Pinterest is showcasing its newest and enhanced performance capabilities benefitting retailers. The platform has been expanding its functionality to make shopping an integrated part of the tailored customer experience. And get this: early results showed that the enhanced suite of lower funnel solutions drove a +90% increase in traffic1 and 28% more conversions2.
“It’s a new era of performance at Pinterest,” said Kristie Painting, Managing Director for Canada, Enterprise Sales at Pinterest. “For Canadian retailers, our expanded suite of performance products presents a remarkable opportunity to drive conversions in the lower funnel. Today, Pinterest’s audience is bigger than ever, and they come with active shopping intent; in the past year we’ve seen clicks and saves up 50% for our buyable content formats3.”
Now ads are more relevant, thanks to improvements in how Pinterest uses intent signals. AI is powering ad delivery through the full funnel, putting the right content in front of users with the right context. For retailers, that means that searches, as specific as “galactic metallic vibes” to more exploratory like “living room ideas,” can lead to a purchase.
“It’s easier than ever for retailers to reach shoppers on Pinterest who are primed to act,” said Martin Svensson, Director, Retail Sales Management at Pinterest Canada. “From mobile deep links and direct links to improved shopping ads, retailers can reach their audience in the right context, with the right ad to move their business forward.”
Many marketers are bracing themselves for the upcoming loss of third-party cookies, they won’t have the same ability to optimize and target as they do now. As the digital landscape evolves, Pinterest is providing tools to address the challenge of signal loss for ad partners. Pinterest API for Conversions is a secure and reliable way for brands to send their conversions directly to Pinterest to help maximize conversion visibility.
As Canadian retailers continue to navigate the changing ad landscape, join the brands that are seeing better results with Pinterest’s new suite of performance products. Explore solutions.
(1) Pinterest Internal Data, Global, June 2023 to September 2023, based on beta results comparing 289 advertisers with consideration campaigns before and after enabling with direct links for consideration
(2) Pinterest internal analysis, advertisers adopting the API for Conversions compared to using only the Pinterest tag. Global, Sep 2022.
(3) Pinterest Internal Data, Global, Q2 2023 vs. Q2 2022.
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Note: This article is partner content. For more information, contact Craig at craig@retail-insider.com
