Plant-Based Restaurant Concept ‘by CHLOE.’ Entering Canada with 2 Confirmed Locations

Date:

Share post:

Another international brand has announced that it is entering Canada with two confirmed locations. 

US-based plant-based restaurant chain by CHLOE. has secured a space in Toronto’s Yorkdale Shopping Centre, which will open this fall. A second Toronto location will open next year in Toronto’s Financial District as by CHLOE. gains a foothold in the Canadian market that could see more locations open in other markets. 

The by CHLOE. concept is a ‘fast casual’ chain that offers flavourful vegan foods that “fuel and energize without compromising flavour, taste or satisfaction”. The company was funded in 2015 and has its flagship in the West Village area of New York City. There are currently 12 by CHLOE. locations in the United States including seven in greater New York City, three in Boston, and one each in Los Angeles and Providence, Rhode Island. Another location in New York City will open soon, according to by CHLOE.’s website. Its first international location opened in London’s Covent Garden area in February of 2018, and the chain subsequently opened three others in the city. In the fall of 2016, as well, by CHLOE. opened ‘Sweets by CHLOE.’, which is a plant-based bakery that is located adjacent to its West Village flagship. 

The Yorkdale by CHLOE. will be the first ever for the chain to be located in a large enclosed shopping centre. The company’s other locations are located on urban street-fronts, and the Los Angeles location is connected to a Whole Foods store on Glendale Boulevard. 

Graham Smith of brokerage JLL acted on behalf of by CHLOE. in the Yorkdale lease deal with landlord Oxford Properties. Mr. Smith is negotiating other potential locations for by CHLOE. as well. JLL is rapidly expanding its retail team and we recently reported that Mr. Smith and Brandon Gorman moved to JLL from a competitor.

SAMANTHA WASSER

Samantha Wasser, by CHLOE.‘s Founder and Creative Director, was recently named one of the “100 Coolest People in Food and Drink” by Business Insider. In a written statement, she said, “We couldn’t be more excited to expand our brand into Canada. Toronto’s vibrant and diverse community, paired with its innovative food scene, makes for the perfect destination for our first location in Canada. The brand by CHLOE. was created to make plant-based food approachable, accessible, and of course, fun! We look forward to our future growth throughout Canada and promoting an inclusive plant-based community with our new customers.”

Towards the end of September, by CHLOE. will open its first Canadian storefront at Toronto’s Yorkdale Shopping Centre. The 2,300 square foot space will be located in Yorkdale’s most recent expansion wing which is anchored by RH Restoration Hardware and Sporting Life. Other nearby tenants include German appliance retailer Miele, which opened a first in the world concept store in the summer of 2018. A Kit-Kat-branded retail space will open this fall nearby as well — the expansion wing features several food and beverage concepts, including unique Japanese restaurant concept TORA, Village Juicery, as well as Toronto-based health focused iQ Foods, which is expected to be a fierce competitor to by CHLOE. Other nearby retailers include an Escada Sport pop-up space, as well as a recently opened Canadian flagship for Hong Kong-based eyewear retailer Mujosh.

Hopefully not causing any confusion, Yorkdale is also home to French luxury women’s fashion brand Chloé, which opened its only standalone Canadian unit in the shopping centre in June of 2018.  

BY CHLOE WILL OPEN NEAR RH AND SPORTING LIFE, AS CIRCLED IN RED IN THIS INTERACTIVE YORKDALE MALL MAP.

Yorkdale’s by CHLOE. will be feature the brand’s signature dining menu as well as market specials that change with the season, grab-and-go options, and fresh-baked sweets. The menu will be 100% plant-based with gluten-free and soy-free options available. An exclusive “Toronto by CHLOE.” menu will be featured at the Yorkdale location and it will be inspired by “classic Canadian dishes and local ingredients”.

Popular meal options include the Guac Burger, Quinoa Taco Salad, and Pesto Meatball. The ‘Sweets by CHLOE.’ line will also be carried at the Yorkdale locations as well as a collection of house-made, dairy-free ice creams and sorbets called ‘Chill by CHLOE’.

The Yorkdale retail space will be “a replica of the brand’s first ever flagship location in NYC’s iconic West Village,” according to the company. That includes a reproduction of by CHLOE.’s Bleecker Street facade. The interior will include colourful stripped banquettes and tiled tabletops, as well as Toronto-inspired neon signage, swing chairs, and bathroom wallpapers.

BY CHLOE’S FIRST LONDON LOCATION IN COVENT GARDEN

Yorkdale has been adding dining options to diversify its retail offerings, as landlord Oxford Properties continues to grow square footage dedicated to food and beverage options within its shopping centres. Yorkdale’s by CHLOE. will add another health-focused dining option to what has become Canada’s most productive shopping centre in terms of annual sales per square foot, and is also the highest-grossing mall in the country with annual sales approaching $2 billion. Yorkdale sees more first-to-Canada openings for retailers than any other place in Canada, and several restaurant concepts have also opened their first Canadian locations in the busy shopping centre. Cheesecake Factory is an example, and the restaurant is said to be one of the chain’s top performers. 

A second by CHLOE. location will open in Toronto’s Financial District next year, according to the company, and details have yet to be provided. Other Canadian markets could be in line for the plant-based chain — the Vancouver market is a likely target for by CHLOE. given its demographics and healthy-focused lifestyle ethos. 

Competition will be fierce as homegrown plant-based chains such as rapidly growing Montreal-based Copper Branch also continue to expand operations into Canada while Toronto-based iQ and others add units as well. The healthy eating trend is on the upswing in Canada, including in shopping centres, breaking away from offerings found in traditional mall food courts. Meatless meal options are also going mainstream in fast food chains such as A&W, which has seen tremendous sales from its Beyond Meat burger options

We’ll follow up on this story when by CHLOE. opens its Yorkdale storefront, and do a side-by-side comparison with the Bleecker Street flagship which will be Yorkdale’s primary design inspiration. 

LEAVE A REPLY

Please enter your comment!
Please enter your name here

More From Retail Insider

Canada’s Competition Bureau Launches Investigation into Loblaws and Sobeys [Op-Ed]

Sylvain Charlebois says that grocers must recognize that today's market is different, with consumers being less tolerant of practices limiting access to affordable food.

Anatomy of a Leader: Sarah Segal, CEO of DAVIDsTEA

Segal discusses her career and how she got to to where she is today, as well as a family history that includes founding a toy store in Montreal and big banners such as Le Chateau.

Apple Launches Tap to Pay on iPhone in Canada, Revolutionizing Contactless Payments for Businesses

Apple says it will allow businesses to seamlessly and securely accept payments using an iPhone and app, adding competition to the crowded payments space.

Half a Billion Dollar Downtown Ottawa Revitalization Announced to Bring Vibrancy to the Core [Feature/Interviews]

The Ottawa Board of Trade and the Canadian Urban Institute launched the initiative that will create new retail opportunities with the addition of 40,000 new residents and 50,000 jobs over 10 years, creating a more vibrant core that will be a destination.

Bayview Village to Overhaul Property with Marble Flooring and Luxe Interior, New Retailers and Restaurants Being Added [Exclusive Renderings/Interviews]

The Toronto shopping centre at Bayview and Sheppard is being transformed into something unrecognizable, creating a 'European-style' centre unlike competitors in the region.

Food Prices Dropping in Canada, Mainstream Media Fails to Report [Op-Ed]

Sylvain Charlebois says that food prices are declining according to StatCan data, but that media and the public have been focusing elsewhere.

Innovative App ‘Too Good To Go’ Rescues 4.2 Million Meals in Canada Since 2022, Plans for Expansion [Interview]

The innovative platform is looking to expand by adding more retailers, after launching two years ago by offering consumers excess end-of-day edible goods from a wide range of businesses.

New Hockey Legends Training Facility in Markham ON Elevates Player Skills with Cutting-Edge Technology [Interview]

The unique indoor training concept allows players to practice including improving shooting and stickhandling skills.

Arc’teryx Opens First ‘Alpha’ Store Concept on Bloor Street in Toronto [Photos]

The largest Arc'teryx store also focuses heavily on product care, and is located on the Mink Mile in the Holt Renfrew Centre.

Waterworks Food Hall to Open in Downtown Toronto Next Month, Showcasing 20 Gourmet Vendors in Historic Location [Interview/Photos]

The highly anticipated food hall on Richmond Street will span 55,000 square feet and will add more food and beverage competition in the downtown core with a range of hand-picked specialty vendors.

Bluenotes Launches ‘Unplug’ Activewear Shop-in-Shops in Stores Across Canada [Interview/Photos]

It's the first activewear line for the Canadian retailer, with dedicated shop-in-stores being part of a segment that is growing rapidly.

A Grocer Code of Conduct Could have Prevented Canada’s Bread Cartel [Op-Ed]

Sylvain Charlebois says that the grocer code aims to curb illegal activities that would make it tougher to orchestrate such schemes.

From Barbie to Thomas the Tank Engine: How Toy and Entertainment Brands are Adapting to Generation Alpha [Op-Ed]

A new more 'woke' generation means that toys and entertainment deemed acceptable in the past are no longer desirable to a new set of consumers.

Anatomy of a Leader: Dave Minnett, CEO of Edo Japan

Minnett discusses how his education and early years at Molson led him into different business avenues before landing at Edo in 2016, where he's implementing change.

Downtown Banff Welcomes New Mountain Warehouse Store Amidst National Expansion [Photos]

The UK-based outdoor retailer operates 43 stores in Canada, making it the second-largest market outside of the UK. The Banff Mountain Warehouse is next to a former Hudson's Bay that will see Arc'teryx open there next year.

Mandated $20/hour Living Wage Could Drive 600,000 Canadian Small Businesses to Closure, Warns CFIB Report [Interview]

CFIB policy analyst says that governments are setting these wages with no anchor in economic reality, while impacting thousands of small businesses already struggling.

Stokes Inc. Invests in Store Renovations and New Gift Line to Reinforce Market Presence [Interview]

The Canadian retailer of kitchenware, tableware, and homeware is upgrading its operations after a pandemic restructuring, including enhancing the online and in-store experience while launching new products.

How Big Food Companies Can Do More to Create Healthier Food Environments [Op-Ed]

A team of researchers wanted to understand the commitments companies have made to create healthier food environments in Canada, and to see if things had improved since an earlier 2018 study.

Canadian Custom Clothing Brand ‘Surmesur’ Expanding with New Locations, and Partnership with NHL Coaches’ Association [Interview]

The Quebec-based custom suit and clothing brand has grown significantly since the pandemic, with new and relocated showrooms and successful partnerships including making suits for NHL coaches.

Toronto’s Waterfront BIA Releases Comprehensive Report to Boost District’s Vibrancy and Retail Experience [Feature]

The report contains an overview of the planning context and best practices relevant to the area, a built-form review of existing commercial spaces, research summarizing the current retail conditions, and the results of surveys conducted with waterfront business owners, residents, and visitors.

RECENT RETAIL INSIDER VIDEOS

Advertisment

Subscribe to the Newsletter

Subscribe

* indicates required

RECENT articles

Canada’s Competition Bureau Launches Investigation into Loblaws and Sobeys [Op-Ed]

Sylvain Charlebois says that grocers must recognize that today's market is different, with consumers being less tolerant of practices limiting access to affordable food.

Anatomy of a Leader: Sarah Segal, CEO of DAVIDsTEA

Segal discusses her career and how she got to to where she is today, as well as a family history that includes founding a toy store in Montreal and big banners such as Le Chateau.

Apple Launches Tap to Pay on iPhone in Canada, Revolutionizing Contactless Payments for Businesses

Apple says it will allow businesses to seamlessly and securely accept payments using an iPhone and app, adding competition to the crowded payments space.

Half a Billion Dollar Downtown Ottawa Revitalization Announced to Bring Vibrancy to the Core [Feature/Interviews]

The Ottawa Board of Trade and the Canadian Urban Institute launched the initiative that will create new retail opportunities with the addition of 40,000 new residents and 50,000 jobs over 10 years, creating a more vibrant core that will be a destination.

Bayview Village to Overhaul Property with Marble Flooring and Luxe Interior, New Retailers and Restaurants Being Added [Exclusive Renderings/Interviews]

The Toronto shopping centre at Bayview and Sheppard is being transformed into something unrecognizable, creating a 'European-style' centre unlike competitors in the region.

Food Prices Dropping in Canada, Mainstream Media Fails to Report [Op-Ed]

Sylvain Charlebois says that food prices are declining according to StatCan data, but that media and the public have been focusing elsewhere.

Innovative App ‘Too Good To Go’ Rescues 4.2 Million Meals in Canada Since 2022, Plans for Expansion [Interview]

The innovative platform is looking to expand by adding more retailers, after launching two years ago by offering consumers excess end-of-day edible goods from a wide range of businesses.

New Hockey Legends Training Facility in Markham ON Elevates Player Skills with Cutting-Edge Technology [Interview]

The unique indoor training concept allows players to practice including improving shooting and stickhandling skills.

Arc’teryx Opens First ‘Alpha’ Store Concept on Bloor Street in Toronto [Photos]

The largest Arc'teryx store also focuses heavily on product care, and is located on the Mink Mile in the Holt Renfrew Centre.

Waterworks Food Hall to Open in Downtown Toronto Next Month, Showcasing 20 Gourmet Vendors in Historic Location [Interview/Photos]

The highly anticipated food hall on Richmond Street will span 55,000 square feet and will add more food and beverage competition in the downtown core with a range of hand-picked specialty vendors.

Bluenotes Launches ‘Unplug’ Activewear Shop-in-Shops in Stores Across Canada [Interview/Photos]

It's the first activewear line for the Canadian retailer, with dedicated shop-in-stores being part of a segment that is growing rapidly.

A Grocer Code of Conduct Could have Prevented Canada’s Bread Cartel [Op-Ed]

Sylvain Charlebois says that the grocer code aims to curb illegal activities that would make it tougher to orchestrate such schemes.

From Barbie to Thomas the Tank Engine: How Toy and Entertainment Brands are Adapting to Generation Alpha [Op-Ed]

A new more 'woke' generation means that toys and entertainment deemed acceptable in the past are no longer desirable to a new set of consumers.

Anatomy of a Leader: Dave Minnett, CEO of Edo Japan

Minnett discusses how his education and early years at Molson led him into different business avenues before landing at Edo in 2016, where he's implementing change.

Downtown Banff Welcomes New Mountain Warehouse Store Amidst National Expansion [Photos]

The UK-based outdoor retailer operates 43 stores in Canada, making it the second-largest market outside of the UK. The Banff Mountain Warehouse is next to a former Hudson's Bay that will see Arc'teryx open there next year.

Mandated $20/hour Living Wage Could Drive 600,000 Canadian Small Businesses to Closure, Warns CFIB Report [Interview]

CFIB policy analyst says that governments are setting these wages with no anchor in economic reality, while impacting thousands of small businesses already struggling.

Stokes Inc. Invests in Store Renovations and New Gift Line to Reinforce Market Presence [Interview]

The Canadian retailer of kitchenware, tableware, and homeware is upgrading its operations after a pandemic restructuring, including enhancing the online and in-store experience while launching new products.

How Big Food Companies Can Do More to Create Healthier Food Environments [Op-Ed]

A team of researchers wanted to understand the commitments companies have made to create healthier food environments in Canada, and to see if things had improved since an earlier 2018 study.

Canadian Custom Clothing Brand ‘Surmesur’ Expanding with New Locations, and Partnership with NHL Coaches’ Association [Interview]

The Quebec-based custom suit and clothing brand has grown significantly since the pandemic, with new and relocated showrooms and successful partnerships including making suits for NHL coaches.

Toronto’s Waterfront BIA Releases Comprehensive Report to Boost District’s Vibrancy and Retail Experience [Feature]

The report contains an overview of the planning context and best practices relevant to the area, a built-form review of existing commercial spaces, research summarizing the current retail conditions, and the results of surveys conducted with waterfront business owners, residents, and visitors.