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Knix opens pop-up at Yorkdale in Toronto

Facade of the Knix pop-up store at Yorkdale in Toronto. Image supplied

Knix, a leading Canadian intimates and activewear brand, has launched a new pop-up store at the Yorkdale Shopping Centre in Toronto. It’s the brand’s fifteenth store in North America. Knix’s ambitious retail growth strategy includes plans to open over 20 new locations across Canada and the U.S. within three years.

“Community has remained at the heart of Knix since day one,” said Joanna Griffiths, Founder and President of Knix. “This location is one of the many ways we’re continuing to serve our customers, who may have never shopped with us in person before, in our hometown of Toronto.”

Knix pop-up store at Yorkdale in Toronto. Image supplied

Knix Yorkdale: Inclusive and Immersive Store Design

The new Knix pop-up spans 1,800 square feet, offering a fresh and welcoming design. The layout is thoughtfully arranged to make shopping easy. Dedicated sections for bras, underwear, and activewear are in place, with a special area for the teen line, Kt by Knix. True to Knix’s values, the store features mannequins in diverse sizes and skin tones, reflecting inclusivity. A focus on exceptional customer service ensures that shoppers receive personalized fittings.

Yorkdale is one of Canada’s most productive shopping centres in terms of sales per square foot. As a premium retail destination, it houses a diverse range retailers, including luxury. This strategic placement will provide Knix with high visibility and exposure to a discerning customer base. Yorkdale’s foot traffic offers a strong opportunity for the brand to connect with both loyal customers and new shoppers.

Knix pop-up store at Yorkdale in Toronto. Image supplied
Knix pop-up store at Yorkdale in Toronto. Image supplied

Knix Yorkdale Opening Perfect Timing for the Holiday Season

The timing of the store opening aligns with the busy holiday shopping season. Knix’s newly appointed Chief Marketing Officer, Nicole Tapscott, emphasized the importance of this launch. “We’ve made sure to highlight Toronto’s fan-favourites ahead of the gifting season, ensuring our customers can spot their go-to Knix products with ease,” said Tapscott.

The holiday collection features cozy modal lounge sets, sleepwear, lace lingerie, and best-selling bras and leakproof underwear. The collection includes rich tones and festive prints, perfect for gifting. Actress Gabrielle Union, Knix’s Brand Ambassador, will be featured in the holiday campaign. Select items are already available both in-store and online. Knix also recently introduced customizable shapewear, allowing up to eight adjustments for a perfect fit, making it ideal for the holiday season.

Knix pop-up store at Yorkdale in Toronto. Image supplied
Knix pop-up store at Yorkdale in Toronto. Image supplied

Knix: Pioneering the Future of Intimates

Founded in 2013 by Joanna Griffiths, Knix quickly became a disruptor in the intimates market. The brand launched its Leakproof Underwear in its first year, addressing a need for functional and comfortable products. In 2015, Knix introduced its first wireless bra, which became an instant hit. In 2016, the brand broke barriers by using real women of all sizes and backgrounds in its marketing.

The introduction of Kt by Knix in 2017 brought period-proof underwear to teens and tweens. Knix’s commitment to diversity and inclusion continued in 2019 with a campaign featuring women aged 50 to 81. The brand’s 2022 Confidence Tour encouraged women to walk the runway in their Knix intimates, promoting body positivity and empowerment.

Knix pop-up store at Yorkdale in Toronto. Image supplied

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Canadian resale apparel market sees strong growth: Trendex Report

Calgary Value Village Boutique. Photo by Samantha Ungaro

Resale apparel sales has been the fastest growing segment in the Canadian apparel market for the past three years, says a new report by Trendex.

In 2023, the sale of resale apparel in Canada according to Trendex, increased 13 per cent to C$4.2 billion. The same year the sale of resale apparel in the U.S. according to Thread Up increased 11 per cent to C$71.6 billion, it said.

“A report published this year by Canada’s Value Village documented the importance of both second-hand shopping and the importance of the apparel category for Canadian second-hand retailers.”

Trendex cited the following data on second-hand shopping in general:

  • 90 per cent of consumers have either shopped or donated a used item in the past year
  • 25 per cent of consumers who have shopped in a second-hand marketplace, shopped for second-hand items monthly
  • 84 per cent of consumers say that cost savings is the biggest motivator for second-hand shopping Apparel as a resale category:
  • Apparel is the number one item purchased in second-hand stores, followed by books and furniture
  • More than 30 per cent of second-hand shoppers report that second-hand apparel makes up nearly 40 per cent of their second-hand purchasing
  • 60 per cent of Gen Z consumers say that second-hand apparel makes up a quarter of their wardrobe.

Trendex said a number of factors are driving the above average growth rate for the resale apparel market:

  • Economic conditions: Canadian consumers adversely affected by inflation and high interest rates have turned to retailers who offer demonstrable value. Consumers have also identified reselling their apparel as a means to generate revenue.
  • Availability: The number of apparel retailers have continued to expand in terms of both their number and accessibility
  • Lack of negative stigma: Historically second-hand apparel carried a stigma, but especially in the case of Gen Z consumers, buying used clothing is now seen as “cool”
  • Consumers have become concerned about the ecological sustainability of a model in which garments are often worn for less than a half dozen times then discarded. Companies including Nike and lululemon have set up their own apparel resale sites.
  • The advent of the internet has facilitated buyers and selling interacting in unprecedented ways. E-commerce based fashion resellers, including ThreadUp Canada and Calgary’s Upside facilitate the resale of apparel on both a national and international level (However resale apparel sales on the internet is one eighth the sales in brick-and- mortar stores)

“From a retailing standpoint, the resale apparel market is fragmented into eight channels of distribution. The most important of the channels include resale brick-and-mortar chains, consignment shops and local thrift/second-hand shops. Value Village with its new boutique stores, indicates that within the largest channel a new sub-upscale segment is developing that could compete with consignment shops. The fastest growing resale apparel channels in 2023 were the branded resale and online apparel resale channels,” said Trendex.

“The two largest apparel resellers in Canada during 2023 were Savers Value Village and the Salvation Army with 159 and 94 stores respectively. Trendex estimates that Value Village’s 2023 apparel sales increased 4.9 per cent to C$430 million,” said the report.

Calgary Value Village Boutique. Photo by Samantha Ungaro

A forecast of the Canadian resale apparel market is dependent on a number of factors, added Trendex:

  • The overall performance of the Canadian economy
  • The increase in the number of doors and online sites selling resale apparel
  • Increased consumer awareness of sustainability. It should be noted that the 2023 market entry and subsequent growth of Shein and Temu, both fast-fashion e-commerce retailers, could conceivably set back efforts to increase sustainability as their apparel is often characterized as disposable
  • The supply of better resale apparel
  • The number of apparel brands/retailers operating their own resale program . . . ThreadUp is forecasting that the U.S. resale apparel market will increase by 16 per cent in 2024 and by 87 per cent in 2028. Trendex is forecasting that the Canadian resale apparel market will increase by 15 per cent in 2024 and by 69 per cent in 2028.

Trendex said its estimate of growth for the Canadian resale apparel market will be less than that for the U.S. because: the Canadian online resale apparel market is not as developed; the relative importance of Shein and Temu which should limit resale apparel purchases; a lack of resale apparel donations as noted by Canada’s Value Village and the Salvation Army earlier this year.

“It needs to be noted that Winners will undoubtedly be negatively affected as it will increasingly have to share the consumer interested in a “treasure hunt” with the resale apparel sector. The sector will also affect the overall growth rate for all retail apparel sales, at least for now, to an unknown degree,” added Trendex.

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Next-Gen ‘PowerPlay’ entertainment centre coming to Southcentre Mall

PowerPlay
PowerPlay

Southcentre Mall in Calgary is bringing the unique PowerPlay, an entertainment and dining destination, to the shopping centre this November.

The cutting-edge, premium entertainment emporium is set to redefine Canada’s entertainment landscape by combining immersive experiences that feature state-of-the-art technology, high-tech interactive game zones and chef-led cuisine, said Southcentre in a news release.

PowerPlay enhances Southcentre’s position as a leading community destination with a wide range of retail, services, dining and entertainment for people of all ages. This first-of-its-kind venue will feature a range of elevated gaming, entertainment and dining including dine-in micro movie theaters, high-tech games, bowling, interactive simulators, full service premium dining and a coffee bar.

“PowerPlay’s arrival is a game-changer for the local recreational and dining scene. It is one more example of how we’re able to work with brands that connect the community to some of the best dining, entertainment and retail experiences available. This innovative Calgary concept is a model entertainment destination in the heart of a growing residential area that is creating jobs close to home,” said Abigail Alfonso, General Manager, Southcentre Mall.

Moe Farhat
Moe Farhat

“At PowerPlay, we are obsessed with redefining the entertainment experience by blending cutting-edge technology, premium dining, and immersive activities all under one roof,” said Moe Farhat, Managing Partner, PowerPlay. “From our world-class entertainment experience to our dine-in micro cinemas, we’re elevating every aspect of leisure, creating a space where people come together to connect, celebrate, and make lasting memories.”

About PowerPlay      

PowerPlay said it is revolutionizing entertainment with its blend of technology-driven attractions and premium hospitality that includes:

  • Immersive Gamebox: Offers a one-of-a-kind, interactive digital gaming experience where players can step into a digital world without needing VR headsets, creating an all-encompassing 360-degree experience.
  • Strikezon Baseball Simulator: Offers an immersive, life-like baseball simulator experience for people of all ages and skill levels. Strikezon combines HD screen simulation, high-speed camera sensors, a real time pitching machine and a variety of game modes.
  • Golfzon Social: State-of-the-art golf simulators powered by Golfzon Two Vision systems that replicate the feel, challenges, and excitement of renowned golf courses, offering an immersive and realistic golfing experience.
  • Bowling & Arcade: A stylish, premium atmosphere for casual and competitive players alike.
  • Dine-in Cinemas & Elevated Dining: Indulge in a premium micro-cinema experience featuring in-seat dining and gourmet bites. Plus, a unique self-serve concession area enhanced by advanced Amazon technology that will offer easy access to a wide selection of movie refreshments.

Following its grand opening this November, PowerPlay said it will expand its Southcentre experience in 2025 to include a speakeasy, rooftop patio, laser tag arena, and a Starbucks.

Southcentre Mall, celebrating 50 years, features more than 160 stores and services, including Calgary exclusives like Crate & Barrel and Restoration Hardware.

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Canadian Retail News From Around The Web For October 24, 2024

Canadian Retail News From Around The Web

News at a Glance

Retail Insider is streamlining its Canadian retail news from around the web to include a handful of top news stories that can be viewed quickly during the day. Here are the top stories from the past 24 hours.

Top hardware and home improvement retailers honoured from across Canada (Hardlines)

How a clothes donation bin company passed itself off as a charity, while donated items were put up for sale (CTV)

CPG start ups learn how to succeed in grocery retail at Venturepark Summit (Grocery Business)

Ford tells LCBO to find Ontario paper bag supplier weeks after $11M deal inked with Quebec firm (CBC)

Quebec tribunal rejects Amazon’s challenge of Quebec warehouse’s unionization (Montreal Gazette)

‘Large-scale butter thefts’: Ontario city sees $2K in product stolen from 2 stores (Global)

Survey says Atlantic Canadians want more bang for their holiday shopping buck this year (CBC)

Manitoba extends pause on new licences to sell cannabis at urban convenience stores, gas stations (CBC)

Victoria’s Market Square welcomes custom gift shop with on-site creations (Victoria News)

New standalone liquor kiosks planned for some Manitoba stores (CBC)

Alberta vape shops at risk of shutting down (CBC)

Heather Mallick: Toronto will keep losing treasures like my favourite magazine shop in the Annex if we don’t figure out how to make space for one another (Toronto Star)

INDOCHINO appoints Sean Wrenn as VP to lead retail operations

INDOCHINO’S MADISON AVENUE STORE PHOTO: VIA INDOCHINO FACEBOOK

INDOCHINO, the world’s largest made-to-measure apparel brand, has appointed Sean Wrenn as its new Vice President of Retail Sales & Operations. Wrenn brings over 20 years of experience in retail leadership to the role. He will oversee INDOCHINO’s growing retail expansion plans, focusing on omni-channel engagement and profitability.

“Sean brings a wealth of store experience, combined with a deep understanding of the Direct-to-Consumer model,” said Drew Green, President and CEO of INDOCHINO. “With Sean heading retail, we’ll be able to speak to our customers with ‘one voice,’ a feat seldom achieved in brick-and-mortar retail.”

Strategic Leadership for INDOCHINO’s Retail Operations

Sean Wrenn

Wrenn’s primary focus will be on driving operational efficiency and expanding the company’s retail footprint. His appointment comes at a crucial time for INDOCHINO’s growth. The company is increasing its presence both online and in showrooms across North America.

Before joining INDOCHINO, Wrenn worked at Kendra Scott, a jewelry brand. During his six years there, Wrenn helped the company grow to over a billion dollars in revenue. His leadership enabled the brand to deliver best-in-class EBITDA performance year after year.

Wrenn’s background in managing both retail and Direct-to-Consumer operations uniquely qualifies him for this role. His ability to align digital and in-store operations will help INDOCHINO provide a seamless customer experience.

Wrenn is excited about his new position at INDOCHINO. He said, “This is the perfect ‘next’ in my career… a great balance of learning and contribution.”

Enhancing INDOCHINO’s Omni-Channel Strategy

INDOCHINO allows customers to shop online or in-store at one of its many showrooms. Customers can design their garments, selecting from various customization options. Each item is made to precise measurements and shipped directly to their door.

As a leader in made-to-measure apparel, INDOCHINO offers a personalized experience on a mass scale. Wrenn’s leadership will ensure consistency in the omni-channel experience. His efforts will help INDOCHINO maintain high service standards whether customers shop online or visit a showroom.

Wrenn’s expertise will also be vital as the company continues to grow. INDOCHINO’s innovative retail model has disrupted the traditional apparel sector, and Wrenn’s guidance will help the brand strengthen its position. Under his leadership, INDOCHINO’s retail operations are expected to accelerate, further solidifying its place in the market.

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Lip Lab opens 2nd Toronto storefront in the Distillery District

Lip Lab at the Distillery District in Toronto. Image: Supplied

Lip Lab, the custom lipstick retailer under LVMH-owned Kendo Brands, has opened its second location in Toronto. Following the success of its Queen Street West boutique, Lip Lab’s newest store brings the brand’s interactive and personalized beauty experience to the Distillery District, offering customers the chance to create bespoke lip colours in a highly immersive environment.

Lip Lab allows customers to craft their ideal lip products, including custom lipsticks, balms, and glosses, by selecting the shade, finish, flavour, and even engraving. With the help of a Lip Lab Colour Expert, customers can design products suited to their specific needs, whether for daily use or special occasions.

Custom Lipstick Experience at Lip Lab in the Distillery District

Lip Lab, which began its journey as the Canadian brand Bite Beauty, has reimagined the way consumers engage with beauty products. After Bite Beauty’s acquisition by Kendo Brands in 2014, the Lip Lab concept evolved, offering an in-store experience focused on social interaction and personalization. 

Diana Peinado, General Manager and Vice President of Lip Lab

LVMH established Kendo to build and develop beauty brands into global powerhouses. Kendo’s portfolio includes Fenty Beauty by Rihanna, Fenty Skin, KVD Beauty, OLEHENRIKSEN, and Lip Lab. The name Kendo is a playful adaptation of the phrase “can do,” which speaks to its innovation, dedication to quality, and authentic storytelling. The brand has established its products in over 35 countries worldwide and continues to expand its presence in the beauty industry. Headquartered in San Francisco, Kendo is part of the world’s largest luxury group.

In an interview with Diana Peinado, General Manager and Vice President of Lip Lab, she highlighted the importance of location in Lip Lab’s expansion. “Our Queen Street West store has always had a strong following, and we saw the Distillery District as the next step in bringing our custom lipstick experience to a wider audience. It’s a place where people come to discover something new and spend time with friends.”

Lip Lab’s Distillery District location is the 13th store in its growing North American footprint. Toronto is the only city in Canada to have Lip Lab stores. The Queen Street store, originally ‘Bite Beauty’, was the first for the Toronto-founded brand when it opened in 2016.

Lip Lab at Toronto’s Distillery District. Image supplied

A Growing Trend in Customized Beauty

Lip Lab is part of a growing trend in the beauty industry that prioritizes personalized products and experiences. Consumers today are looking for more than just convenience—they want experiences that feel unique to them, Peinado said. Lip Lab’s customizable offerings tap into this demand by providing a highly engaging and social shopping experience.

“Lip Lab is about creating memories as much as it is about creating lipstick,” said Peinado. “We focus on making the experience fun and collaborative. Our stores are designed to be welcoming spaces where groups of friends can come together to design their perfect shades.”

The new Distillery District store, located at 18 Gristmill Lane, offers all of Lip Lab’s signature services. Customers can choose from a wide range of pigments, finishes, and flavours, and have their products engraved for a personal touch. The boutique also features a ‘ready-to-wear’ collection, including lip primers, liners, and scrubs, allowing customers to build a complete lip care routine.

Lip Lab’s Unique Retail Strategy

As part of Kendo, Lip Lab is distinct in that it is the only physical retail concept within Kendo’s portfolio. Most of Kendo’s other products, including Fenty Beauty and Ole Henriksen, are distributed through other retailers like Sephora. However, Lip Lab stands out as a fully immersive, brick-and-mortar experience.

Peinado emphasized the importance of choosing the right locations for Lip Lab’s expansion. “We’re a small, handcrafted brand that doesn’t fit into every type of retail space,” she explained. “Our focus is on areas where people are looking for entertainment and memorable experiences, which is why lifestyle centres like the Distillery District are ideal for us.”

She emphasized that Lip Lab’s success is driven by its carefully curated store locations. “Our focus is on lifestyle centres and entertainment-driven locations. We’re not a traditional beauty retailer where customers come for replenishment. They come for the experience, to create something unique.” 

Lip Lab on Queen St W. in Toronto. Photo: Lip Lab

The Toronto market has proven to be a strong one for Lip Lab, with Peinado noting that both Toronto stores are performing well. “Our new store is getting great feedback, and customers are really enjoying the space and the experience,” she said. “It’s a beautiful store, and we’ve seen strong sales and customer satisfaction since opening.”

In Expansion Mode

Lip Lab’s expansion strategy is ambitious, with plans to open 15 new stores in 2025 across North America. By the end of next year, Lip Lab expects to operate 30 locations, doubling its current presence. The company is actively exploring opportunities for further growth, including potential expansion to other Canadian cities, though Peinado was unable to provide specific details about those plans at this time.

Lip Lab currently operates a growing network of stores across North America, offering its unique custom lipstick experience in several key cities. In addition to its two Toronto locations, Lip Lab has expanded to several major U.S. cities, including New York City (Soho and Upper East Side), Los Angeles, Las Vegas, Nashville, Chicago, Scottsdale, Austin, Dallas (Knox Henderson), Washington, D.C. (The Wharf), Boston (Seaport), and Irvine. Additionally, Lip Lab also has a boutique in Napa, California, known for its wine and luxury tourism.

These locations, many situated in high-profile urban areas or lifestyle centres, reflect Lip Lab’s strategy of targeting social, interactive environments where customers seek more personalized, memorable experiences.

Sustainability and Customization

In addition to offering a unique beauty experience, Lip Lab is committed to sustainability. The company’s products are made with clean, vegan ingredients, and its lipsticks come in refillable packaging. Customers can bring their components back to the store to be refilled, reducing waste and promoting long-term use.

“Our custom lipstick service is inherently sustainable because it’s designed specifically for the customer, which means they’re less likely to waste products,” said Peinado. “We also make sure our packaging is eco-friendly, with refillable and recyclable components.”

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Endy and Casper Open First Joint Store in Halifax

Combined Endy/Casper storefront on Spring Garden Road in Halifax. Image supplied

Casper and Endy, two leading sleep brands owned by Sleep Country Canada, have launched their first joint retail store in Halifax. The combined Casper/Endy store, located at 5640 Spring Garden Road, brings a complete range of mattresses, pillows, bedding, furniture, and accessories from both brands. The decision to open in Halifax follows increased demand from East Coast customers, particularly through online sales.

According to Sarah Badun, Vice President and General Manager of Casper Canada, the collaboration allows the two brands to offer a wider selection under one roof, making it easier for customers to explore and purchase products that best meet their sleep needs. “We saw this as an opportunity to give our customers more choice by coming together under one roof,” Badun said. Jason Cassidy, President of Endy, echoed her sentiment, emphasizing how the shared space allows both brands to thrive and better serve their customers.

A Strategic Expansion for Both Brands

Sarah Badun, Vice President and General Manager, Casper Canada

The opening of the new Halifax store marks a significant expansion for both Casper and Endy in Canada. This is Casper’s seventh store in the country, with locations in major cities such as Toronto, Calgary, and Vancouver. Meanwhile, for Endy, it is the second physical store after its first location opened at CF Sherway Gardens in Toronto last year.

Casper, which entered the Canadian market in 2014, is known for its direct-to-consumer model and innovative sleep technology. With a growing portfolio of products developed by its in-house R&D team, Casper’s range now includes sheets, pillows, bed frames, and even dog beds. Endy, which launched in 2015, was one of the first Canadian brands to offer a mattress-in-a-box solution and has since grown into the country’s leading online mattress retailer.

“We know that 80% of mattresses in Canada are still purchased in-store, so this is an important step for us,” Cassidy explained. “The joint venture allows us to provide a physical space for customers to experience our products, while also managing the costs of operating a brick-and-mortar store.”

Jason Cassidy, President, Endy

Expanding Retail Footprint in Halifax

The new Halifax store is located on Spring Garden Road, one of the city’s busiest shopping hubs. With a floor space of just under 2,200 square feet, the store is designed to highlight the best of both brands. The layout is split into two distinct sections—one for Casper and one for Endy—each featuring the brand’s unique aesthetics. Casper’s side of the store includes a “pillow lab,” where customers can test out various pillows, while Endy offers comfortable lounge areas where visitors can try out their popular mattresses. Renowned architecture firm Benoy designed the store.

While both brands maintain separate branding within the store, the overall space is designed to be open and fluid, allowing customers to explore both product lines seamlessly. “The differentiation in colours and branding plays nicely within the space,” Badun noted. “Each side has its own look and feel, but it’s open concept, so customers can easily move between the two.”

The store is also staffed with sleep experts trained in both brands’ product lines, ensuring that customers receive tailored advice no matter which brand they are interested in.

Inside the first combined Casper/Endy retail space, located on Spring Garden Road in Halifax. Photo supplied
First combined Casper/Endy retail space, located on Spring Garden Road in Halifax. Photo supplied

Meeting East Coast Demand

The decision to open the new store in Halifax was largely driven by growing demand from East Coast customers. According to Badun, online sales in the region have been steadily increasing, and the brands wanted to meet their customers where they were. “We’ve seen an increase in online traffic from Halifax, and this store gives our customers the chance to interact with our products in person,” she said.

Both brands have expanded their product offerings to include items that are exclusive to retail stores. For example, Endy has launched two exclusive mattress models that can only be purchased in-store. Meanwhile, Casper has rolled out its latest innovations, including the Wave Hybrid Snow mattress, which uses cooling technology to ensure a comfortable sleep throughout the night.

Inside the first combined Casper/Endy retail space, located on Spring Garden Road in Halifax. Photo supplied

Looking ahead, both Badun and Cassidy indicated that they are open to further collaborations and expansion of joint retail spaces, depending on the success of the Halifax store.

The Future of Retail for Endy and Casper

As the retail landscape continues to evolve, Endy and Casper are positioning themselves to meet the changing needs of Canadian consumers. Cassidy noted that while both brands started as e-commerce businesses, there is significant value in offering a brick-and-mortar experience. “We’re seeing a growing interest in being able to test and feel products before making a purchase,” he said. “This hybrid model allows us to serve customers in multiple ways.”

Inside the first combined Casper/Endy retail space, located on Spring Garden Road in Halifax. Photo supplied

The success of the new Halifax store could signal further growth for both brands across Canada. Cassidy confirmed that while this is the first combined location, they are already considering the possibility of opening additional joint stores in other cities. “We’re always open to exploring new opportunities,” he said.

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Study Reveals Canadian Dairy Farms Waste Up to 1 Billion Litres of Milk

A dairy cow. Canada has seen a huge amount of milk dumped, according to Dr. Sylvain Charlebois. Photo: Britannica

A recent peer-reviewed study revealed that Canadian dairy farms dispose of between 600 million to one billion litres of milk on-farm annually. This staggering waste, which should be inconceivable under a supply management system designed to balance production and demand, has brought renewed attention to the long-standing debate over the legalization of raw milk sales.

Since 1991, selling raw milk in Canada has been prohibited under the Food and Drug Regulations. While illegal here, raw milk is legally sold in various regions worldwide, including parts of the United States, Europe, and Asia. In Europe, raw milk is not only available in health food stores and delicatessens but also from vending machines—a stark contrast to Canada’s strict regulations. While raw milk cheeses are permitted under stringent conditions, selling raw milk directly from farm to consumer remains banned.

The Role of Dairy Farmers and Consumer Perception

The Dairy Farmers of Canada (DFC) have long championed the belief that raw milk poses significant health risks. Their campaign has been effective, with many Canadians now perceiving raw milk as inherently dangerous. Meanwhile, other countries have moved forward, enabling raw milk sales under controlled conditions. The DFC has also succeeded in convincing Canadians that foreign milk, particularly from the U.S., is inferior in quality—claims unsupported by evidence. This underscores how a powerful dairy lobby can shape consumer choices without providing them with real options.

To be clear, raw milk isn’t for everyone. It poses real risks for consumers with compromised immune systems, seniors, and pregnant women unfamiliar with it. The scientific consensus on its nutritional and health benefits remains inconclusive, and the risks of foodborne illness are genuine. Despite investing millions in research, Canada’s dairy sector has largely ignored waste reduction and the potential for safely commercializing raw milk.

Exploring Solutions for Canadian Dairy Farms Waste

Reducing on-farm waste and allowing more flexibility within the dairy industry is not out of reach. A viable solution could involve introducing a special quota system for raw milk producers. This would permit dedicated raw milk farms to sell directly to consumers without mixing their product with other farms’ supplies, bypassing the processing chain. Ontario’s Artisan Dairy licenses could be adapted to regulate and support such a model. This system would empower dairy farmers who want to put their surplus to use and respond directly to consumer demand.

An exemption for small-scale, regenerative farms, which operate with minimal environmental impact and strive for zero waste, would also be worth exploring. These farms could be ideal candidates for more flexible regulations around raw milk sales. Based on our estimates, around 9% to 10% of Canadians would likely purchase raw milk regularly. While this isn’t a majority, it represents a significant market.

Most importantly, this approach would give Canadians a choice. The legalization of raw milk sales in Canada requires more than the dairy lobby acknowledging its waste problem—it demands that they relinquish their control over consumers’ options. Environmentally, the carbon footprint associated with the waste of up to a billion liters of milk is equivalent to adding 350,000 cars to the road each year. This is unsustainable.

The Path Forward for Canada’s Dairy Industry

Canada’s dairy industry needs to embrace consumer choice rather than dictate it. Canadians are increasingly frustrated by being told what they can and cannot consume, especially when those decisions are influenced by a lobby that appears more invested in protecting its interests than promoting sustainability. It’s time for a dairy industry that trusts consumers and takes responsibility for its environmental impact. The path forward starts with acknowledging the problem and exploring meaningful solutions—legalizing raw milk is one of them.

More from Sylvain Charlebois:

Billions of liters of milk wasted in Canada since 2012 [Op-Ed]

Beef prices to stay high through 2025 due to supply shortages [Op-Ed]

Halloween candy shrinkflation: Canadians paying more for less [Op-Ed]

GoBolt’s Journey from Startup to Logistics Leader: Technology, Growth, and Sustainability [Video Interview]

Craig and Mark Ang, CEO at GoBolt, discuss the company’s impressive journey from a consumer storage startup to a leading logistics company, offering fulfillment and last-mile delivery solutions for retailers. Ang highlights the company’s pivot in 2019, transitioning into logistics and scaling rapidly across Canada and the U.S., with over 1.5 million square feet of operations in 10 markets.

GoBolt’s unique approach combines technology and operations to offer seamless visibility into package tracking, enhancing both retailer and customer experiences. The company’s proprietary technology enables real-time tracking and operational efficiency, while its flexible service model allows retailers to choose fulfillment or last-mile delivery à la carte. Ang also emphasizes GoBolt’s commitment to sustainability with its EV fleet, reducing carbon emissions and improving delivery safety and cost-effectiveness.

Looking ahead, GoBolt is poised for continued growth, with plans to expand into new markets by 2025. As Ang explains, GoBolt’s innovative solutions, including real-time tracking and customer-focused delivery options, are driving success for major brands like Frank and Oak. With a focus on technology and sustainability, GoBolt is positioning itself as a leader in the evolving logistics landscape.

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M&M’S and kate spade new york launch candy-inspired capsule collection together

The M&M’S x kate spade new york Capsule Collection infuses the M&M’S iconic packaging and colorful candy shells with the distinctive kate spade new york design and superior craftsmanship to offer colorful fun through one-of-a-kind pieces.

M&M’S, part of Mars, and global lifestyle brand, kate spade new york, have unveiled a limited-edition collection of candy-themed handbags, jewelry and accessories that will launch globally this Holiday season.

In a news release, the companies said the collection includes:

  • M&M’S x kate spade new york Embellished Smooth Leather 3D Crossbody and Chain Coin Purse make a sweet statement with the iconic M&M’S-inspired styles available in the candy brand’s colorful palette.
  • M&M’S x kate spade new york Embellished Patent PU 3D Crossbody and Packet Key Fob are inspired by the classic Peanut M&M’S packaging. The embellished crossbody pays homage to one of the most celebrated flavors with delicious arm candy.
  • M&M’S x kate spade new york Jewelry indulges the delicious side of fashion accessories with bracelets, earrings, necklaces, charms and stackable rings inspired by the candy’s recognizable shape.
Jane Hwang
Jane Hwang

“The M&M’S brand has long been committed to bringing people together through colorful fun,” said Jane Hwang, GM Global M&M’S“Partnering with a brand like (this) known for joy, and everyday celebrations, is the perfect complement this holiday season. We hope the special collection will surprise and delight our fans as they rock their favorite brands in an iconic new way.”

Charlotte Warshaw 
Charlotte Warshaw 

“kate spade new york has always been rooted in joy through personal style and self-expression, with products that deliver vibrant pops of color, playful patterns and dimensional textures,” said Charlotte Warshaw VP, Americas Wholesale, Global Licensing & Collaborations of kate spade new york“This iconic collaboration with M&M’S delivers just that and does so in a way that puts front-and-center our Gen Z customer.”

Mars, Incorporated has almost $45 billion in annual sales, producing brands like Ben’s Original™, CESAR®, Cocoavia®, DOVE®, EXTRA®, KIND®, M&M’S®, SNICKERS®, PEDIGREE®, ROYAL CANIN®, and WHISKAS®.

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