Update: on the evening of Friday, March 7, Hudson’s Bay announced it had been approved for creditor protection after a CCAA filing.
Hudson’s Bay, the iconic Canadian department store chain founded in 1670, is reportedly preparing to file for bankruptcy within days, according to sources who spoke with the Wall Street Journal. The move follows mounting financial difficulties that have plagued the retailer in recent years, exacerbated by operational challenges and shifting market conditions.
The impending bankruptcy comes just months after Hudson’s Bay was spun off as a standalone business in December 2024. That separation occurred following a major transaction in which Saks Fifth Avenue merged with Neiman Marcus Group in a $2.65 billion deal, creating Saks Global. The newly formed entity, which also owns luxury retailer Bergdorf Goodman in New York City, is not expected to be affected by Hudson’s Bay’s bankruptcy proceedings, according to individuals familiar with the matter.
Since 2008, Hudson’s Bay has been controlled by private-equity investor Richard Baker, an American real estate mogul known for acquiring struggling retailers and leveraging their real estate assets. Despite previous efforts to revitalize the brand, Hudson’s Bay has struggled to maintain financial stability.

Operational and Financial Turmoil
Hudson’s Bay currently operates more than 80 stores across Canada, making it one of the country’s most established retailers. However, it has faced increasing difficulties, including a lack of financial resources and issues with banking and credit facilities, as sources told Retail Insider in January 2024. The company has been attempting to stay afloat through strategic layoffs and asset sales, but these measures have not been enough to counteract its declining financial position.
The company’s challenges were further highlighted in July 2024, when a severe heatwave exposed infrastructure issues, leading to HVAC (Heating, Ventilation, and Air Conditioning) system failures at multiple locations. Stores in Vancouver, Victoria, Calgary, Abbotsford, Coquitlam, Winnipeg, and Windsor were temporarily closed due to unsafe conditions. Analysts suggested that the widespread HVAC failures, along with ongoing maintenance problems like malfunctioning escalators and elevators, pointed to deeper operational issues within the retailer.
Staff Layoffs and Cost-Cutting Measures
In response to growing financial pressures, Hudson’s Bay had enacted multiple rounds of layoffs in recent memory, including:
- In April 2024, the company restructured its organizational framework, eliminating fewer than 100 positions, which accounted for less than 1% of its workforce. This move was intended to secure long-term sustainability amid a challenging retail landscape.
- In January 2024, Hudson’s Bay laid off 41 employees, citing industry headwinds as a driving factor.
- To raise capital, the company sold off real estate assets, generating approximately USD$340 million.
Despite these actions, the financial strain appears to have deepened, making bankruptcy a likely next step.

The Zellers Revival and Consumer Reception
Hudson’s Bay had attempted to breathe new life into its business by reviving the Zellers brand, a nostalgic discount retailer that once had a strong presence in Canada.
- In August 2022, HBC announced plans to relaunch Zellers both online and through physical store-in-store locations within Hudson’s Bay stores.
- The first 12 Zellers sections opened in March 2023 in Ontario and Alberta, each ranging between 8,000 and 10,000 square feet.
- By April 2023, Zellers expanded to 25 locations, followed by an additional 21 pop-up shops in August 2023.
- In September 2023, HBC committed to introducing Zellers pop-ups in all remaining Hudson’s Bay stores by the holiday season.
Despite initial excitement, consumer response to the Zellers comeback has been mixed. A poll conducted in April 2024 revealed that while Canadians welcomed the return of the brand, many remained hesitant to shop there, with nostalgia alone not being enough to drive consistent sales.
A key aspect of Zellers’ strategy has been its partnership with Anko, an Australian brand associated with Kmart. While the products were generally well received, some consumers noted discrepancies in pricing compared to international markets.
The Leadership of Liz Rodbell

Amid these challenges, Hudson’s Bay appointed seasoned retail executive Liz Rodbell as its President and CEO in December 2023. Rodbell, who had previously served as Hudson’s Bay’s President from 2013 to 2017, was brought back to help steer the company through turbulent times.
During her prior tenure, she was credited with driving a 22% sales increase for the retailer. In returning to lead the company, Rodbell emphasized her commitment to strengthening brand partnerships and improving the customer experience. However, with Hudson’s Bay now on the verge of bankruptcy, the effectiveness of her leadership efforts remains to be seen.
Growing Concerns from Suppliers
In a troubling development, Retail Insider has learned that yesterday and today, Aussie fashion brand Ever New Melbourne removed all of its merchandise from Hudson’s Bay stores. Multiple suppliers have reported outstanding debts for merchandise orders dating back to 2023.
These issues underscore the retailer’s cash flow problems, raising concerns about its ability to continue operations even in the short term. If more brands choose to sever ties with Hudson’s Bay, its inventory levels and store offerings could be significantly impacted.

What Lies Ahead for Hudson’s Bay?
With a bankruptcy filing looming, questions remain about what this will mean for Hudson’s Bay’s remaining stores, employees, and suppliers. While the retailer has attempted to modernize and adapt through strategic restructuring and brand revivals, it has faced continued financial headwinds that may now prove insurmountable.
Industry experts speculate that if Hudson’s Bay proceeds with bankruptcy, it could attempt to restructure its debt and continue operations in some form. However, given the company’s ongoing struggles and reliance on real estate sales to stay afloat, a more drastic reduction in store footprint—or even a full wind-down of the business—is also a possibility. One landlord told Retail Insider this week that they were hearing that about 50 of Hudson’s Bay’s stores could close with a bankruptcy filing.
As one of Canada’s most historic retailers, Hudson’s Bay’s fate will be closely watched by consumers, employees, and industry insiders alike. The coming days will determine whether the storied brand can find a way forward or if it will mark the end of an era in Canadian retail history.

































