Innovative Saskatoon-based multi-brand lifestyle accessories retailer Spareparts has opened an impressive location in Grande Prairie, Alberta. The store’s interior is fresh and bright, featuring high quality fixtures and displays. We spoke with the retailer’s founder and president for details, and we were provided 17 photographs for this article.
The store features a wood facade with oversized hexagon window display niches, drawing customers into the carefully designed store interior. Each in-store display is designed to optimally showcase product, according to designer Cutler, with light wood and black accents creating contrast for visual interest, with repetition unifying the space. Leading retail fabricator Peregrine built-out the space, including creating high-quality displays as well as an elegant, simple facade.
Founded in 1992, Spareparts has nine Canadian locations: one in Saskatoon, one in Regina, two in Calgary, two in Winnipeg, one in Fort McMurray, Alberta, one in Edmonton, and one in Kelowna. Spareparts focuses on accessories and has a comprehensive range of styles and brands, from streetwear to contemporary fashion. Product is curated by a team of buyers, and brands available include Farmfresh, Michael Kors, Nixon, Herschel, Oakley, Burton, and several others. Farmfresh is the Spareparts’ private label line and features premium sunglasses and watches. The popular line has received positive press coverage.
We spoke with Spareparts’ founder, Danny Mysak, who explained why he chose Grande Prairie for his newest store. He revealed that his company has seen exceptional success at its Fort McMurray, Alberta location, and that he was looking to replicate this in Grande Prairie. Grande Prairie and its surroundings are among the most affluent in Canada, with a city of about 70,000 surrounded by a 200 km trade area of about 260,000. Although Grande Prairie and Fort McMurray are ‘smaller’ communities when compared to Edmonton or Calgary, profitability can be had through lower operational costs, he said. Spareparts likes to be involved with local communities and several months ago when we interviewed Mr. Mysak, he said: “We seek out aspirational players in our respective markets and leverage our community teams through our marketing efforts with the intent of acquiring authentic and local credibility”.
The new Grande Prairie Spareparts store, measuring 1,330 sqare feet, is located at Morguard-owned Prairie Mall. The store has exceptional visibility within the centre, which is enhanced by the clean, modern facade and bright interiors that optimally display Spareparts’ extensive accessories collections. Mr. Mysak expressed pleasure with the new store’s design and build-out, specifically praising both Peregrine and Cutler for their exceptional fabrication and design work. He also said that we’ll be seeing more great store design over the next several years — in the spring, the company will be announcing locations in some of Canada’s largest cities, he said.
Below are more photos of the new store.
