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Arc’teryx Launches New Small-Format Store Concept in Canada

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Vancouver-based outdoor clothing and climbing gear brand Arc’teryx has unveiled a first-in-Canada store concept in the affluent Westmount area of Montreal. The 1,500 square foot location is smaller than other Arc’teryx stores and is branded as ‘Arc’type’, a concept which first launched in the United States a few months ago. 

The Westmount Arc’type store is located at 4868 Sherbrooke Street West in a beautiful historic grey stone retail complex housing several businesses in a row. The Arc’type store carries a range of the brand’s most celebrated designs, including award-winners, that were specifically selected to help introduce visitors to the store to Arc’teryx. The store features a light assortment of men’s and women’s jackets, pants and accessories in select colours and sizes.

Catherine Deslauriers of Aurora Realty Consultants negotiated the lease deal on behalf of the retailer. Cromwell is the landlord.

The Westmount store is the eighth for the Arc’type concept. Since June, Arc’teryx launched the new store concept in the United States where six stores operate in the San Francisco and New York City markets. That includes stores in San Francisco, Palo Alto and Walnut Creek in California as well as on Bleeker Street, the Flatiron District and the Upper West Side in New York City. An Arc’type store opened earlier this month in Covent Garden, London UK.

Arc'teryx in Westmount, Montreal
Arc’teryx Arc’type Concept Store in Westmount, Montreal (Photo: Arc’teryx)
Click image for interactive Google Map

The Arc’type stores are designed to be smaller in size than the other Arc’teryx brand stores to limit overhead costs, maximize retail space opportunities, test new markets efficiently, minimize carbon emissions, and expedite the store opening lead time. 

Minimal furnishings and accents characterize most Arc’type stores which feature a modular bracket system called the Toja Grid system that allows for simple and fast set up. The modular bracket system can also be easily disassembled and repurposed for another store. 

One unique feature of Arc’type stores is the fact that they are designed virtually using 3D imaging platform Matterport, which allowed the brand’s retail design and retail marketing teams to conceptualize, measure, and design the stores remotely.

Arc'teryx in Westmount, Montreal
Arc’teryx Arc’type Concept Store in Westmount, Montreal (Photo: Arc’teryx)

The 3D imaging platform eliminated the need for travel which the company said minimized the environmental impact while coordinating the store design quickly and safely during the pandemic.  

Arc’teryx hasn’t confirmed if any more Arc’type concept stores will be opening in the Canadian market. Given the flexibility of the small-format concept, it could be the case that more will open to test the waters in new markets by securing smaller spaces. Such a concept makes sense at this time.

Arc’teryx was founded in North Vancouver in 1989 and the company has a network of over 80 stores globally as well as over 3,000 wholesale accounts. 

Additional Images from Arc’teryx in Westmount, Montreal

Arc'teryx in Westmount, Montreal
Arc’teryx Arc’type Concept Store in Westmount, Montreal (Photo: Arc’teryx)
Arc'teryx in Westmount, Montreal
Arc’teryx Arc’type Concept Store in Westmount, Montreal (Photo: Arc’teryx)
Arc'teryx in Westmount, Montreal
Arc’teryx Arc’type Concept Store in Westmount, Montreal (Photo: Arc’teryx)
Arc'teryx in Westmount, Montreal
Arc’teryx Arc’type Concept Store in Westmount, Montreal (Photo: Arc’teryx)
Arc'teryx in Westmount, Montreal
Arc’teryx Arc’type Concept Store in Westmount, Montreal (Photo: Arc’teryx)
Arc'teryx in Westmount, Montreal
Arc’teryx Arc’type Concept Store in Westmount, Montreal (Photo: Arc’teryx)

Article Author

Craig Patterson
Located in Toronto, Craig is the Editor-in-Chief of Retail Insider and President/CEO of Retail Insider Media Ltd. He is also a retail analyst and consultant, Director of Applied Research at the University of Alberta School of Retailing in Edmonton, and consultant to the Retail Council of Canada. He has studied the Canadian retail landscape for over 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees.

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1 COMMENT

  1. The evolution of Sherbrooke Street West proceeds apace. When I was a student back in a previous century, there was a concentration of upmarket retailers along Sherbrooke in the Golden Square Mile just west of the Roddick Gates at McGill University approximately to Guy Street. Now, most of those stores have closed and the more fashionable, pricier shops have moved westward into Westmount itself. It was always a commercial strip, but over the past decade, it has become an increasingly popular place for specialty or fashion-forward brands to open a street-front location. Besides the specific issues that led to this change (zoning, leases, demographics), there could be a more general lesson about how and why markets shift in urban settings. Sherbrooke Street in Centre-ville is still a wealthy part of the city anchored by McGill, The Ritz-Carlton Hotel, and The Museum of Fine Arts, and many affluent residents still live on or adjacent to the street. The renovation of the much admired art-deco former Holt Renfrew store and developer Broccolini’s planned condominium project Le Sherbrooke at the corner of Guy might signal an eventual revival.

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