Two new Value Village locations have opened—one in Winnipeg and one, Village des Valeurs, in Saint-Bruno-de-Montarville.
The thrift proud movement continues to grow, championing reuse and supporting Canadian nonprofit partners like the Canadian Red Cross and Grands Frères et Grandes Sœurs.
Value Village is one of the brands in the Savers portfolio.
Thrift shopping isn’t just a trend—once thought of as a niche activity has grown to a mainstream retail choice. Broadly, we’re seeing secondhand shopping grow in popularity, not only in Manitoba and Quebec, but across the country. It is a popular choice among Canadian consumers for three reasons: it’s affordable, environmentally-friendly and stores have a great selection of quality secondhand finds, says the retailer.
The new Value Village store in Winnipeg, spanning nearly 28,000 square feet of pre-loved merchandise, has opened to the Fort Garry Winnipeg community offering thousands of unique items ranging from clothing and accessories to housewares, books and more.
Raquel Grisdale, Value Village Kenaston store manager, said the brand’s continued growth in Manitoba reflects a broader shift in how consumers are choosing to shop.
“We’re proud to offer a one-of-a-kind shopping experience, giving Winnipeg shoppers access to quality secondhand goods at affordable prices – all while making a positive impact on the planet,” said Grisdale.
“This store is about more than great deals. It’s about inspiring people to shop with purpose and give pre-loved fashion and housewares a second life. We welcome all who want to be part of the thrift movement.”
The retailer said the new Winnipeg location will contribute to the approximately 1.5 billion pounds of reusable goods Value Village stores have diverted from landfills across Canada over the last five years alone.
Through strong partnerships with local charitable organizations, Value Village stores also help uplift communities by purchasing donations of clothing and household items from its nonprofit partners, helping fund their mission, it said.
The Winnipeg opening expands Value Village’s partnership with the Canadian Red Cross, which helps people and communities in Canada and around the world in times of need and supports them in strengthening their resilience.
“We are grateful to Value Village for their generosity. Their support will contribute to the work of the Canadian Red Cross through emergency response, disaster relief and community services,” said Tom Scinto, Director Corporate Partnerships at the Canadian Red Cross. “By working together, we are building safer, more resilient communities.”
The Saint-Bruno new store spans 30,000 square feet.
Grace de Melo, Village des Valeurs Saint-Bruno store manager, said the brand’s continued growth in Quebec also reflects a broader shift in how consumers are choosing to shop.
The Saint-Bruno opening expands Village des Valeurs partnership with Grands Frères et Grandes Sœurs de la Montérégie, which exists to champion the health and wellbeing of youth by providing quality mentoring relationships that help children reach their full potential.
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