales Methods, Optimistic about Future Growth: Retail Council of Canada

Photo- Ketut Subiyanto
Photo- Ketut Subiyanto

A new report, released Monday by Retail Council of Canada (RCC), indicates nearly half of small and midsized businesses anticipate increased annual gross sales in 2024 compared to 2023, reflecting a positive outlook on business growth.

RCC released the new survey, Navigating the Future: A Study of Sales Strategies and Challenges for Canada’s Retail SMBs , conducted by Leger that explores the sales practices employed by small and medium-sized businesses (SMBs) nationwide to connect with customers and drive sales. The research also analyzes the adoption of new sales channels and integration of digital tools, and their impact on SMB optimism and economic prospects.

Navigating the Future: A Study of Sales Strategies and Challenges of Canada's Retail SMBs (CNW Group/Retail Council of Canada)
Navigating the Future: A Study of Sales Strategies and Challenges of Canada’s Retail SMBs (CNW Group/Retail Council of Canada)

The findings from over 750 SMBs underscores SMBs in Canada now have access to affordable, powerful digital tools and platforms that enable innovative selling methods, complementing traditional practices if desired.

In a news release, RCC said the survey finds that despite the rise of digital sales channels, brick-and-mortar stores continue to be the preferred sales method for 50 per cent of SMB sellers, contributing to 31 per cent of their revenue on average.

“Web store ranks as the second most popular method at 41 per cent. However, SMB sellers can now effortlessly enhance these sales channels with online marketplaces, click-to-buy features on social media, and other easy-to-use alternatives. The distinction between digital versus physical, or online versus offline sales, is now an outdated and inadequate way to describe current retail operations. Regardless of their size, even the smallest SMBs with fewer than 10 employees can adopt advanced sales strategies that compete with, or even surpass, those of larger traditional retailers,” said the RCC.

Diane J. Brisebois
Diane J. Brisebois

“Small and medium-sized businesses have shown incredible resilience, using a variety of methods—e-commerce, in-store, and hybrid approaches—to keep connecting with consumers during and after COVID-19. This adaptability has allowed them to continue delivering the products and services consumers across our country rely on. The survey results highlight SMBs’ ability to innovate, and despite past and current challenges, they remain optimistic about future growth,” said Diane J. Brisebois, President and CEO, Retail Council of Canada.

Rechie Valdez
Rechie Valdez

“This survey is great news,” said Federal Minister of Small Business Rechie Valdez.  “It reflects how our government’s initiatives, like the Canada Digital Adoption Program, is empowering small and medium-sized retailers in Canada to seize new opportunities. It’s encouraging to see Canadian retailers embracing digital tools and having the choice to partner with those who best support their growth. Together, we’re driving entrepreneurial success and strengthening Canada’s economy.”

KEY FINDINGS

  • Multichannel adoption is prevalent, with 60 per cent of SMB sellers using more than one sales channel, and 34 per cent utilizing at least three different methods. The average SMB uses two sales channels to sell products;
  • The eight most popular sales channels used by SMBs in Canada are: Brick & Mortar Store (50 per cent), Web Store (41 per cent), Online Marketplace (33 per cent), Click-to-Buy on Social Media (28 per cent), Offline Marketplace (25 per cent), App Store (22 per cent), Wholesale (11 per cent), and On-Demand Delivery (10 per cent);
  • 71 per cent of SMB revenue is driven by the top four sales methods: Brick and Mortar (31 per cent), Web Store (15 per cent), Online Marketplace (14 per cent), and Click-to-Buy Social (11 per cent);
  • While using a digital sales method, most SMBs often leverage multiple companies. For example, 84 per cent of SMB sellers on Amazon Marketplace concurrently engage in sales on at least one additional online marketplace platform. 52 per cent also offer their products on eBay, 33 per cent on Facebook Marketplace, and 25 per cent on Etsy;
  • Nearly half of SMBs anticipate increased annual gross sales in 2024 compared to 2023, reflecting a positive outlook on business growth;
  • The more sales channels SMBs employ, the more optimistic they are about their business prospects, highlighting the importance of diversification;
  • 88 per cent of SMB Sellers utilize at least one digital tool, with Payment Processing Systems (45 per cent) being the most common, followed by Social Media Management (33 per cent) and Mobile Payment Systems (32 per cent);
  • Integrated digital tools, such as payment processing systems, social media management, and mobile payment systems play a crucial role in SMB success, with 94 per cent of all SMBs emphasizing their importance.

Download the survey here.

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New BDC study reads into the future to help Canadian entrepreneurs defy the odds
Sluggish growth for Canadian economy: CFIB report

For newcomers, business ownership delivers more than financial security: Square

Photo- Rebrand Cities
Photo- Rebrand Cities

A landmark study by technology company Square reveals that for newcomers, owning a business is a self-enabling path to shaping their future as they make Canada their home.

Square’s Entrepreneurial Spirit of Newcomers Report finds the vast majority of newcomer entrepreneurs (81 per cent) believe owning a business helped them positively impact their lives in Canada.

The report highlights business ownership as a catalyst for helping newcomers unlock financial security, achieve more meaningful careers and accelerate their sense of belonging in Canada. More than that, newcomer entrepreneurs enrich communities throughout the country.

Roshan Jhunja
Roshan Jhunja

Roshan Jhunja, Head of Business Solutions at Square, said Square’s report found that two-thirds (65 per cent) of newcomer entrepreneurs faced significant challenges in having their valuable skills and work experience recognized in the Canadian job market before they started their businesses. 

“Roughly one-third of newcomer entrepreneurs (36 per cent) experienced work dissatisfaction and one-in-four (27 per cent)  felt they were underemployed, leading them to seek better opportunities through business ownership,” he said.

“For newcomers, owning a business is a self-enabling path to shaping their future as they make Canada their home. Eight-in-10 newcomer entrepreneurs believe owning a business helped them positively impact their lives in Canada. According to Square’s new report highlights business ownership helps newcomers unlock financial security, achieve more meaningful careers and make community connections that accelerate their sense of belonging in Canada.

“Newcomer entrepreneurs tend to think big and display extraordinary determination – and that ambition translates into a positive growth mindset, more optimism about the economy and a stronger drive to create jobs.”

Fabiana Del Bianco
Fabiana Del Bianco

Fabiana Del Bianco, Co-Owner of Padaria Toronto, said she moved to Canada from Brazil in 2017 and went to culinary school to follow her dream of opening a Brazilian bakery. 

“When I first arrived, I enrolled in culinary school and worked all kinds of jobs in the foodservice industry – big chains, little bakeries, artisan pizza shops – learning, making connections and preparing to open Padaria, our Brazilian bakery. Today we have two busy Toronto locations – our original bakery in the Junction and our newest location in midtown,” she said.

“Being from another country is harder. It’s challenging because you need to learn everything from zero. In the beginning, we didn’t know the laws here, all the permits we needed, how the real estate market works. There are so many difficulties we went through. It was a good learning curve – especially since we started Padaria during the pandemic!

“We like to say Padaria is a home away from home. The place you go with family and friends to warm the soul. We offer amazing Brazilian sandwiches, baked goods, including Bolinha de Queijo (cheese croquettes), Coxinha (chicken croquettes), Pao de Queijo (gluten-free cheese buns), amazing cakes and tarts and our famous Brigadeiros! Stop by in-person, or we can deliver the taste of Brazil right to your home or office.”

Del Bianco said she loves what she does.

“I love the creativity. It’s amazing to have a sense of community and be part of so many people’s lives – both our customers and our team. It brings a lot of purpose to do something that’s recognized in the community, being able to help many people and grow with those who work with us as we’ve grown to add a new location, expand our catering, home delivery and more.”

The report’s key findings:

  • 65 per cent of newcomer entrepreneurs faced significant challenges in having their valuable skills and work experience recognized in the Canadian job market before they started their businesses;
  • 36 per cent experienced work dissatisfaction and 27 per cent felt they were underemployed, leading them to seek better opportunities through business ownership;
  • Over 90 per cent say that becoming a business owner was a good decision and just over 80 per cent share the belief that operating their business has allowed them to reach their full potential in Canada;
  • Newcomer entrepreneurs are notably more optimistic (78 per cent) about the future growth of their businesses compared to 66 per cent of entrepreneurs nationally;
  • Their confidence extends to hiring plans, as seven-in-10 newcomer entrepreneurs intend to increase their workforce in the coming years – nearly double the rate of other business owners (43 per cent) across the country;
  • 56 per cent cite difficulties accessing funding or capital, finding affordable commercial or residential space (44 per cent), and navigating Canadian regulations and legal requirements (42 per cent).

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New BDC study reads into the future to help Canadian entrepreneurs defy the odds

Photo- Yan Krukau
Photo- Yan Krukau

BDC, Canada’s bank for entrepreneurs, has released comprehensive research that highlights four critical trends shaping Canada’s future business landscape.

“4 key trends shaping the future of Canada’s businesses” is meant to help entrepreneurs plan their next business move in a time of constant change, said the bank in a news release.

Pierre Cléroux
Pierre Cléroux

“We are past the point where adopting new technologies is good advice; it is mandatory”, said Pierre Cléroux, VP Research and Chief Economist, BDC. “Increasing costs, changing consumer behaviors, labour shortages and technological trends all interact with one another. By adopting
new technologies, small businesses can turn potential disruptions into opportunities to shape their own future and drive their business forward.”

Over the past five years, small and medium sized enterprises (SMEs) have had to adapt to several crises: the COVID-19 pandemic, the 2021-2023 global supply chain crisis, rising inflation, labour shortages and rapid technological change—including a rapid rise in e-commerce and conversational artificial intelligence (AI), said the report.

The study offers insights and tools to help entrepreneurs anticipate what’s ahead and make informed decisions to ensure long-term success:

Trend #1: Increasing costs will remain a concern

The study finds that 75% of businesses say rising costs have affected their business. The industrial product price index (IPPI), which tracks the price of products at factory gates, increased by 35% between Spring 2020 and Spring 2022. While some input prices have and will come down, the price of energy will remain elevated as extreme weather events affect electricity output, increased electricity demand continues to wait for new investments, and geopolitical situations maintain gas prices above the pre-pandemic average.

Optimizing energy consumption and adopting cost-saving technologies can mitigate these pressures. While automation and AI tools can help cut costs and improve efficiency, it is important to focus on improving business processes before investing in new technology, to identify inefficiencies and maximize the impact of these investments.

Trend #2 – Zoomers as consumers

About two-thirds (66%) of Canadians are willing to pay extra for locally produced products, and 50% are willing to pay extra for environmentally friendly products or services. Zoomers, who are born between 1997 and 2012, are significantly more likely to pay extra for environmentally friendly clothes, shoes, and accessories (71%) compared to other generational cohorts (54%). Considering that all Zoomers will be adults by 2030, the market for environmentally friendly products and services will continue expanding.

Offering competitive pricing without compromising quality and promoting more local and environmentally friendly products are great ways to attract and retain these new consumers. Adopting Environmental, Social, and Governance (ESG) criteria can attract major buyers as well. In a previous study, BDC forecasted that 92% of major buyers would require their suppliers to disclose at least one ESG criterion this year. Reporting on ESG efforts is increasingly necessary to enter the supply chain of large companies. In 2022, 59% of suppliers had to disclose some ESG criteria to at least one buyer. This is expected to rise to 72% by 2025.

Trend #3 – Labour shortages will persist over the next decade

This will remain a pressing issue, particularly for skilled workers: nearly 70% of future job openings will require post-secondary education or management skills, which are areas currently reporting the lowest unemployment rates, making it even harder to find qualified candidates. It seems that 88% of businesses think it will be just as hard or harder to find employees in the next five years. Among businesses anticipating worsening labour challenges, 33% are not planning strategies for hiring, training, or retaining employees. There is a significant gap in preparedness, primarily among small businesses of less than 100 employees.

The study presents the top three strategies for dealing with labour shortages: 1. Technology and automation can reduce the time employees spend on repetitive or low-value tasks. This makes it possible to produce more with less employees; 2. A people strategy with competitive compensation, growth opportunities and a positive culture can help attract and retain talent; 3. Expanding the hiring pool by upskilling candidates through training, forming partnerships with universities and schools, and hiring diverse workers can help ease labour and skills shortages.

Trend #4 – The rapid pace of technological change

With 82% of businesses already considering technology critical, and 38% anticipating significant disruption from new technologies, it is imperative for entrepreneurs to embrace digital transformation. Technology can automate repetitive tasks, allowing employees to focus on higher-value activities. Advanced technologies, such as AI, cloud computing, and cybersecurity can also help by enhancing productivity, improving customer service, and providing a competitive edge.

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DoorDash teams with Michaels and Spirit Halloween for last-minute shopping

DoorDash delivery person on a bicycle. Photo: DoorDash Canada

With Halloween around the corner, DoorDash Canada has unveiled two timely partnerships with Michaels and Spirit Halloween to meet the demands of last-minute shoppers. 

As one in three Canadians reportedly wait until the final week before Halloween to start their shopping, DoorDash says its initiative provides easy access to costumes, decor, and party supplies, delivered straight to customers’ doors.

By collaborating with these major retailers, DoorDash expands its offerings beyond food delivery, catering to Canadians’ seasonal needs while ensuring convenience for last-minute planners. 

Lewis Matthews, Head of Grocery and Retail Partnerships at DoorDash Canada

Lewis Matthews, Head of Grocery and Retail Partnerships at DoorDash Canada, noted the significance of this partnership, saying, “Halloween is a perfect occasion to experience DoorDash like never before, as customers can access almost anything they need, from candy corn to costumes and arts and crafts.”

Michaels Brings DIY Halloween Supplies to Your Doorstep

Michaels, North America’s largest specialty arts and crafts retailer, is now available on DoorDash, empowering Canadians to bring their creative Halloween ideas to life with ease. This new partnership spans over 130 Michaels locations across Canada. Customers can now order from tens of thousands of products, with a wide range of seasonal supplies ready to be delivered within an hour.

Heather Bennett, Executive Vice President of Marketing and Ecommerce at Michaels

Heather Bennett, Executive Vice President of Marketing and Ecommerce at Michaels, expressed excitement over the collaboration. “Our partnership with DoorDash arrived just in time to help more Canadian customers create memorable Halloween experiences, whether they’re perfecting their DIY decor or stocking up on last-minute party supplies.”

The expansion in convenience allows Canadians to take their creativity to the next level by ensuring access to all the essentials they need to decorate their homes or prepare for Halloween parties—all without leaving home.

Spirit Halloween and DoorDash: Get Costumes Delivered in Under an Hour

In addition to Michaels, DoorDash has also teamed up with Spirit Halloween, the world’s largest Halloween costume store. The partnership provides Canadians with an easy solution for finding and receiving costumes and accessories quickly, perfect for those who need a last-minute outfit. 

Spirit Halloween store. Photo: Spirit Halloween

With over 70 locations available on DoorDash across Canada, Spirit Halloween shoppers can now choose from thousands of costumes and accessories, delivered within an hour in many cases.

From spooky, ghost-inspired costumes to fun, family-friendly animal outfits, the variety of costumes available will meet the needs of all ages and preferences. 

To celebrate these new partnerships, DoorDash is offering a limited-time promotion. Until October 31, customers can use the promo code BOO25 to enjoy 25% off their next order of $25 or more at participating stores, including Michaels and Spirit Halloween.

Other Halloween Retail News

Halloween candy shrinkflation: Canadians paying more for less [Op-Ed]

Canadian Halloween Loses Its Spark, Calls for More Innovation and Seasonal Balance in Retail [Interview]

How Shrinkflation and Rising Costs will Haunt Halloween Candy Shoppers in Canada in 2023 [Op-Ed]

Beef prices to stay high through 2025 due to supply shortages [Op-Ed]

Loblaw Store Meat Department. Photo: Loblaws

Beef prices are likely to remain high until mid to late 2025, possibly even longer. Droughts in North America have forced many cattle producers to reduce their herds, resulting in tighter supplies.

Higher food costs, elevated interest rates—crucial for the capital-intensive cattle industry—and downsizing herds have collectively pushed prices to record levels. As many producers exit the industry, the reduction in supply exacerbates the situation. For cattle producers, these high prices are welcome, but for consumers, the story is quite different.

Beef Prices Have Been a Major Driver of Food Inflation

Beef has been a significant contributor to food inflation in recent months, outpacing general inflation. According to Statistics Canada, the price of beef stewing cuts has increased by 19% in the last year, while beef rib cuts surged by 26%.

Even ground beef, often considered the most affordable beef option, has seen a 15% price hike over the past year. These increases build upon multiple price hikes in recent years. With current trends, farmgate beef prices could continue climbing until mid-2025, further prolonging upward pressure on retail prices.

Unless you have a direct connection with a rancher or find exceptional deals, consumers should brace for significantly higher beef prices. Within the broader meat category, beef isn’t the only protein facing price challenges—pork and chicken prices are also on the rise. The hog market has experienced similar pressures, which could lead to more expensive pork chops, ham, and bacon.

The Situation in the U.S. Mirrors Canada’s Beef Price Increases

The situation is no different in the United States, where a pound of ground beef is now at $5.67, a record high and a 43% increase since January 2021.

Beef, long considered a luxury protein, is now reaching price points that could severely dampen demand for an extended period. While overall meat sales fell 3% in the latest quarter, American consumers are still purchasing beef—albeit at a much steeper cost.

Canada’s Cattle Herd Reaches Historic Lows

We’ve seen this scenario play out before. In 2015, beef prices at retail surged nearly 30% within a few weeks due to drought-induced cattle sell-offs. Consumers retreated from beef, and sales never fully recovered. The current situation could be even worse.

As of July 1, 2024, Canada’s cattle herd was the smallest since 1987, despite the country having 15 million more people. The U.S. is also facing a similar decline, with the smallest cattle inventory since 1951.

At some point, cattle producers may attempt to rebuild their herds to capitalize on high prices, but this won’t happen overnight. Economic uncertainty, fluctuating interest rates, and the upcoming U.S. election may delay any significant industry expansion. For now, beef prices remain high in 2025, and consumers should expect continued inflationary pressure.

Looking Ahead: High Beef Prices Could Last Until 2026

Looking ahead, consumers should prepare for elevated beef prices through 2025 and possibly into 2026. Whether it’s BBQ season or not, the beef industry will face significant challenges in maintaining consumer interest at these price points. The price surge in 2015 led to the closure of many butcher shops as consumers sought more affordable protein alternatives.

As history has shown, when prices spook consumers, new habits form. This shift could have long-lasting effects on sectors like beef, which are key to North America’s agricultural economy. Keeping consumers engaged in the face of these high prices will be a critical challenge for the beef industry in the coming years.

More from Sylvain Charlebois:

Billions of liters of milk wasted in Canada since 2012 [Op-Ed]

Halloween candy shrinkflation: Canadians paying more for less [Op-Ed]

Allergy-friendly restaurants boost customer loyalty and profits [Op-Ed]

Rising food prices are reshaping Canadian Thanksgiving traditions [Op-Ed]