As Grocery Theft Rises, Surveillance Tactics Draw Scrutiny in Canada

Date:

Share post:

By Alissa Overend

Militarized surveillance systems are becoming the new normal in many Canadian grocery stores, marking a disturbing symptom of an already fraught food retail system.

At a FreshCo in Toronto and a Superstore in Calgary, staff have begun wearing body cameras in response to rising theft at self-checkouts, organized retail crime where high-value items such as meat are stolen and resold and increased food insecurity.

Surveillance systems in commercial retail are nothing new; cameras, mirrors and store design have long been used to deter shoplifting. But these newer, more militarized approaches seem both heavy-handed and misguided.

The new measures raise important questions about the camera’s effectiveness in theft detection, impacts on consumers and employees and freedom of information and privacy concerns.

Surveillance expands as theft rises

Despite the growing costs for employees and consumers, retailers say they are facing significant losses from retail crime, which the Retail Council of Canada has called a “national crisis.”

Retailers reported an average profit shrink of 1.5 per cent in 2024, which is almost double what it was in 2019. Grocers and retailers have both cited self-checkouts as a top contributor to this shrink.

Meanwhile, police-reported incidents of shoplifting are rising. Toronto police reported that 105 incidents of shoplifting goods over $5,000 occurred in 2024, up from just 32 in 2020. Winnipeg police reported a 46 per cent increase in retail theft in 2024 compared to the year prior.

In response, retailers are spending millions on police, security and other forms of surveillance. Superstore, for example, has spent more than $12 million in the last five years on special duty police officers to patrol checkouts. Walmart started using special duty officers in their Winnipeg stores in 2022, costing the U.S. conglomerate $1.4 million.

Retailers have turned to a number of alternatives to deter retail theft, including locking products behind barriers. Photo: RI/Google

Persistent food insecurity

These developments cannot be separated from the fact that food insecurity in Canada is widespread and growing. About one-quarter of all Canadians find themselves food insecure, with disproportionately higher rates among Indigenous, Black, disabled, newcomer and senior populations.

This persists despite Canada having the ninth-largest global economy and despite the global food system producing more food now than at any time in history.

The problem is not a lack of food but a lack of affordable, equitable access to food. Food insecurity has been growing for decades, even as corporate food retailers report high profits.

A man shops in a grocery store. Image: RI/Google

At the same time, workers’ wages in the retail food sector remain stagnant. The industry relies heavily on migrant and immigrant labourers and routinely pays minimum wage. While the federal minimum wage was just raised to $18.15 per hour, it remains lower in some provinces, including $15 in Alberta.

For many workers, an hour’s wages barely covers the cost of a 10-ounce steak or its vegan equivalent. According to the Canada Food Price Report, Canadians are spending between three and five per cent more on groceries, with the highest increases seen in meat.

As fuel costs increase due to the U.S.-led invasion of Iran, grocery prices are likely to increase even more.

Rising profits for companies

Commercial food retail in Canada, and elsewhere around the world, is big business.

A handful of companies dominate the market. Loblaw Companies Ltd., whose parent company is led by CEO Galen Weston Jr., operates chains including Loblaws, Real Canadian Superstore, No Frills, Zehrs, T&T Supermarket and Shoppers Drug Mart. He was the third-wealthiest Canadian in 2025, with a net worth of $20.6 billion.

The company’s stock has more than tripled since the COVID-19 pandemic, with earnings up 11.6 per cent in 2025. This is despite paying out $500 million in a class-action settlement from a bread price-fixing scheme.

The other “Big Five” food companies in Canada include Sobeys (that owns Safeway, IGA, FreshCo and Farm Boy), Metro (that owns Super C, Food Basics and Jean Coutu), Costco and Walmart. Together, the Big Five control roughly 80 per cent of the grocery market.

Youtube video

Rethinking food systems

The bottom line is that people are hungry and food is expensive. We’ve replaced human labour with automated self-checkouts. Misshapen vegetables are wasted at the farm due to strict grocery store specifications of shape and size.

Food is spoiled in transit or held up at borders. Grocery stores purposefully over-buy to give the sense of abundance in store aisles all while throwing a lot of it out.

The problem lies not in people ringing in organic bananas for the non-organic ones, but in the way we buy and sell food more broadly. Canadians are already fed up with the business-as-usual of large commercial retail grocery stores — perhaps the recent militarized surveillance might serve as a collective breaking point.

There are better alternatives: farmers’ markets, community supported agriculture and the mounting support for public grocery stores are all more sustainable on several social, ecological and economic markers.

Food should be a human right, not one protected by pricey surveillance systems to protect corporate profits. Our collective purchasing power can exercise the kinds of food systems we want, and the ones we can no longer tolerate.

About the Author: Alissa Overend is Associate Professor, Department of Sociology, MacEwan University

This article originally appeared in The Conversation.

More from Retail Insider:

1 COMMENT

  1. Having a sociology professor analyze grocery retailing is like asking a drama teacher to give an expert opinion on cardiology. This article is full of the same half-baked complaints about market concentration and baseless assertions of corporate mismanagement that are often made about the banking, mobile, airline and other industries in Canada. The facts are simple. Canada is an extremely large country (second-largest in the world by area) with a comparatively small population. Serving a small population spread out over a large area is expensive, particularly in industries like retail which require physical logistics. This is why many international companies have declined to enter the Canadian market: it simply isn’t sufficiently lucrative. The federal government formally reached out a few years ago to several multinational grocery chains, inviting them to set up shop in Canada, and had exactly zero takers. (A previous Canadian government tried a similar tactic with U.S. mobile company Verizon, which was equally fruitless.) The financial realities of serving a small population over a large area mean that to do so effectively, a company needs sufficient scale. These are facts that a business professor would know, but a sociology professor would not understand.

    The professor’s other assertions are equally ludicrous. She suggests farmer’s markets and co-operatives are part of the solution for food affordability. Farmer’s markets are wonderful, but they are hardly budget-friendly. Food is almost always significantly more expensive than at supermarkets (though the quality is excellent). Co-ops and other community-owned retailers consistently charge higher prices for the same groceries sold at major chains. How does this help affordability?

    And the comment that grocery chains knowingly over-buy products simply to create attractive displays is utterly laughable. No successful business intentionally purchases goods far beyond what they know they can sell, only to consistently dispose of the merchandise at a loss. This would be a recipe for financial failure–which, again, an actual business professor would understand. Her theory also makes zero sense in light of her complaints about the financial success of major grocers in terms of stock price and earnings.

Comments are closed.

RELATED ARTICLES

Subscribe to the Newsletter

Subscribe

* indicates required

RECENT articles

From The Desk: Expansion and Adaptation Define This Week’s Canadian Retail Landscape

Canadian retail accelerates expansion with new stores and strategic investments amid evolving consumer demands and trade challenges.

Daily Synopsis: August 28, 2026

Retail Insider published 12 articles today focusing on Canadian retail expansions, sales shifts, and economic growth trends.

Iconic BIC® Cristal Reimagined as Seletti Lamp, Available for Pre-Order at Maison Territo

Maison Territo introduces Seletti’s new BIC® Lamp, a 12:1 reimagining of the iconic BIC® Cristal pen, now available for pre-order in Montréal.

Canadian economy bounces back in Q2: Statistics Canada

"The problem going forward is that trade uncertainty is back with new U.S. tariffs now imposed, Canadian retaliation due early next month, and the prospect of further escalation hard to dismiss."

DUER expands to Winnipeg market with new store at CF Polo Park

The retailer has mapped 10 additional stores over the next 24 months, though Canadian retail is only one part of that vision. 

IGA Returns to Longtime Edmonton Grocery Site Following L’OCA Closure

Sobeys has reopened the Valleyview IGA in west Edmonton following L’OCA Market’s closure, returning the IGA banner to a grocery site with more than 60 years of history.

Cineplex Turns Movie Fandom Into Growing Retail Business

Cineplex is turning movie fandom into a growing retail business as merchandise sales jump 45% and moviegoer spending reaches record levels.

JD Sports Opens Downtown Montreal Flagship as Canadian Expansion Accelerates

JD Sports has opened a new flagship at 777 Sainte-Catherine Street West in downtown Montreal as the retailer rapidly expands its Canadian store network.

Best Buy Canada Sales Decline as Express Expansion Matures

Best Buy Canada revenue fell 4.2% in Q2 as the retailer lapped strong growth tied to its 167-store Best Buy Express expansion.

Explosive growth seen for Jersey Mike’s concept in Canada

The company plans to open another 25 locations in 2027 as it works toward its initial goal of 300 Jersey Mike’s restaurants in Canada over the next 10 to 12 years.

Lessons retailers can learn from the Value Village experience: Doug Stephens

“What they're really selling, when you get right down to it, is they're selling dopamine."

Retail payroll employment declines in June: Statistics Canada

In June, the largest monthly declines in retail trade were in grocery and convenience retailers (-1,200; -0.3%).

Coffee Bike concept continues to expand across Canada (Video)

The first Coffee Bike in 2018 and has since sold 42 units to 27 owners.

EMERGE reports 7.4% revenue growth in Q2 2026

Gross profit increased 14.8 per cent to $3.55 million from $3.09 million, while gross margin rose to 39 per cent from 36.5 per cent.

Vistera Launches Canadian-Built Platform for SMB Services

The company said the launch marks a turning point for professional services in Canada.

Daily Synopsis: August 27, 2026

Chapman's Ice Cream to cut American ingredients, Montreal Shein pop-up sees protest, Saskatchewan launches 50% US alcohol tariff, Drake launching U of T collection for fall, SSENSE grapples with new tariffs, and other news.

Renewed ‘Buy Canadian’ Movement Begins Reshaping Retail Strategy

The Buy Canadian movement is gaining momentum as retailers promote domestic products, consumers seek Canadian alternatives and tariffs reshape retail strategy.

Authentic Takes Majority Stake in Drake’s OVO as Vince Takes Over Retail Operations

Authentic Brands Group has announced its acquisition of a majority stake in OVO's intellectual property, co-founded by Drake. The partnership aims to expand OVO's global reach while maintaining its creative identity.

Lessons for Mid-Market Retail from the Roots Acquisition

The Roots acquisition offers lessons for mid-market retailers on differentiation, brand value, cultural relevance and protecting the assets customers value.

Samsung Canada Reinforces Role of Physical Retail as Technology Evolves

Samsung Canada is investing in experience-led stores that support product discovery, education and service as consumers increasingly move between digital and physical shopping channels.