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‘Wild Fork’ Launches in Canada with Plans to Open Storefronts in National Expansion [Interview/Renderings]

Image: Wild Fork

Innovative food company Wild Fork has launched in Canada with delivery of quality meat, seafood and more right to Canadians’ doorsteps with plans on opening numerous physical locations across the country.

“At the core, we are a protein company and at the highest level what we’re aiming to do is transform how people shop for and consume protein,” said Sherryl Woodward, Head of Brand Experience at Wild Fork. 

“It starts with quality. Everything we do starts with quality. We have an entire team dedicated to product inclusive of a head chef. They go out and work directly to find the best suppliers . . . Chefs literally try every single item before something is put on our website for Canadians to be ready to buy it.”

Image: Wild Fork
Sherryl Woodward

Woodward said that is combined with “insane” variety. For example, it doesn’t have just one type of beef but in numerous types such as seasoned, pre-sliced, AAA, Prime, Angus, etc.

“So depending on what you are looking for, you can buy it all from us,” she added.

“You can get your specialty and everyday things and everything across the board is hyper, hyper, hyper competitively priced. We are constantly every day trying to offer Canadians bang for the buck which especially right now is incredibly important.”

Image: Wild Fork

The brand launched in Canada on January 19 this year as an online business servicing the Greater Toronto Area with same day delivery. The first retail store is opening this spring in Whitby, Ontario.

Max Izen

“It’s exciting to part of this unique brand which will be opening retail locations later this year in the GTA,” shares Max Izen, Head of Real Estate for Wild Fork. 

“We’ve had a great reaction to our brand so far and look forward to bringing it to more communities in the near future.”

Image: Wild Fork
Ali Fieder Baker

Ali Fieder Baker, Vice President at commercial real estate firm Avison Young which is handling Wild Fork’s Canadian real estate needs, said the first physical store will be located in the Taunton Gardens shopping centre. 

She said the store will be about 4,000 square feet.

“Right now we’re actively sourcing 20 sites in the GTA with goals to open those in 2024-2025. We are focused on Ontario growth right now and then BC and Alberta come 2025,” said Baker.

Image: Wild Fork

The brand will be looking for space from 3,800 square feet to 5,000 square feet.

“We love a grocery-anchored plaza. That would be ideal,” she said. 

“We consider ourselves a second shop to grocery, liquor, drug store. If we can’t be on a physical site with a grocery store, we’d like to be across the street or in close proximity. We’re really focusing on these key high traffic nodes for that day-to-day shopping. And we basically sweep all the real estate within that node to see what we can find and what would work for us.”

Woodward said Wild Fork is complementary to a grocery store. 

At the core, she said, the brand is trying to drive some appetite appeal and some excitement. 

“We want to excite your meals and it goes back to the fact we really want to transform that eating experience. That could be through trying something different. But it’s all about the joy of eating with us,” said Woodward. 

Image: Wild Fork

Woodward said despite different trends out there with more people becoming vegetarians, protein is still very core to people’s everyday meals.

Wild Fork also offers pizza, desserts and breads.

While the brand just launched in January, it has existed in the U.S., Brazil and Mexico.

Image: Wild Fork

The brand says it is transforming the way people shop and eat protein. 

“By managing every step of the process from farm to fork, we ensure you get the highest quality, largest variety and most consistent eating experience at the most affordable prices. It’s at the core of everything we do,” says the company on its website.

“The new fresh way to eat is here and it’s frozen. We’ve evolved how to shop for the best quality meat, seafood and more by locking in freshness until you’re ready to make your star ingredient sizzle.  We deliver the largest variety of quality meat, seafood and more right to your door at affordable prices, ensuring you get what you want every time.”

Toronto-Based Retailer ‘Parpar Boutique’ Planning to Open More Stores with Expansion [Interview]

Parpar Boutique at 1569 Bayview Avenue, Toronto (Image: Parpar)

Parpar Boutique, a women’s clothing store in Toronto, opened its third location in July of last year, has renovation plans, and wants to continue to expand as it has seen a boom in brick and mortar after Covid.

The boutique was opened by Stephanie Marer and Ariel Benaich, who are siblings, back in 2005 and has since then grown into three locations in Toronto: St. Clair, Avenue Road, and now there is a location in Leaside. Women can find a variety of clothing styles and uniqueness as the owners bring in new styles almost daily. 

“Covid actually created a lot more opportunities to open in places that we really wanted to be in. So we pulled the trigger on Leaside at the beginning of last year, and then building up the space took a long time as we also got caught up in the whole material shortage during Covid, so we ended up opening in July of last year and honesty it has been great ever since and we want to focus on opening more locations in trendy neighbourhoods,” says Ariel Benaich.

Parpar Boutique at 1569 Bayview Avenue, Toronto (Image: Parpar)

The new location is at 1569 Bayview Avenue and has all the same products as the other stores, but has a smaller footprint as they realized they did not need large spaces to meet their goals. Its first location in St. Clair is just over 2,000 square feet and Benaich said they always thought they would need stores between 1,500 to 2,000 square feet; however, the Bayview location is 600 square feet and is their favourite so far. The St. Clair location is beneficial to them as it acts as a head office where they receive shipments, but moving forward Benaich said they would like to continue with the smaller footprint stores when looking at expanding. 

“We learned from Leaside that we can actually work much better with a smaller footprint. Bayview is our smallest footprint but we invested wisely into a very good designer and she helped us fit everything that we had in all the other stores into this very small space. It keeps our costs down with payroll, rent, and the general costs to run the place, but we really love this smaller footprint more than anything,” says Benaich. 

The decision of opening in Leaside was based on deciding on what block, what street, and which side of the street they wanted to be on. Benaich said on Bayview there is more traffic on the East side of the street than there is on the West side and they made the effort to make sure this was the perfect spot for its opening. 

Parpar Boutique at 1569 Bayview Avenue, Toronto (Image: Parpar)

“We were pretty selective on which block, street, and side we wanted to be on and we just loved the area. During Covid when everything was closed, we would walk around with our family and it was so nice. We find the customers are lovely, it has a great community feel, and everyone has been supportive – it is just a really nice community with lots going on,” says Stephanie Marer. 

Going, Going, Gone 

Parpar Boutique at 1569 Bayview Avenue, Toronto (Image: Parpar)

Instead of having the same styles for weeks or months, Parpar Boutique focuses on bringing in new styles daily. For example instead of having a few styles in large quantities, Parpar has a large variety of styles in smaller quantities, this way customers can have more variety but also have to act fast as products tend to sell quickly. 

“We don’t sell products that are available all year long. We bring in products almost daily, we like a more limited quantity and bring in 100 different options to choose from and that makes it a bit more exciting,” says Benaich. “We get customers coming in all the time and they want something they saw weeks ago and we will have to tell them it is sold out – and that is how we prefer it. I don’t want to see the same products weeks or months on end as I think it is boring.” 

What is Next?

Stephanie Marer and Ariel Benaich at Parpar Boutique Bayview Avenue, Toronto (Image: Parpar)

Before Covid, Marer and Benaich said they were just wanting to expand its e-commerce and focus everything there; however, they said they noticed more customers coming into stores after the pandemic. The goal now is to expand their storefronts in Toronto or a location that is an hour drive from the city. Marer and Benaich said they are also looking to renovate their first and second location to look like the Bayview location. 

“Like any brand, you evolve and change your look. The look and feel of our bayview location is our favourite and is really fresh. I think it is very much with the times and our goal now is to renovate our existing locations to look the same as our Bayview,” says Benaich. 

Any locations in the future will also have the same look, feel, will be under a smaller footprint of around 700-1000 square feet, and will remain on street level as they want to keep the community feel and can build better relationships with consumers. 

Related Retail Insider Articles

Smaller Packages at Grocery Stores in Canada Amid ‘Shrinkflation’ Could Trigger Taxes at the Checkout [Op-Ed]

Metro at Front Street in Downtown Toronto (Image: Dustin Fuhs)

“Shrinkflation has bothered many people for a very long time. The taxman has given another reason why we should hate shrinkflation even more.”

As if shrinkflation wasn’t painful enough for all of us, looks like the taxman is making shrinking packages even more painful for our wallets. Shrinkflation is when a food manufacturer reduces quantities but continues to sell the product at the same price. We have seen this happening pretty much everywhere in all sections of the grocery store. It’s even now happening in the fresh section, with strawberries and blueberries.

The Canada Revenue Agency (CRA) has provisions that make some smaller products taxable that weren’t in their larger forms. This policy is not new, it actually dates back to 2007, when the GST/HST Memorandum was revised. Some articles of the memo even existed back in 1997. But what is new is the number of products now subject to this Tax Act due to reduced quantities. An increasing number of products, hundreds, are now taxed that weren’t before.

The Act’s policy section Schedule VI, Part III clearly defines a snack and the meaning of single serving. For instance, the threshold for ice cream is 500 millilitres. Anything below that means the product is taxable as it is considered a snack, not as part of basic groceries. Cakes, muffins, pies, pastries, tarts, cookies, doughnuts, brownies, croissants with sweetened filling or coating, or similar products are all taxable if quantities are reduced below thresholds specified by the Act.

If food items are pre-packaged for sale to consumers in quantities of less than six items, these products are taxed. Grocery shopping is complicated enough, but now, due to shrinkflation, consumers have to worry about how much more they need to pay. Depending on the province you live in, it could add 5% to 13% more to the price tag of some products you’re buying. And chances are, you have likely never noticed.

Consumers are basically being double slammed by both the industry and the taxman himself, and in most cases, without knowing. By “skrinflating” a product, consumers get less and are taxed more. Just great.

CRA’s GST/HST Memorandum 4.3 on taxable food products includes in it 156 articles. Unless you’re a tax expert, few will ever understand or even know how to interpret the Act and appreciate how it will apply to the 18,000 to 25,000 different food products you can find in a regular grocery store. It is practically impossible to know how many items were taxed in compliance with the law.

A recent survey conducted by Dalhousie University, in partnership with Caddle, shows that 67 percent of Canadians have found at least one mistake on their grocery receipt in the last year. That is an astonishing number. And according to the same survey, only 9.2 percent have seen tax on a food item that shouldn’t have been taxed. The true number is likely higher, much higher. One can only assume that many consumers wouldn’t have been able to pick up on mistakes related to taxable items. The law is incredibly confusing for everyone. Even some grocers have admitted to having made mistakes and having applied taxes on food products when they shouldn’t have. 

With shrinkflation, many products which are now taxed find their way into lunchboxes for school children. Many are penalized by this. Most of these products were designed to bring convenience to our lives. Paying more taxes is certainly what most consumers would consider convenient.

In essence, food at the grocery store should never be taxed, unless it is serviced to be consumed right away. Or at the very minimum, the Act should be changed to exempt smaller single servings and packages that include less than six items. 

Skrinkflation has been around for well over 30 years, perhaps even longer. The strategy has angered many consumers for obvious reasons. With food inflation being at a 40 year-high these past few months, most consumers are blaming industry for their ills at the grocery store. Yet many tend to forget how our own fiscal regime also makes our food more expensive. The carbon tax is potentially impacting food affordability in our country. On April 1, the carbon tax will rise to $65 a metric ton and will reach $170 a metric ton by 2030. We need to know how the policy will influence our food bill over time.

However, the carbon tax is hidden and impacts the supply chain. A sales tax is very real for all of us. Seeing more taxes added to our food bill as we exit the grocery store adds insult to injury. This is just simply unacceptable.

Aberdeen Mall in Kamloops BC Adding New Retailers Including Tenanting Sears Box [Interview]

Aberdeen Mall in Kamloops, BC (Image: Kelly Funk Photography)

While the pandemic hit the retail sector hard, the Aberdeen Mall in Kamloops, BC, took the opportunity to open a number of new stores during the health crisis in abandoned former Sears space.

It has also added a number of different retailers to its tenant mix and continues to attract new businesses.

Sandra Neufeld, General Manager of the mall, which is managed by Cushman & Wakefield and owned by Seacliff Properties, said the past year or so has been a busy one for the shopping centre.

“We’ve opened a Specsavers, a brand new BCLC (British Columbia Lottery Corporation) lottery kiosk and a Suzy Shier/Le Chateau combo store. We’ve also added to our food and beverage with a bubble tea shop called SweeTea. And Fork Lift Kitchen & Bar is the name of a restaurant that opened inside of our grocery store, Fresh St. Market.” said Neufeld, adding that the grocery store opened a few years ago.

Aberdeen Mall in Kamloops, BC (Image: Kelly Funk Photography)

“Those were all the new things that opened last year. In addition to that though we also saw the relocation and expansion of three existing tenants that wanted to move to a larger footprint with brand new buildouts. Those three retailers are SoftMoc, Ardene and La Vie En Rose. They were all existing, but they built big, new, beautiful stores. They all wanted to expand their square footage.

“It was a busy year for us.”

Aberdeen Mall, which was built in 1981, is about 465,000 square feet over two levels with 90 tenants. It’s located in a southwest part of Kamloops called Aberdeen.  

“We’ve got two buildouts currently happening. The first is Mobile Klinik and the second is Kurves Brow Bar. Those are under construction right now and they will open later this spring or early summer,” said Neufeld.

“We also just finished development of a pad site out in our parking lot and that site is going to pave the way for future restaurant Canadian Brewhouse. So always lots happening here . . . We’re hoping that construction will commence later this year with an opening in 2024.”

Aberdeen Mall in Kamloops, BC (Image: Kelly Funk Photography)

Neufeld said the mall was fortunate through COVID. It had a Sears box space that was returned to the mall in 2018. That space was about 120,000 square feet over two levels.

“It gave us the opportunity to have some square footage to bring in new tenants. I can tell you with respect to our occupancy, it has always been really high which is obviously a huge plus for a variety of reasons,” she said.

“But one of the negatives of having a low vacancy rate is that it doesn’t allow you a lot of turnover to bring in new brands because we simply just don’t have the space for them. Getting the Sears box back for a lot of landlords was a negative at a time when they didn’t want more square footage added, but for us it was celebrated. Not that I wanted Sears to leave, don’t get me wrong, but to have the opportunity to bring in some new tenants was really exciting.

Food Court at Aberdeen Mall in Kamloops, BC (Image: Kelly Funk Photography)

“Unlike many in the retail industry, while COVID was going we were in the fortunate position of having some major brands open. Since the pandemic started, we’ve added a Marshalls to the shopping centre, as well as Old Navy and Fresh St. Market. 

“We also completely renovated our food court and increased our seating. It’s been a busy few years. We’ve been really lucky that we’ve been able to secure some great tenants to add to our mix.”

Neufeld said there’s a few smaller parcels of space available within the old Sears space. 

“We have a 7,000-square-foot unit and a 5,000-square-foot unit that are left out of that and everything else has been taken up,” she said.

Aberdeen Mall in Kamloops, BC (Image: Kelly Funk Photography)

Aberdeen Mall Leasing Maps

Upper Level Leasing Plan at Aberdeen Mall in Kamloops, BC
Lower Level Leasing Plan at Aberdeen Mall in Kamloops, BC

Additional Images from Aberdeen Mall in Kamloops, BC

Soft Moc at Aberdeen Mall in Kamloops, BC (Image: Kelly Funk Photography)
Aberdeen Mall in Kamloops, BC (Image: Kelly Funk Photography)
Marshalls & Old Navy at Aberdeen Mall in Kamloops, BC (Image: Kelly Funk Photography)
La Vie en Rose at Aberdeen Mall in Kamloops, BC (Image: Kelly Funk Photography)
Fresh St Market at Aberdeen Mall in Kamloops, BC (Image: Kelly Funk Photography)
Fresh St Market at Aberdeen Mall in Kamloops, BC (Image: Kelly Funk Photography)
Ardene at Aberdeen Mall in Kamloops, BC (Image: Kelly Funk Photography)
Ardene at Aberdeen Mall in Kamloops, BC (Image: Kelly Funk Photography)
Aberdeen Mall in Kamloops, BC (Image: Kelly Funk Photography)
Aberdeen Mall in Kamloops, BC (Image: Kelly Funk Photography)
Aberdeen Mall in Kamloops, BC (Image: Kelly Funk Photography)

Upscale US-Based Women’s Fashion Brand Veronica Beard Expands into Canada with 1st Store in Toronto

Veronica Beard at 111 Yorkville Avenue in Toronto. (Photo supplied.)

Upscale New York City-based women’s fashion brand Veronica Beard has opened its first Canadian storefront at 111 Yorkville Avenue in Toronto. The location features a unique facade in a double-townhouse that was recently renovated. 

The new store spans about 1,800 square feet and houses Veronica Beard’s women’s ready-to-wear collection and staples such as the Dickey Jacket, scuba suiting and denim, as well as outerwear, dresses, jeans, tops, skirts, footwear, accessories and other categories.

The store was decorated in partnership with interior designer Carolina de Neufville. The decor includes leopard ottomans and drapery. Trapezium shell-shaped chairs, sourced from Chairish, were reupholstered in Pierre Frey leopard, a signature print for the brand.

The brand Veronica Beard was founded by sisters-in-law Veronica Miele Beard and Veronica Swanson Beard in 2010. The first product was the ‘dickey jacket’ and the brand has since expanded to a full lifestyle collection. Veronica Beard has 21 stores in the United States as well as one in London UK and now in Toronto. 

Inside the new Toronto Veronica Beard store. Photo supplied
Inside the new Toronto Veronica Beard store. Photo supplied

“We are thrilled to be opening our second international store and entering this new phase of the business,” said Veronica Swanson Beard in a statement. “Toronto has been key in our brick-and-mortar strategy. It is an incredible market for us and we’re so honored that our brand resonates with Canadian women.”

“Toronto happens to be one of our favorite cities, with an energy unlike any other,” said Veronica Miele Beard in a statement. “We wanted VB Toronto to capture the distinct spirit of Veronica Beard as well the spirit of Toronto—warm, lived-in, and inviting.”

The lease deal for the Veronica Beard space at 111 Yorkville Avenue was handled by CBRE, which has been active in the Bloor-Yorkville neighbourhood, and another brokerage. CBRE’s Arlin Markowitz, along with Teddy Taggart and Jackson Turner, represented Veronica Beard in the deal, along with Michael Leifer of Runyon Group. The landlord side of the deal was handled by CBRE’s Arlin Markowitz and team members Emily Everett and Alex Edmison

Inside the new Toronto Veronica Beard store. Photo supplied
Inside the new Toronto Veronica Beard store. Photo supplied

Markowitz, who has been active both in retail leasing and building sales in the area, said that there is confidence in brick-and-mortar retail in the Bloor-Yorkville neighbourhood which is already home to many of the world’s top luxury brands. He said that more exciting announcements will follow as the neighbourhood sees an ongoing retail transformation. 

More upscale retailers will be opening nearby on Yorkville Avenue this year, with announcements to follow. One is California-based John Elliott which will soon begin construction on a new store. The entire Bloor-Yorkville area is seeing something of a retail renaissance, including prestigious Bloor Street West which will see several luxury brand flagship stores open this year. Yorkville Avenue itself is home to several luxury brand stores including Chanel, Stone Island, Versace, Brunello Cucinelli, Kiton, Christian Louboutin and Isaia. 

Canadian Retail News From Around The Web For March 20th, 2023

Canadian Retail News From Around The Web

News at a Glance

Retail Insider is streamlining its Canadian retail news from around the web to include a handful of top news stories that can be viewed quickly during the day. Here are the top stories from the past several days.

Despite declining confidence, Canadian consumers still spending (Consulting.ca)

These are Canada’s most respected retail stores for 2023 according to a new poll (Curiosity)

Zellers’ Leveraging Nostalgia a ‘Delicate Opportunity,’ Says U of G Marketing Researcher (U of G News)

New Zellers Instagram Stickers let you add a winking Zeddy Bear to your Stories (Mobile Syrup)

Shoppers will flock to the familiarity of Zellers when it reopens next week, one local analyst says (Ottawa Business Journal)

Harry Rosen joins CF Montréal as new corporate partner (Season Pass)

Toronto’s downtown office district faces long-term slump as new work patterns take hold (Globe & Mail / subscribers)

With sales up and donations down, Toronto-area Salvation Army stores can’t keep their bins full (CBC)

Inflation also affecting Quebec thrift stores (CTV)

Small businesses need city help to recover from pandemic downturn, store owner says (The Toronto Observer)

‘The new generation’: Regina’s Italian Star Deli family celebrates soft opening of new building (CBC)

Regina’s Michaels craft store celebrates reopening following fire (CTV)

Luxury Brand Concessions at Nordstrom in Canada Shutter Ahead of Retailer’s Exit

Shuttered eBar coffee shop at the mall entrance to Nordstrom at CF Toronto Eaton Centre. Photo: Bill Manning via Reddit

The luxury brand concessions at Nordstrom have shuttered ahead of the retailer’s exit from Canada. Downtown Vancouver’s flagship Nordstrom store was home to the most leased concessions of any Nordstrom store in Canada, while two Toronto stores had several as well. 

In Vancouver, one reader sent photos of shuttered main floor boutique spaces for brands including Christian Louboutin, Saint Laurent, Celine, Burberry and others, leaving a sad state in the store with empty shelves and spaces covered in black tarp. 

One of the notable brands that shut is Belgian luxury bag brand Delvaux, which also had a boutique space at Nordstrom in Toronto’s Yorkdale Shopping Centre. Delvaux’s only two boutiques in North America were at Nordstrom in Canada until several years ago when a standalone store opened in New York City. Bags are priced well into the thousands of dollars and it remains to be seen if Holt Renfrew picks up the brand, or if Delvaux will look to open any standalone stores in Canada. 

Former Delvaux boutique space at Nordstrom in Vancouver. Until last week there was also a boutique at Nordstrom Yorkdale. Photo: Richard Geller
Gucci once had a facade facing onto Yonge Street on the main floor of Nordstrom CF Toronto Eaton Centre. Photo: Craig Patterson
Inside Nordstrom CF Toronto Eaton Centre where Gucci had been located. Photo: Angela Lui via Reddit
On Friday of last week, product began clearing out of the Gucci concession on the main floor of Nordstrom at CF Toronto Eaton Centre. Photo: Lisa Hutcheson of J.C. Williams Group

In downtown Toronto, a Gucci bag and accessory concession shut at Nordstrom’s CF Toronto Eaton Centre location, marking the end of Gucci having a facade on Yonge Street which will likely never occur again in our lifetimes. The Toronto Nordstrom store had far fewer concessions than the Vancouver Nordstrom store, although the Toronto location had several boutique spaces that shut over the course of the pandemic. That included bag/accessory shops on the main floor for Loewe, Stella McCartney and Miu Miu and most recently, Burberry exited its boutique space after the brand made the decision to operate its shop-in-stores in Canada as concessions. 

Oddly as well, only three days before Nordstrom announced it was shutting in Canada, the former Burberry boutique space at Nordstrom’s downtown Toronto store became home to French bag brand Longchamp, with a purpose-made sign for the shop. The shop was no longer there as of Sunday.

Dutch suit brand Suitsupply shut its concessions at Nordstorm in Toronto and Vancouver as well — the partnership was established shortly before the pandemic

Shuttered SuitSupply concession at Nordstrom CF Toronto Eaton Centre. Photo: Angela Lui via Reddit
Shuttered Habitant bar at Nordstrom CF Toronto Eaton Centre. Photo: Angela Lui via Reddit
Shuttered Bar Verde restaurant at Nordstrom CF Toronto Eaton Centre. Photo: Angela Lui via Reddit
Max Mara (not a concession) remains open at Nordstrom CF Toronto Eaton Centre. Photo: Angela Lui via Reddit

During the pandemic, non-concession boutique spaces for women’s luxury brands at the CF Toronto Eaton Centre and Yorkdale stores shut almost entirely, leaving a Max Mara boutique at the downtown store and Dries Van Noten at Yorkdale. The exit of these brands were among the signs that we were watching prior to knowing that Nordstrom would be exiting the Canadian market. 

The foodservice businesses at Nordstrom in Canada shut last week, including full-service restaurants, bars and in-store eBar coffee shops. Milk Bar, a popular foodservice concept, opened in November at the downtown Vancouver Nordstrom store and operated for less than four months.

Clearance sales at Nordstrom stores in Canada begin this week as part of the winding down of Nordstrom Canada under CCAA proceedings. Nordstrom has six full-sized stores in Canada including three in Toronto (CF Toronto Eaton Centre, Yorkdale and CF Sherway Gardens) as well as in Ottawa at CF Rideau Centre, Calgary at CF Chinook Centre, and at CF Pacific Centre in Vancouver. Nordstrom also operates seven Nordstrom Rack stores in Canada in the metropolitan Vancouver, Edmonton, Calgary, Toronto and Ottawa markets. 

Shuttered Christian Louboutin shoe/bag boutique at Nordstrom in Vancouver. Photo: Chris Wong
Saint Laurent exits its bag concession at Nordstrom in Vancouver. Photo: Chris Wong
Shuttered Celine bag concession at Nordstrom in Vancouver. Photo: Chris Wong

We’ll report on anything newsworthy as Nordstrom begins its exit from Canada. Stores are expected to shut forever by June of this year. As of Friday of last week, Nordstrom is no longer accepting returns or exchanges in its Canadian stores. 

Nordstrom to Exit Canada Discussion: Craig Patterson & Lee Rivett [Podcast]

Nordstrom to Exit Canada Discussion: Craig Patterson & Lee Rivett [Podcast]

Craig and Lee talk about the closure announcement of Nordstrom shutting its Canadian stores. Included in the discussion is how we found out, what might be done with Nordstrom’s stores in Canada, and why the retailer made the shocking move.

The Weekly podcast by Retail Insider Canada is available on Apple Podcasts, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players. Also check out our The Interview Series podcast where Craig interviews guests from across the Canadian retail landscape as part of the The Retail Insider Podcast Network.

Retail Insider content discussed this episode:

Transcript

Announcer 0:00
This is a Retail Insider Podcast. You’re listening to “The Weekly”.

Lee Rivett 0:08
Welcome to this week’s episode of The Weekly by retail Insider. I’m Lee Rivett and I’m joined with the owner and publisher of Retail Insider Media, Craig Patterson, to discuss this week’s most read articles on retail-insider.com. So thanks for joining me, Craig.

Craig Patterson 0:22
Hello, everyone.

Lee Rivett 0:23
Pretty much anybody who is into retail in Canada has heard by now that Nordstrom and Nordstrom Rack is exiting Canada and closing all of their stores. So Craig, we pretty much hit the “Publish” button minutes after the Nordstrom announcement that this is going to happen. How did we know in advance to be able to have a comprehensive article ready to go to do that? Because that was quite a feat,

Craig Patterson 0:49
Absolutely. We were notified that parties in the know were firstly saying that an international department store chain would be exiting the Canadian market. Once we actually got information that this was Nordstrom. Firstly, I was heartbroken because the very first article that I ever wrote in April of 2012 (when I founded Retail Insider) was about Nordstrom attempting to come into the Canadian market and what options it had given that some leases from Sears Canada had been made available for this potential expansion. For me to be writing this article, it felt a little bit like seeing a full circle in my own business here at Retail Insider. Once the announcement was made, we had that full confirmation and we were able to put out that pre-drafted story. Which is why, again, it would be really impossible for us to have had a story like that going out three or four minutes after a press release came out saying that Nordstrom was exiting Canada, having quotes from an expert that wasn’t me (not that I’m an expert) having all this information in there. I did it I did quite an extensive analysis on who could replace these locations and that was, a good amount of time was taken to write that thing and some contemplation and whatnot. And then we put in some financial numbers and some quotes from Nordstrom to finish the article off and bada boom, bada bing, we sent it out.

Lee Rivett 2:06
What can we even just go through a quick recap for folks on the facts that we know? For example, how many Nordstrom Rack locations are closing how many full price lineup locations are closing? Even just the rationale that Nordstrom gave for pulling out and closing all of those Canadian store locations in totality?

Craig Patterson 2:24
Yes, so Nordstrom has six full line stores in Canada. Those are located in the markets of Calgary, Ottawa, Vancouver and Toronto. It’s also got seven Nordstrom Rack locations which are in major markets throughout the country. Now the Nordstrom stores measure between 140,000 square feet at the smaller end to the largest one and being in Vancouver at about 230,000 square feet. And then we’ve got those seven Nordstrom Rack stores, they’re a little bit smaller between roughly 30 to 35,000 square feet each. There’s a slightly larger one in downtown Toronto, that’s about 38 to 39,000 square feet, I believe it is. Now Nordstrom has basically said that it had not turned a profit in Canada over at the time that it had been here. For those unaware, Nordstrom entered the Canadian market in September of 2014 with its store in Calgary. Unfortunately since Nordstrom came in back then, the chain has not turned a profit in the Canadian market and lost money year over year. Much like what target had said around 2015, Nordstrom said that it did not see the opportunity or the ability to turn things around in Canada and has decided to cut its losses and run.

Lee Rivett 3:38
Do we know how much money they lost?

Craig Patterson 3:40
Now, some people may not be aware of this, this wasn’t widely reported. But what was found was that Nordstrom had lost about $74 million in 2020. In the Canadian market, unfortunately, its sales in 2022 were about $515 million. I think that’s a little bit indicative that the pandemic did have an effect on sales for Nordstrom. I had some numbers in 2019, which was showing Nordstrom doing a bit over $600 million a year in Canada in just its full line, full price stores (not including the Nordstrom Rack locations). So I think that we did see a little bit of a downturn in some of these locations. Probably a little with the Vancouver store which was doing in the $300 million range before the pandemic. I know that the some of the dynamics there have changed and we did see a bit of a downward trend with some of the stores over the years including the Calgary went a little bit. Now we have some sales numbers to be able to go on in terms of our understanding and that’s really unfortunate as well.

Lee Rivett 4:43
Wow, well 300 million annually for just the Vancouver store – that’s shocking that they’re closing the store. That’s half of the Canadian-wide revenue? It’s 300 million, right?

Craig Patterson 4:52
$300 million annually is what I had been told. This before the pandemic of course, the Vancouver store was doing in Canadian dollars. A little less to the Americans given the currency exchange. At various times, the Vancouver store was the top selling store in the entire company and that includes in the United States. Some of the top stores there were downtown Seattle, Chicago (Michigan Avenue with the shops at North Bridge), and then a store opened in New York City which initially was doing very well.

Lee Rivett 5:25
Sorry to bring it back to the Vancouver store location again, because I’m just flummoxed that it’s shuttering. It’s a beautiful, massive store.

Craig Patterson 5:34
I gotta tell you, when I was told that Nordstrom was exiting Canada, my very first question to my source (who I won’t name of course) was, “And, Vancouver as well?” because I was firstly, a little shocked by the announcement. But secondly, knowing how well the Vancouver store had been doing in terms of sales, and knowing how beautiful that store is. It’s aesthetically pleasing. It’s got all kinds of luxury brand shops inside and it’s quite busy. I was just sent a video by a friend who’s in Vancouver right now and she said it was like Christmas time in the store. It was just packed with people shopping.

Lee Rivett 6:09
But like bringing it back, did you really think that they could have made a ‘go’ at just having one Nordstrom store in Vancouver, as successful as it is?

Craig Patterson 6:17
Really, if you think about it, having one single store in another country that you have to fulfill with warehousing and marketing and all of the other things that are expensive. I think that that profitability specifically in that one Vancouver store may have become profit-losing.

Lee Rivett 6:32
Speaking of profit losing, isn’t there a component of bankruptcy going on here as well?

Craig Patterson 6:37
This was a CCA filing, which is kind of like a bankruptcy filing. And it looks like they would have to do this for the entire Canadian operation. All Nordstrom stores, all Nordstrom Racks in order to fulfill this particular strategy to make the Canadian exit. So with that, the Vancouver store is on the chopping block and is set to close unfortunately. So which really when you look at it is mind blowing given that this is a really high selling store with so much money was put into it. And it’s a well built store and it’s so prominent in downtown Vancouver, it’s takes up almost an entire city block, which not many stores can say that. So it used to be it was built in the 1970s for Eatons. For a time period, it was a Sears after Eaton’s went under in 1999. And now we’re losing Nordstrom so it just seems to be a general progression at CF Pacific Centre of tenants for that space. I think we’re gonna be seeing some new stuff coming up there. Well, we will for sure.

Lee Rivett 7:33
With Nordstrom unloading all of this retail square footage into all these Canadian malls across Canada, what do you think all of these malls are going to do with the extra vacant space?

Craig Patterson 7:43
This is an interesting conversation. And I’m gonna have conversations with some experts to I don’t want to just give my own opinion. But I am today just podcast where you and I talk.

Lee Rivett 7:52
Yes. Well, let’s start going through all the Nordstrom full fledged locations. We’ll go through the Nordstrom Rack was after that, but so starting in the West. In downtown Vancouver for CF Pacific Centre, what’s the details going on there?

Craig Patterson 8:06
CF Pacific Centre is about 230,000 square feet. It’s about three levels of retail space for Nordstrom currently. This is just such a brilliant piece of real estate. It’s got three corners that can be utilized. Say if the store was to be – we call it ‘subdivided’, I’ll use simple language and use ‘demised’. But you’ve got three corners on this block here, there is an opportunity for landlord, Cadillac Fairview (which, by the way, has five of the six large Nordstrom stores and it’s malls in Canada), to extend the mall into that space. So there is an opportunity for them to as a landlord have smaller retailers that may be paying more rent per square foot than what Nordstrom would be, which could in turn be better for Cadillac Fairview. There’s an opportunity for some new brands to come in and even get some really valuable corner space that’s going to have great frontage on Robson Street and Granville Street which is seeing a resurgence and a revitalization of downtown Vancouver. They’re actually I think are some exciting opportunities that could come here in terms of taking this large, single 230,000 or so square foot space and subdividing it for multiple retailers.

Lee Rivett 9:11
Now what about the third floor?

Craig Patterson 9:13
It’s about 70,000 square feet. You can take some second floor. I don’t know if La Maison Simons (the Quebec City based large format fashion retailer which I’m a big fan of) has the budget or the wherewithal, but I do know that a downtown Vancouver store would be very popular and could do quite well hopefully. So maybe there’s an opportunity for Simon’s to take part of the space.

Lee Rivett 9:37
Why wouldn’t Simons take the entire space?

Craig Patterson 9:40
It’s just too big. The largest Simon store is you know, maybe about 120 to 130,000 square feet – if that. So, I would see some space being taken possibly by Simons if it were to come in.

Lee Rivett 9:51
But not the entire thing.

Craig Patterson 9:52
Not the entire thing. But again, this gives Cadillac Fairview an opportunity to make money as well as to get some smaller retail spaces in there. And this gives some brokers in the city (you know the duo at Marcus and Millichap – Martin Moriarty and Mario Negras). Well, it’s really hard in downtown Vancouver to find space sometimes. It’s restricted and landlocked, it’s hard to find the right space. Now that opportunity is there. So I don’t see this completely as a negative at least from a real estate standpoint and from a standpoint of looking how downtown Vancouver could be in the future. So it is still tragic in my opinion that Nordstrom was leaving Canada and specifically closing that beautiful downtown Vancouver store. But looking on the bright side, there is an opportunity to repurpose this away from a department store model and something that’s a little bit more diverse in terms of having multiple tenants.

Lee Rivett 10:37
Taking our wagons eastward across the Rocky Mountains to Calgary, Cadillac Fairview has another mall just south of the downtown called CF Chinook Centre that has a full fledged Nordstrom that’s also going to be shuttering. I know that you just had an interview with Gracie Yan talking about this mall and Nordstrom’s departure there. But give us a little bit of the specifics for folks that haven’t listened to that podcast about Chinook Centre.

Craig Patterson 10:59
So Calgary. This is interesting. It’s the Nordstrom store at CF Chinook Centre in Calgary is at the end of a hallway. I believe it was an Eatons store years ago and then became a Sears. I’m sure there are a few options out there. I mean, given that it’s 140,000 square feet, a retailer like Simons could possibly occupy the entire thing or close to it.

Lee Rivett 11:20
Which it already has a location in downtown Calgary at The CORE.

Craig Patterson 11:24
Which is very unique. It’s about 90,000 square feet, it’s over I think five or so floors or something because it’s just such a unique interesting configuration, including a heritage building, as well as some movement in the former TD square which is now part of The CORE. I don’t know if Simons would want to stores in the market or if it would replace downtown with CF Chinook Centre, who the heck knows. i am sure there are other options out there to get creative. Cadillac Fairview could put a food hall somewhere in there upstairs or otherwise. They could extend the mall in that direction through that space. It remains to be seen, I cannot wait to hear what’s going to happen. But there’s opportunities there but not I think to the same degree as at CF Pacific Centre in Vancouver which has just an incredible opportunity with so much frontage and the fact that it’s not a store at the end of the hallway.

Lee Rivett 12:08
Continuing eastward, let’s hop over to Ottawa for another Cadillac Fairview mall called CF Rideau Centre. Beautiful architecture, beautiful façade. What do you think about that one?

Craig Patterson 12:22
The Ottawa store, I see a little bit similar to what I was talking about in terms of CF Chinook Centre, except for the Simons connection. La Maison Simons already has a beautiful store at the CF Rideau Centre on the other side of the mall. So I don’t know why it would pick up and move over into the Nordstrom space just because it’s already got a good store. I think Cadillac Fairview is going to have to find something new to do that this space here. Years ago, it was an Eaton’s location. I know Holt Renfrew had been looking at taking part of it. I don’t think Holt Renfrew would come back into the Ottawa market. I just don’t think that people in Ottawa buy enough luxury goods. I mean Ottawa doesn’t even have Louis Vuitton store. So that’s pretty basic for a city, especially one as wealthy as Calgary with its population. My thought is that there’s going to be either some sort of mall extension that’s going to happen through there.

Lee Rivett 13:12
But wasn’t Cadillac Fairview going to do a tower build or something on the site as well?

Craig Patterson 13:17
I do know that Cadillac Fairview is involved in building a residential tower on the site. So I have to go and have a look at how its configured but perhaps part or all of it could be demolished. Or the mall could be extended. Who knows? I mean, Cadillac Fairview is going to want something that’s profitable in terms of something that they’re going to put into it that’s going to make money and the world is Cadillac Fairview’s oyster at least I suppose, to a degree. I guess some creative thinking to make money is going to have to be there because again, Cadillac Fairview being owned by a pension fund has a responsibility to its shareholders to try to repurpose it in a profitable manner.

Lee Rivett 13:52
Well, let’s run down to the GTA now. What about the Nordstrom located at CF Sherway Gardens?

Craig Patterson 13:58
CF Sherway Gardens. It’s a good one just because it’s sort of a continuation of this conversation here right now.

Lee Rivett 14:04
And it’s located in Etobicoke, which is east of downtown Toronto and it’s also in a fairly affluent neighborhood.

Craig Patterson 14:11
Yes. That store again, is also about 140,000 square feet. So it’s quite similar to the Calgary location and this Nordstrom store at CF Sherway Gardens was purpose built in terms of this was specifically a box that was created for Nordstrom. So it might have taken the old Brenton spot and maybe use some of the floors. I can’t remember and I don’t know because I wasn’t there for part of that construction. With that again, I mean, La Maison Simons – I just keep bringing that one up because it’s one of the only other large format retailers in Canada that could take a large space like this – it already has a store at the Square One Shopping Centre in Mississauga (which is only a few minutes away by car) so I don’t know if Simons would love to do another store in that location. Who knows. I mean, I heard a little rumor here. I don’t know if this is true. I definitely won’t name the source, but that perhaps Holt Renfrew could look at stepping out of Square One and moving back into Sherway Gardens where it was for years and years and years originally? Especially if Saks Fifth Avenue leaves, which you know, is always a possibility. So other options could be again to subdivide the space into multiple retailers. Also Eataly will be opening a second Toronto location, I thin, towards the end of the year at CF Sherway gardens. And that’s going to be located right by the Saks Fifth Avenue store as it currently is located over in the former Eatons box way over on the other side of the mall. So compared to CF Pacific Centre in Vancouver, I don’t think the opportunity is quite as exciting.

Lee Rivett 14:11
Heading north of the downtown, there’s Yorkdale Shopping Centre, which had a rather large Nordstrom and it kind of had its own wing of that like open to that it’s at the very end. So you kind of have to take a little journey to get to it as well. So what’s your thought for that space – as it’s going to be exiting as well?

Craig Patterson 15:32
Similar conversation to the last few. It’s a store at the end of the hallway, but it’s a little special. That’s store might have achieved flagship status for Nordstrom, at least certainly with the luxury brands that were in there when the store opened in 2016. Lots of luxury brands and Yorkdale at that Nordstrom store as within the mall. So it makes sense that Nordstrom would have tried to carry that theme over just given how expensive the other stores are in other parts of the mall. It has a whole Renfrew as well.

Lee Rivett 16:22
When I take a look at the Yorkdale space that was purpose built for it, it’s beautiful. When I take a look at the downtown Vancouver’s CF Pacific Centre – yes, it took that old Eaton/Sears space and repurposed it into what it is now been beautiful. But this space at Yorkdale is stunning to me.

Craig Patterson 16:42
This was a purpose built almost glass box. I think it has the most glass on the exterior of any store. This is what I was told when the store had opened. It’s about 200,000 square feet. And it’s a lovely space. But it was also built at the end of this hallway. I think that was a mistake. It’s a bit of a trip to get down there. I think that’s why maybe some shoppers didn’t go. La Maison Simons had actually literally announced plans to open a store at Yorkdale years ago and I even wrote an article about it. I forget what year it was, but I think I may have been living in Edmonton. So it might have been around 2015. Part of that space because again, it’s too big for assignments to occupy it. So perhaps some of it could be Simons perhaps some of it could be subdivided into other retailers, or perhaps some sort of a food hall experience could be created there as well. The opportunities there I think it’d be quite interesting. Yorkdale has some very, very wealthy shoppers that do come into the mall to specifically look for some certain stores that are there, as well as the Holt Renfrew and we’ll see I mean Yorkdale has a very, very diverse offering.

Lee Rivett 17:49
Moving into downtown Toronto into CF Toronto Eaton Centre. I think this is the last one we wanted to talk about that so full fledged on Nordstrom, but it’s an iconic landmark that’s a lot of people have to walk through in order to get to and from the the transit system right. So what do you think is going to happen with that location at once it shutters?

Craig Patterson 18:11
The CF Toronto Eaton Centre store presents a little bit of an opportunity like the downtown Vancouver store at CF Pacific Centre, but not quite as good of an opportunity but also a very unique opportunity. So I think ever since Eatons was a department store built within the CF Toronto Eaton Centre in the 1970s you from the north side of the mall as it stands, which now currently is home to H&M, Uniqlo and Samsung among other things, you should literally have to walk through Nordstrom to get on the north side of the mall to the south side of the mall. So with Nordstrom leaving there is an opportunity now for Cadillac Fairview, to actually finally connect the mall north to south. So people will be able to walk in on the north doors at Yonge and Dundas Square and – dear God, I mean if you see some of the people there I don’t know if I’d want them in the mall, but nevertheless – this is going to be something that happens and they come in anyways. I mean, it’s a little bit of a shit show over in the in the Square there if anyone’s ever been. I stand by my words. I know I got criticized in the past but dear God, it’s just absolutely chaotic at some points during the day. But this again is an opportunity for Cadillac Fairview with smaller retailers that are going to be able to be built along this new corridor which would be able to connect the north and south part of the mall.

Lee Rivett 19:21
What about the upstairs?

Craig Patterson 19:24
There could be different things that are done. I mean, so sort of experiences. Perhaps I mean, La Maison Simons does want a downtown Toronto store, at least it did at one time. And I believe that it was looking to take space with Nordstrom, in that former Eatons space, which was most recently occupied by Sears. But whatever planning came about Nordstrom ended up taking those large floorplates and Simon’s did not end up coming in. So there is an pportunity for Simons to come in. There’s an opportunity for some experiences or something to be done as an alternative. Of course given that I don’t know what Simons is like in terms of its financing to open new stores. It is opening a new store and Halifax So clearly there’s at least a little bit of money happening here with the company but the world is is Cadillac Fairview’s oyster for this box because it really is quite well positioned for redevelopment into something else that could be very, very exciting.

Lee Rivett 20:15
To wrap up because that is all of the flagship full price Nordstrom locations, but to touch upon the Nordstrom Racks, what do you think is going to happen for those because there’s not a number of them spread across a lot of the different malls in Canada that will need to be filled as well since that are closing as at the same time

Craig Patterson 20:34
Now the Nordstrom Rack stores will probably be quite a bit easier to fill in Canada, there’s seven of them, as I said before, they generally in the 30 to 35,000 square foot range, the one at Younge and Bloor in Toronto, which I think is considered to be the flagship for Nordstrom Rack in Canada is about I think 38 or 39,000 square feet. So there’s more, you know, more options for something of that size. I mean, landlords can split them these boxes up and put other tenants in there. That could be some grocery tenants want to come in some specialty groceries in that size. You might have Winners or Marshals open a store here, it’s not going to be nearly as challenging. These are not as large of boxes. So you might have a Best Buy, you could have all kinds of stuff. So so I’m not nearly as worried with the landlords that have these Nordstrom Rack locations on their properties.

Lee Rivett 21:20
Two more questions to wrap up the podcast here. But I know that you have a lot of thought leadership and kind of looking over strategies of organizations, you’ve now seen Nordstrom come into Canada, and now leave Canada. Looking back at their strategy, do you think it was doomed to begin with since they began and set foot into Canada? Or do you think something changed along the way that brought us to this point?

Craig Patterson 21:44
This is almost a whole topic for another podcast. But I do have a little bit of insight that probably not a lot of people do. When Nordstrom was looking at coming into Canada, I had a source who I won’t name, of course, who provided me with some interesting documents. And Nordstrom was comparing the Canadian cities that it was going to be entering to American cities to get a better understanding. And they may have missed the mark, because this document that I had showed that Vancouver was being most closely compared to Seattle. I don’t know if I would agree. I mean, both cities have some wealth. But I think that Vancouver given its much larger Chinese demographic as well as other factors with tourism, I think is quite different. Perhaps it’s a bit more akin to San Francisco or even a little bit with LA. The Calgary market was being compared to Denver. And again, I mean, perhaps that’s a good comparison to a degree, but you might want to throw a little bit of Houston, Dallas or Atlanta in there as well. This was before oil prices went down in Calgary, I should say. So Calgary was really a high rolling city, there was a lot of money and it was an exciting time. And I know that there’s been a bit of a downturn but nevertheless, being compared to Denver. Toronto was compared to Chicago, which may not be that inaccurate, but Toronto was also I think, in a lot of ways a more dynamic city. It’s it’s more multicultural, it’s got a different tourism pattern. It’s a different place. Like I just it’s hard for these American retailers to come here and try to say, well, this is almost an extension of the United States. I suppose even Los Angeles given just given some of the sprawl, it’s complicated. And then the worst one, in my opinion, was Ottawa which was being compared to Washington DC. I actually burst out laughing when I saw that because they are very, very different cities. If you look at Washington, DC in terms of the retail Saks Fifth Avenue, Neiman Marcus, you’ve got luxury stores in that city, in as well as in the suburbs. But Ottawa as I said before, it doesn’t even have a Louis Vuitton location. So the shopper in Ottawa is very different from Washington, DC. It’s not a glamorous place. It’s a conservative, buttoned-down government town that’s really quite boring overall. And it’s particularly in the fashion space. So I think Nordstrom really missed the mark in terms of at least comparing Ottawa to Washington DC, but probably didn’t miss the mark and creating a relatively boring store because the Ottawa Nordstrom location really doesn’t have a lot of designer brands in it at the Calgary and CF Sherway Gardens stores are quite similar. But you know, at least they didn’t bring in even a Louis Vuitton boutique. And I think there’s three Nordstrom stores that have them two or three and you know, that that may not have worked out or even worse, bringing in some of the super high end actress or you know, YSL, even Chanel, which Nordstrom has in some American stores. So did it have a good strategy? Well, I mean, I’ll defer some of that to other experts. But certainly, I was not. I was a little bit underwhelmed with Nordstrom and Canada overall, in terms of its stores outside of the Vancouver location, which I think was executed very well. And I just I mean, I think Nordstrom did try and Canada but I think it could have tried a little bit harder. And really, at this point, quitting the Canadian market is very unfortunate, because I’m sure that there could have been some sort of a turnaround. But at the same time now that we know that it lost $74 million last year on sales that we’re struggling probably not.

Lee Rivett 25:06
Well, for the last question of the podcast is more around the American operations. If they’re shuttering everything across the board in Canada, it does beg beg the question if things look as grim for the American operations across their country as well. Any thoughts on what’s happening on that side of the border?

Craig Patterson 25:27
Well, there may be some store closures in the United States for Nordstrom as well, the large format stores that is I don’t know, I’m just guessing I don’t have any information on that specifically. But, you know, we looked at the most recent numbers. The announcement for Nordstrom leaving Canada was made just before the fourth quarter report, that was a broadcast for Nordstrom on Thursday of last week. And we know that things are struggling there. Specifically, I do have some insider information. I was told that the server on a few stores, but I’ll use a couple of examples at the Westfield San Francisco Centre, which is in downtown San Francisco, there’s a Nordstrom store there, which is among the largest, if not the largest of a 380,000 square feet. It’s at the top of the mall. It’s a really strange setup. But you go to the top and it says even the circular escalators, it’s not super convenient to get up there unless you take an elevator. But there’s a Nordstrom store there. That was maybe it’s still considered to be a flagship store given its size, but I was in there in September, and I was massively disappointed with what I saw. That store had not been renovated like it was supposed to have been, that was supposed to been renovated to the standard that you were seeing in Seattle, as well as some of these Canadian stores. And not only was it not renovated, but most of the luxury brands had been pulled out. The collector’s department was really no more. That’s the women’s high end department, the handbag department. So if you look at women’s leather goods was kind of like Michael Kors was one of the higher end brands and years past you would have seen Valentino and you would have seen, you know, Stella McCartney, and you would have seen, you know, these top brands in there. So I was told that sales and absolutely tanked in San Francisco. Part of that could be to the social issues that you have in that city right now is just a disaster. I again, I was there I was shocked at the drug use. And I saw thefts with my own eyes. I saw people stealing stuff from stores. It’s not just on social media or on TV, I thought it’s there. And I was told that the sales have tanked so badly that it’s of a similar sales, seeing similar sales numbers to a typical suburban unit. This is something similar to New York City. My understanding is that originally sales were quite high with the New York City location, but that those sales have since tanked, it was an incredibly expensive investment by Nordstrom to create. Firstly, it opened small men’s store and then it opened this gigantic, women’s and everything else store across the street. That store apparently is not doing very well right now. It’s a beautiful, beautiful store, but maybe in the wrong location. It’s not on Fifth Avenue, it’s kind of off the street a little bit. And there’s a lot of competition in New York City. I mean, even though Neiman Marcus closed and a few other stuff at the pandemic, but um, so the US stores in some cases are not doing as well as they should be. You’ve got Nordstrom, again, having lower sales, it’s got inventory. glut, I think is one of the issues they complained about. And now that there’s this activist investor that’s coming in who’s actually Canadian. I think this was the perfect storm in terms of Nordstrom trying to turn things around which included getting rid of its Canadian operations, which represented about 3% of total sales for Nordstrom. So very, very unfortunate situation. I’m sad that Nordstrom is going to be leaving but remains to be seen what’s going to be happening next with those Nordstrom locations in Canada, as well as other retailers that have been left standing here in this country. Hudson’s Bay, Holt Renfrew and Saks Fifth Avenue, among others.

Lee Rivett 28:45
It’s a sad story that Nordstrom Canada is shuttering. But again, all these new locations that are freeing up space as a new story, new chapter for all these different landlords, so I’m interested to see where that happens. But thanks for going through this and possible opportunities Craig, and chat with you next week.

Craig Patterson 29:04
And thank you so much, Lee, and thank you so much, everyone for listening. Take care and bye for now.

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Why Nordstrom Failed in Canada: Interview with Lisa Hutcheson of J.C. Williams Group

Nordstrom at CF Toronto Eaton Centre (Image: Dustin Fuhs)

Following the close of EuroShop 2023, the World’s No. 1 Retail Trade Fair, Canadian retail expert Lisa Hutcheson returned home to Toronto to learn that American retail giant Nordstrom will be closing its doors in Canada.

Hutcheson, Managing Partner of the J.C. Williams Group, said Nordstrom came in very quickly to Canadian market but there were too many stores in the country, particularly in Toronto.

“They didn’t need to have that many stores,” she said. “I think that was one of the big mistakes. They were slow to get some momentum and then fast forward and the pandemic hit and fashion just took a beating. The category was down in April of 2020, 89 per cent for fashion and accessories. And then footwear also. The whole category just took a beating.

Nordstrom at CF Toronto Eaton Centre (Image: Dustin Fuhs)

“I don’t think that people were thinking of shopping online at Nordstrom to buy anything. If they were shopping online for any kind of fashion or apparel it was in something that was sporting. Loungewear or activewear.

Lisa Hutcheson

“And Nordstrom in Canada I don’t think their online is as prominent either. So they had these giant stores, very fashion forward and then they just didn’t have the population. For example, the CF Toronto Eaton Centre. There’s some tourism back but there just isn’t the downtown worker and the worker that is back is not dressing the same way that they used to. That would impact Nordstrom as well.”

Hutcheson said Nordstrom was really known for customer service in the US which was second to none. They had amazing footwear. But she said she doesn’t think that translated to Canada.

“I never sort of saw these crazy stories. There’s a book written by one of the Nordstrom people years ago and it was all about this incredible customer service. And I don’t think it translated the same way here to get that same customer loyalty as they have in the US,” she said.

“They were known for this phenomenal shoe department. I literally walk right past the shoe department every single day and it’s not legendary like it is in the US.”

From the service to the product selection, there was nothing really special about Nordstrom in Canada and the pandemic was the last piece and it has been just too tough for them to come back from that.

Nordstrom Rack at 1 Bloor (Image: Dustin Fuhs)
Nordstrom Rack at 1 Bloor (Image: Dustin Fuhs)

EuroShop 2023 took place for five days in Düsseldorf, Germany with 1,830 exhibitors. A total of more than 81,000 trade visitors traveled to the Rhine from all five continents.

Hutcheson was one of them.

J.C. Williams Group ​​is the exclusive Canadian partner of the Ebeltoft Group, a global alliance of retail and brand consulting firms, working closely with clients from around the world, to transform their businesses and develop innovative and strategic retail solutions to help face complex challenges today and explore tomorrow’s opportunities. 

Hutcheson said the Nordstrom experience really makes people think about the importance of Canadian retailers looking at Europe and real estate people who are looking for new solutions and tenants to fit the mix in our Canadian market.

“They should really be looking at Europe and not just the US. First of all, we’ve had a lot of US retailers, especially of late, and even including Target, but just sort of think that Canada is the same,” she said. “Whereas I find the European retailers are representing in multiple countries and I think they’ve really figured out before they just move into these other countries how to operate in those countries.

“There’s so much exciting retail in Europe.”

EuroShop 2023 (Image: Lisa Hutcheson)
EuroShop 2023 (Image: Lisa Hutcheson)

Hutcheson said there was a lot of focus at EuroShop on sustainability from an energy point of view and smart stores because of the energy crisis in Europe.

“Thinking about how they build the stores, the lighting in the stores, refrigeration, that whole energy management piece and how retail technology can support that,” she said. “There was energy monitoring, cooling systems, having solar panels on buildings, and things like that. That was a big piece of it.

“Along with the sustainability what we’re seeing from a store design perspective, or store visual presentation, was sustainable mannequins made from recycled products and biodegradable. We saw hangers that are made out of grass clippings and 100 per cent recycled products.”

EuroShop 2023 (Image: Lisa Hutcheson)

Hutcheson said there was also much discussion at EuroShop about third places, third spaces – if place number one is home, and place number two is work, place number three is where people socialize and engage with people.

“It sort of was a hot topic back when Starbucks was in an expansion mode because they really articulated part of their strategy was to be in this third space. When I think a little bit about Nordstrom, when I think about shopping centres and BIA’s (business improvement areas) and downtown areas, I think we need to start thinking about how retail fits into this third place option again in terms of getting people from online to offline and what are those experiences going to be,” she said.

“These are these feel good atmospheres making the shopping centre the main street and the retail an experience and places for people to meet, collaborate, building relationships, really foster a sense of community.

“We’ve always been sort of thinking about cafes. But we do a lot work with museums and libraries and those are becoming these third spaces because libraries aren’t these hush places anymore. The new libraries that we’re getting are meeting spaces, collaboration spaces. There’s really these great spaces that can really enhance retail. Some of these Nordstrom spaces, could they be more than just retail that help create these third spaces? So how do you as a retailer create these kinds of offerings that are going to use some of the techniques out there – lighting, product offering, integration with food service – that really enhance the physical experience and increase those dwell times back up again that some of these areas are really struggling with.”

Hutcheson said there was also a lot of focus at EuroShop on customer centricity and trying to use digital solutions to help the customer engage with the retail. 

“Loyalty, digital coupons, really personalized offers through apps and also providing digital consulting solutions and assistance,” she said. “A lot of use of mirrors, and digital mannequins and other kinds of apps and technology to really engage and get to know the customer and being very specific on enhancing the experience for the customer,” she said.

There’s also emphasis on integrating the digital experience to make the shopping experience for the customer more efficient as well as stimulating the senses of the customer so it’s not just these flat experiences.

She said there’s elements of technology available that can be right for any size business and not just the bigger retailers.