Structube Launches National ‘Megastore’ Expansion

Date:

Share post:

Montreal-based, affordably-priced contemporary/modern home furnishings/ accessory retailer Structube is expanding its ‘megastore’ concept nationwide after seeing success with its first location in suburban Montreal last fall. Structube has opened a second large-format store in suburban Hamilton, Ontario, and more are in the works, according to Matthew Fischel, Director of Product Development and Sourcing at Structube. 

The new Hamilton store spans 18,000 square feet and is located at the Meadowlands Power Centre at 14 Martindale Crescent in Ancaster. The suburban complex houses several other big-box stores. In the fall of 2017, Structube unveiled a 50,000 square foot megastore in suburban Montreal, which is considerably larger than the retailer’s typical 3,000 to 10,000 square foot locations. 

The overwhelming success of the suburban Montreal megastore has prompted Structube to launch a national expansion for the large-format concept, which is better able to feature Structube’s entire product offering on display. The stores include a large customer pick-up area, self-serve kiosks and digital signage. “The new store concept will epitomize our recent pivot to low, low prices by creating a new, large and inviting store experience for modern, contemporary furniture at the lowest possible prices,” said Tony Trew, Structube’s Marketing Director, in a previous interview.

The success of the Montreal megastore will hopefully be replicated in suburban Quebec City, where Structube plans to open another large format store, which Mr. Fischelexplained will be larger than the Hamilton location. “The response has been overwhelming,” he said, noting how consumers have been very receptive to the expansive selection in the larger store. New large-format stores may be in the 20,000 to 30,000 square foot range, he noted, depending on location and opportunity. 

Hamilton Structube Mega-Store

Mr. Fischelnoted that the large format Structube stores will likely open in suburban locations, while urban Structube locations will typically be smaller. Urban stores are more likely to carry products geared towards those living in higher-density areas and therefore don’t carry some of the larger furniture items to be carried in suburban locations. 

Structube currently has 62 stores in Canada and it is growing its network of stores rapidly. So far in 2018, the retailer has opened five stores and it plans to open at least six more before the end of the year. The company’s network of stores spans coast-to-coast from British Columbia to the Maritimes, with a mix of downtown and suburban stores depending on the market. 

Family-owned Structube was founded in 1974. The company originally specialized in tubular retail clothing racks, hence its name ‘Structube’, being derived from an abbreviation of the French term “structures tubulaires”. Its first home furnishings store location opened in Montreal in 1980, expanding into multiple Quebec locations before entering the Ontario market, followed by Alberta, Manitoba and Nova Scotia.

Structube’s contemporary style furniture ranges from rustic wood and mid-century to sleek lacquer and glass, with both pre-assembled and easy-to-assemble products. The company caters to young professionals, condominium dwellers and even small businesses.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

More From Retail Insider

Bloor Street Luxury Run in Toronto Adds Saint Laurent Flagship as Area Transforms 

Saint Laurent’s substantial Toronto flagship features a brutalist concrete facade, and is the latest luxury brand to open a large storefront on the former ‘Mink Mile’. 

Montreal’s Le Groupe Brande Thrives with Lightspeed Capital: A Case Study in Expansion and Efficiency

Le Groupe Brande is leveraging Lightspeed Capital and its merchant cash advance system to fuel expansion plans, while also allowing the retailer to streamline operations, cut costs and experience significant efficiency gains.

Disposable Income Spent on Food by Canadians Varies by Provincial Tax Rates [Op-Ed]

Sylvain Charlebois says that there's a noteworthy correlation to food spending in Canada and the tax rates levied upon their earnings.

Royalmount in Montreal Announces Major Retail Tenants and Food Hall Ahead of August 2024 Grand Opening [Interview]

The highly anticipated development will include a mix of luxury brands and other retailers, foodservice businesses, and entertainment unlike anything that Montreal has seen.

Home Société Group Expands Ontario Footprint with Opening of 1st Standalone MUST Stores in Toronto and Mississauga [Interview/Photos]

The Quebec-based home furnishings retailer says it plans to open stores across the country after launching its MUST nameplate in Ontario this month.

Lower Income Households in Canada Struggling to Afford Groceries Despite Increased Trudeau Government Spending [Op-ed]

Sylvain Charlebois discusses a concerning trend showing lower-income Canadians are going hungry as food prices rise.

Apple and Alo Yoga to Open Flagship Stores at Ste-Catherine and De la Montagne Intersection in Montreal 

The brands will anchor a key corner in the downtown core that is also anchored by Holt Renfrew Ogilvy, spelling confidence in downtown ahead of the opening of Royalmount in August. 

Anatomy of a Leader: Shashi Behl, Founder of Joydrop

She discusses her career as an entrepreneur over the years, and how she founded the unique jewellery brand Joydrop which has seen commercial success.

Canadian Consumer Report by Adyen Reveals Key Insights on Shopping Trends, Payment Preferences, and Technological Advancements [Interview/Feature]

With trends like buy now, pay later options, demand for faster checkouts, and the influence of social media on purchasing, retailers must adapt to meet evolving consumer expectations says the study.

SUKOSHI MART Opens Its Largest Store Yet, Elevating the Asian Beauty and Lifestyle Shopping Experience

The Asian beauty and lifestyle retailer has been expanding across Ontario, and has entered the Ottawa market with its first store.

Toronto-Based Brasa Peruvian Kitchen Targets New York City as it Plans Canadian and US Expansion

The concept began in 2021 as a ghost kitchen, followed by physical locations. The now popular chain is planning to open about 100 locations on the continent.

Yorkdale Shopping Centre in Toronto Blows Other Canadian Malls Out of the Water in ICSC Productivity Rankings 

The centre is nearly $1,000 higher than the next shopping centre ranked in terms of sales per square foot, with a VP attributing it to the mall’s location, tenant mix and overall operations. 

Calgary Retail Leasing Market Thrives Amid High Demand and Diminishing Supply: JLL Report

Population growth and a positive outlook for the oil industry are supporting long-term prospects, according to the report.

Spanish Luxury Brand Loewe Enters Canada with 1st Standalone Store at Toronto’s Yorkdale Shopping Centre [Photos] 

The brand entered Canada through Nordstrom several years ago, and is now expanding in a big way with its first flagship storefront carrying Loewe’s entire product assortment. 

Upscale Vancouver-Based Sushi Restaurant Chain ‘Hello Nori’ Unveils Ambitious Global Expansion Plans [Interview]

The company has plans on expanding throughout Canada and into global markets with its popular hand-rolled sushi in elevated dining spaces.

Peavey Mart Spearheads Retail Revamp of Stores Across Canada while Launching Media Network 2nd Phase [Interview]

The Canadian farm and ranch retailer is focusing on updating stores across the country this year, while expanding its first-in-Canada retail media platform which includes digital radio and ads.

Innovative Direct-to-Consumer Furniture Startup CouchHaus Opens 1st Physical Retail Space in Vancouver [Interview]

The husband-wife team's modular furniture became so popular online that they are opening their own physical store, allowing customers to see the product-in person.

Canadians Look to Make Major Purchases in 2024 Despite Economic Uncertainty: Survey

Economic uncertainty isn't stopping Canadians from planning major purchases in 2024 according to a study, potentially giving retail a boost depending on the demographic.

Canada’s Agri-Food Sector Lacks Vision as Consumers Struggle with Grocery Prices [Op-Ed]

Canada's lack of cohesive vision and strategy for its agri-food sector, despite significant budget allocations, is stark contrast to the decisive approach evident in U.S. agricultural policy says Sylvain Charlebois.

Flexible Work Company ‘LAUFT’ Discusses Expansion Plans and New Government Collaboration [Interview]

Founder Graham Wong discusses the Canadian company's plans for new locations, enhanced spaces for events and content creation, and a future in places such as airports and hotels.

RECENT RETAIL INSIDER VIDEOS

Advertisment

Subscribe to the Newsletter

Subscribe

* indicates required

RECENT articles

Bloor Street Luxury Run in Toronto Adds Saint Laurent Flagship as Area Transforms 

Saint Laurent’s substantial Toronto flagship features a brutalist concrete facade, and is the latest luxury brand to open a large storefront on the former ‘Mink Mile’. 

Montreal’s Le Groupe Brande Thrives with Lightspeed Capital: A Case Study in Expansion and Efficiency

Le Groupe Brande is leveraging Lightspeed Capital and its merchant cash advance system to fuel expansion plans, while also allowing the retailer to streamline operations, cut costs and experience significant efficiency gains.

Disposable Income Spent on Food by Canadians Varies by Provincial Tax Rates [Op-Ed]

Sylvain Charlebois says that there's a noteworthy correlation to food spending in Canada and the tax rates levied upon their earnings.

Royalmount in Montreal Announces Major Retail Tenants and Food Hall Ahead of August 2024 Grand Opening [Interview]

The highly anticipated development will include a mix of luxury brands and other retailers, foodservice businesses, and entertainment unlike anything that Montreal has seen.

Home Société Group Expands Ontario Footprint with Opening of 1st Standalone MUST Stores in Toronto and Mississauga [Interview/Photos]

The Quebec-based home furnishings retailer says it plans to open stores across the country after launching its MUST nameplate in Ontario this month.

Lower Income Households in Canada Struggling to Afford Groceries Despite Increased Trudeau Government Spending [Op-ed]

Sylvain Charlebois discusses a concerning trend showing lower-income Canadians are going hungry as food prices rise.

Apple and Alo Yoga to Open Flagship Stores at Ste-Catherine and De la Montagne Intersection in Montreal 

The brands will anchor a key corner in the downtown core that is also anchored by Holt Renfrew Ogilvy, spelling confidence in downtown ahead of the opening of Royalmount in August. 

Anatomy of a Leader: Shashi Behl, Founder of Joydrop

She discusses her career as an entrepreneur over the years, and how she founded the unique jewellery brand Joydrop which has seen commercial success.

Canadian Consumer Report by Adyen Reveals Key Insights on Shopping Trends, Payment Preferences, and Technological Advancements [Interview/Feature]

With trends like buy now, pay later options, demand for faster checkouts, and the influence of social media on purchasing, retailers must adapt to meet evolving consumer expectations says the study.

SUKOSHI MART Opens Its Largest Store Yet, Elevating the Asian Beauty and Lifestyle Shopping Experience

The Asian beauty and lifestyle retailer has been expanding across Ontario, and has entered the Ottawa market with its first store.

Toronto-Based Brasa Peruvian Kitchen Targets New York City as it Plans Canadian and US Expansion

The concept began in 2021 as a ghost kitchen, followed by physical locations. The now popular chain is planning to open about 100 locations on the continent.

Yorkdale Shopping Centre in Toronto Blows Other Canadian Malls Out of the Water in ICSC Productivity Rankings 

The centre is nearly $1,000 higher than the next shopping centre ranked in terms of sales per square foot, with a VP attributing it to the mall’s location, tenant mix and overall operations. 

Calgary Retail Leasing Market Thrives Amid High Demand and Diminishing Supply: JLL Report

Population growth and a positive outlook for the oil industry are supporting long-term prospects, according to the report.

Spanish Luxury Brand Loewe Enters Canada with 1st Standalone Store at Toronto’s Yorkdale Shopping Centre [Photos] 

The brand entered Canada through Nordstrom several years ago, and is now expanding in a big way with its first flagship storefront carrying Loewe’s entire product assortment. 

Upscale Vancouver-Based Sushi Restaurant Chain ‘Hello Nori’ Unveils Ambitious Global Expansion Plans [Interview]

The company has plans on expanding throughout Canada and into global markets with its popular hand-rolled sushi in elevated dining spaces.

Peavey Mart Spearheads Retail Revamp of Stores Across Canada while Launching Media Network 2nd Phase [Interview]

The Canadian farm and ranch retailer is focusing on updating stores across the country this year, while expanding its first-in-Canada retail media platform which includes digital radio and ads.

Innovative Direct-to-Consumer Furniture Startup CouchHaus Opens 1st Physical Retail Space in Vancouver [Interview]

The husband-wife team's modular furniture became so popular online that they are opening their own physical store, allowing customers to see the product-in person.

Canadians Look to Make Major Purchases in 2024 Despite Economic Uncertainty: Survey

Economic uncertainty isn't stopping Canadians from planning major purchases in 2024 according to a study, potentially giving retail a boost depending on the demographic.

Canada’s Agri-Food Sector Lacks Vision as Consumers Struggle with Grocery Prices [Op-Ed]

Canada's lack of cohesive vision and strategy for its agri-food sector, despite significant budget allocations, is stark contrast to the decisive approach evident in U.S. agricultural policy says Sylvain Charlebois.

Flexible Work Company ‘LAUFT’ Discusses Expansion Plans and New Government Collaboration [Interview]

Founder Graham Wong discusses the Canadian company's plans for new locations, enhanced spaces for events and content creation, and a future in places such as airports and hotels.