Swiss luxury timepiece brand Jaeger-LeCoultre will open its first Canadian boutique in Vancouver. Located at 1012 Alberni Street, Jaeger-LeCoultre will replace luxury legwear and knitwear brand Fogal of Switzerland, which vacated the small Alberni Street retail space in August of 2014.
Jaeger-LeCoultre is the latest luxury brand to land on Vancouver’s upscale Alberni Street, located at the heart of Vancouver’s ‘Luxury Zone’. Sources say that a number of other world-class brands are seeking retail space in the area, and that a number have already signed leases for retail space on Alberni Street and neighbourhing Thurlow Street, both within The Carlyle retail complex and Bentall Kennedy’s 745 Thurlow tower across the street.
Founded in Switzerland in 1833, Jaeger-LeCoultre is now a subsidiary of luxury goods conglomerate Richemont. Jaeger-LeCoultre has eight locations in the United States. Of those, four are in the Miami area (Aventura, Bal Harbour, Miami Design District, Palm Beach), and two are in the Los Angeles area (Beverly Hills and South Coast Plaza). New York City and Las Vegas also each have one free-standing Jaeger-LeCoultre boutique. The brand is also carried in upscale retailers across North America.
Jaeger-LeCoultre representatives declined to provide comment for this article, though they confirmed its location. We’ll update this article when we learn of the store’s opening date.
Very fond of JLC. Pretty annoyed at how blatantly these brands (or conglomerates) go right after the Asian demographic. I get how the business works, and it’s all about safety. It will do well in Vancouver. JLC is very popular among Asian watch enthusiast and Toronto could be next..
In fact, Jaeger-LeCoultre indicates that Toronto will be its second Canadian location.