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Marketing

Sandra Sanderson Receives RCC Lifetime Achievement Award

Craig Patterson -
Sandra Sanderson of Empire and Sobeys to receive RCC Lifetime Achievement Award, recognizing decades of leadership in Canadian retail.

Olympics offer key advertising lessons for brands ahead of the 2026 World Cup, says Vistar Media Canada

Mario Toneguzzi -
During moments of mass attention when digital feeds are saturated, out-of-home becomes the unavoidable shared media layer.

Retail Marketing Automation for Shopper Promotions

Craig Patterson -
How ARISTID’s retail marketing automation helps RONA, Canac and others modernize promotions, reduce errors and gain digital agility.

The Art of Desire in Luxury Marketing

Craig Patterson -
How luxury marketing builds desire through mythology, culture, and aspiration rather than traditional advertising tactics.

2020 Companies and Influence Retail Services announce marketing partnership

Mario Toneguzzi -
The partnership expands 2020 Companies’ Canadian presence while providing Influence Retail Services with enhanced access to the U.S. market.

Winning brands invest in emotional connection and brand meaning: Skip

Mario Toneguzzi -
2026 will mark a defining reset for how brands approach loyalty, performance marketing, and growth.

Transit DOOH advertising surges in Canada as commuters return to public transit: Vistar Media Canada

Mario Toneguzzi -
Transit DOOH stands out because of the quality of attention it delivers.

How advertisers must adapt to the age of split attention: Roku 

Mario Toneguzzi -
For retailers, the opening moments of an ad need to work like a storefront window.

DX3 2026 Reimagines Canada’s Leading Retail Conference

Craig Patterson -
DX3 2026 returns to Toronto with a reimagined, executive-focused format moving beyond the traditional trade show model.

Experiential insights from Gradient’s Beauty IMPACT Report

Mario Toneguzzi -
86 per cent of survey respondents said their experiential budgets increased, with 40 per cent reporting significant growth and 46 per cent reporting slight growth.

IKEA Canada highlights diversity in new campaign

Mario Toneguzzi -
IKEA Canada’s Making Space campaign features BIPOC photographers and a diverse crew to promote inclusion in the creative industry.

Reality TV drives Canada’s streaming & ad trends in 2025

Mario Toneguzzi -
Reality TV is reshaping Canadian streaming. Roku data shows 85% reach via ads as viewers shift to FAST and AVOD formats for must-watch unscripted content.

Spotify’s Canvas format debuts in Canada with Shoppers Drug Mart in innovative retail campaign

Mario Toneguzzi -
Spotify’s integrated format is already showing significant results.

2025 Small Business Marketing Trends: Digital strategies, community focus, and the rise of AI

Mario Toneguzzi -
Small business owners in the retail space are doubling down on their digital marketing efforts, with an eye towards creating unique customer experiences.

Canada, naturally. Destination Canada’s new brand and tagline (Photos, Videos)

Mario Toneguzzi -
Tourism contributes $130B to the Canadian economy, says Destination Canada.

Giant Tiger and Banfield partner to highlight the power of local ownership

Mario Toneguzzi -
The campaign highlights Giant Tiger franchisees' vital role in their communities and their ongoing commitment to affordability.

Slow Shopping: A consumer shift toward intentionality: Sarah Stockdale (VIDEO)

Mario Toneguzzi -
Slow shopping is about removing yourself from the manufactured urgency that marketers often create, says Sarah Stockdale.

A Change in Thinking in How to Strategize Advertising for Canadian Businesses: Interview

Mario Toneguzzi -
An industry expert explains how new ways of approaching advertising can lead to a 'cult' following.
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FEATURES ON RETAIL INSIDER

Läderach Unveils New Boutique on Toronto’s Bloor Street

Craig Patterson -
Läderach has opened a new boutique on Bloor Street, marking the Swiss chocolatier’s first Canadian street-front location. A national expansion will see more Vancouver locations before moving into Alberta.

King Living opens flagship Toronto showroom

Craig Patterson -
Australian brand King Living opens a 12,000-sq-ft Toronto showroom in the Castlefield Design District, offering modular furniture, design services, and a gallery-like retail experience.

The Kenrick Hotel Banff Unveils Major Luxury Renovation

Craig Patterson -
The Kenrick Hotel in Banff reopens after a multi-phase luxury renovation by BUILD IT, offering upgraded suites, spa, dining, and event spaces.

Jollibee to Open 100 Canadian Locations in 5 Years

Unique Retailer ‘Hodge Podge Toys’ Relocates for Growth

BRIEF: Old Navy Announces 3 Stores, SSENSE to Unveil 5-Storey Flagship

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