Luxury resale retailer Mine & Yours has opened its latest pop-up location at The Well in downtown Toronto, further solidifying the brand’s presence in Canada’s largest city. The store opened to the public last week, bringing a curated assortment of luxury resale fashion to a highly visible stretch of retail space situated between Lululemon and Sephora.
The approximately 1,100-square-foot location is slightly smaller than the brand’s Yorkville flagship and marks a major step in reaching new urban shoppers.
“We’re really excited to get that downtown customer,” said Courtney Watkins, founder of Mine & Yours, in an interview with Retail Insider. “We know in Toronto people don’t like to leave their little bubbles, and this new location is about reaching a new market we haven’t tapped into yet.”
Contemporary Focus with Signature Luxury
The Well pop-up showcases Mine & Yours’ signature selection of authenticated designer resale pieces, with a greater emphasis on accessible price points.
“We’re still going to have tons of our designer handbags and those luxury brands,” Watkins noted. “But at The Well, we’re focusing more on contemporary pieces—handbags under $1,000 and clothing in the $200–300 range.”
In contrast, the Yorkville store frequently stocks rare and high-end pieces, including dresses priced above $1,000 and luxury bags in the five-figure range.
“Every day we’re still meeting new clients who’ve never been to our store,” Watkins added. “The Well gives us a chance to meet that downtown customer who hasn’t ventured into Yorkville.”
Sustainable Fashion Joins The Well Retail Mix
Mine & Yours Toronto at The Well is part of a broader shift in Canadian retail that has seen resale operators welcomed into shopping centres once dominated by new product.
“The Well is redefining what it means to shop in Toronto,” said Watkins. “We’re excited to bring sustainable fashion into a mall setting that gets consistent foot traffic from residents, professionals, and tourists alike.”
Sustainability is central to the Mine & Yours brand, which offers pre-loved designer fashion as a way to reduce waste and extend the lifecycle of high-quality garments.
“We’re showing people that resale can be stylish, accessible, and luxurious,” said Watkins. “This is about introducing secondhand to shoppers who might not have considered it before.”
Buying to Begin in August
While the store is now open for shopping, Mine & Yours plans to launch its Toronto-based buying services at The Well in mid-August.
“We’ll be doing both appointments and drop-offs,” Watkins explained. “The parking situation at The Well makes it easy for people to bring in items, and we expect strong interest from local residents, especially those living in nearby condos.”
This hybrid model of retail and resale allows customers to both shop and sell, with cash, store credit, and consignment options available depending on the item’s value.
Short-Term Pop-Up With Long-Term Potential
The Well location is currently planned as a pop-up running through the end of November. However, Watkins said she is open to extending the presence or exploring new locations in Toronto, depending on customer response.
“We really want to expand our Toronto footprint,” she said. “If this goes well, we’ll either stay or look for other opportunities nearby. This is just the beginning.”
Mine & Yours first entered the Toronto market two years ago with its Yorkville Avenue boutique and has seen consistently strong sales growth in the city.
“Toronto has been a great market for us,” Watkins said. “We continue to meet new customers and are finding more people are open to resale than ever before.”
Exclusive Product and Collaborations
The Well pop-up also features product drops and exclusive collaborations that set it apart from the brand’s other locations.
“We’ve done a couple of buying trips, so there’s a lot of product that’s completely new—including many pieces with tags still on,” said Watkins. “We’re also working with a few brands on pop-up activations and limited-edition items, including ones that are hard to find in Canada.”
This approach supports Mine & Yours’ strategy of refreshing inventory frequently and offering fashion-forward experiences in its physical stores.
Calgary Store Extended Following Positive Response
Beyond Toronto, Mine & Yours has seen continued success in Calgary’s Holt Renfrew store, where a pop-up store has been extended through the end of August.
The Calgary space, located in the former Dolce & Gabbana boutique, contrasts the company’s usual bright aesthetic with a darker, more dramatic interior.
“At first I wasn’t sure how it would look, but it turned out incredible,” Watkins said. “We might even rethink our branding going forward. It was that transformative.”
The Calgary store also leaned into Stampede season with themed product drops featuring denim, rhinestones, and Western-inspired fashion.
Malls Embrace the Resale Movement
Watkins said that mall landlords are now actively seeking out partnerships with resale operators, a stark change from just a few years ago.
“Five years ago, I couldn’t get anyone to take my call,” she said. “Malls would tell me they couldn’t allow secondhand stores due to clauses in their leases. Now, malls are reaching out to us.”
The Well, for example, contacted Mine & Yours to bring the brand into its retail mix, joining a broader wave of mixed-use projects incorporating sustainability into their tenant curation.
“There are still some places that won’t work with us due to old lease restrictions,” Watkins added, “but the tide is turning, and we’re seeing a lot more openness to the resale model.”
Meeting Market Gaps at The Well
The opening of Mine & Yours also fills a key category gap at The Well, which has established strength in food, wellness, and fitness but lacked women’s fashion.
“There’s Sweat and Tonic, some amazing restaurants, and a nail salon, but not much for women’s clothing,” said Watkins. “We’re excited to bring something truly different to the centre.”
The store’s unique offering complements the retail experience at The Well, which combines open-air walkways, upscale design, and experiential programming across a sprawling downtown site.
“We’re proud to be part of what The Well is building,” Watkins concluded. “It’s a community, not just a shopping centre, and we’re looking forward to meeting new clients every day.”
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