Swiss watch brand Omega has relocated its Vancouver storefront at the Fairmont Hotel Vancouver. The new 1,937 square foot boutique was designed to be “brighter and more immersive” and builds on the presence that Omega has in the Vancouver market since opening its first store there prior to the 2010 Olympics.
The new Omega is positioned across the hall from its former location which opened originally as a pop-up in late 2009. In the new store, visitors are greeted by a grand chandelier which leads into a space characterized by red and gold with an additional chandelier towards the back of the store. Several lounge areas include a built-in library concept, as well as a champagne and coffee bar. The new store also boasts updated visual walls, display units and a dedicated watchmaking area.
The store’s design was said to complement the fine architecture of the Fairmont Hotel — along with glossy and polished touches of gold to highlight the entrance, the display windows were designed to reflect the building’s historic charms.
The store carries Omega’s collections of Speedmaster, Seamaster, De Ville and Constellation timepieces, along with accessories from fine jewelry to sunglasses.
Omega relocated the store to make way for the expansion of Gucci which is in the process of turning its Fairmont Hotel Vancouver location into a flagship. Prior to relocating, Omega occupied 2,300 square feet on the main floor of the hotel with windows facing onto West Georgia Street. Gucci will annex the space to create a 6,200 square foot flagship store that will open next year.
When it opened in late 2009, the Vancouver Omega store which spanned about 600 square feet was initially intended to operate for a few weeks. Strong sales saw the storefront expand and remain in the same spot for nearly 12 years, speaking to the strength of luxury brand retail sales in the Vancouver market. It continues to be the only standalone Omega storefront in Canada, and several jewellers also operate Omega shop-in-stores in major markets.
The nearby Luxury Zone in downtown Vancouver is home to various other luxury brands, including jewellers and watch brands such as Tiffany & Co., Panerai, Montblanc, Vacheron Constantine, IWC, Van Cleef & Arpels, Hublot, De Beers, Rolex, and soon Chopard and Tudor will join them. Next year Cartier will open on Burrard Street across from the Fairmont Hotel Vancouver when it relocates from 456 Howe Street.