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Club Monaco Closes Its First-Ever Store on Queen West

Facade signage being painted over on the former Club Monaco store at 403 Queen St. W. in Toronto on Friday, December 19, 2025. Photo: Dustin Fuhs/6ix Retail

Club Monaco has quietly vacated the storefront where it all began. After operating for roughly 40 years, the brand has closed its first-ever store at 403 Queen Street West in Toronto, ending a long-running presence on one of Canada’s most culturally significant retail corridors. The closure removes a physical marker of the moment when Canadian fashion proved it could be global in ambition while remaining grounded in local identity.

The Queen West location opened in 1985 and quickly became synonymous with a new way of dressing and shopping. At the time, Queen Street West was still known as a cradle of counterculture, shaped by punk music, independent art, and experimental retail. Into that environment stepped a concept that blended classic styling with wit, restraint, and a sense of lifestyle merchandising that was largely unprecedented in Canada.

The closing of this store comes amid a prolonged contraction of Club Monaco’s brick-and-mortar footprint in both Canada and the United States. Yet the significance of this address is distinct. This was not simply another store in a portfolio, it was the birthplace of the brand itself.

Former Club Monaco store at 403 Queen St. W. in 1985, photo: Club Monaco

A Store Born in 1985 That Helped Redefine Canadian Retail

Club Monaco was founded by designer Alfred Sung alongside business partners Saul and Joe Mimran, with the Queen Street West store serving as the public debut of what was then described as “Great New Ideas by Alfred Sung.” According to historical material published on Sung’s official website, the opening took place on September 3, 1985, during a blisteringly hot Toronto summer day.

In a theatrical pre-opening gesture, the building was wrapped in canvas designed to resemble a brown paper parcel tied with string, as though shipped directly from the principality of Monaco. When unveiled, the facade revealed a painted mural inspired by the famed Monte Carlo casino, an ornate architectural reference that contrasted sharply with the stripped-down interiors inside.

The Queen Street store was one of three that launched the brand that year, alongside locations at Hazelton Lanes in Toronto and West Edmonton Mall in Alberta. However, it was the Queen West location that captured the imagination of a younger, style-conscious audience and helped cement Club Monaco as a destination rather than simply a clothing store.

Looking inside the former Club Monaco store at 403 Queen St. W. in Toronto on Friday, December 19, 2025. Photo: Dustin Fuhs/6ix Retail
Former Club Monaco store at 403 Queen St. W. in Toronto on Saturday, December 20, 2025. Photo: Dustin Fuhs/6ix Retail

Design, Wit, and the Rise of Lifestyle Retail

The interior of the original Queen Street store was designed by George Yabu and Glen Pushelberg, long before their firm became internationally renowned. The approach was intentionally restrained. Fixtures were constructed from bare MDF wood, left unfinished so that wood looked like wood, rather than being disguised or ornamented.

At the centre of the store sat a boxing ring used as a mannequin display, an element of visual wit that became emblematic of Club Monaco’s ability to blend seriousness with playfulness. Visual merchandising was overseen by Christine Ralphs, while the broader creative and communications effort included publicist Helen Duma and advertising director Alan Gee.

The concept challenged prevailing retail norms. Men and women shopped together in a single environment, something that department stores had largely resisted at the time. The brand was originally pitched to Eaton’s as a boutique-within-a-store concept, but the idea was passed over. The Mimrans proceeded independently, confident that Canadian consumers were ready for a more integrated and lifestyle-oriented approach to fashion.

Former Club Monaco store at 403 Queen St. W., photo: Club Monaco

A Product Assortment That Defined an Era

The opening Fall 1985 collection set the tone for what would become Club Monaco’s signature aesthetic. Key pieces included a grey Melton car coat, lambswool sweaters offered in a dozen colours, pleated trousers, and pinpoint Oxford shirts embroidered with the Club Monaco logo. Accessories were part of the narrative as well, from leather knapsacks to pencil cases filled with natural pencils.

Sweatshirts emerged as bestsellers, particularly logo-branded styles that became staples of late-1980s Canadian wardrobes. Utility pants, British Isles-inspired knitwear, and striped cotton T-shirts with a French dressing sensibility rounded out an assortment that drew inspiration from Paris, London, and Milan without feeling costume-like or inaccessible.

Alfred Sung himself described the brand as a reflection of his own approach to dressing. He emphasized simplicity, comfort, and confidence, favouring classic garments that were well made rather than trend-driven. That philosophy resonated deeply with a generation of young Canadians seeking practical elegance rather than overt fashion statements.

Former Club Monaco store at 403 Queen St. W. in 1985, photo: Club Monaco

Rapid Expansion and a National Footprint

Following its launch, Club Monaco expanded at a rapid pace, opening stores at an average rate of one per month during its first four years. Each storefront featured a variation of the sandcastle casino facade, though none were identical. Locations were tailored to their neighbourhoods, allowing the brand to feel embedded in local culture while maintaining a cohesive identity.

Some stores leaned heavily into place-based design. A Beach neighbourhood location in Toronto adopted a Cape Cod feel, complete with a lifeguard station display and a trompe l’oeil cabana beachscape. Later, a large-format Eaton Centre location spanned roughly 6,900 square feet and included both a restaurant and a flower shop, underscoring Club Monaco’s ambition to sell a full lifestyle rather than apparel alone.

Crucially, the brand was sold exclusively through its own company-owned or franchised stores. This decision differentiated Club Monaco from other designer labels that relied on department store distribution and helped reinforce its status as a destination brand.

Club Monaco sweat shirts in an historic photo via Club Monaco

Ownership Changes and the Shift Away From Queen West

In 1987, the Monaco Group made a strategic decision to separate the ALFRED SUNG brand from Club Monaco, allowing each to grow independently. Joe Mimran focused his efforts on Club Monaco, while Saul Mimran and Alfred Sung concentrated on the designer label under the newly formed Mimran Group Inc.

The most consequential ownership change arrived in 1999, when Club Monaco was sold to Polo Ralph Lauren in a highly publicized acquisition. Under Ralph Lauren’s stewardship, the brand expanded significantly across North America, occupying premium malls and high-profile street-front locations for more than two decades.

That era effectively ended in May 2021, when Ralph Lauren Corporation sold Club Monaco to Los Angeles-based private equity firm Regent LP. The sale occurred against the backdrop of a retail sector still grappling with pandemic disruptions and rapidly shifting consumer behaviour.

Club Monaco advertisement from 1985, photo: Club Monaco

A Pattern of Store Closures in Canada

The closure of the Queen Street West store follows a series of high-profile exits across Canada. In 2021, Club Monaco shuttered its long-standing flagship at 157 Bloor Street West in Toronto’s Yorkville district, a location it had occupied for approximately 25 years. That closure marked the brand’s retreat from one of Canada’s most prestigious luxury retail corridors.

Additional Canadian closures followed. The Robson Street location in Vancouver, which had operated as a two-storey flagship for roughly two decades, closed in 2024. More recently, the brand exited CF Toronto Eaton Centre in June 2025, Halifax Shopping Centre in mid-January 2025, and a men’s store at Yorkdale Shopping Centre in the fall of 2025. CF Fairview Mall in Toronto has also lost its Club Monaco location in recent years.

Club Monaco logo, photo: Club Monaco

The Closure of a Cultural Landmark

What distinguishes the Queen Street West closure from others is its symbolic weight. This store was the genesis of a brand that helped place Canadian fashion on the international map. The building itself told that story. For decades, the ornate mural above the glass facade referenced the architecture of Monte Carlo’s grand casino, a visual cue that linked European elegance with Toronto street culture.

In more recent years, the facade had been obscured by a black tarp bearing white “Club Monaco” lettering, a visual simplification that mirrored the brand’s broader retreat from expressive physical retail environments. 

Former Club Monaco at 157 Bloor St. W. in Toronto (Image: Craig Patterson)

A Smaller Remaining Footprint

As of late 2025, Club Monaco operates a significantly reduced network of stores. In Canada, 14 locations remain, including CF Pacific Centre, McArthurGlen, and Metrotown in the Vancouver area, The CORE and Chinook Centre in Calgary, and several mall-based and street-front locations across Toronto. These include stores at Yonge Street, Yorkdale Shopping Centre for women, CF Sherway Gardens, Square One, Toronto Premium Outlets, and Promenade in Thornhill.

Additional Canadian locations remain at CF Rideau Centre in Ottawa and at 1000 Sainte-Catherine Street West and CF Carrefour Laval in the Montreal area. The Sainte-Catherine Street store is the last of the street-front locations for Club Monaco in Canada. 

In the United States, the brand’s footprint has narrowed to five stores, including locations at Beverly Center and Beverly Hills in Los Angeles, two sites in New York City on Fifth Avenue and Spring Street in SoHo, and a store at Boston’s Prudential Center.

Former Club Monaco store at the Toronto Eaton Centre, North Atrium. photo: Club Monaco

Litigation and Financial Pressures in the United States

The contraction has not been limited to Canada. In July 2025, Club Monaco vacated its long-standing store at 160 Fifth Avenue in New York City’s Flatiron district. The closure quickly escalated into litigation, with landlord RFR Holding filing suit in August 2025, alleging more than $800,000 in unpaid rent and seeking approximately $1 million in total damages.

A separate lawsuit emerged at Westfield Valley Fair Mall in San Jose, California, where the landlord alleged that Club Monaco failed to pay rent for nine months between July 2024 and March 2025. Google Maps indicates that the store is now closed permanently.

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Mapleview Centre Unveils Holiday Wonder Workshop

Mapleview Centre. Photo by Craig Minielly

As Canadian shopping centres continue to evolve beyond transactional retail, Mapleview Shopping Centre in Burlington has introduced a new holiday activation that blends creativity, family engagement, and philanthropy. Branded as Holiday Wonder, the immersive workshop experience runs through December 23 and invites families into a festive toymaking environment where children create and customize a plush reindeer during guided sessions.

The activation is seasonal entertainment and a charitable initiative, with 100 percent of ticket proceeds supporting MacKids. Tickets (which sold out fast) were priced at $20 per child, and each session runs approximately 20 to 25 minutes. The workshop is located on the upper level of the centre near Sporting Life, an area that has seen consistent family-oriented traffic throughout the holiday period.

“We’re delighted to bring this exciting new holiday experience to families at Mapleview Shopping Centre,” said Rita Donnelly, General Manager of Mapleview Centre. “These workshops celebrate creativity, imagination, and the joy of giving back this holiday season.”

Mapleview Toy Workshop. Photo: Mapleview Shopping Centre

Moving Beyond Traditional Holiday Programming

Holiday Wonder represents a deliberate shift in Mapleview’s seasonal strategy. While the centre has hosted workshops in previous years, this marks a departure from food-based activities such as gingerbread house building toward a more experiential and lasting takeaway.

“We’ve done workshops for the past couple of years, but this year we really changed the concept,” said Sydney Roberts, Marketing Manager at Mapleview Shopping Centre, in an interview with Retail Insider. “In the past we did gingerbread houses, but we wanted to move away from the food aspect and do something interactive that kids could take home and enjoy well beyond the holiday season.”

Sydney Roberts

The result is a toy workshop environment designed to transform the retail unit into a fully immersive space. Children step into the role of junior toymakers, stuffing and customizing their own reindeer plush while surrounded by festive décor, interactive surprises, and curated photo moments.

“The space was really transformed into that toy workshop element,” Roberts said. “Kids are genuinely wowed when they walk in, and parents love seeing that reaction. A lot of planning goes into these experiences, so it’s incredibly rewarding to see such positive feedback from the community.”

Strong Community Response and Sold-Out Sessions

The response to Holiday Wonder exceeded internal expectations. According to Roberts, the workshop sold out completely on the day bookings opened, after being promoted for approximately three weeks. In total, about 2,000 children participated across the full run of sessions, each accommodating roughly 15 participants.

“Because the workshop sold out entirely, we’re donating $45,000 to MacKids from this activation alone,” Roberts said. “That’s just from the workshop, which is incredible.”

Inside the workshop space, Mapleview has also incorporated educational and fundraising touchpoints to reinforce the partnership. Informational signage explains where the donations are going, and guests are given the option to contribute additional funds on site.

Mapleview’s relationship with MacKids is longstanding. Beyond Holiday Wonder, the centre’s annual gift-wrapping service has returned for the season, operating from November 28 through December 24 on the lower level near Guest Services, with all proceeds also benefiting the foundation. To date, Mapleview reports having raised more than $500,000 for MacKids through its various initiatives.

Mapleview Toy Workshop. Photo: Mapleview Shopping Centre

Experiences That Drive Dwell Time and Foot Traffic

From a retail strategy perspective, Holiday Wonder illustrates how experiential programming can extend dwell time while encouraging broader centre engagement during peak shopping periods. The structured, ticketed format provides families with a defined reason to visit, while the duration of each session naturally keeps them on site longer.

“These 30-minute time slots mean families are here longer than they might normally be,” Roberts explained. “We see them going to the food court, grabbing a bite, or splitting up, where one parent takes the child into the workshop while the other shops for holiday gifts.”

Roberts added that the activation has also attracted families from Mapleview’s secondary trade areas, effectively broadening the centre’s seasonal draw. “It’s great to see families making Mapleview part of their holiday plans, especially when it might be harder to travel elsewhere during this busy time of year,” she said.

This aligns with Mapleview’s broader positioning as a premium fashion destination in the western GTA and Golden Horseshoe, serving Burlington, Hamilton, Oakville, Milton, and Niagara. Leasing materials often cite strong sales productivity and average dwell times of approximately 90 minutes, metrics that experiential programming helps to reinforce.

Inclusivity and Broad Seasonal Appeal

While Holiday Wonder is firmly rooted in the winter holiday period, Mapleview was intentional in designing the experience to be inclusive and broadly appealing.

“One of the great things about the workshop is that it isn’t focused on just one holiday,” Roberts said. “It’s really about celebrating the season in a hands-on way, which makes it welcoming for families from different backgrounds. It’s designed to be inclusive for kids of all ages and traditions.”

This approach reflects a growing trend among Canadian shopping centres to move away from narrowly themed programming in favour of experiences that emphasize community, creativity, and shared moments.

Mapleview Toy Workshop. Photo: Mapleview Shopping Centre

Part of a Larger Tenant and Experience Strategy

Holiday Wonder is unfolding against the backdrop of continued leasing activity and tenant evolution at Mapleview. The centre, which opened in 1990 and spans more than 630,000 square feet of gross leasable area, remains one of the most fashion-focused regional malls in the country.

Recent openings include Uniqlo earlier in the year and the debut of Arc’teryx, which opened with a soft launch in mid-December and is planning a grand opening shortly thereafter.

“The community response has been really strong,” Roberts said of the new openings. “From what we’ve seen already, people are excited to have these brands here, and the stores themselves look fantastic.”

Mapleview’s tenant roster includes a mix of global and premium brands such as Apple, Aritzia, Browns Shoes, Coach, H&M, Lululemon, Sephora, Victoria’s Secret, and Zara. The centre has also adapted its former anchor spaces over time, with the reconfiguration of the old Sears box into Sporting Life and other large-format tenants. Hudson’s Bay closed its Canadian locations in June 2025, and while Mapleview has not yet announced future plans for that space, management has emphasized a thoughtful, long-term approach.

Looking Ahead to Future Activations

With Holiday Wonder selling out in its inaugural year, Mapleview is already planning how to build on the concept. Roberts confirmed that a similar workshop-style activation is likely to return next holiday season, with expanded capacity and refreshed elements for repeat visitors.

“We definitely want to develop something similar for next year, but with changes so families who came this year have a new experience,” she said. “We’re also looking at expanding the number of time slots so we can accommodate more families.”

Beyond the holiday season, Mapleview is preparing additional experiential programming, including a health and wellness-focused workshop planned for February, continuing the centre’s emphasis on meaningful, community-oriented events.

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Trump Pressures Canada on Dairy Supply Management Reform

Dairy department in a Loblaws store. Photo: StuCor Construction Ltd.

Canada is approaching a defining economic moment.

U.S. President Donald Trump has made greater access to Canada’s dairy market one of his stated expectations for a CUSMA renewal. Ottawa’s response has been swift and defensive. Prime Minister Mark Carney said this week that supply management would remain untouched. In truth, he had little choice—unless he was prepared to trigger a political confrontation with one of the most powerful industries in the country.

That confrontation would not be trivial. Canada’s dairy sector is among the most politically organized and disciplined in the economy. It understands leverage. It knows how to mobilize pressure, shape public narratives, and marginalize dissent. Politicians are acutely aware of this reality. Many academics are too. Most Canadians, however, remain largely unaware of how forcefully the system defends itself.

I have seen it repeatedly—in politics, in public debate, and within academia itself. Question supply management too openly and reputations suddenly become fragile. Silence, by contrast, is rewarded. Over time, that silence has allowed the system to harden, even as the rest of the industrialized world moved on.

 

This is why Trump’s focus on Canadian dairy is not merely transactional. It is, in his view, a matter of principle.

Outside Canada, supply management is increasingly difficult to explain or defend. It relies on production quotas, import controls, and administered prices—tools that resemble central planning more than modern market governance. Every major Western economy abandoned such systems decades ago. Canada did not. For trade partners, the disconnect is glaring.

Canadians themselves caught a rare glimpse behind the curtain several years ago during the Buttergate controversy. The revelation that palm oil–based feed supplements were being used to manipulate butterfat levels—and alter the quality of butter—briefly forced the industry into the public spotlight. The practice was halted, but accountability was limited and transparency fleeting. The episode reinforced a deeper truth: scrutiny is temporary, but opacity is structural.

That opacity extends to how supply is managed. A joint Dalhousie University–McGill University study estimates that Canadian dairy farmers discard anywhere from hundreds of millions to as much as one billion litres of milk each year, not because of food safety concerns, but to prevent oversupply and maintain elevated prices. To put that scale in perspective, one billion litres would fill roughly 533 Olympic-size swimming pools. In a country grappling with food affordability, the deliberate destruction of food on that scale is increasingly difficult to justify—and even harder to defend publicly.

The same logic permeates how dairy market access is administered under CUSMA. Tariff Rate Quotas are intended to balance domestic protection with trade commitments. In practice, they have become instruments that reinforce concentration. Access is structured in ways that advantage large incumbents while sidelining small and mid-sized processors, distributors, and retailers—the very firms that tend to drive innovation, competition, and price discipline.

 

Even when access exists on paper, much of it remains commercially unusable. Restrictive rules and administrative design choices ensure that quotas go unfilled while prices remain high. This is not a failure of markets. It is a consequence of policy design.

From Washington’s perspective, this looks less like compliance and more like obstruction. Trump’s frustration is not about overwhelming Canada with American milk. It is about a system that appears deliberately engineered to resist competition while claiming adherence to trade rules.

What Ottawa continues to avoid acknowledging is that reform does not require dismantling supply management or abandoning farmers. It requires modernizing how the system operates. Adjustments to quota administration, allocation rules, and usability could improve competition, utilization, and affordability—without increasing overall market access.

These are pragmatic, evidence-based reforms. They are not ideological. Yet even modest change has been treated as untouchable.

Meanwhile, Canadian taxpayers have transferred billions of dollars to dairy producers as compensation for trade agreements, even as asset values in the sector have continued to rise. The narrative of perpetual vulnerability no longer aligns with economic reality, but it remains politically effective.

Which brings us back to Trump.

The uncomfortable irony is that the only political figure with sufficient leverage to challenge Canada’s dairy orthodoxy is not Canadian. His name is Donald J. Trump. And he is doing what successive Canadian governments have refused to do: forcing the issue.

Canada now faces a choice. It can continue defending a system designed for another era—one that prioritizes inertia over competition and opacity over accountability. Or it can begin the difficult but necessary work of reforming a protected sector in a way that supports affordability, innovation, and economic resilience.

We had this opportunity twenty years ago. We took the easy road.

This time, the decision may no longer be ours alone.

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What Parents Now Look for When Buying Children’s Play Equipment

The way parents approach buying children’s play equipment has changed quite dramatically in recent years. What was once a category driven largely by price and short-term appeal is increasingly shaped by long-term thinking, and parents are asking different questions.

This change isn’t happening in isolation, though. It’s reflecting broader consumer trends around durability, sustainability, and intentional spending, all of which are now influencing the children’s retail space in more visible ways.

From Disposable to Considered Purchasing

Historically, outdoor play equipment was often seen as temporary. Children would outgrow it quickly, interests would change, or products would deteriorate after just a few seasons. As a result, many parents prioritized affordability over longevity.

Today, that mindset is evolving. More parents are looking for items that can remain relevant for years to come, rather than just months. Instead of replacing equipment regularly, they’re more inclined to invest in pieces that can grow with their children and withstand repeated use.

Durability Has Become an Expectation

Durability is no longer a bonus feature; it’s an expectation. Parents are increasingly skeptical of lightweight materials, flimsy construction, and products that feel designed for short-term use.

Retailers and manufacturers operating in the children’s outdoor play equipment market are responding by emphasizing build quality, material choices, and structural design. Play equipment that visibly signals strength and durability tends to perform better with today’s buyers, even at a higher price point.

Design Influences Buying Decisions

Design has become a more influential factor in purchasing decisions, and parents are thinking more carefully about how play equipment fits into their homes and outdoor spaces. Aesthetics, footprint, and visual cohesion now sit alongside functionality when these choices are being made.

This has opened the door for brands that approach play equipment with the same design considerations as furniture or home fixtures. For example, Vuly swing sets show how design and durability can work in harmony to meet modern expectations, rather than prioritizing one over the other.

Value is Being Measured Over Time

Parents are increasingly evaluating purchases based on how long they’ll last, how often they’ll be used, and whether they’ll still be relevant as children grow. This longer-term view benefits brands that can clearly communicate lifecycle value instead of relying purely on novelty.

Products that remain functional across multiple stages of childhood or that can be reliably passed from sibling to sibling tend to justify higher price tags, particularly when positioned as long-term investments over seasonal purchases.

Safety and Trust

Safety is, as it should be, a non-negotiable factor when it comes to buying children’s play equipment. But it has also become more closely tied to trust in the brand itself, and parents are paying closer attention to reputation and product testing standards.

Retailers that stock well-established brands with clear safety credentials are often better placed to capture this more cautious consumer. This builds trust, and it’s this trust that plays a central role in conversion, particularly for higher-priced items where perceived risk is greater.

Fewer Purchases But Higher Expectations

Many families are buying fewer pieces of play equipment overall, but holding each purchase to a higher standard. This reflects a broader move away from clutter and towards intentional ownership.

For retailers, this means success is less about pushing frequent upgrades and more about aligning with a customer’s desire to “buy once and buy well”.

Implications for Retail Strategy

These shifts in behaviour present both challenges and opportunities. Retailers operating in the children’s category need to adapt to a customer base that is more informed, more selective, and more willing to spend when the perceived return is strong.

Merchandising strategies that focus on quality over quantity, supported by in-depth product information and strong brand storytelling, are likely to resonate more effectively. At the same time, entry-level offerings still have a place, but they may require a clearer differentiation to avoid being dismissed as short-term or disposable.

A Category Still in Transition

Children’s play equipment is no longer a simple case of keeping kids occupied. It sits at the intersection of family lifestyle, home design, and conscious consumption. As parents continue to reassess how and where they spend, expectations around quality and longevity are likely to rise further.

Brands and retailers that recognize this shift and respond with products that deliver lasting value rather than short-lived appeal will be better positioned as the category continues to evolve.

SJC launches revolutionary Content Factori™ platform

Image - SJC
Image - SJC

SJC has launched Content Factori, a proprietary AI-powered platform that reduces marketing production timelines from weeks to hours, tackling one of the biggest pressures facing Canadian marketers. 

A first-of-its-kind solution, it is already in-market with major Canadian retailers and purpose-built to help brands create more content at scale while contending with tighter budgets, said the company.

It said the platform works by turning raw data into targeted, on-brand creative for omnichannel marketing, including retail flyers, e-commerce, social media and digital signage. This provides marketers with immense speed and scale while preserving the quality they demand.

Kin-Man Lee
Kin-Man Lee

“Content Factori was developed over 18 months in direct response to our clients’ need to shrink marketing lead times and costs,” said Kin-Man Lee, President, SJC Communications Group. “It exponentially scales our production, creative and project management expertise to allow brands to deliver impactful marketing campaigns at scale and faster than ever before. Our clients are already experiencing that impact.”

SJC said Content Factori addresses marketers’ toughest pressures: producing more variations, across more channels, on tighter budgets. By ingesting data such as pricing, images and brand guidelines, the platform automates the creation of unlimited campaign assets, solving a critical bottleneck for retail and CPG brands.

Key benefits of Content Factori for brands and retailers include:

● Speed & Efficiency: Cuts production timelines from weeks to hours, getting campaigns to market faster while reducing costs.

● Scale & Personalization: Generates campaign variations across stores, regions, languages, and even dialects.

● On-Brand Quality: Ensures every asset consistently reflects brand guidelines.

● Intelligence: Uses AI to continuously refine campaigns for stronger impact.

Content Factoriis the newest addition to AI Worx, SJC’s suite of AI-enabled creative production services, which also includes AI Blends, 3D visualization and virtual production. Unlike generic AI tools, AI Worx is purpose-built for retail campaigns, with SJC’s creative expertise embedded into every output, said the company.

Sylvie Lamont
Sylvie Lamont

“Our hybrid process ensures strategy and creativity are led by people, while AI accelerates execution,” said Sylvie Lamont, Chief Creative Officer, SJC. “With our AI solutions, brands don’t have to choose between speed and creativity; they can have both.”

SJC is a full-service media, marketing and print company founded in 1956. The company delivers creative production at scale, media and commercial print to connect brands with their audience through storytelling that informs, inspires and drives action. Through full-production creative studios, advertising technology, print infrastructure and distinct media brands, SJC partners with clients across North America to meet their evolving

marketing needs. Its media portfolio includes Chatelaine, Toronto Life, Maclean’s, FASHION, HELLO! Canada and Today’s Parent, reaching more than 23 million Canadians each month across print, digital, video, social and events. 

Dave McGrath
Dave McGrath

David McGrath, Executive Vice President Operations, Communications Group & General Manager, SJC Content, called the launch of the platform a “high volume, automated execution platform.”

“It gets a ton of content created off of single information handoffs from retailers and basically allows retailers to execute a ton of content to be anywhere they need to be within the market, in front of the right people at the right time,” he said.

“We saw that marketing in general, especially in the retail space, has become way too complex. It was manual just to create simple pieces of content, weeks and weeks and weeks of approval management and that is something we’re bringing to the market that was developed by people who have that lived experience with the retailers.”

Ray D'Antonio
Ray D’Antonio

Ray D’Antonio, Executive Vice President, Enterprise Sales, SJC, said it’s important for retailers to have content that is deployable and that they can afford.

“If you take a look at the volume of content that brands and retailers create year over year and every year that much more than the year prior, so if you needed to look at the amount of channels that are in the market today compared to even five years ago, it’s substantially greater and retailers and brands feel the need to utilize all of these channels or as much as they can afford in whatever combination that best delivers on the challenge,” he said.

“A brand or a retailer wants to make sure that they’re in market across every channel where consumers are living. Creating that content is expensive. The new platform has been created to allow marketers to create content as required to be deployed wherever they need it, whenever they need it, in real time.”

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How Retailers Can Plan Courier Capacity for Sales Events

Calculation of courier capacity of major sales events is a critical exercise to retailers that aim at keeping customers happy and operations within a profitable range. It is in case of high-demand like seasonal sales, promotional campaigns or product launches that the logistics systems can be under a lot of pressure in case of poor preparation. Proper planning enables the retailers to achieve the expectations of the delivery, minimize wait time and control expenses without making any difference in the provision of a consistent experience to the customers. Knowledge of the complexities of courier capacity and prediction of the challenges are the key aspects of the process.

When retailers plan courier capacity, they are supposed to put into consideration various aspects such as order volume, speed of delivery, geographic reach and available budget. This is due to the sudden spikes that sales events bring to shipping services that cannot be planned. Through the examination of the past data and projection of demand, retailers will be able to distribute resources properly and see loopholes in the logistics chain. Bottlenecks can be avoided through proper planning and the entire supply chain will run more efficiently.

Assessing Historical Data

Past sales event analysis helps in getting a good understanding of the courier demand. Retailers are also able to review patterns of orders, delivery time, and peak time to approximate the amount of shipments that will be required to be handled. Past data may be used to outline the trends like regional demand differences, desirable delivery times, and possible supply chain bottlenecks. Such insights help the logistics teams to scale the courier capacity depending on the projected needs as opposed to guesswork.

Besides the volume indicators, retailers are expected to consider the performance statistics of past cooperations with shipping companies. By evaluating reliability, speed and flexibility of the couriers, the businesses can determine which ones can manage surges effectively. This analysis can also be used to make decisions regarding the diversification of courier partners or temporarily negotiating an increase in capacity. The historical approach is therefore the basis of informed planning or can avoid the last minute inconveniences in the critical sales periods.

Forecasting Sales Event Demand

Demand forecasting is essential to be carried out efficiently so that the courier capacity can be matched to the expected order volumes. Retailers will be able to use predictive analytics and market trends to determine the quantity of orders that are likely to be made at particular sales events. These projections must include factors like product popularity, marketing campaigns and the seasonal behaviors. Realistic projection can enable the business to stay out of underestimating and overestimating the courier needs, each of which can cause serious operational consequences.

The other aspect of forecasting involves the consideration of geographic distribution of customers and even the logistical constraints that may be encountered. Some areas might be demanding more, and more resources of couriers will be needed to avoid delays. Through the modeling of various situations, the retailer is able to better allocate capacity and when additional services are to be added. Proper forecasting will make sure that customers still get their deliveries as quickly as possible in even a season with unusually high demand.

Collaborating with Courier Partners

Excellent communication and partnership with courier companies is also fundamental in organizing sales events. Retailers are advised to communicate order spikes to shipping services in advance and negotiate possible options to handle the situation with the increased volume. The collaborative planning may also involve bargaining of temporary expansion of services, providing priority delivery options, or even to arrange specific transport during peak hours. This is a proactive strategy that reduces the chances of late deliveries and improves the reliability of the service.

Courier partners may also give information on how delivery routes can be optimised, how to deal with seasonal peaks, as well as contingency plans. The more open relations the retailers have with the providers, the more flexible and helpful it is in the cases when the unexpected demand occurs. Productive cooperation will guarantee that the logistics processes will not be disrupted even in the most problematic periods of sale, and prevent the decline in customer satisfaction.

Evaluating Internal Capacity

Retailers are needed to evaluate in-house logistics as well as out-source courier capacity. This involves checking the operations in the warehouse, order processing system, packaging resources and staff availability. Effective internal operations are very important to avoid delays prior to the dispatch of shipments into the courier network. Using the possible internal bottlenecks, a business can introduce changes like the introduction of new staff, automation of the processes, or even longer working hours.

Storage and handling needs of the high demand products are also a part of internal evaluation. With proper preparation, orders are able to be met within a short time and with a high degree of accuracy which minimizes chances of mistakes or delays. By matching the internal resources with the courier capacity, the flow between the process of ordering and delivery becomes smooth. A correct organizational planning would improve the overall efficiency and make the retailer more likely to satisfy the expectations of the customers.

Implementing Flexible Shipping Options

Providing customer friendly shipping solutions can be a way of equalizing the number of couriers and customer demands. The services offered by the retailers, i.e. express delivery, regular shipping or pickup points, can give their customers an opportunity to choose the services which better meet their needs. This flexibility allows distributing the demand across the available courier resources more effectively and eliminates pressure on the priority delivery channels.

It is also possible to reduce congestion during peak times by introducing such options as scheduled deliveries or other pick-up locations. The retailers are to make such alternatives transparent to the customers and to encourage them to make decisions that do not exceed logistics. A flexible shipping solution is also a way to increase operational efficiency, as well as the general customer experience, which leads to brand loyalty and repeat business.

Leveraging Technology

Technology is a very important aspect in the process of planning and management of courier capacity in sales events. Complex order management systems, predictive analytics tools, and real-time tracking software are able to assist retailers to follow demand, spot bottlenecks, and resource allocation. These tools facilitate dynamism in adjustments, including diversion of a shipment, being able to re-arrange a delivery, or the ability to have multiple courier services coordinate in real-time.

Manual work can also be minimized through automation and processing time can be enhanced. Combining order information and courier systems, the retailers are able to optimize routing, better manage inventory and provide timely delivery. The use of technology allows taking decisive action and enhancing the capability to respond to unforeseen demand variations. The technological solution is more transparent about logistics processes and helps optimize shipping services.

Planning for Contingencies

Sales events may include disruptions which are hard to predict and handle despite the meticulous forecasting and preparation. Another thing that retailers should consider is to have contingency plans to deal with the possible situation of courier delays, supply shortages, or system failures. Contingency plans can involve having reserve courier contracts, keeping spare stock or having some leeway in the delivery costs to counter-effect shocks.

Another element of contingency preparation is that it trains personnel on how to react to emergencies and develops effective communication standards. Retailers can decrease the number of disruptions in operations and preserve customer satisfaction by forecasting the potential difficulties and preparing practical solutions. Good contingency planning guarantees stability and solidifies the dependability of the logistics operations when the demand is high.

Monitoring Performance During Events

Courier performance may be actively monitored in the process of sales events to detect the problems promptly and take corrective actions. Retailers are expected to monitor the delivery times, customer complaints and order delivery rates in real time. Such information can be immediately adjusted, including changing the shipments or making arrangements with other courier services.

Performance monitoring is also an insight to future planning. The information gathered at the peak times can drive the capacity projection, demonstrate the capacity of weaknesses and strengths in the internal process, and inform the association with the shipping services. This is through continuous monitoring that will enable the retailers to maintain high standards of service whilst realizing maximum courier capacity over the sales event.

Optimizing Costs

A major aspect of planning involves balancing between the courier capacity and cost considerations. Retailers should calculate the economic outcomes of expanding delivery services, negotiate temporary extensions of services, and provide flexible shipping opportunities. Concentrating on cost-efficient options, including cheap shipping options or joint ventures, may lower costs without affecting the quality of services offered.

Optimization of costs also entails evaluation of the trade-offs made on speed, reliability and prices. Through meticulous handling of courier contracts and logistics within the companies, retailers are able to operate effectively whilst managing the cost of shipping. Considerate cost management makes sure that the times of high demand are not only profitable and viable to the business.

Conclusion

The sales event preparations related to courier capacity planning is a complex task that involves historical data examination, correct prediction, partnering with the courier companies, and in-house logistics analysis. To provide an efficient environment, retailers need to use technology, offer flexible shipment, plan contingencies and real-time monitoring performances. The strategic planning enables business to keep its customers satisfied, reduce costs and be effective in addressing the changes in demand.

The combination of these strategies will help the retailers to cope with the intricacies of the large volume sale and make sure that their shipping services are stable and effective. The pre-planning and flexibility allows companies to respond to the expectation of their customers and provide them with a smooth shopping process, even when the most difficult sales events occur. Proper management of courier capacity is thus a vital part of the contemporary retail business and one of the important determinants of business effectiveness.

Canadian Retail News From Around The Web For December 22, 2025

Canadian Retail News From Around The Web

News at a Glance

Retail Insider is streamlining its Canadian retail news from around the web to include a handful of top news stories that can be viewed quickly during the day. Here are the top stories from the past 48 hours.

The Sunday Editorial: The departed department store was a window into the magic of the holiday season (Globe & Mail)

Here’s where new grocery stores opened in and around Toronto in 2025 (BIV)

These grocery items are on the naughty list as food prices keep climbing (CBC)

Paddlers and others bemoan impending loss of Manitoba government map store (CTV)

Liquor store strike coincides with sluggish month for alcohol sales in Canada (CTV)

Shoppers still buying Canadian this holiday season, say Ottawa retailers (CBC)

Here’s where new grocery stores opened in and around Toronto in 2025 (Toronto.com)

Significant increase in the circulation of counterfeit bills in retail stores (CityNews)

‘It’s almost like a reunion’: Customers celebrate as Peavey Mart plans return to Saskatchewan (980 CJME)

Sensory-friendly market aims to be Edmonton’s one-stop shop for neurodivergent customers (CBC)

Rabba, supplier partners support local community with food donations for the holidays (Grocery Business)

7 new and upcoming grocery stores in and around Vancouver (Daily Hive)

Former Hotel Vancouver Florist Is Now Selling Her Holiday Cards Across Canada (Vancouver Magazine)

Art of the candy cane: Calgary business owner shares the secret (CTV)

Inside the Christmas rush at Saskatchewan toy stores, from road trips to last-minute saves (980 CJME)

Made in Canada Grocery Store Guide (Made in CA)

Retail Sales Growth Masks a Shift to Experience Spending

Real Sports in Toronto. Photo: Scotiabank Arena

October’s headline numbers point to a consumer who is still spending—just not always in in ways we might expect. All Stores rose 2.4% YOY, while All Stores less Automotive, Food, and Pharmacies climbed 5.1% YOY. For a month with the World Series in Canada, an event that typically concentrates spend into experiences, this is modest growth. October’s consumer demand likely shifted from at-home consumption to out-of-home occasions, diluting gains in several store-based categories while boosting hospitality.

The October results for Foodservices and Drinking Places are not yet released. We are cautiously optimistic that those figures will show the offset reflecting packed watch parties, licensed venues, and event-driven footfall.  This will help to explain why traditional at-home categories underperformed. JCWG will publish a shorter, special edition of the Canadian NRB on Foodservices and Drinking Places in the first week of January to validate this thesis.

Retail Food and Beverage results hint at substitution into hospitality. Grocery Stores were up only 2.6% YOY, a soft print in an inflation-normalising environment. Meanwhile, Beer, Wine and Liquor Stores fell -5.1% YOY. Two dynamics likely explain this:

  • Experience substitution: Consumers choosing bars and restaurants over stocking up for home viewing.
  • The BC strike that disrupted alcohol distribution, suppressing October in-store sales.

Taken together, the data is consistent with a month where social, licensed consumption took share from retail channels. If Foodservices and Drinking Places post strong gains, it will affirm that October’s “modest” retail picture masked robust out-of-home spend.

For the first time in recent memory, Cannabis Retailers declined -1.0% YOY. This bears watching. Part of the weakness could rhyme with alcohol’s decline if a segment of consumers is embracing broader sobriety, not just trading between substances. Market structure matters, too: the initial post-legalisation rush produced dense store networks. In many trade areas, supply still exceeds sustainable demand, pressuring sales per store and accelerating rationalisation. The October downtick could be an early indication of a shakeout continuing into 2026.

Amid mixed discretionary categories, Clothing and Accessories Stores advanced 8.2% YOY, extending a strong 2025. We’re seeing positive reports across the fashion spectrum: Dynamite is up 31.6% YOY, Roots is up as well at 6.8% YOY, and many banners are citing both sales growth and healthy margins. Investment in store experience such as assortment curation, service, and visual presentation, appears to be paying off, supporting the view that Q3 strength is carrying into Q4 as shoppers seek fresh product and occasion-driven wardrobes.

As we approach the end of the year, JCWG is thinking about:

  • Will Foodservices and Drinking Places show significant October growth, confirming the experience substitution thesis?
  • What are the impacts of a later Black Friday on November cadence and December pull-forward?
  • Which day will emerge as the busiest of the year—and will it be driven by in-store traffic or digital peaks?
  • Is Cannabis’ October downtick a blip, or is full sobriety gaining traction across cohorts?
  • How are YOU preparing your banners, categories, and stores for 2026’s demand shape?

Retail Sales by Product Category, Same Month Comparison

Sales for the Month of OctoberOct-25Oct-24YOY
All Stores72,453,80270,730,5752.44%
Motor Vehicle and Parts Dealers20,505,27820,383,3830.60%
Gasoline Stations6,320,1176,433,882-1.77%
All Stores Less Automotive45,628,40743,913,3103.91%
Food and Beverage Stores13,252,34513,054,9421.51%
Supermarkets and Other Grocery Stores*9,537,6959,295,7822.60%
Convenience Stores711,993720,255-1.15%
Specialty Food Stores983,860911,2637.97%
Beer, Wine and Liquor Stores2,018,7972,127,642-5.12%
Health and Personal Care Stores6,176,3255,939,2573.99%
All Stores Less Automotive, Food, and Pharmacies26,199,73724,919,1115.14%
General Merchandise Stores9,812,9039,348,1674.97%
Furniture, Home Furnishings, Electronic and Appliance Stores3,824,1553,761,3871.67%
Furniture Stores1,213,9761,215,232-0.10%
Home Furnishings Stores806,850736,7719.51%
Electronics and Appliance Stores1,803,3291,809,384-0.33%
Clothing and Accessories Stores4,026,7463,740,0247.67%
Clothing Stores3,182,6242,942,8808.15%
Shoe Stores407,363409,798-0.59%
Jewellery, Luggage and Leather Goods Stores436,758387,34712.76%
Sporting Goods, Hobby, Book and Music Stores4,272,1873,840,01411.25%
Building Material and Garden Equipment4,263,7474,229,5190.81%
Miscellaneous Store Retailers2,963,1502,589,88114.41%
Cannabis Retailers451,727456,274-1.00%
Foodservices and Drinking Places

Retail Sales by Store Category, Year to Date Comparison

Year-to-Date Sales Ending OctoberOct-25Oct-24YTD
All Stores691,382,850660,513,3824.67%
Motor Vehicle and Parts Dealers195,918,062183,553,4806.74%
Gasoline Stations62,290,79664,595,863-3.57%
All Stores Less Automotive433,173,992412,364,0395.05%
Food and Beverage Stores130,652,737127,248,5532.68%
Supermarkets and Other Grocery Stores*93,500,03190,513,8603.30%
Convenience Stores6,928,7997,229,377-4.16%
Specialty Food Stores9,373,7678,762,4726.98%
Beer, Wine and Liquor Stores20,850,14220,742,8460.52%
Health and Personal Care Stores59,153,35355,126,6167.30%
All Stores Less Automotive, Food, and Pharmacies243,367,902229,988,8705.82%
General Merchandise Stores91,590,55487,558,1454.61%
Furniture, Home Furnishings, Electronic and Appliance Stores36,048,97434,417,4864.74%
Furniture Stores11,911,66211,433,4884.18%
Home Furnishings Stores7,241,0626,766,4527.01%
Electronics and Appliance Stores16,896,25016,217,5474.18%
Clothing and Accessories Stores35,913,59132,642,81810.02%
Clothing Stores28,002,84325,297,94410.69%
Shoe Stores3,864,5303,830,1220.90%
Jewellery, Luggage and Leather Goods Stores4,046,2153,514,75315.12%
Sporting Goods, Hobby, Book and Music Stores39,358,97636,268,6828.52%
Building Material and Garden Equipment40,455,80739,101,7363.46%
Miscellaneous Store Retailers26,515,77523,731,05611.73%
Cannabis Retailers4,594,1444,252,3188.04%
Foodservices and Drinking Places

Ecommerce Sales

Oct-25Oct-24
Ecommerce Sales, YTD39,933,31137,803,6515.63%
Ecommerce Sales, YOY4,101,766 4,251,816-3.53%

Regional Sales, Year to Date Comparison

RegionYear-to-Date, 2025Year-to-Date, 2024YTD
British Columbia85,000,43279,388,8387.07%
Vancouver42,834,10639,607,9618.15%
Alberta80,323,66376,284,1705.30%
Prairies*40,956,83139,274,9484.28%
Ontario229,704,750219,233,7854.78%
Toronto101,444,12598,225,1913.28%
Québec138,235,752132,698,7584.17%
Montréal68,293,91865,902,2413.63%
Atlantic Canada42,478,36040,780,7164.16%
Territories2,229,2662,121,5935.08%

NATIONAL RETAIL BULLETIN

Stay up to date with JCWG’s monthly analysis on U. S. and Canadian retail sales.

Canadian Retail Sales Dip in October, November Rebound Seen

Downtown Montreal. Image: Toonie Tours

Canadian retail sales October figures point to a soft start to the holiday shopping period, with total sales declining 0.2 per cent to $69.4 billion, according to new data released by Statistics Canada. The pullback followed a strong late summer and early fall, reinforcing signs that consumer spending remains under pressure amid elevated household costs and cautious sentiment.

While the October results disappointed, Statistics Canada’s advance estimate for November suggests a rebound of 1.2 per cent. However, the agency cautioned that the preliminary figure will be revised, as is standard with early estimates.

The October decline was largely driven by weaker performance at beer, wine and liquor stores, where sales fell 10.6 per cent. Statistics Canada said the drop coincided with a strike and labour disruptions in British Columbia, which affected supply and store operations during the month.

Food and beverage retailers overall posted a two per cent decline. Within that category, sales at supermarkets and other grocery retailers fell 0.7 per cent, indicating that even essential spending softened as consumers continued to manage higher food costs.

Discretionary Spending Shows Mixed Signals

Beyond food and alcohol, results across discretionary categories were uneven. Sales at clothing, clothing accessories, shoes, jewelry, luggage and leather goods retailers declined 0.7 per cent in October. Health and personal care retailers also posted a modest decrease of 0.3 per cent.

In contrast, furniture, home furnishings, electronics and appliance retailers recorded a 1.1 per cent gain. Along with clothing and electronics, this category remains one of the few areas showing consistent positive momentum, offering some support to overall Canadian retail sales October trends.

Auto Sales Provide Modest Support

Motor vehicle and parts dealers reported a 0.6 per cent increase in sales, with new car dealers posting a 0.5 per cent gain. While the auto sector has experienced volatility throughout the year, October’s results suggest stable demand heading into the final quarter.

However, when excluding gasoline stations, fuel vendors, and motor vehicle and parts dealers, core retail sales fell 0.5 per cent in October. This measure provides a clearer view of underlying consumer demand and highlights ongoing weakness across much of the retail landscape.

Volumes Point to Ongoing Pressure

In volume terms, retail sales dropped 0.6 per cent in October, underscoring that the decline was not solely driven by pricing effects. Statistics Canada noted that the underlying trend in real sales remains negative, with only a limited number of discretionary categories continuing to post gains.

As retailers head deeper into the holiday period, Canadian retail sales October data illustrate a cautious consumer environment. While early November figures hint at a rebound, the overall outlook suggests that shoppers remain selective, prioritizing value and delaying non-essential purchases where possible.

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Splash and Dash Opens First Canadian Location in Toronto

Photo: Splash and Dash Groomerie & Boutique

Toronto has a new grooming concept for dog owners who want predictable pricing and frequent care. Splash and Dash Groomerie & Boutique has opened its first Canadian location at CF Shops at Don Mills in North York, introducing a membership-based approach built around unlimited bath and brush visits, along with add-on services and a small boutique retail assortment.

The new store is owned and operated by Toronto entrepreneur Nada Shepherd, who says the model aims to make grooming feel simpler for busy pet parents. “Toronto is a city that truly loves its pets, and we’re excited to offer something new and accessible for local dog owners,” Shepherd said. “Our membership model makes grooming easy, affordable, and stress-free, all in a welcoming, community-focused environment.”

Splash and Dash’s brand promise is straightforward, bring dogs in more often, keep them cleaner between full grooms, and build habits around routine care. The company markets itself as a “safety-first” grooming concept that combines recurring membership revenue with a standardized store format that includes a retail boutique. 

Nada & David Shepherd

A New Tenant for CF Shops at Don Mills

The Toronto location sits within CF Shops at Don Mills, an open-air urban retail environment known for its restaurant mix, weekly programming, and high pedestrian traffic. Cadillac Fairview has been actively promoting Splash and Dash’s opening through the property’s news and store listings, positioning it as a services-focused addition to the tenant roster. 

The store’s address is listed as 10 Clock Tower Rd., Unit B001A, at Shops at Don Mills.

Shepherd said the location choice was intentional, and based on how people actually use the centre. In her words, retail has long tracked “bags in hands.” For this concept, she watched for something else. “When I was looking for locations, I was looking for dogs in hands,” Shepherd said, describing repeated visits to assess dog traffic in real time.

Shepherd also pointed to the centre’s community atmosphere, which she compared to an earlier era in Toronto’s neighbourhood retail culture. She added that she valued the security presence and the sense of safety for staff and customers. She referenced having experienced a major retail incident in the past, which shaped her view of what a long-term location needs to feel like.

From Fashion and Teaching to Pet Services

Shepherd’s background is not in grooming. She comes from fashion and entrepreneurship, with experience that spans wholesaling, retailing, and manufacturing. “I’m coming from fashion,” she said, noting she previously operated a label for a decade and once had a shop at Bayview Village. She also said she spent several years teaching business at a university, holds an MBA, and is pursuing a doctoral business degree with a focus on generative AI.

Splash and Dash Groomerie & Boutique at CF Shops at Don Mills

That mix, operations, service, and systems, helped draw her toward franchising as a structure. “This isn’t my first kick at the can,” she said. “No business is guaranteed, but I like the way franchising is run.”

Shepherd said she worked with a franchise broker, Gary Prenevost of FranNet, to evaluate multiple concepts before landing on pet services. She described comparing opportunities in several categories, including wellness, before choosing grooming as the right combination of fundamentals and personal fit. “Their business fundamentals are sound,” she said.

A Franchise Brand with Plans for Canada

Splash and Dash operates as a franchise system, with corporate offices listed in St. Petersburg, Florida. Industry franchise sources describe the concept as having launched in 2009 and expanding via franchising in subsequent years, with the brand’s differentiation tied to its membership model.

Shepherd emphasized that her agreement is a franchise relationship, not a licensing structure. “We’re actually a proper franchise,” she said. She also said the company does not issue master franchise agreements for entire provinces or countries. Instead, it appears to be supporting a market-by-market build.

In Shepherd’s telling, that Canadian build is underway. She said two other Ontario projects are in motion beyond her own store, with one location having a signed lease. She described the franchisor as flexible in the early stages, allowing local operators to refine site selection and timelines as the brand learns the Canadian operating environment.

She also shared an ambitious long-term signal from the U.S. side. “Their ultimate goal is to go public in 2033,” Shepherd said, describing it as one of the factors she evaluated when deciding to proceed.

Photo: Splash and Dash Groomerie & Boutique

How the Membership Works at Don Mills

The service pitch starts with frequency. Shepherd said the store offers four membership tiers, priced by dog size, and designed to encourage routine visits rather than infrequent, high-cost grooms.

“We have four categories of membership starting at $59.95 all the way up to $119 for your extra large dogs,” she said. The membership includes “unlimited bath and brushes,” along with key maintenance items. In her words, the plan covers “bath, brush, blowout, nails and ears unlimited.”

For customers who want full-service grooming, Shepherd said the store offers an additional membership option that provides a groom every four weeks at a discounted rate for members. She framed the bath membership as a way to extend the time between more expensive grooms, while keeping the dog in good condition.

Shepherd also described a menu of shampoos and specialty options based on coat type and frequency, including gentler products intended for dogs who come in weekly.

The brand promotes “unlimited” bathing memberships broadly, positioning them as a core part of its model. 

Add-Ons, Retail, and a Boutique Assortment

Beyond grooming, the Don Mills store includes a boutique retail component, stocked with treats, toys, and seasonal items. Shepherd said the franchise supplied initial inventory for opening, but she plans to source more local brands over time.

Among the products she highlighted are Bosco and Roxy’s, a London, Ontario-based dog treat company known for decorated cookies and seasonal assortments. She said the store is carrying holiday merchandise including packaged tins, an advent calendar, and candy cane-shaped treats.

Shepherd also mentioned Cycle Dog products made from recycled materials, and said the boutique will evolve as the business grows and customer preferences become clearer.

The broader Splash and Dash format typically blends grooming with boutique retail in a standardized setting, aligning the services business with incremental product sales.

A 1,265-Square-Foot Fit in a High-Traffic Node

Shepherd said the Don Mills store measures just under 1,300 square feet, roughly 1,265 square feet by her estimate. She described its positioning as near familiar anchors, across from Anthropologie and close to The Ten Spot and Tim Hortons, in a section that draws steady foot traffic.

That matters for a grooming concept, since the model relies on repeat visits and habit formation. Shepherd also pointed to the local customer mix, including residents in surrounding condo buildings.

She described seeing large dogs coming from nearby apartments, which she believes reflects a broader shift in urban pet policies and living patterns. “Some of the dogs I’m getting from the surrounding buildings are large dogs,” she said, adding that it surprised her given prior restrictions in rental housing. For larger breeds living in smaller spaces, she argued that grooming becomes a practical need, not just an indulgence, because shedding and coat care can quickly overwhelm an apartment.

Leasing and Construction Partners Behind the Build

For the Don Mills deal, Shepherd said she worked with The Behar Group on leasing, and credited the team for navigating negotiations effectively. She mentioned Adam Henechowicz and Michael Saperia as the brokers involved, with Jordan Snow also being part of the deal.

On construction, she credited Octopus Renovation Group, describing an on-time, on-budget build despite aggressive timelines. She mentioned David Yosef as the owner.

A Launch Offer Aimed at Driving Trials

To accelerate awareness, Shepherd said the store has been running a limited-time promotion tied to social media advertising: $25 grooms for any dog, any size, with the campaign running through December 31. She said the offer has generated strong demand, and that the store may carry momentum into January depending on scheduling.

For a membership-driven model, early trial is critical, since the business depends on converting first-time customers into recurring monthly members.

What This Opening Signals in Canadian Pet Retail

Pet retail in Canada has long been anchored by food, veterinary care, and big-box supply chains. Grooming has existed across formats, from independent operators to large multi-service pet stores. What Splash and Dash is bringing to Toronto is a structure that looks more like a subscription business, where the company tries to normalize frequent visits and reduce the “big bill” feeling associated with full grooms.

It is also arriving at a moment when mixed-use nodes like Don Mills increasingly serve as neighbourhood main streets, not just shopping destinations. Services that produce repeat, routine visits can be valuable to landlords, because they support steady weekly traffic patterns.

Shepherd framed the appeal in human terms, not just financial ones. She said working with dog owners feels different than selling fashion, and she finds the customer interactions more emotionally positive. “It’s a really nice side of humanity,” she said. In a city where pets often function as family members, that sentiment is also part of the business case.

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