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Dyson Launches New Vacuum Technologies in Canada After Launching Successful Canadian Retail Showrooms

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UK-based household and technology ‘reinvention’ brand Dyson has launched two new vacuum technologies that provide ‘scientific proof’ of a deep clean. The innovative products are available at the three Dyson Demo Stores in Canada as well as online. 

The Dyson Demo Stores are located at the Yorkdale Shopping Centre in Toronto, CF Pacific Centre in Vancouver and CF Chinook Centre in Calgary. Retail Insider has covered the openings of all three locations which marked an important milestone for Dyson’s continued expansion into the Canadian market.

Image: Dyson
Image: Dyson

Dyson continues to innovate with its product assortment with vacuums being the most recent innovation. The  Dyson V15 Detect™ Total Clean and Dyson Omni-glide™ cordless vacuums recently launched in Canada, with the company noting in a survey from this spring that 47% of Canadians reported that they are cleaning more now since the pandemic.

Specifically, the Dyson V15 Detect™ Total Clean is described as being the brand’s most powerful and intelligent vacuum yet. It is capable of illuminating dust particles with its new laser dust detection technology, and sensing, sizing and removing microscopic dust for scientific proof of a deep clean. Retail Insider recently put the product to the test with great success. The Dyson V15 Detect Total Clean is available in Dyson Demo Stores in Toronto, Vancouver and Calgary and online at DysonCanada.ca for $949.99. 

Key features of the Dyson V15 Detect Total Clean include: 

  • Laser dust detection: Dust particles invisible to the eye are illuminated with a precisely-angled green laser integrated into a Fluffy cleaner head. This laser is said to be safe for humans and pets. 
  • Measures and reacts: using Acoustic Dust Sensing technology, it measures microscopic dust particles and displays the size and number on the LCD screen on the device. The piezo sensor can automatically increase suction power across different floors and dust amounts.  
Image: Dyson
Image: Dyson
Image: Dyson

The Dyson Omni-glide™ introduces an innovative omnidirectional cleaner head that is said to effortlessly glide in all directions, picking up small and large debris along the way. The device costs $499.99 and is also available at the Dyson Demo Stores in Canada as well as online. Features include:

  • Gliding effortlessly in all directions: it floats and manoeuvres around obstacles using the omnidirectional soft roller cleaner head which has two motorized soft rollers to pick up everything from large debris to fine particles on hard floors. Easily moves forwards, backwards and even sideways.  
  • Reaches further under furniture: A new in-line format allows the machine to lay flat on the floor, so it’s easy to clean under low furniture.  

Dyson opened its first Dyson Demo Store at Toronto’s Yorkdale Shopping Centre in 2017 and the retail space was profiled in Retail Insider after we attended the opening. In January of 2020 just before the pandemic, Dyson unveiled its second Demo store at CF Pacific Centre in Vancouver. A Calgary location at CF Chinook Centre opened shortly after. 

Image: Dyson at CF Pacific Centre

The Demo stores are designed to encourage people to pick up, test, and understand Dyson technology. Interactive demonstrations bring to life the science at the heart of Dyson machines. Dyson Experts are on-hand to provide advice and support on everything from improving air quality at home to achieving hair salon styles independently.

Dyson technology is about transformation with increasingly advanced technology launching every year. We’ll continue to follow the company and its retail expansion in Canada which could include more Demo Stores. 

Article Author

Craig Patterson
Located in Toronto, Craig is the Editor-in-Chief of Retail Insider and President/CEO of Retail Insider Media Ltd. He is also a retail analyst and consultant, Director of Applied Research at the University of Alberta School of Retailing in Edmonton, and consultant to the Retail Council of Canada. He has studied the Canadian retail landscape for over 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees.

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