From The Desk: Retail Growth Divides and AI’s Expanding Role in Canadian Retail

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Canadian retail continues to be a mixed bag, and the differences between who’s growing and who’s struggling are becoming increasingly apparent. Value-focused retailers are finding opportunities to expand, while premium brands continue investing in stores and experiences that attract customers willing to spend. It’s a tougher environment for many retailers in the middle, particularly those struggling to give shoppers a compelling reason to visit.

We’re also seeing some interesting developments in retail real estate. Grocery-anchored shopping centres remain in demand, with limited available space and healthy leasing activity. At the same time, landlords are facing some expensive decisions about what to do with former department stores and other large retail spaces. Some of these properties present tremendous opportunities, although repositioning them can be complicated and costly.

Technology is another area worth watching. Artificial intelligence is increasingly finding its way into everyday retail operations, from inventory management and merchandising to marketing and supply chains. There’s considerable potential here, although retailers will need to determine where these investments actually deliver results.

What stands out to me is how differently retailers are responding to the same economic environment. Some are expanding aggressively, others are becoming more selective about where they invest, and some are having to rethink their businesses altogether. We’ll continue watching how these decisions play out across Canada’s retail landscape.

Here are some of the stories and developments that caught our attention this week.

Retailer News

Aritzia is expanding its North American footprint with plans for more U.S. store openings, larger retail spaces and repositioning of locations in Quebec and California, reflecting strong boutique sales and increased customer traffic. This approach confirms the continuing relevance of physical retail within its omnichannel strategy, offering insights for landlords and investors about where retail investment can succeed amid changes in consumer behaviour.

Alimentation Couche-Tard agreed to acquire retail locations, fuel supply agreements and 18 cardlock sites from Irving Oil in Quebec and Ontario, pending regulatory approval, increasing its presence in these key markets. This transaction strengthens Couche-Tard’s integration of fuel supply with convenience retailing, a relevant development for commercial real estate stakeholders tracking asset ownership and market consolidation.

Canadian retail reports for the third quarter of 2026 show a mix of growth and caution across sectors with overall investment in retail real estate, technology and operations continuing but with an eye on changing consumer behaviour and market selectivity. While grocery retailers expanded and repositioned capacity through discount format conversions and new specialty formats, underlying volume growth remained minimal, highlighting pressures on profitability and the need for strategic property usage amid evolving online fulfillment needs. Foodservice sales increased during the same quarter with chains investing in renovations, delivery partnerships and loyalty programs, but tight margins and selective consumers require careful management to ensure sustainable growth and site viability for landlords and operators.

Individual retailers reported notable financial performances, underlining the challenges and opportunities in different retail categories. Aritzia’s fiscal 2027 second quarter results showed a 44.1% increase in net revenue, reaching $1.17 billion, driven by strong comparable sales growth and digital and U.S. market expansions, reflecting effective real estate and digital channel investment. Kits Eyecare also showed significant gains, with total revenue rising 21.6% year-over-year in Q3 to about $63.7 million, boosted by the glasses segment’s 59.3% growth and a balance sheet free of debt, underscoring the value of diversified product lines in retail growth.

Retailer People News

IKEA Canada CEO Selwyn Crittendon will leave his post at the end of December to become Deputy CEO of IKEA U.S., a move that could alter the home furnishings retailer’s approach across North America especially as it pursues growth and sustainability goals. The company has yet to name his Canadian successor, leaving some uncertainty for Canadian retail landlords and suppliers who have worked with Crittendon on store expansion and community initiatives.

The fashion sector features two notable Canadian designers focusing on sustainable growth in distinct ways. George Sully stresses the challenges Canadian designers face scaling nationally amid limited industry infrastructure and the necessity of forging equitable retail partnerships to turn visibility into lasting commercial success. Joseph Tassoni exemplifies a deliberate growth strategy through his recent Natural Authority runway and Oakville showroom, emphasizing direct customer engagement and experiential retail to build brand loyalty and manage expansion cautiously.

Retailer Op-Eds

Canadian retail continues to show a clear divide between value-oriented and premium-focused retailers, pushing mid-tier operators to find sharper ways to differentiate themselves through new store formats and technology adoption. Retailers increasingly embrace AI-driven customer engagement tools alongside franchising growth to enhance operational efficiency and respond to shifting consumer behaviours. Meanwhile, the Competition Bureau’s investigation into minimum advertised pricing policies reveals a tension where pricier MAP rules limit how discount grocers promote deals, while also offering protection for independent retailers competing against bigger national chains with stronger buying power. This dual effect influences pricing strategy decisions and retailer viability, creating complex dynamics for landlords and suppliers managing space in Canada’s concentrated grocery market.

Editor’s Take

The divide in Canadian retail continues to widen. Value-focused retailers are attracting cost-conscious shoppers, while premium brands are investing in larger stores and better customer experiences. Aritzia is one example of a retailer taking a selective approach to expansion, concentrating on locations where it sees strong sales potential. For retailers caught in the middle, the pressure is mounting. Store space is expensive, inventory needs to move, and customers have plenty of alternatives. Having a recognizable brand is no guarantee of success.

Retail landlords are dealing with a very different set of circumstances depending on the properties they own. Grocery-anchored centres continue to perform well, with low vacancy and strong demand from tenants. Former department-store spaces are another matter. Redeveloping these large properties can require substantial investment, complicated construction work and years of planning. We’re seeing landlords explore combinations of grocery stores, entertainment, restaurants and smaller retail tenants to bring these spaces back into productive use. Concepts such as TM Wander and The Rec Room also show how shopping centres are incorporating more reasons for people to visit beyond traditional shopping.

Artificial intelligence is becoming a bigger part of retail operations, and I’m particularly interested in how this develops. Companies such as Canadian Tire, Loblaw and Instacart are using the technology across areas including merchandising, customer engagement and fulfilment. There’s potential for meaningful improvements, although implementation can be expensive and results will depend heavily on the quality of the underlying data. AI is also changing how consumers discover products online, creating another challenge for retailers trying to understand where their customers are coming from and which marketing investments are working.

One area that deserves more attention is the pressure on smaller independent retailers. Rising operating costs, property taxes and other expenses are making it difficult for some businesses to expand or even maintain their existing locations. These retailers contribute considerably to the character and economic activity of communities across Canada, and their challenges shouldn’t get lost in the headlines about major chains opening new stores.

Looking across this week’s developments, it’s apparent that there are still opportunities for growth in Canadian retail, although success increasingly depends on choosing the right locations, managing costs carefully and understanding what customers actually want. We’ll be watching how these trends develop in the months ahead.

This Week’s Articles

Retailer News

Retailer People News

Retailer Op-Eds

News From Around the Web

Craig Patterson
Craig Patterson
Located in Toronto, Craig is the Publisher & CEO of Retail Insider Media Ltd. He is also a retail analyst and consultant, Advisor at the University of Alberta School Centre for Cities and Communities in Edmonton, former lawyer and a public speaker. He has studied the Canadian retail landscape for over 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees.

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