QuickBite Collective, a new player in the Canadian quick-service restaurant space, is making bold moves as it builds what it calls “the next generation Quick Service dining in Canada.”
In an interview with Retail Insider, Hadi Chahin, President of QuickBite Collective, shared how the company, founded in late 2024, is executing a growth strategy built on brand relevance, cultural diversity, and operational support.
“We started QuickBite late 2024, and basically, it was founded to build the next generation Quick Service dining in Canada,” said Chahin. “We kind of moved fast because we saw a real opportunity in the market and we felt, personally, that consumers wanted more culturally relevant brands. They wanted more exciting brands and they wanted strong business models and with support for franchisees.”
Today, QuickBite operates three distinct brands under its umbrella: Burgers & Fries Forever (BFF), Teriyaki Experience, and Maverick’s Donuts. Together, they represent a total of 75 operating locations, with six more currently under construction.
- Teriyaki Experience – A 40-year-old Canadian icon with global reach, now undergoing its most ambitious transformation yet. The Japanese-inspired teppanyaki concept is unveiling a refreshed brand identity, modernized menu, and a renewed focus on hospitality and store experiences—reclaiming its place as a staple of Canadian dining.
- Burgers n’ Fries Forever (BFF) – Toronto’s cult-favorite halal smash burger brand with over 64,000 followers and deep Gen Z appeal. Known for its bold flavours, edgy branding, and social media buzz, BFF is preparing to open 12 new locations in the next six months, rapidly expanding its footprint across Ontario and beyond.
- Maverick’s Donut Company – Maverick’s Donut Company completes the trio with a unique twist as Canada’s fastest-growing donut brand. Known for its Instagram-worthy appeal, Maverick’s offers exciting flavours, creative combinations, and customizable treats. With QuickBite’s leadership, the brand is perfectly positioned for major expansion.
Strategic Growth Across Multiple Concepts
“When we acquired Burgers and Fries, it was only two locations in November,” said Chahin. “We’ve since opened two others. We have a fifth opening this month, and that’s the six under construction. So by end of year, we believe Burgers and Fries would be close to about 15, 16 locations.”
QuickBite’s acquisition of Teriyaki Experience included 40 existing locations. “We plan to only open one or two this year because we’re working on the brand,” he said. “We wanted to reintroduce the brand with a modern flair.”
The company also recently added Mavericks Donuts, which came with 25 locations at the time of acquisition.
Revamping Legacy Brands for a New Generation
Chahin emphasized that every brand within the QuickBite portfolio was chosen for a specific reason: consumer connection.
“When we looked at the brands, we looked at brands with strong consumer resonance,” he said. “So we wanted to look for something with clear growth potential and passionate franchisees—something that I feel that I can continue to grow with. We wanted brands that are going to reflect the Canadian diversity and the evolving taste of the younger demographic.”
Teriyaki Experience, in particular, is being positioned for a major refresh. “It’s a very strong legacy brand. It’s a very strong brand awareness,” said Chahin. “So we wanted to reintroduce the brand with a modern flair. And that’s really what we are focused on right now too. We are basically revamping, rebranding—the look, the feel, the approach on that brand.”
By contrast, Burgers & Fries Forever already had strong appeal to younger, culturally diverse customers. “They had the food, they had the culture right from the beginning,” he noted. “Halal was a big piece of that brand. So we wanted to keep that relevant and that’s why we felt it was easier to grow with that brand right from the get go.”
Mavericks, meanwhile, plays into the trend of experiential dining. “It’s a brand we feel is very kind of experience-driven and really it’s based on visual, shareable moments,” said Chahin. “We have a few that we’re looking to expand this year.”
Expanding Footprint Across Canada—and Beyond
While many brands begin by saturating the GTA market, QuickBite has taken a more distributed approach depending on the brand.
“With the Burgers and Fries, we’re mostly in Ontario right now, between Ottawa and the GTA,” Chahin explained. “But we do have a couple stores opening in BC later this year. That would be our next market on expansion on that brand.”
Teriyaki Experience already has a “widespread footprint,” according to Chahin. “Mostly in Ontario, but we have two in New Brunswick, two in Quebec, one in BC and we have six international—we have four in Costa Rica, one in Honduras and one in Italy.”
Mavericks is “mostly split between Ontario and Alberta.”
Eyes on Execution—Not Just Expansion
Although the company is seeing strong growth across its portfolio, Chahin stressed that the focus remains on doing things right before acquiring more brands.
“I mean, of course we’re always evaluating opportunities,” he said. “But our priority right now is on execution on the current brands. We want to ensure that these three brands grow successfully and deliver on their promise first before we jump into the next one.”
Chahin concluded by emphasizing the company’s strong Canadian roots and its mission to build value locally.
“We are truly building something to build value for our franchisees and consumers. So we’re a proud Canadian company. We invest in Canadian brands and we’re really focused on the execution and scaling on the brands. Being focused on the Canadian industry was a kind of key component of the equation.”
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