ECCO Shoes Plans Multi-Year Canadian Expansion

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Danish shoe brand ECCO will continue to open multiple Canadian locations over the next several years. We spoke with the company’s Canadian President for details. 

ECCO was founded in Bredebro, Denmark, in 1963. It is sold in 88 countries worldwide in over 3,000 ECCO shops and shop-in-stores, at more than 14,000 sales points around the world. The brand has since expanded into accessories and small leather goods. ECCO opened its first Canadian store in 1997. 

According to ECCO Shoes Canada Inc. President, Jordan Searle, ECCO is looking to open approximately three to four Canadian stores each year over the next five years. This would eventually take its Canadian store count from 27 locations to about 40. The company is seeing exceptional growth in Canada, with sales up 9% in 2015 over the year prior. 

ECCO Advertising at First Canadian Place

Mr. Searle said that ECCO is particularly interested in opening more store locations in the B.C. Lower Mainland, Greater Toronto Area, and in Montreal and Quebec City. The company is looking for both enclosed mall and strong high-street locations, ideally in the 1,000 to 1,200 square foot range. It is also looking to open in outlet centres, ideally in the 2,000 to 2,500 square foot range. Northwest Atlantic represents ECCO in Canada. 

Mr. Searle also said that ECCO would consider opening shop-in-store concessions within department stores if opportunities presented, though nothing is currently in the works. 

ECCO has seen tremendous international sales growth as well. Net sales in 2015 increased 7.4%, reaching EUR 1.3 billion with before-tax profit of EUR 183 million. 

Article Author

Craig Patterson
Craig Patterson
Located in Toronto, Craig is the Publisher & CEO of Retail Insider Media Ltd. He is also a retail analyst and consultant, Advisor at the University of Alberta School Centre for Cities and Communities in Edmonton, former lawyer and a public speaker. He has studied the Canadian retail landscape for over 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees.

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