Chanel has opened its largest Canadian boutique at Oakridge Park in Vancouver, bringing together the brand’s fashion, watches, fine jewelry, fragrance and beauty businesses under one roof for the first time in Canada.
The approximately 13,000-square-foot boutique welcomed shoppers on Tuesday, with visitors lining up outside before opening. The store represents Chanel’s second location in Vancouver and one of the most significant luxury retail openings at Oakridge Park since the development officially opened to the public on May 28.
The Peter Marino-designed boutique incorporates several elements created specifically for Oakridge Park, including a prominent crystal chandelier by French decorative arts house Goossens. Dedicated spaces throughout the store showcase ready-to-wear collections, handbags, footwear, accessories, watches, and fine jewelry.
The boutique opens with Chanel’s Métiers d’art 2026 collection, marking one of the first opportunities for Canadian clients to experience the latest designs under the creative direction of Artistic Director Matthieu Blazy. Several products and experiences will also be available exclusively at the Oakridge Park location, including selections from Les Exclusifs and Les Extraits de CHANEL.
The store includes a Watches & Fine Jewelry salon featuring High Jewelry collections, a Fragrance & Beauty destination with a CHANEL Privé suite for consultations and treatments, and a dedicated Care & Repair Salon as part of the House’s CHANEL & moi initiative.
From 5,000 Square Feet to Canada’s Largest Chanel Store
The scale of the final boutique was not always part of the plan. Sources familiar with the development told Retail Insider that Chanel had initially been evaluating a space of roughly 5,000 square feet at Oakridge Park. The eventual decision to proceed with a boutique more than twice that size reflects a substantially larger commitment to the project and created room for expanded product categories, private client spaces, and specialized services.
Customer research also supported the decision. Sources familiar with the project told Retail Insider that Chanel identified a significant concentration of existing Vancouver-area clients living within a short distance of Oakridge Park, providing another indication of the location’s long-term potential.
The larger footprint aligns with a broader trend among luxury retailers investing in more comprehensive store formats. Beyond product assortment, these locations increasingly incorporate dedicated salons, after-sales services, appointment spaces, and experiences designed to strengthen long-term relationships with clients.
For Chanel, the Oakridge Park boutique provides an opportunity to showcase multiple facets of the business within a single environment while accommodating a broader range of products and services than would typically be possible in a smaller-format store.
A Catalyst Tenant for Oakridge Park
Chanel’s arrival carries significance beyond the boutique itself. Industry sources indicate that the brand was viewed as a catalyst tenant within Oakridge Park’s luxury leasing strategy, helping attract other luxury retailers and reinforcing the development’s position as a destination capable of supporting many of the world’s leading fashion houses.
The Chanel boutique lease involved Toronto-based DWSV Realty, whose founders David Wedemire and Stan Vyriotes have represented a number of luxury retailers at Oakridge Park. The brokerage has also been involved in leasing transactions for brands including Prada, Miu Miu, Versace, Maison Margiela, Thom Browne, Brunello Cucinelli, Coach, and Giorgio Armani.
The luxury leasing strategy has also been led by Sacha Singh, Vice President, Leasing at QuadReal Property Group, who has played a key role in assembling Oakridge Park’s luxury tenant roster.
Chanel is among a second wave of luxury retailers opening following Oakridge Park’s public debut. Recent openings include Acne Studios and Alexander Wang, while additional luxury retailers such as Giorgio Armani continue to prepare for their arrival. They join a lineup that already includes Louis Vuitton, Prada, Miu Miu, Moncler, Loro Piana, Tiffany & Co., Bvlgari, and numerous other luxury brands.
When fully completed, Oakridge Park is expected to feature more than 650,000 square feet of retail and dining space across approximately 100 boutiques and concepts. About 500,000 square feet is currently open to shoppers, with additional retailers expected to launch in phases over the coming months. Future phases of the broader development are also expected to introduce additional retail space as Oakridge Park continues to evolve.
Vancouver and Chanel: A Relationship Spanning More Than Three Decades
Chanel’s history in Vancouver stretches back more than three decades. The brand opened its first Vancouver boutique in 1991 at 755 Burrard Street with 1,300 square feet, establishing an early presence in what would become one of North America’s leading luxury retail markets.
Chanel later operated a standalone boutique of approximately 5,000 square feet at 900 West Hastings Street before relocating to a concession within Holt Renfrew Vancouver at CF Pacific Centre in 2007. That location has since become one of the brand’s strongest-performing operations in Canada with just over 5,000 square feet on the main floor of Holt Renfrew.
Beyond Vancouver, Chanel maintains a presence in several of Canada’s most prominent luxury retail markets through boutiques and concessions. In addition to its Vancouver locations, the brand operates within Holt Renfrew at Yorkdale Shopping Centre and on Bloor Street in Toronto, as well as within Holt Renfrew Ogilvy in Montreal. Chanel also maintains a presence within Holt Renfrew Calgary.
The opening of Oakridge Park marks the latest chapter in that evolution. While the downtown location continues to serve Vancouver’s established luxury shopping district, Oakridge Park is emerging as a second luxury retail node anchored by a concentration of international fashion and luxury brands.
Industry observers have long viewed Vancouver as one of North America’s premier luxury retail markets. The city supports a concentration of luxury retailers that is unusual for a metropolitan area of its size, drawing spending from local consumers, international visitors, and a significant base of affluent residents.
Market conditions have shifted in recent years, particularly with lower levels of tourism from China compared to pre-pandemic years and demographic changes that have seen some high-net-worth residents relocate. Even so, luxury brands continue to invest in Vancouver through new stores, relocations, and expanded concepts.
Industry estimates suggest that annual sales at the Oakridge Park Chanel boutique could be expected to be in the $50 million range once the location is fully established. While the figure should be viewed as a market benchmark rather than a company projection, it reflects the scale of opportunity that continues to attract luxury retailers to Vancouver.
Prior to Oakridge Park’s opening, Chanel’s expanded Yorkdale boutique in Toronto within Holt Renfrew held the distinction of being the brand’s largest location in Canada. The new Vancouver store has now assumed that title, marking another significant investment in the Canadian market.
Thirty-five years after opening its first Vancouver boutique, Chanel has unveiled its largest Canadian store at Oakridge Park. The opening reflects both the brand’s long-standing commitment to Vancouver and the emergence of Oakridge Park as a major destination for luxury retail in Canada.
