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MCM Launches Canadian Expansion with Standalone Canadian Flagship [Photos]

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German-founded luxury brand MCM has opened its standalone Canadian flagship on Toronto’s Mink Mile this fall, and more Canadian stores will follow. 

Located at 93 Bloor Street West, the new 2,150 square foot MCM flagship’s interiors feature trademark gold accent fixtures and bright lighting, housing the country’s most extensive collection of MCM fashions, including accessories, leather goods, ready-to-wear and even footwear. MCM says that the Bloor Street store is at its ‘Diamond Level’, which means it carries a full assortment with a focus on its highest quality product offerings. 

The CBRE Toronto Urban Retail Team negotiated on behalf of the landlord in the deal, under the direction of Arlin Markowitz, Alex Edmison and Jackson Turner. Montreal-based Axxys Construction built-out the new space. 

MCM Confirms that the Bloor Street store will remain its Canadian flagship, though the company intends on opening at least two more stores — one in Vancouver, as well as a second store in Toronto. The Vancouver location would be a street-front store like the Bloor Street West location in Toronto, according to the company — likely in the city’s burgeoning ‘Luxury Zone’ that is located between the Fairmont Hotel Vancouver and the Shangri-La Hotel along Alberni Street as well as adjacent addresses. 

And unsurprisingly, MCM’s second targeted Toronto location is Yorkdale Shopping Centre — Yorkdale boasts an extensive roster of luxury brand boutiques, and is also Canada’s most productive mall in terms of annual sales per square foot. 

MCM was founded in Munich in 1976, and it’s known for accessories and other products in its signature logo-printed material (called Cognac Visetos) — similar to Louis Vuitton’s monogram canvas. MCM (which originally stood for Michael Cromer München) was especially popular in the 1980’s for its flashy, logo-printed accessories. South Korean fashion conglomerate Sungjoo Group acquired the brand in 1995, and the brand is having a major resurgence. 

In the United States, MCM has ten stores: in New York City (x2) Garden City NY, Atlanta, Houston, Dallas, King of Prussia, Los Angeles, San Jose CA, and Las Vegas. It also has an outlet in Orlando FL. In Canada, MCM also wholesales at retailers such as Holt Renfrew, Saks Fifth Avenue and Nordstrom

*All photos are by photographer Ryan Emberley, except for the top photo.

Article Author

Craig Patterson
Located in Toronto, Craig is the Editor-in-Chief of Retail Insider and President/CEO of Retail Insider Media Ltd. He is also a retail analyst and consultant, Director of Applied Research at the University of Alberta School of Retailing in Edmonton, and consultant to the Retail Council of Canada. He has studied the Canadian retail landscape for over 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees.

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