White Spruce Partners has announced it has secured a multi-store area development deal with Foodtastic to franchise Jimmy John’s across Manitoba with the first location at 1740 Pembina Highway. The restaurant is targeting an early fall 2025 opening.
This will be Jimmy John’s first location in Manitoba, following the brand’s Canadian debut in Ontario. The 1740 Pembina location will be particularly noteworthy as the first Jimmy John’s in Canada to feature a drive-thru, marking a milestone in the company’s national rollout strategy, said the company in a news release.
Derek Nieroda, President of White Spruce Partners, said he is excited to bring the brand’s signature fast service and fresh subs with Canadian ingredients to a high-visibility site on one of Winnipeg’s busiest commercial corridors.
This is the first of several Jimmy John’s Derek and General Manager, Mark Beyer, have planned for Winnipeg and the surrounding areas creating fresh & fast new food options and local jobs for Manitobans, said the company.
“Bringing the first Jimmy John’s drive-thru in Canada to Winnipeg is an exciting milestone,” said Nieroda, franchisee of the 1740 Pembina location. “The excitement from the community has been incredible, and we can’t wait to open our doors this fall.”
Shindico Realty announced that a multi-year lease has been secured with Jimmy John’s at 1740 Pembina Highway. Possession was granted on June 15, with demolition and construction beginning the same day.
Shindico, a vital piece in this expansion, “is proud to bring Jimmy John’s to the Manitoba market,” said Sandy Shindleman, President of Shindico Realty. “This flagship location reinforces our commitment to working with best-in-class brands and delivering high-profile sites that support long-term growth”.
Founded in 2020 and headquartered in Winnipeg, MB, White Spruce Partners is a family office style private capital provider who invests and / or acquires leading small-to-medium sized businesses in order to help owners achieve their desired succession planning goals.
2025 marks Shindico’s 50th anniversary. Founded in 1975, Shindico Realty Inc. is a full-service commercial real estate company and one of the largest privately owned real estate firms in Manitoba. As owners and managers of commercial real estate, Shindico’s diverse portfolio of properties includes shopping centres, office buildings, industrial parks, multifamily apartments, personal storage, and mixed-use developments.
Founded in 1983, Jimmy John’s is a fast-casual sandwich chain known for its fresh ingredients, baked-daily bread, and trademark “Freaky Fast®” service. With over 2600 locations in the United States, and sales of over $2.5 billion USD for 2024, the brand has built a loyal following for its high-quality subs made to order in minutes. Now expanding into Canada.
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