Walmart Launching 30-Minute Grocery Delivery in Greater Toronto Area

Retail industry news delivered directly to you. Subscribe to Retail-Insider.

Retail giant Walmart is piloting a 30-minute delivery service in the Greater Toronto Area.

Depending on whether the drivers are to be using cars for deliveries, or the deliveries will be small enough for motorcycles, it’s a big move. This is a project that’s going to reach more than 40% of GTA households, so a motorcycle accident lawyer may be worth having on retainer just in case.

The project is powered by Instacart and facilitated directly through existing Walmart stores and reaching more than 40 per cent of GTA households.

The project is powered by Instacart and facilitated directly through existing Walmart stores and reaching more than 40 per cent of GTA households.

“Launching Walmart Now, our new Canadian convenience offering featuring our quickest delivery speeds, is proof that Walmart Canada is here to drive change in the eCommerce space,” said Laurent Duray, Chief eCommerce Officer, Walmart Canada, in a statement. 

Laurent Duray

“We’re nimble, we’re determined and we’re here to change the way Canadians shop online with Walmart. Piloting 30-minute delivery is a milestone in our roadmap to making it faster, easier and more convenient than ever to shop with us.”

“We’re proud to grow our relationship with Walmart Canada to launch Walmart Now  – a streamlined way for Canadian customers to access the groceries and goods they need from Walmart in as fast as 30-minutes,” added Chris Rogers, Vice President of Retail at Instacart.

Chris Rogers

“Customers today expect convenience and quick delivery paired with broad selection. We know these components are fundamental as retailers seek to build the best online grocery experience for their customers. By collaborating with leading retailers like Walmart and providing Instacart Platform solutions that are purpose-built for grocery, we’re making it easier for retailers to get customers exactly what they need, when they need it.”

Nearly 4,000 of Walmart’s most-shopped items will be available to customers through Walmart Now, picked and delivered from 10 existing Walmart locations. Instacart uses Carrot Storefront, part of the Instacart Platform suite of enterprise-grade technology solutions, to enable Walmart Now.

Instacart, a leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 800 national, regional, and local retail brands to facilitate online shopping, delivery and pickup services from more than 70,000 stores across more than 5,500 cities in North America on the Instacart Marketplace. 


“Piloting in the Greater Toronto Area, the Walmart Now service provides customers with the opportunity to shop from Walmart’s wide assortment of fresh groceries, pantry and household essentials like pet, baby and personal care items, snacks and more with delivery in as fast as 30 minutes. It’s the latest example of how Walmart is unlocking its stores’ capabilities and leveraging its existing footprint to enhance its omnichannel experience for customers and provide more choice,” said the retailer.

Walmart Canada operates a chain of more than 400 stores nationwide serving 1.5 million customers each day. Walmart Canada’s flagship online store,, is visited by more than 1.5 million customers daily.

The company said the Walmart Now service is the latest way it is investing to make its omnichannel experience the best in Canada, including:

  • Unlocking its store assortment to make more than 65,000 items, including apparel basics, toys, personal care and house cleaning essentials, available through online grocery pickup;
  • Enabling customers to pick up their orders faster than ever before through Express Pickup and Mobile Check-In, available nationally;
  • Establishing 2-Hour Delivery across Canada in select markets, with same-day and next-day delivery available across the country, reaching 85 per cent of Canadian households; and 
  • Repurposing existing space in stores to enhance its online grocery option, like integrating new state-of-the-art technology in its Scarborough West store to help associates pick orders six times faster than a traditional sales floor.

Article Author

Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Senior News Editor with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training.

More From The Author

John Crombie Shares 6 Canadian Retail Trends to Watch for in...

Crombie, who's predictions usually come true, spoke at the ICSC Whistler Conference recently and discussed how retail in Canada is shifting as consumer habits change.

Video Interview: What Matters To Today’s Consumer in Canada

An expert talks about how consumers are looking for discounts and value, their concerns about their finances, how they are making fewer impulse buys and how they expect big companies to do good in society.



Please enter your comment!
Please enter your name here

- Advertisement -

Latest Stories

Follow us


all-time Popular