From The Desk: Retailers adapt formats and expansion amid labour, cost and consumer shifts

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It was another busy week for Canadian retail, with expansion, new store concepts and shifting real estate strategies continuing to reshape the market.

One thing that stood out was how differently retailers are approaching growth. Some are expanding through new locations and franchising, while others are investing more heavily in existing stores, relocating to stronger spaces or experimenting with smaller formats. For landlords, that is also changing how space is being leased and repurposed, particularly as larger vacancies create opportunities for new uses and different combinations of tenants.

There were also some interesting signals in the broader economy. Retail employment has remained relatively resilient in parts of the market, even as consumers continue to be selective with spending and retailers contend with higher operating and supply-chain costs. That makes the investment we’re seeing in new stores and expansion particularly noteworthy.

Food and grocery were part of the conversation as well, including continued growth among health-focused and plant-based brands. Taken together, this week’s stories show a Canadian retail market that remains active, but where growth is increasingly being approached on a brand-by-brand and market-by-market basis.

Here are some of the stories and developments that caught our attention this week.

Retailer News

Starbucks is closing about 250 stores in North America while updating more than 1,000 locations with cozier seating, warmer designs and neighbourhood-inspired elements to improve customer experience and operational flow. This move reflects a focus on optimizing their retail and real estate portfolio to strengthen community connections and support long-term growth rather than simply expanding square footage.

Tommy Gun’s Original Barbershop plans to add over 80 new stores globally through franchising, addressing skilled labour shortages by emphasising career development and technology-driven customer experience. MEC is testing a smaller 2,200-square-foot format in Whistler with a curated inventory tailored to local outdoor activities, relying on its larger online assortment to meet demand, signalling a new direction in how retailers serve regional markets. These developments signal how Canadian retailers and franchise brands are adjusting physical formats and operational models to address labour challenges and meet regional customer needs more precisely.

Payroll employment in Canadian retail increased by 1.3% between February and July 2026, adding 25,300 jobs driven by clothing, motor vehicle, general merchandise, and food and beverage retailers. This employment gain contrasts with declines in wholesale trade and reflects a labour market recovery in essential retail segments that supports ongoing consumer access despite economic uncertainty.

Retail sales dipped 0.7% in July as eight of nine subsectors posted declines, including a 1.9% drop in general merchandise sales after a strong June, indicating softer consumer spending in some areas. However, RBC reports broadening consumer spending growth in August across discretionary and essential categories, suggesting resilience amid inflationary pressures like higher gasoline prices and trade uncertainties. This mix of weakening monthly sales data and expanding spending patterns points to uneven consumer demand that retailers and landlords must monitor carefully when planning inventory and leasing strategies.

Retailer People News

Tara Tomulka, founder of Rawcology, has transformed her personal health journey into a growing business that meets rising consumer interest in plant-based, organic, low-sugar snacks. Her background in holistic nutrition informs the brand’s focus on healthier, fibre- and protein-rich packaged foods, helping Rawcology expand into major retailers including Costco while navigating the challenges of scaling better-for-you offerings across Canadian and international markets.

Retailer Op-Eds

The rise in diesel costs across Canada is adding new pressure to the grocery supply chain, which could prompt retailers to reconsider pricing strategies in the near term. Retailers and suppliers will need to monitor fuel prices closely as these cost increases ripple through distribution networks, potentially eroding margins or transferring expenses to consumers.

Editor’s Take

Canadian retail investment hasn’t stopped, but it is becoming more targeted. Tommy Gun’s, Osmow’s and DAVIDsTEA are expanding, while retailers including Starbucks and MEC are experimenting with different store sizes and formats. The common thread is less about expansion for its own sake and more about putting the right concept into the right market.

Retail real estate is going through a similar adjustment. Some of the most interesting activity is happening in former department store spaces, where landlords have an opportunity to introduce several tenants instead of finding another single large-format replacement. Central Walk’s plans for former Hudson’s Bay space and Cadillac Fairview’s redevelopment of the former Nordstrom at CF Rideau Centre illustrate how dramatically these properties can change. Grocery, restaurants, entertainment and specialty retail can also generate traffic differently than the department stores they replace.

The economic picture remains mixed. Retail employment has increased in several categories even as Statistics Canada reported a modest decline in July retail sales. At the same time, higher transportation costs and tariff uncertainty are creating additional pressure for some retailers and suppliers.

What I find particularly interesting is that none of this points to a Canadian retail market moving uniformly in one direction. Some retailers are opening stores, others are shrinking formats, and landlords are breaking apart some of the largest spaces in the country. Capital is still being deployed, but increasingly with a closer eye on location, format and operating economics.

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