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BeaverTails giving back on National BeaverTails Pastry Day

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BeaverTails is inviting their fans to celebrate National BeaverTails Pastry Day, on Friday June 6, a sweet annual tradition that brings communities together over a shared love of iconic indulgence.

From 3 PM to 5 PM, select BeaverTails shops across Canada will be giving away free classic cinnamon & sugar pastries — no purchase required.

“This year’s celebration is about more than just dessert. In partnership with Jack.org, a Canadian’s charity training that works alongside youth to improve mental health outcomes in every province and territory, BeaverTails is encouraging guests to make a voluntary donation at participating locations. Every dollar raised will help support Jack.org’s youth-led initiatives across the country,” said BeaverTails.

Pino Di Ioia
Pino Di Ioia

“BeaverTails has always been about joy, sharing, and community,” said Pino Di Ioia, CEO of BeaverTails Canada Inc. “National BeaverTails Pastry Day is the perfect opportunity to celebrate this community spirit by spreading joy while supporting an organization and a cause we believe in deeply. We are proud to support Jack.org and help raise awareness and funds for youth mental health, a cause that is more important than ever.”

The company said the event marks the beginning of a broader, long-term partnership between BeaverTails and Jack.org.

“As part of its corporate social responsibility efforts, BeaverTails is committed to building meaningful relationships with organizations real impact in the communities that the brand serves. The collaboration with Jack.org will extend beyond National Pastry Day, including a weeklong initiative planned for October 2025, all aimed at supporting youth mental wellness across Canada,” added BeaverTails.

Participating BeaverTails Locations by Province

ProvinceStore Locations
AlbertaCalgary – 17th Ave
Edmonton – 82nd Ave
West Edmonton Mall
Canmore – Main St
Banff – East & West
Jasper – Patricia St
Waterton Park
British ColumbiaWhite Rock – Marine Drive
Victoria – Broughton
Whistler – Mountain Square
ManitobaThe Forks National Historic Site
New BrunswickSaint John Waterfront
Nova ScotiaHalifax Waterfront
OntarioAmherstburg
North Bay Waterfront
Peterborough – Chemong Rd
Trenton – Homestead Marketplace
Waterloo – Boardwalk
Toronto – Waterfront
Toronto – Premium Outlets
Niagara Falls – Clifton Hill
Kingston – Market St
Huntsville – Main St
Sault Ste. Marie – Roberta Bondar Park
Grand Bend – Main St
Ottawa – Tanger
Ottawa – Byward Market
Outlet Collection at Niagara
Blue Mountain – Village LEAD
QuebecOld Montreal – De la Commune
Old Quebec – St Jean
Old Quebec – Petit Champlain
Mont-Tremblant – Kandahar (upper)
Mont-Tremblant – Curé-Deslauriers (lower)
Magog – rue Merry
Brossard – DIX30
Mega Parc
Montreal Premium Outlets

BeaverTails has been making Canadian artisanal pastries since 1978. Today, there are 195 active establishments in Canada and The United States, as well as international distribution licenses in countries such as France and Qatar. Jack.org is Canada’s largest network of young people supporting young people, offering youth a space to safely learn about mental health, support their peers, seek professional support, and advocate for a future where youth can thrive in mental wellness.

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Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Co-Editor-in-Chief with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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