Walmart Recruits Canada-Based Sellers for Flagship US Online Marketplace [Interview]

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Retail giant Walmart is offering Canadian companies a straightforward way to expand stateside as the company is recruiting Canada-based sellers to join its flagship U.S. Marketplace and serve a growing base of more than 120 million loyal online shoppers each month.

Walmart said entrepreneurs and e-commerce sellers interested in being among the first to explore the opportunity can sign up for the Virtual Walmart Global Seller Summit – Canada on Sept. 8. It will feature practical sessions hosted by Walmart executives and cross-border payments provider Payoneer. The company said attendees will learn how they can take advantage of simplified onboarding, streamlined fulfillment, targeted promotions, integrated financial services and other support to help them rapidly scale and grow in the U.S. and Canada.

“Since 2017, Canada-based sellers have been able to participate in Walmart Canada’s growing Marketplace offering, allowing them to sell to the more than 1.5 million customers who visit each day,” said Brooks Forrest, Senior Director, International Marketplace Development, Walmart U.S.

Image: Walmart Seller Center

“Now, Canadian ecommerce sellers are also able to join Walmart’s U.S. Online Marketplace and reach a community of more than 120 million U.S. customers each month, providing an opportunity for expansion. Sellers of all sizes can join our marketplace and grow their ecommerce footprint. There are no setup, subscription, or monthly fees. Walmart simply deducts a referral fee once a sale occurs and our competitive referral fee percentages vary by category.

Brooks Forrest

“Plus, sellers can use tools like Walmart Fulfilment Services that help streamline their cross-border deliveries and Walmart Connect, a media platform for advertising and marketing campaigns.”

Canada-based sellers can sign up here:

Canada-based sellers can sign up to sell on Walmart’s U.S. Online Marketplace here

“In both our Canadian and U.S. markets, our Marketplace offering is growing every day. By working with sellers through Marketplace, we’re able to provide our customers with even more choice as we work to serve more people and help everyone save money and live better,” said Forrest.

“We’re proud to offer Canada-based businesses even more opportunity through ecommerce, which now includes being able to sell on both the Walmart Canada and U.S. marketplaces. Whether this is a seller’s first experience selling through Walmart’s Marketplace or whether this is a natural next step to scale their existing Walmart Canada Marketplace offering, we want to help our sellers succeed.”


Through Marketplace, Walmart is able to provide its customers with more choice than ever before, he added.

“Inviting international sellers, like those based in Canada, to sell on is part of how we’re expanding our assortment and continuing to grow our ecommerce business – a top priority for Walmart. This is a big milestone – we see huge potential for Canadian companies to sell to our U.S. customers through Marketplace and look forward to welcoming these sellers. Canada has a strong international brand associated with trustworthiness, reliability and quality that we’re proud to make available.”

Walmart said the drive to attract Canadian companies builds on decades of Walmart’s engagement with retailing and ecommerce in Canada. Giving sellers on the thriving marketplace an opportunity for international expansion, it also comes as local businesses, especially small- and medium-sized enterprises, are looking to reap the benefits of the Canada-United States-Mexico free trade agreement (CUSMA), it said.

Darren Carithers

In a statement, Darren Carithers, senior vice president of Marketplace development for Walmart International, said that Walmart is focused on growing its U.S. and Canada marketplaces and investing heavily in new tools and services for sellers.

“Building e-commerce marketplaces that both customers and sellers trust has been a priority for Walmart for years. Whether you are an experienced Walmart seller or new to the Walmart family, we want to help you succeed on our U.S. and Canadian marketplaces,” he said. “By working together, we can serve more customers and help everyone save money and live a better life.”

Ya Wen

“Payoneer’s mission is to connect small businesses to the global economy. Our partnership with Walmart gives our sellers the opportunity to work with one of the biggest names in retail. We are delighted to see more Canadian entrepreneurs and small businesses joining the global digital economy and selling to U.S. consumers on Walmart Marketplace,” said Ya Wen, senior vice president, Americas, Payoneer, in a statement.

Article Author

Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Senior News Editor with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training.

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