Cadbury has launched the “Let’s Stick it to Hunger Together” campaign, donating $400,000 to Food Banks Canada and local food banks, the equivalent of 800,000 meals by the end of 2025. Through the campaign, a portion of proceeds from Cadbury product sales will be donated, up to a total of $200,000. Additionally, Cadbury will be making a direct donation of $200,000 to Food Banks Canada.
To rally Canadians around this cause, Cadbury is teaming up with some of hockey’s most generous players, NHL’s Nazem Kadri and PWHL’s Marie-Philip Poulin. Just as they give their all on the ice and in their communities, they are now helping Cadbury inspire Canadians to contribute to the fight against food insecurity as ambassadors of the Cadbury “Let’s Stick it to Hunger Together” campaign. The players will be donating their time at local Canadian food banks and will be leveraging their social channels to help promote the cause.
“Cadbury is more than just chocolate — we strive to be a force for good,” said Chantal Butler, Vice President, Marketing, Mondelēz Canada. “Rooted in generosity, we’re committed to making it easy for Canadians to give back — showing how small acts can lead to significant change. We invite everyone to join us in making a meaningful impact by providing meals to those in need through the purchase of a Cadbury product.”
“Canada’s need for food banks is at an all-time high, with over two million people visiting food banks this month, the highest number of monthly visits in history. Cadbury’s ‘Let’s Stick it to Hunger Together’ initiative is crucial in helping us support communities across the country,” said Erin Filey-Wronecki, Chief Development and Partnerships Officer, Food Banks Canada. “We deeply appreciate Cadbury’s generosity and their call for Canadians to unite against hunger.”
Mondelez Canada, parent company of Cadbury, is a long-standing partner of Food Banks Canada, having donated 22 million meals since 2013 to affiliate food banks across the country.
Mondelēz International, Inc. (Nasdaq: MDLZ) has a presence in over 150 countries around the world. With 2024 net revenues of approximately $36.4 billion, MDLZ has iconic global and local brands such as OREO, Cadbury Dairy Milk, Ritz, Halls and Sour Patch Kids candy.
Food Banks Canada is the leader in addressing food insecurity in Canada. Its mission is to provide national leadership to relieve hunger today and prevent hunger tomorrow in collaboration with the food bank network from coast to coast to coast. For over 40 years, food banks have been dedicated to helping people living in Canada with food insecurity. Over 5,500 food banks and community organizations come together to serve our most vulnerable neighbours, who – this year – made over 2 million visits to these organizations in one month alone, according to our HungerCount report.
Since 2010, Food Banks Canada has shared over $829 million in food supports and over $245 million in funding to help maximize collective impact and strengthen local capacity – while, backed by leading research, advocating for meaningful actions from governments to counter hunger and its root causes.
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