Vancouver-based outdoor clothing and climbing gear brand Arc’teryx has unveiled a first-in-Canada store concept in the affluent Westmount area of Montreal. The 1,500 square foot location is smaller than other Arc’teryx stores and is branded as ‘Arc’type’, a concept which first launched in the United States a few months ago.
The Westmount Arc’type store is located at 4868 Sherbrooke Street West in a beautiful historic grey stone retail complex housing several businesses in a row. The Arc’type store carries a range of the brand’s most celebrated designs, including award-winners, that were specifically selected to help introduce visitors to the store to Arc’teryx. The store features a light assortment of men’s and women’s jackets, pants and accessories in select colours and sizes.
The Westmount store is the eighth for the Arc’type concept. Since June, Arc’teryx launched the new store concept in the United States where six stores operate in the San Francisco and New York City markets. That includes stores in San Francisco, Palo Alto and Walnut Creek in California as well as on Bleeker Street, the Flatiron District and the Upper West Side in New York City. An Arc’type store opened earlier this month in Covent Garden, London UK.
The Arc’type stores are designed to be smaller in size than the other Arc’teryx brand stores to limit overhead costs, maximize retail space opportunities, test new markets efficiently, minimize carbon emissions, and expedite the store opening lead time.
Minimal furnishings and accents characterize most Arc’type stores which feature a modular bracket system called the Toja Grid system that allows for simple and fast set up. The modular bracket system can also be easily disassembled and repurposed for another store.
One unique feature of Arc’type stores is the fact that they are designed virtually using 3D imaging platform Matterport, which allowed the brand’s retail design and retail marketing teams to conceptualize, measure, and design the stores remotely.
The 3D imaging platform eliminated the need for travel which the company said minimized the environmental impact while coordinating the store design quickly and safely during the pandemic.
Arc’teryx hasn’t confirmed if any more Arc’type concept stores will be opening in the Canadian market. Given the flexibility of the small-format concept, it could be the case that more will open to test the waters in new markets by securing smaller spaces. Such a concept makes sense at this time.
Arc’teryx was founded in North Vancouver in 1989 and the company has a network of over 80 stores globally as well as over 3,000 wholesale accounts.
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