Ottawa-based luxury bath and wellness brand Bathorium is celebrating its 10th anniversary while preparing for its first external capital raise in January 2025. The company is known for creating botanically-based, clean bath products, and has grown organically into a global brand that is now poised to expand further into the U.S. market. With strategic plans in place, the company seeks to capitalize on the booming wellness sector and continue its rise as a leader in luxury bath products.
Founder and CEO Gregory Macdonald‘s journey with Bathorium began with a personal experience in Italy that inspired him to develop indulgent bath soaks that elevate everyday wellness. Bathorium products are now sold across Canada and the U.S. at high-end retailers like Holt Renfrew, Whole Foods, and Costco, and feature prominently in luxury hotels, including Four Seasons and Ritz-Carlton properties.
Origins of Bathorium: A Personal Journey to Creating Luxury Bath Products
Bathorium founder and CEO Gregory Macdonald. Photo: Bathorium
In an interview, Gregory Macdonald shared the story behind the creation of Bathorium, which began with a transformative experience during a trip to Italy in 2014. After spending weeks traveling through Europe, Macdonald stayed at a small house rental in Italy. “When I checked into the rental, the owner offered to draw me a bath, using oils, flowers, and even shaved cocoa butter,” Macdonald recalled. “The bath was unlike anything I’d ever experienced. It was decadent, euphoric, and it inspired me to start Bathorium.”
Upon returning to Canada, Macdonald noticed a gap in the market for luxurious, natural bath products that could replicate the Italian experience. He began experimenting with ingredients and creating bath soaks for guests at the Shangri-La Hotel in Toronto, where he worked as a bartender at the time. The response was overwhelmingly positive, leading him to pursue Bathorium full-time.
“The feedback from guests was incredible,” Macdonald said. “People were coming back to the bar and asking for more of the bath soaps. That’s when I knew there was a real demand for this type of product.”
Bathorium Crush 8 pack. Photo: Bathorium
Bathorium Prepares for U.S. Expansion and First Capital Raise
With over 30 million baths enjoyed globally using its products, Bathorium is now entering a new phase of growth. The company’s upcoming capital raise in January 2025 will help accelerate its U.S. expansion and scale production to meet increasing demand. Bathorium’s products are already available at select U.S. retailers, such as Whole Foods, and Macdonald sees the capital raise as a key opportunity to deepen the brand’s presence in the market.
“We’ve been bootstrapped since the beginning, reinvesting all our earnings back into the business,” Macdonald explained. “But now, with the momentum we’ve built, especially with our partnerships in the U.S. and the launch of our docuseries Soaked in Tradition, it’s the right time to bring in outside investment.”
The funds raised will allow Bathorium to expand its U.S. distribution network, invest in product innovation, and bolster marketing efforts. The company is also planning an international expansion, with the U.K. market next on its list. While details of its U.K. launch are still under wraps, Macdonald hinted at a partnership with a major British department store and luxury hotels.
Bathologist products. Image: Bathorium
A Look Ahead: Strategic Vision and the Role of Bathologist
In addition to Bathorium’s growth, Macdonald has introduced a sister brand, The Bathologist, aimed at the mass-market segment. The Bathologist’s products are available at retailers like Winners, Costco and Macy’s, offering a clean, stripped-down version of Bathorium’s luxurious bath soaks at more accessible price points.
“The Bathologist allows us to reach a wider audience, while Bathorium remains focused on the high-end luxury space,” Macdonald said. “Both brands are growing rapidly, and with the upcoming capital raise, we’ll be able to expand both even further.”
With the global wellness market valued at over $1.5 trillion, Macdonald is confident in Bathorium’s ability to capitalize on this growing sector. “We’re just getting started,” he said. “There’s so much more to come.”
Bathorium marketing image. Photo by Olivia Van Dyke Photography
Soaked in Tradition: Bathorium’s Cultural Docuseries
Macdonald’s passion for bathing rituals extends beyond products. His latest venture is a docuseries titled Soaked in Tradition, which delves into the cultural significance of bathing around the world. Produced by Flāvr Films, the series will premiere in November and explore traditional bath practices in countries like Japan, Morocco, and India.
“The series is about connecting with the cultural importance of bathing,” Macdonald explained. “In many cultures, bathing is more than just hygiene—it’s about community, well-being, and tradition. We wanted to capture that and share it with the world.”
The first episode of Soaked in Tradition focuses on Japan’s onsen hot springs, showcasing the country’s deep connection to water and wellness. Future episodes will explore the hammams of Morocco, flower baths in Bali, and the spiritual significance of the Ganges River in India.
Gregory Macdonald and the film crew on the set of filming ‘Soaked in Tradition’. Image: Bathorium
Looking to the Future: Innovation, Sustainability, and Growth
As Bathorium moves into its second decade, Macdonald’s vision for the company is clear. Innovation and sustainability remain top priorities as the brand continues to redefine the luxury bath space. All Bathorium products are created with natural, botanically-based ingredients, and the company is committed to sustainable practices in both product development and packaging.
“We want to create products that not only make people feel good but also align with our values of sustainability and wellness,” Macdonald said. “As we expand into new markets, those values will remain at the core of everything we do.”
As Halloween is at the end of this week, retailers are in the final countdown and are pushing their spooky merchandise. With new trends emerging, from pop-up shops to adult-targeted products, Jeff Doucette, manager at Field Agent Canada, discusses what Halloween looked like this year along with Field Agent’s recent Halloween survey results.
Competition between seasons
Halloween has crept into the stores earlier this year as retailers are eager to bring in seasonal sales. However, as Halloween decorations and costumes went into stores – so did Christmas, creating a competition between two seasonal celebrations.
Christmas and Halloween. Photo created in Canva.
Doucette says seasonal Christmas displays, such as candy and gifts, are often appearing right next to Halloween items in major retail chains. This early arrival has left some shoppers feeling Halloween is being overshadowed by the rush towards the holidays.
“While at Walmart, I noticed they have a full-sized Halloween section still – but then you also have Christmas. If you walk through health and beauty, there are a lot of gift sets, so I think it is really interesting. It seems like Amazon Prime has rushed the holiday sales and the pressure for Christmas is definitely on. I think people are kind of seeing the Prime Days as sort of the kickoff to Christmas in a way, and maybe Halloween is getting a little lost in all of that,” says Jeff Doucette.
Although this pattern is not new, it is even more present in stores as retailers fill their shelves with both Halloween and Christmas decorations – but does this work? Despite the early displays, how effective is this method: “The displays are up early … whether that is actually driving sales up or not – I don’t know.”
Halloween pumpkins, Canva photo
Pop-up shops and local retailers
This year, one Halloween trend Doucette noticed more pop-up shops opening up in major cities across Canada, taking over vacant storefronts and providing shoppers with options outside of the bigger brands.
While large chains, such as Spirit Halloween, are still popular – many shoppers are finding an increased interest towards smaller and independent stores for Halloween. Doucette says when he visited Montreal, Doucette noticed more pop-up shops transforming into Halloween themed shops.
“There seems to be a lot more local retailers here selling Halloween products. They have taken over empty storefronts, and it is pretty prevalent. I kind of think that has to do with a little bit of the retail real estate situation and that there is retail space available out there.”
This trend allows smaller businesses to make use of any vacant space temporarily, allows them to be in the Halloween space, and provides consumers with more Halloween options.
Increasing interest towards second-hand Halloween products
Halloween costumes. Photo provided by Field Agent Canada
As sustainability and second-hand shopping are increasing in popularity, it is also becoming a Halloween trend. Although consumers are buying candy, decorating houses, and buying costumes – 80 per cent of consumers are saying they will be spending the same or less compared to last year.
In the children’s section, Doucette notes 21 per cent of parents will buy their children’s costumes from thrift stores and 39 per cent will buy new costumes. Thrift stores, Kijiji, and the Marketplace are among the popular places for second-hand options.
Along with second-hand products, Doucette says 18 percent of shoppers will reuse their children’s Halloween costume this year and 47 per cent of adults will also reuse a costume they already have.
“I think the thrift stores have always been great places for Halloween costumes, and it is interesting to see that more people are going that route now – especially with families looking to save a little. And when you are talking about costumes that might only be worn once or twice, reusing or thrifting just makes sense.”
Beyond candy and costumes: Expanding Halloween products
Docette says Halloween has been evolving from its traditional focus on candy and costumes to retailers offering a broader range of products. This year, Doucette says consumers found Halloween-themed items from cereals, snacks, and beauty products.
“One of the things I noticed was Heyshey’s Kisses getting into the Halloween game, but through a collaboration with Harry Potter. So they have Harry Potter Hershey’s Kisses right now and it is an interesting way for Kisses to get into the Halloween season.”
“I am seeing more unique products for Halloween. I think there are more companies that are seeing the value of playing in the Halloween space through collaborations. These partnerships are also a fun way for brands to stay relevant and capture that seasonal interest.”
Halloween decorations – Inflatables and high-end decorations are increasing
Halloween decorations. Photo provided by Field Agent Canada.
Halloween decorations are reaching new heights this year as Doucette says larger displays are becoming popular for both retailers and homeowners, especially inflatables.
“Inflatables seem to be a huge category for Halloween. We were walking around the neighbourhood and homes have like multiple of these inflatable ghouls and goblins – like this big cat or ghost. It is everywhere. There is the traditional carving of a pumpkin, but then there’s this next level of decorating with inflatables that we also see at Christmas time. It is quite interesting to see that it has evolved to that as well.”
Image: Home Depot
These inflatable products, which come with a larger price tag, are long-term investments for consumers: “These big, giant skeletons and stuff are like $200, and so if you are bored with it – you are not just going to throw it away.” Instead, Doucette says once consumers are done using them, they will most likely resell them.
As this trend is increasing, Doucette says more retailers are responding by providing shoppers with more product variety such as the inflatables, lighting options, and more props – turning more neighborhoods into a spooky Halloween show.
“People are having fun with it! It is still a big retail event, and it is hard to miss in stores now – it is pretty front and centre. You walk in, and there is no question Halloween is here. It is not like you are in a store and they are not recognizing Halloween. From inflatables to unique themed products and even the traditional candy and costumes, it is clear that retailers know Halloween is something people look forward to, and they are leaning into that excitement.”
Other key findings for Halloween
86 per cent of Canadian households will be participating in Halloween
81 per cent of Canadians will buy Halloween treats, but only 69 per cent will be handing them out on Halloween night.
On average, Canadians can expect around 60 Trick or Treaters on the 31st
Nine per cent of households will be giving out healthy options instead of candy
91 per cent of shoppers will be buying more Halloween products between October 16th to October 31st
85 per cent of Canadians will buy a pumpkin this year
26 per cent of shoppers will be spending more on Halloween treats compared to last year
Yankee Candle® Announces Expansion into Canada (CNW Group/Yankee Candle®)
The Yankee Candle Company, a leader in home fragrance and part of the Newell Brands global portfolio of brands, has announced the expanded availability of its products to retailers and consumers in Canada.
This announcement marks a significant business growth opportunity as Canadian retailers and consumers previously had limited access to Yankee Candle products in the market, and Canada is one of Newell Brands’ top international markets, said the company in a news release on Tuesday.
“In 2023, Newell Brands unveiled a new corporate strategy that disproportionately invests in top brands and geographies, including Yankee Candle and Canada, brand-building and go-to-market excellence. Over the past year, the company has been increasing the distribution of its brands into fast-growing channels and focusing efforts on winning retailer space through powerful shopper insights and innovations backed by extensive marketing campaigns,” it said.
Jenny Leach
“Yankee Candle’s increased availability in Canada is an exciting milestone for the brand as there is unlocked potential in the market,” said Jenny Leach, Vice President and General Manager of Newell Brands Canada. “Canadian consumers once had to go to great lengths to purchase Yankee Candle products through third-party vendors or travel to the U.S. to sample different scents. Now consumers will have multiple channels to purchase their favorite scents in-store and online.”
Yankee Candle said it prides itself on its commitment to quality and fragrances developed based on consumer behaviors and lifestyle trends. The Yankee Candle team’s shopper insight research showed strong buying potential by Canadian consumers seeking premium fragrance products and an unlocked ability to grow the candle category in Canada. The launch is set for Fall 2024, as consumers eagerly anticipate purchasing their favorite holiday seasonal scents.
“It’s part of the research we did as we were building our strategic plan to enter the category in Canada. Through our research, one of the things that we found is that Canadians have 55 per cent brand awareness of Yankee Candle and we’re a top consumer in Canada of candles,” said Leach. “So it just made all the sense for us to enter the category in Canada which we haven’t been. It’s the number one top loved candle in the U.S. It’s been there for 50 years so we have a history of quality and fragrance that we get to lean on here in Canada. It’s absolutely a brand that’s very well known and loved in Canada as well.”
Aaron Swart
“The Yankee Candle brand has been a household name in the U.S. for over 50 years, and Canadian consumers have been eagerly awaiting better access to our products, so feel that we are set up for a strong start and overall long-term growth,” said Aaron Swart, General Manager of Home Fragrance, Newell Brands. “We’re always exploring new ways to evolve the brand and product portfolio and offer more choice to our consumers around the world. We look forward to Yankee Candle being the fragrance product of choice for Canadian consumers for many years.”
Leach said this the first real entrance into the Canadian market for the brand.
“We are doing a full activation launch of the brand. We’ve got some really exciting things planned in Q4. We’ve never done that before. Our product’s been available through different channels but we’ve never really invested behind it,” she said. “While we’ve been available somewhat through Amazon over the years, this is the first time you’re really going to see the assortment of fragrances and formats . . . We’re going to be in a few key retailers here in Q4. We’re just getting started coming into the holiday season.
“Many of our retailers are able to take some great off shelf displays that we’re doing for impulse purchase and so we’re in key retailers in Q4 and we’re really looking to expand fully onto shelves in our major Canadian retailers come 2025.”
Yankee Candle products are now available at retailers like Canadian Tire, Staples Canada, London Drugs, Save on Foods, Lawtons Drugs, well.caand Amazon.ca.
There are more than 200 Yankee Candle stores in the U.S. The company has had stores before in Canada but they haven’t been a strategic focus because the brand wasn’t really launched in Canada.
“So this is our launch now ahead of us. Our focus is on the retail partners . . . From there we’ll see where we go from our own channel perspective.”
According to the company, it was Christmas 1969 and 16-year-old Mike Kittredge, too broke to buy his mother a present, melted some crayons to make her a candle. A neighbour saw it and convinced Mike to sell the candle to her. With that small stake, he bought enough wax to make two candles — one for his mom, and another to sell. That was the birth of Yankee Candle.
“Yankee Candle has become the most recognized name in the candle business and the country’s best-selling candle brand. Today, with over 600 fragrances, we offer a wide range of seasonal and specialty scented candles, home and car fragrance products, and candle accents and accessories,” said the brand.
“The majority of our candles are made by master chandlers (candlemakers) in Massachusetts. Our candles and accessories can be found in our nationwide base of over 200 company owned stores. We also have a vibrant catalog and online business, and an expanding North American wholesale customer network that includes over 14,000 specialty retailers in the U.S.
“The future looks bright for new growth and expanding opportunities as we continue to write new chapters in this true American success story.”
METRO Inc. announced Tuesday the inauguration of its automated distribution centre for fresh products in Toronto which marks the completion of nearly a billion-dollar investment in the modernization of its supply chain.
With the new Toronto Fresh distribution centre now fully in operation, the final milestone of the company’s seven-year modernization project has been reached. Initiated in 2017, the project has included investments in a new automated fresh and frozen distribution centre in Terrebonne, Quebec, that opened in 2023, the expansion of the fresh produce distribution centre in Laval, Quebec, and the construction of two new automated distribution centres in Toronto – a frozen facility that opened in 2022, and the opening of the fresh facility, the company said in a news release.
Eric La Flèche
“Our new automated distribution centres as well as the expansion of one of our facilities represent a substantial investment in METRO’s future,” said Eric La Flèche, President and Chief Executive Officer of METRO Inc. “The transformation of our supply chain will provide capacity for future growth and efficiency, strengthen our market position and generate new opportunities for our employees.”
The company said its automated distribution centres feature state-of-the-art technology provided by its automation partner, Witron, a German Company and an international leader in automation in the food distribution sector, with whom the brand has been working since 2017.
Dan Gabbard
“The opening of METRO’s Toronto Fresh DC represents a major milestone,” said Dan Gabbard, Vice President of Logistics and Distribution, METRO Inc. “This facility incorporates modern technology that boosts our efficiency as a retailer, ensuring we can deliver high-quality food products to our stores more efficiently, thereby enhancing freshness and quality.”
METRO said its modernized supply chain will:
Improve service to METRO’s store network with greater precision and reduced handling time;
Provide efficiency gains throughout the supply chain that will enable METRO to be more competitive;
Offer greater precision in order fulfillment, which will improve our in-stock position in store;
Improve customer experience through greater variety and freshness;
Sustain anticipated growth.
With annual sales of more than $20 billion, METRO Inc. is a food and pharmacy leader in Québec and Ontario, providing employment to more than 97,000 people. As a retailer, franchisor, distributor, manufacturer, and provider of eCommerce services, the company operates or services a network of some 980 food stores under several banners including Metro, Metro Plus, Super C, Food Basics, Adonis and Première Moisson, and 640 pharmacies primarily under the Jean Coutu, Brunet, Metro Pharmacy and Food Basics Pharmacy banners.
Gatorade Canada is expanding its roster of elite athletes and welcoming up-and-coming hockey player and 2024 PWHL first-overall draft pick, Sarah Fillier to its team.
In a news release, the company said Fillier’s accomplishments have garnered widespread recognition and admiration, inspiring others even before her professional career has begun. As an inaugural sponsor of the PWHL, this partnership is a testament to Gatorade’s longstanding commitment to fueling great athletes and supporting women’s hockey.
Lourdes Seminario
“Gatorade has a long history of helping fuel the next generation of top athletes, and we are excited to welcome Sarah to the Gatorade family as we kick off another exciting season partnering with the PWHL,” said Lourdes Seminario, Senior Director of Marketing, Sports Nutrition, Canada. As an exciting new talent in women’s hockey, Sarah brings an unmatched level of energy, determination, and skill to the ice—qualities that perfectly align with Gatorade’s mission to fuel greatness in sport. We can’t wait to support her rise and watch her inspire the next generation of players.”
Prior to making her professional league debut next month, Sarah Fillier has earned four gold medals on the world’s biggest stages, Rookie of the Year in three different collegiate leagues and was chosen first-overall in the 2024 PWHL draft. This partnership celebrates Fillier’s incredible achievements and seeks to amplify her upward trajectory as she prepares for her first season, explained Gatorade.
Sarah Fillier
“It’s truly an honour to join the Gatorade family alongside the world’s most elite athletes,” said Fillier. “I’m proud to work with such an iconic brand that is empowering the next generation of athletes to never give up on their dreams.”
“Gatorade Canada proudly celebrates Sarah’s relentless drive to mastering her craft on the ice; spotlighting her impressive record of accomplishments and ‘never enough’ attitude that has helped launch her professional career,” added the company.
“In the creative, Sarah is seen skating back and forth on the ice with text visuals displaying her many triumphs from the beginning of her career to being chosen first overall in the 2024 PWHL draft. The video ends with a motivational message for Fillier as she takes a sip of Gatorade: “That’s just the beginning. Welcome to the team, Sarah Fillier.””
PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream.
Trove, the leader in branded resale solutions, has launched the Resale Plugin, a first-of-its-kind tool that seamlessly integrates pre-owned items into existing ecommerce platforms with as little as one line of code.
Terry Boyle
“The Resale Plugin enhances the shopping experience by seamlessly pairing pre-owned and new items within a single, streamlined ecommerce platform,” said Terry Boyle, CEO of Trove, in a news release. “This quick-to-implement tool offers brands flexibility in how they display inventory. Brands can choose to show exact matches, similar items, or past-season stock, allowing them to start at their preferred level and control what customers see.
“In today’s economic climate, where consumers are shopping more thoughtfully, the Resale Plugin helps brands attract new customers and increase loyalty. It’s an ideal time for brands to integrate resale into their ecommerce strategy.”
Trove said the Resale Plugin offers brands a range of powerful features:
Smart Inventory Control: This feature seamlessly integrates pre-owned items with new product offerings, complementing, rather than competing with, new collections. It provides an ideal solution to offer past-season products or fill inventory gaps.
Flexible Placement: The plugin allows brands to embed pre-owned items on product-detail pages, landing pages, or any other site location. This gives brands full control over where resale inventory is showcased.
Quick Deployment: Brands can deploy the system in just two weeks using minimal technical resources.
Cross-Platform Compatibility: The plugin is compatible with major ecommerce platforms, including Shopify, Salesforce Commerce Cloud, and BigCommerce. It is fully customizable to match any brand’s design.
“Patagonia, a pioneer in sustainable fashion and Trove’s long-standing partner has adopted the Resale Plugin to advance its Worn Wear program. By seamlessly integrating pre-loved items alongside new products, Patagonia demonstrates how brands can grow while minimizing carbon emissions. This approach sets an industry standard and showcases the potential for other brands to leverage Trove’s Resale Plugin to build more accessible and profitable resale programs,” said Trove.
Sam Brown
“The Resale Plugin represents a significant step forward for Worn Wear, highlighting used products on our mainline website and bringing resale closer to the center of our business. Through Worn Wear, it’s our goal to provide customers with lower-impact choices, underpinned by the same level of quality and service customers expect when shopping for new Patagonia products— we believe this is achieved by the plugin and a more cohesive shopping experience between new and used,” said Sam Brown, Head of Resale for Patagonia.
Trove said its mission is to help brands grow their businesses without increasing their carbon emissions.
“By using the Resale Plugin, brands can make resale more profitable and accessible to shoppers. This innovative tool provides a low-barrier solution for brands of all sizes to integrate resale into their offering, meeting the needs of a new generation of customers,” it said.
A national survey of Canadian hospitality operators and professionals indicates 71 per cent of respondents say tipping is important (50 per cent call it very important), 34 per cent prefer a higher base over tips, and 42 per cent remain indifferent as long as overall compensation is fair.
The 2024 Hospitality Tipping Trends Survey was released by Atlas, a leader in hospitality automation and tip management software, in partnership with Angus Reid.
“The most important finding is the strong 91 per cent support for greater transparency in tipping processes. Many current systems lack transparency due to the manual effort needed to make this information accessible for employers and employees. With another recent report showing 77 per cent of consumers are happy to tip if the money goes to employees, there’s clear demand for automated, transparent tipping models like those Atlas provides, benefiting both employees and operators.
“Most hospitality workers rely on tips as much as their base wages, so employers who prioritize transparent tipping will likely have an easier time attracting and retaining staff. Given the high turnover in this industry, offering a clear and fair tip distribution system is key. Atlas addresses this need by automating the entire process, making tip distribution seamless and transparent for everyone involved.”
He said governments have largely overlooked support for hospitality, despite pandemic-related setbacks, minimum wage hikes, and rising costs. In provinces where alcohol sales are regulated, government price increases have added yet another burden for hospitality operators.
“Now is the time for proactive measures, such as tax breaks for both employers and employees, to prevent bankruptcies, protect jobs, and help the industry manage economic pressures more sustainably,” he said.
Mousavian said it does seem tougher today for consumers to tip given their stretched household dollars. But context matters.
“Consumers still value tipping in restaurants, yet they’re less inclined to tip for takeout or retail purchases. Clearer distinctions for tipping situations can help consumers feel comfortable and keep their experience positive,” he said.
“Based on our survey, 47 per cent of hospitality workers and employers believe tipping should remain voluntary rather than feel mandatory. Setting reasonable tip percentages and offering customers the ability to adjust can help ensure tipping remains a positive reflection of service quality. When customers feel they’re in control, it becomes a useful indicator for both sides on meeting service expectations.”
Operators Call for Transparent Tipping Policies
According to the survey, 91 per cent of Canadian hospitality operators agree that tipping practices should be made clear and transparent for both employees and customers. Despite this, a surprising 21 per cent of respondents admitted they don’t fully understand how much of a tip actually reaches the intended recipient. These findings indicate a need for more structured policies to bridge the knowledge gap among workers and patrons alike.
The survey reveals that regulatory adjustments are also top of mind. Sixty-six per cent of respondents expressed a preference for tips to be exempt from income and payroll taxes, and 41 per cent of operators want clearer guidelines regarding tipping practices. These changes are viewed as necessary for addressing financial uncertainty within the sector, especially as inflation and living costs rise across Canada.
Rising Living Costs Influence Tipping Behaviours
The impact of inflation and increased living expenses is apparent in tipping trends over recent years. Approximately 39 per cent of operators reported a decrease in tipping over the past two years, highlighting the economic challenges that influence both employees and customers in the hospitality industry. However, tips tend to rise around the holidays, with 50 per cent of respondents noticing an increase in gratuities during this season, and 29 per cent reporting a 10 per cent boost in holiday tips.
Photo- Mario Toneguzzi
For many respondents, tipping remains an essential aspect of the industry’s compensation model. Seventy-one per cent of operators consider tipping important, with 50 per cent calling it very important. Support for tipping as a compensation method is notably higher among older respondents, particularly those aged 55 and up (52 per cent), and is strongest in Ontario, where 57 per cent see tipping as crucial.
Preferences for Voluntary and Quality-Based Tipping
The survey highlights differing views on tipping practices, with 47 per cent of participants advocating for tipping to be a voluntary gesture from the customer. This approach is most favoured in Saskatchewan, where 67 per cent of respondents support voluntary tipping. Additionally, 37 per cent of operators believe tipping should be determined by the quality of service, aligning tips with customer satisfaction and service performance rather than standard expectations.
A trend toward standardized wages over tipping is emerging in Canada’s hospitality sector. Forty-two per cent of survey respondents reported no preference between tipped and non-tipped environments as long as overall compensation is fair. However, 34 per cent favor a no-tip environment with higher base pay, particularly in Quebec, where 58 per cent of operators support this model. Only 25 per cent prefer a work environment with tipping, underscoring a shift toward prioritizing stable wages over variable income through tips.
Holiday Tipping Trends Vary by Region
Tipping practices during the holiday season indicate regional variations. Half of the survey respondents report an increase in holiday tips, with the largest boosts observed in Manitoba (73 per cent). While 45 per cent of operators say holiday tipping remains unchanged, 29 per cent experience a 10 per cent increase, especially in Manitoba (55 per cent), Saskatchewan (33 per cent), and Atlantic Canada (33 per cent).
The survey found that nearly half of respondents (47 per cent) are not fully informed about how their tips are distributed, with the highest lack of awareness reported in Alberta (38 per cent). This data underscores the demand for clear and transparent tipping policies, with 91 per cent of respondents supporting clarity in how tips are allocated to ensure fairness. This sentiment is strongest among respondents aged 55 and older (74 per cent) and those in Saskatchewan (83 per cent), signalling widespread support for transparent policies across demographics and regions.
Retail Insider is streamlining its Canadian retail news from around the web to include a handful of top news stories that can be viewed quickly during the day. Here are the top stories from the past 24 hours.
Le Creuset Royalmount boutique. Photo: Think Retail
Le Creuset, the world-renowned French cookware brand, has launched a new boutique at Royalmount in Montreal. This addition marks Le Creuset’s 12th Canadian store and its second in the Montreal area.
The new Royalmount location showcases Le Creuset’s latest retail concept, inspired by the modern kitchen. Open shelving and island-style displays create an engaging and interactive shopping space.
“Our new boutique design takes inspiration from the modern kitchen, offering an inviting space where open shelving and island-like displays create an interactive and immersive experience,” said Sarin Keusseyan, Managing Director at Le Creuset Canada.
The new setup allows shoppers to explore Le Creuset’s cookware firsthand, making it ideal for both longtime customers and those discovering the brand for the first time.
Royalmount, designed as more than a shopping centre, features a unique blend of retail, office, residential, and cultural spaces. Its vision emphasizes both luxury and sustainability, aligning perfectly with Le Creuset’s values of quality and heritage. Le Creuset’s boutique at Royalmount thus invites shoppers to experience the brand in a refined, community-centred setting that celebrates modern culinary craftsmanship.
Design-build firm SAJO brought the store to life. SAJO has been building Le Creuset’s stores in Canada over the past 15 years.
Le Creuset’s Growing Presence in Canada
Le Creuset’s expansion into Royalmount is part of a broader growth strategy across Canada’s premier retail locations. In November 2023, the brand also opened a boutique at The Well in Toronto. The downtown Toronto mixed-use development offers an engaging setting, combining retail and residential areas with over 320,000 square feet of retail space. The Well location provides culinary enthusiasts with access to Le Creuset’s latest products in a vibrant cultural and community hub.
Le Creuset at The Well in Toronto (Image: Dustin Fuhs)
Earlier this year, Le Creuset also refreshed its boutique layout at CF Chinook Centre in Calgary. The redesigned concept offers a modern and welcoming space that emphasizes the brand’s focus on heritage and craftsmanship. The new layouts reflect Le Creuset’s commitment to creating inviting, innovative retail experiences for Canadian customers.
With plans to grow further in Canada, Le Creuset is exploring ideal retail spaces ranging from 1,000 to 1,500 square feet. In collaboration with Tony Flanz at brokerage Think Retail, the brand continues to focus on upscale, high-traffic locations that match its reputation and appeal to discerning shoppers.
North entrance to the Yorkdale Shopping Centre in Toronto. Photo: Craig Patterson
Toronto’s Yorkdale Shopping Centre celebrates its 60th anniversary in 2024, marking six decades of growth, innovation, and leadership in Canadian retail. Since opening its doors on February 26, 1964, Yorkdale has evolved from being the largest enclosed shopping mall in the world to becoming one of Canada’s premier luxury shopping destinations.
Over the past six decades, Yorkdale has adapted to changing retail trends, launched more first-to-market global brands than anywhere in the country, and consistently redefined the shopping experience, making it a beloved landmark in Toronto and a top retail destination in the country.
Early 1970s postcard from Yorkdale
The Early Vision and Construction of Yorkdale
Yorkdale’s origins trace back to the 1950s, when T. Eaton & Co. department stores purchased a 99-acre plot at Dufferin Street and Highway 401 for CA$1.4 million. Eaton’s envisioned creating a massive suburban shopping destination to cater to the growing population in Toronto’s northern suburbs. In 1958, Eaton’s found a partner in Simpsons, which bought an adjacent 20-acre parcel. Together, these two retail giants embarked on one of Canada’s most ambitious retail projects.
Original Yorkdale floor plan, 1964
Seattle-based architectural firm John Graham Consultants was tasked with designing the shopping centre. The resulting L-shaped mall featured a spacious 60-foot-high atrium, 40-foot-wide hallways, and a unique underground system that allowed trucks to deliver goods directly to the stores. This innovative design set new standards for efficiency in retail operations and also contributed to the mall’s appeal as a modern, climate-controlled shopping destination.
At the time of its grand opening in 1964, Yorkdale was the largest enclosed shopping mall in the world, boasting over 1.2 million square feet of retail space and 61 stores at the time. Eaton’s and Simpson’s served as anchor tenants, while a Dominion grocery store added convenience for shoppers. The mall’s immediate success was due in part to its groundbreaking architecture, its location near major highways, and its ability to attract some of the largest retail names in Canada, such as Holt Renfrew.
Vintage post card, Yorkdale Shopping Centre, 1964Historical photo of Yorkdale, including its first Holt Renfrew store. Image via Oxford Properties
Yorkdale’s Early Success and Expansion
Yorkdale’s opening day on February 26, 1964, saw over 100,000 visitors flood the mall. Its accessibility was further enhanced by the opening of the Allen Expressway in 1966, which connected the mall to other parts of Toronto, and the Yorkdale subway station in 1978, making it even easier for visitors to reach the shopping centre.
The mall’s rapid popularity led to a series of expansions over the years. In 1984, Yorkdale added 153,000 square feet and 75 new stores, bringing in major brands and enhancing the shopping experience. By 1986, the mall’s total retail space had expanded to 1.3 million square feet. The Hudson’s Bay Company acquired Simpsons in 1978 and the Simpsons Yorkdale location was converted to a Hudson’s Bay store in 1991.
Yorkdale’s 2012 expansion wing is now home to a range of luxury brands and big names, including Tesla and Apple. Photo: Craig Patterson
A Hub for Global, Luxury and First-to-Market Retailers
The mall’s 2012 expansion brought even more international brands, including the first Canadian locations for Tesla and Microsoft. The 2016 Yorkdale expansion, which added nearly 300,000 square feet of retail space with retailers such as Uniqlo, allowed the mall to continue growing its retail offering while introducing new dining and entertainment options. In 2017, a westward expansion of Yorkdale added RH, Sporting Life and other retailers to the centre.
With the 2009 opening of Tiffany & Co., Yorkdale’s management began positioning the mall as a destination for high-end and luxury retail. The strategic shift attracted global luxury brands, including Bottega Veneta, Van Cleef & Arpels, Louis Vuitton and many others, establishing Yorkdale as Canada’s top destination for luxury fashion. These retailers were drawn to the mall’s ability to attract affluent shoppers and its reputation as a trendsetting retail hub.
Holt Renfrew Court at Yorkdale – Holt Renfrew relocated in 1996 to a former grocery store space in the mall. Today Tiffany & Co. is building a new flagship of the future and Chanel is creating its largest concession globally at Holts. Photo: Craig PattersonInside the Holt Renfrew store at Toronto’s Yorkdale Shopping Centre. Chanel’s concession is under construction, which will span two floors. Photo: Craig Patterson
Under construction: A new luxury wing at the heart of the Yorkdale Shopping Centre, bringing new brands such as Loewe, Brunello Cucinelli, Jimmy Choo, Versace, Loro Piana, Rimowa, Maison Margiela, and others, to the mall. Photo: Craig Patterson
The next year will be an exciting one for the mall, with La Maison Simons set to take over 118,000 square feet of the mall’s former Nordstrom space next year. New retailers will be opening in the centre, including a newly positioned wing in the mall that will feature luxury brands. Retail Insider will be reporting on these future developments.
Yorkdale Shopping Centre marked 60 years with a panel discussion hosted by Mosha Lundström Halbert. Panelists included (left to right) Ian Rosen, President and COO of Harry Rosen, Bernard Leblanc, CEO of La Maison Simons, and Sebastian Picardo, CEO of Holt Renfrew. Photo: Craig Patterson
Yorkdale’s 60th Anniversary Celebration: A Panel of Retail Leaders
On October 24, 2024, Yorkdale hosted a special event to commemorate its 60th anniversary, featuring a panel discussion with some of the top figures in the retail industry. The event included an address by Bradley Jones, SVP & Head of Leasing and Operations, Canada at Oxford Properties Group, who reflected on the mall’s transformation and its future.
“Yorkdale has always been more than just a place to shop,” Jones remarked during his speech. “We’ve evolved into a hub of innovation, where the future of retail and customer experience is continually being redefined.”
Bradley Jones, SVP & Head of Leasing and Operations, Canada at Oxford Properties Group. He spoke on stage prior to the panel. Photo: Craig Patterson
Following Jones’ address, a distinguished panel of retail leaders shared their thoughts on Yorkdale’s legacy and its role in shaping the future of Canadian retail. The panel featured Ian Rosen, President and COO of Harry Rosen; Sebastian Picardo, President and CEO of Holt Renfrew; and Bernard Leblanc, CEO of La Maison Simons.
Ian Rosen of Harry Rosen reflected on how Yorkdale has remained a key player in bringing luxury retail to Canada. “Yorkdale has always had a forward-thinking vision,” he said. “From day one, it’s been about more than just selling products. It’s about creating an environment where customers feel excited to shop and experience the very best of what retail has to offer.”
Sebastian Picardo of Holt Renfrew echoed these sentiments, emphasizing the importance of Yorkdale in providing a platform for luxury brands to thrive. “The luxury landscape in Canada has evolved significantly, and Yorkdale has played a crucial role in that evolution. Our expansion at Yorkdale reflects the demand for luxury goods in this market, and it allows us to offer our customers an elevated shopping experience.”
Bernard Leblanc of La Maison Simons highlighted the importance of maintaining strong customer relationships. “Retail is about more than just transactions—it’s about connections. Yorkdale’s ability to foster these connections between brands and customers is what has made it such a successful and enduring retail destination.”
Yorkdale 60th anniversary event on October 24, 2024. Photo: Craig Patterson
A Personal Connection: Jeanne Beker Reflects on Yorkdale
In an exclusive interview with Retail Insider in April 2021, Canadian fashion icon Jeanne Beker shared fond memories of her connection to Yorkdale, offering a personal glimpse into the mall’s legacy. Beker, known for her role as the host of Fashion Television and her contributions to fashion journalism, revealed that her first retail job was at Yorkdale.
Jeanne Beker
“A lot of people don’t know this, but my first job in retail was at Fairweather’s at Yorkdale,” Beker recalled. “That was back in the day when Fairweather’s had this really cool shop inside called Big Steel Man that had all this mod clothing. It was a very heady time—great, great days for fashion and for Canadian retail.”
Beker fondly remembered how glamorous Yorkdale was for suburban teenagers in the late 1960s, including hosting her Sweet 16 party at the mall. “I had my Sweet 16 party at Yorkdale. There was a restaurant called the Noshery Encore, and they had a party room in the basement. I had a real big bash there when I turned 16 in 1968.”
Reflecting on Yorkdale’s evolution over the years, Beker noted, “It’s interesting to see how Yorkdale has morphed over the years. Today, it has the highest concentration of luxury brands in the country, which is something you wouldn’t have imagined back then.”
Fairweather store at Toronto’s Yorkdale Shopping Centre in the 1960s. Photo: Oxford Properties
Sustainability and Technological Innovation at Yorkdale
As Yorkdale celebrates 60 years of success, it continues to look to the future with a strong focus on sustainability and technological innovation. In 2023, Yorkdale became the first shopping centre in the world to receive the WELL Performance Rating seal from the WELL Building Standard™, highlighting its commitment to creating a healthy and engaging environment for shoppers and staff.
Yorkdale’s sustainability efforts include solar panels, green roofs, and advanced air filtration systems, which have earned the shopping centre a LEED Gold certification. These initiatives are part of Yorkdale’s long-term strategy to create a positive environmental and social impact while maintaining its reputation as a forward-thinking retail destination.
The mall has also invested in cutting-edge technology to enhance the customer experience. Smart technologies, such as advanced analytics and logistics systems, ensure that Yorkdale remains a leader in retail innovation.
2016 Expansion wing at Toronto’s Yorkdale Shopping Centre, including Uniqlo and Muji. Nordstrom opened in the wing as well in 2016, and shut in 2023 with the retailer’s Canadian exit (La Maison Simons will replace it). Photo: Craig Patterson
Looking to the Future: Yorkdale’s Bright Road Ahead
As Yorkdale enters its seventh decade, the mall’s future is brighter than ever. Plans for mixed-use developments, including residential and office spaces, will further integrate Yorkdale into Toronto’s urban landscape, making it a central hub for both shopping and community engagement.
“We’re excited about the future,” said Bradley Jones during the anniversary event. “Yorkdale will continue to push the boundaries of what retail can be. We’re focused on creating experiences that inspire, engage, and connect people, making Yorkdale a destination not just for shopping, but for innovation.”
Shake Shack is the latest international tenant to open at Yorkdale. The burger restaurant will open along the escalators leading up to the mall’s third floor food court, which recently saw a major investment. Photo: Craig Patterson
With its unparalleled selection of luxury brands, cutting-edge technology, and commitment to sustainability, Yorkdale Shopping Centre is well-positioned to remain Canada’s premier retail destination for years to come. Its ability to adapt to changing consumer demands while maintaining its core values of innovation and excellence ensures that Yorkdale will continue to thrive as a leader in the global retail landscape.
