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Roots opens flagship location in Vancouver (Photos)

Photo: Roots
Photo: Roots

Roots recently opened its new flagship store at the intersection of Hornby and Robson in Vancouver.

The company said this location marks an expansion of its existing store at 919 Robson Street. Featuring its latest retail design, the new store offers a lighter, brighter space designed to inspire discovery and elevate the Roots shopping experience.

“Originally introduced at Cadillac Fairview Eaton Centre location last year, this innovative store concept has been thoughtfully customized to perfectly suit the unique character of this new flagship store in Vancouver,” said the retailer.

“Construction began in December 2024, and what emerged is not just an expanded space — but a statement about where (the company) is headed: modernizing brand presence, while staying true to heritage. Our most immersive and design-forward store to date, this location offers a modern interpretation of the iconic cabin aesthetic that (the brand) is known and loved for.

Photo: Roots

This new space blends nature, technology, and local inspiration into a one-of-a-kind retail experience, added the retailer:

  • A preserved moss wall and custom moss beaver sculpture pay tribute to Roots iconic logo inspired by Canada’s landscapes
  • A custom lightbox ceiling installation features an illuminated photograph of Stanley Park, commissioned specially for this store.
  • The only Roots store to feature holographic screens.
  • A large panel screen near the fitting rooms features scenic visuals inspired by Vancouver’s spirit of nature and adventure.

“Every Roots store is intentionally designed to mirror the culture and spirit of its neighborhood. The flagship store will offer our classic signature styles, plus a special section just for the Vancouver Collection—making it a place that feels truly connected to locals and welcoming to tourists,” said the brand.

Photos courtesy of the retailer.

Photo: Roots

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Laura Canada Celebrates 95 Years with Store Expansion

Laura store at Galeries d'Anjou. Image supplied

Canadian fashion retailer Laura Canada is celebrating a remarkable milestone: 95 years in business. From a single boutique on Montreal’s St. Hubert Street in 1930 to more than 140 stores across the country today, the family-owned business has become a household name for women’s fashion in Canada. As the company celebrates its legacy, it is also making bold moves toward the future—with store expansions, digital innovation, and a national Summer campaign that proudly leans into its Canadian identity.

“Our model has always centred on meaningful relationships with customers and employees,” said Josh Fisher, Senior Vice President at Laura Canada and great-grandson of founder Laura Wolstein. “That focus has been key to our resilience, sustaining us long before, through and beyond the pandemic.”

Josh Fisher

A Legacy Built on Empowerment

Founded in 1930 by Laura Wolstein, a trailblazer for female entrepreneurs, the company opened its first store in Montreal at a time when women’s rights were still evolving—particularly in Quebec, where women only gained the right to vote provincially in 1940. Her approach, which focused on high-quality fashion and personalized service, struck a chord with women who were seeking both style and confidence. Building on this legacy, the brand continues to foster a sense of community by creating welcoming spaces where women feel seen, supported, and connected, both in-store and beyond.

That customer-centric ethos continues to define the brand nearly a century later. “Fashion is a universal language that unites us,” Fisher explained. “Our stores offer constant reminders of the power it has to create shared connection, joy and belonging.”

A National Retail Footprint—and Growing

Despite a challenging retail environment, Laura Canada has not only survived—it has thrived. The company operates over 140 stores across Canada under the Laura and Melanie Lyne banners, employing nearly 2,000 people and serving more than 12 million customers.

“It means the brands have continued to resonate deeply with our customers across the country,” said Fisher. “Many women get very frustrated trying to put outfits together, and find the typical shopping experience too cold and impersonal. By empowering customers to understand how to dress in ways that flatter them, our style advisors play a huge role in animating our stores.”

While other retailers are scaling back, Laura Canada is expanding. The company recently opened a Laura store at Orchard Park in Kelowna, B.C., and will soon open four more locations, including at Emerald Hills in Sherwood Park, just outside Edmonton. Two additional stores—a Laura and a Melanie Lyne—are also set to open at Kingsway Mall in Edmonton, which Fisher noted has significantly improved its tenant mix.

“We’ve just opened Laura at Orchard Park in Kelowna, where we knew we had the customer demand,” he added. “And the store is off to a terrific start, exceeding our projections.”

The company is also undertaking renovations, including an update at Galeries d’Anjou in Montreal, celebrating its 50th year. Meanwhile, a redesigned Melanie Lyne concept has rolled out at CF Fairview Mall (Toronto), CF Market Mall (Calgary), and Mapleview Shopping Centre (Burlington).

“Next year is shaping up to be busy as well, so we’re continuously optimizing our locations across Canada,” Fisher said.

Archival photo of the Laura store in Verdun, QC, featuring Lenard Fisher and Laura Wolstein, founder of Laura Canada (and an employee). Image supplied.

A Proudly Canadian Broadcast Campaign

In May, Laura launched a new national broadcast advertising campaign, its first to air on television. Originally developed as a digital initiative, the campaign evolved into a full-scale patriotic message timed with the NHL Playoffs and amid geopolitical tensions that had stirred national pride.

“When the trade war broke out, we saw how emotional and patriotic customers were feeling, and at the same time there was excitement among our customers and employees around six Canadian teams making the NHL playoffs,” said Fisher. “Everyone was so put off by some of the political narrative, and we felt that this was a way to remind Canadians that there is so much to be proud of when we reflect on the uniqueness of the Canadian experience.”

The campaign aired during high-profile moments like NHL games and has since garnered over a million views on YouTube, alongside widespread broadcast exposure. “Employees and customers were very proud of the message,” he added.

Youtube video

Digital Evolution Meets Human Connection

Though deeply invested in physical retail, Laura Canada has also embraced e-commerce and omnichannel strategies. Rather than viewing digital and in-store as competing forces, Fisher sees them as complementary.

“Stores remain a much more effective way for new customers to discover the brand, for inspiration and exploration, for interacting with style advisors,” he said. “There are times between stores visits when you want to check for new arrivals or get quick inspiration for how to style a top you bought, and a minute or two on your smartphone suffices.”

This summer, the company will roll out Shopify’s Point of Sale and payments system in stores, unifying its physical and digital retail ecosystems. It’s part of an investment in seamless, flexible shopping for customers, with features such as BOPIS (buy online, pick up in store), ship-from-store, online returns in-store, and real-time inventory visibility.

“Our customers aren’t Gen-Z who grew up with technology,” Fisher explained. “So we prioritize innovations that empower our teams to improve the shopping experience, rather than pushing customers to be early adopters of new tech.”

Laura Canada has also invested in clienteling tools that allow style advisors to maintain relationships with customers between visits, and has introduced personalized recommendations via its e-commerce platform and marketing automation.

“Personalization takes different forms,” Fisher said. “But the best form is when customers work one-on-one with a style adviser who understands what flatters her and helps her evolve her wardrobe with each new collection.”

Laura store at Galeries d’Anjou. Image supplied

Informed by Customer Insight

Customer feedback is at the heart of Laura’s merchandising and marketing strategies. The company regularly conducts focus groups, gathers digital survey data, and relies heavily on insights from in-store teams.

“Many of our style advisers started as customers,” Fisher said. “They felt so empowered that they decided to join Laura and help other women learn how to dress in a way that flatters them.”

Demographic data, ecommerce analytics, and real estate partnerships also play a critical role in expansion decisions. “We analyze demographic databases for matches with our CRM data, track ecommerce orders and website activity, seek advice from our store operations teams, work with our landlords, and are guided by our real estate advisors at Oberfeld Snowcap,” said Fisher.

Lessons from the Pandemic—and Beyond

Like many retailers, Laura Canada had to adapt quickly during the pandemic. But its long-standing focus on relationships and long-term value gave it a head start on navigating the uncertainty.

“The pandemic demanded agility across all industries, but it also reinforced that sustained retail success still hinges on long term thinking. The demise of The Bay is sad for Canadians who have fond memories working or shopping there, but it’s been sad for a while, ever since its leadership shifted focus to short term wins rather than lasting growth. Now there’s an exciting opportunity for the landlords to improve the tenant mix and drive more traffic to their properties. As a family owned and operated business, we’re able to lead with a long-term perspective.”

In contrast, he points to the struggles of once-dominant Canadian retailers like Hudson’s Bay. “It’s been sad for a while, ever since its leadership shifted focus to short-term wins rather than lasting growth,” he said. “Now there’s an exciting opportunity for the landlords to improve the tenant mix and drive more traffic to their properties.”

Laura Summer 2025 campaign image

A Legacy of Empowerment and Innovation

Laura Canada’s story is one of resilience, reinvention, and relevance. From its roots in a single Montreal boutique to a national presence in malls across nine provinces, the brand has remained committed to empowering Canadian women—through fashion that flatters, service that connects, and strategies that adapt to an ever-changing retail landscape.

As it approaches its 100th year, Laura Canada shows no signs of slowing down.

“We remain focused on building enduring value for the company and those who drive our success: our employees and customers,” Fisher said. “We’ve never closed a store due to ecommerce growth. In fact, when we open a store in a new market, online sales in that market increase.”

In a volatile retail environment, that kind of confidence is rare—and perhaps exactly what has kept Laura Canada thriving for 95 years.

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Square and Live Nation Canada announce partnership

Square is building on a successful presence at landmark venues such as Toronto’s Budweiser Stage and Veld Music Festival since 2022 to partner with Live Nation Canada, marked by Square’s rollout at the new Rogers Stadium.

With the exclusive three-year agreement, Square will continue to power seamless commerce experiences for fans at all Live Nation Canada venues, with Rogers Stadium becoming the latest to unlock its next-generation technology. This expanded partnership cements the technology company as the exclusive point of sale and payment processing provider at Live Nation Canada’s venues and major festivals from coast to coast, according to a news release.

Nick Molnar
Nick Molnar

“Square is the trusted payments and commerce platform for large-scale live entertainment venues around the world, and we’re excited to expand our partnership with Live Nation Canada to help them create unforgettable experiences for millions of Canadian fans every year,” said Nick Molnar, Global Head of Sales at Block, which includes Square and Cash App.

“Every minute saved in line is another memory made at the show. With Square’s powerful ecosystem of hardware and software products, Live Nation Canada will enable fans to spend more time enjoying their favourite artists.”

The company’s technology ecosystem at Live Nation Canada venues and festivals across the country include the fully integrated Square Register to allow for seamless checkout, compact Square Terminal and newly launched Square Handheld devices—Square’s most sleek, portable and powerful POS yet—to enable vendors to manage payments right from their pocket. Square Online’s eCommerce capabilities also enable in-seat ordering at Budweiser Stage’s premium in-suite section for added customer convenience, explained the company, adding it will also provide point of sale and payments for merchandise locations within Toronto’s new Rogers Stadium. 

Its technology is currently live at:

  • Budweiser Stage, Toronto
  • HISTORY, Toronto 
  • Danforth Music Hall, Toronto 
  • Opera House, Toronto
  • The MOD Club, Toronto
  • Midway Music Hall, Edmonton 
  • Commodore Ballroom, Vancouver
  • KEE to Bala, Bala

Upcoming festivals supported by the technology include:

  • Veld Music Festival, Toronto
  • Electric Island,Toronto
  • Badlands, Calgary
  • Chasing Summer, Calgary
  • Escapade, Ottawa
  • Fvded in The Park, Surrey

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Homegrown loyalty surges among Canadian consumers

Photo by Mario Toneguzzi
Photo by Mario Toneguzzi

New research from Horizon Media Canada confirms a powerful consumer shift toward local loyalty—one that is reshaping purchase behaviour across provinces and generations.

According to the firm’s latest Finger on the Pulse survey, 83 per cent of Canadians say buying local evokes a sense of national pride, and 71 per cent report being more loyal to Canadian brands in 2025 than they were a year ago.

Conducted in April with a nationally representative sample of more than 1,000 adults, the survey finds that Canadians are responding to economic uncertainty, rising tariffs and a weaker dollar by making more intentional, values-based choices at checkout, it said.

Robert Jenkyn
Robert Jenkyn

“This isn’t performative patriotism—it’s a strategic consumer shift,” said Robert Jenkyn, President, Horizon Media Canada. “People are using their dollars to vote for trust, transparency, and Canadian-made value. It’s a loyalty play with real staying power.”

A national turn inward — and a lasting one

The loyalty shift is taking root across the country, but Atlantic Canada (62 per cent), British Columbia (71 per cent) and Ontario (74 per cent) are leading the way. The trend is being reinforced by changes in travel behaviour as well: 67 per cent of Canadians say they’ve adjusted or cancelled trips to the United States due to the weak Canadian dollar, and 59 per cent say they’ve reduced their purchases of U.S. brands altogether, said Horizon.

This is not a short-term reaction. Eighty-five per cent of Canadians say they plan to prioritize Canadian-made products moving forward, with many indicating they will do so even if prices increase. The preference is strongest among Gen X and Boomers, who are most likely to switch away from global brands in response to tariff-related price hikes. But even younger consumers — while more globally open — are looking for authenticity and purpose in the brands they choose, said the report.

Richard Ivey
Richard Ivey

“When a brand clearly communicates that it’s Canadian, shoppers perceive it as more credible, more relevant and increasingly more responsible,” said Richard Ivey, Horizon’s EVP, Business Solutions. “That creates real market advantage — and it’s an opportunity brands can’t afford to ignore.”

Messaging, media, and markets: what marketers need to know

Horizon said the survey offers clear guidance for CMOs and brand leaders aiming to activate against this wave of values-led loyalty. Canadians respond most strongly to campaigns that emphasize support for Canadian jobs and businesses, the higher quality of Canadian-made products, and the desire for economic independence from global trade instability. Environmental benefits also resonate but rank just behind economic and quality-based messages.

Photo by Mario Toneguzzi
Photo by Mario Toneguzzi

“Where a message is delivered matters, too. In-store promotions (67 per cent) and television ads (57 per cent) are the most trusted platforms for reinforcing Canadian identity — especially in Ontario and the Prairie provinces, where traditional channels carry outsized influence. In contrast, only 41 per cent of respondents selected digital or social media as ideal channels for this messaging, indicating a renewed consumer trust in mass media when it comes to values-based brand storytelling,” it said.

“The shift is most pronounced in food and beverage, where 82 per cent of Canadians actively seek out Canadian-made products, particularly in Quebec and Atlantic Canada, where local economic ties run deep. However, momentum is also growing in personal care, home goods and fashion, especially in British Columbia and Saskatchewan — suggesting strong portfolio expansion opportunities for brands that can authentically reinforce their Canadian ties.”

While Millennials and Gen Z are less influenced by patriotic appeals alone, they remain highly responsive to brands that demonstrate transparency, sustainable practices, and price fairness. These younger cohorts represent both a challenge and an opportunity: they demand more, but they are also more willing to engage with global brands — if those brands can clearly articulate their purpose and impact in Canada, explained Horizon.

“As Canadians prepare to mark their national holiday, this research underscores the urgency — and the upside — of embracing Brand Canada. It’s not a niche play or a seasonal slogan. It’s a powerful, durable driver of loyalty, especially in a market defined by rising consumer scrutiny and spending caution,” it said.

“There’s never been a more important time to reinforce Brand Canada,” added Jenkyn. “National pride isn’t just symbolic—it’s showing up in shopping carts, credit card statements and the companies people choose to support. The marketers who take that seriously—not as a trend, but as a cultural signal—will be the ones who win.”

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Canadian businesses want tax system to drive investment and resilient economic growth: KPMG

Photo: Thirdman
Photo: Thirdman

As the focus on building a stronger Canada dominates the national agenda, tax reform has emerged as an imperative for Canadian business leaders, with nine in 10 (91 per cent) saying it’s time to simplify the tax system and cut the investment tax rate to grow the economy, finds a new KPMG in Canada survey. 

The survey of 250 business leaders identified comprehensive tax reform as a top three priority for the federal government to increase business competitiveness. Nearly six in 10 (58 per cent), named it a priority, second only to removing interprovincial trade barriers (64 per cent), said KPMG.

Lucy Iacovelli
Lucy Iacovelli

“In this period of nation-building, we have an historic opportunity to overcome years of complacency and build a competitive tax system that responds to today’s challenges of sluggish productivity and slowing business investment in Canada,” said Lucy Iacovelli, Canadian Managing Partner, Tax and Legal, KPMG in Canada.

“It will take bold leadership to streamline complex taxes and regulations that are a growing burden on business and optimize the tax system. Corporate tax policies should incentivize businesses to put investment capital to work and make our industries and people more productive. This goes to the very heart of a resilient economy and our standard of living as Canadians.” 

KPMG said its poll revealed that 72 per cent of business leaders believe current Canadian tax policies are not providing enough of an inducement to invest; 91 per cent believe governments need to implement tax and regulatory policies that encourage greater investment and accelerate the adoption of technologies, such as artificial intelligence (AI). 

“Canada’s business community and governments need to align on more favourable corporate tax policies that will help to blunt the impact of disruptive U.S. trade and retaliatory tax policy,” said Iacovelli. 

Key survey findings:

  • 91 per cent say Canada must simplify the corporate income tax system 
  • 90 per cent agree that Canada needs to eliminate barriers to investment 
  • 90 per cent say Canada must reduce tax rates on investment to stimulate economic growth
  • 91 per cent believe governments need to implement tax and regulatory policies that encourage greater investment and accelerate technology adoption 
  • 88 per cent believe Canada needs a complete overhaul of its economic and industrial policies 
  • 57 per cent say they have been investing in their business but the current trade war makes it difficult to tap into the markets. 

“Tax measures proposed by the new federal government include: expanding flow-through shares beyond the mining sector to Canadian startups that allow investors to deduct eligible R&D expenses; a 20 per cent AI adoption tax credit for certain small- and mid-sized businesses; enhancing the Scientific Research & Economic Development (SR&ED) program and a patent box regime that lowers tax rates on intellectual property (IP) income to enable more Canadian companies to own and commercialize their ideas within Canada,” said KPMG.

“While these targeted measures are a start, the federal government needs to reaffirm its commitment to ambitious, broad-based corporate tax reforms that apply to businesses of all types and sizes,” said Iacovelli. “Tax changes should ease access to domestic and foreign capital and reward productivity-enhancing investments, including AI adoption.” 

U.S. tax bill to affect Canada

Following dramatic cuts in U.S. corporate tax rates and the introduction of other significant tax incentives in 2017, the Canadian government responded with temporary measures that provided faster write-offs for a wide range of depreciable property (the “Accelerated Investment Incentive”), along with immediate expensing for certain manufacturing equipment and clean technology assets, said the report.

“Current tax legislation before Congress would make permanent many of the 2017 U.S. tax incentives, which puts pressure on Canada to continue our own incentives that allow for faster business write-offs that free up capital to reinvest,” said Brian Ernewein, Senior Advisor, KPMG in Canada’s National Tax Centre. “Simply matching the U.S. on these tax incentives would not restore Canada’s competitive corporate tax advantage. Actions – federally and provincially – to reduce the top corporate income tax rate in Canada would be a powerful response to these pending U.S. tax changes and, more generally, to the greater uncertainty of the current U.S. trade and investment environment.”

The bill also targets countries that impose what the U.S. administration considers “discriminatory or extraterritorial taxes”. “This retaliatory U.S. legislation has the potential to significantly increase the tax rate applying to U.S income generated by Canadian businesses and investors and could make such investments economically unviable,” added Ernewein. “It’s critical that this legislation, if enacted, not apply to Canada.” 

Attracting more capital investment to Canada

According to the survey, nearly 88 per cent of business leaders believe a preferential capital gains tax rate for private capital investment would encourage long-term investment into Canadian startups, small-and-mid-sized businesses and scaleups. 

Johanna Gerrie
Johanna Gerrie

“In a global economy, capital is mobile,” said Johanna Gerrie, National M&A Tax Leader, KPMG in Canada. “For Canada to remain a destination of choice for investment, we must ensure our tax system is efficient, stable and aligned with the realities of international competition. We face stiff competition from the U.S. and other countries in attracting large-scale investment from institutional investors, venture capital and pension funds. These sources of capital can unlock growth and accelerate technology and infrastructure development to support nation-building projects.” 

Additional poll findings:

  • 60 per cent say limited access to capital impedes or hinders their ability to invest in their operations, move forward with expansion plans, or invest in technology. 
  • 53 per cent say their company is exploring tapping the private capital markets to help drive growth, expand into new markets and provide business acumen and expertise. 

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Couture for a Cause Returns to Yorkville with $100K CAMH Goal

Image: Couture for a Cause

Toronto’s luxury shopping and cultural hub of Yorkville will once again host Couture for a Cause on Wednesday, July 30, 2025, transforming the Village of Yorkville Park into a vibrant open-air runway experience. The annual event, spearheaded by the Hairdressers for Love & Peace Foundation, in partnership with the Bloor-Yorkville BIA, returns with an expanded vision — aiming to raise $100,000 to support mental health through the Centre for Addiction and Mental Health (CAMH).

Now in its third year, the event has grown significantly, building on the momentum of its 2024 edition, which raised $10,000 for the cause. With this year’s runway stretching an impressive 2,000 feet and Cumberland Street closed to traffic for the evening, organizers are promising Toronto’s most ambitious outdoor fashion presentation yet.

Uniting Fashion, Hair, and Mental Health Advocacy

Presented by leading Yorkville salons including Salon Daniel, Leonetti + Co, Earth Salon, Axe & Hatchets, Taz Hair Co, and Suki’s, Couture for a Cause will spotlight more than 60 models, each styled with editorial-quality hair artistry. The show blends runway fashion with purpose, advocating for dignity, self-expression, and healing through beauty.

This year’s theme extends beyond the catwalk — proceeds will help fund the creation of a permanent hair salon on-site at CAMH, operated by Hairdressers for Love & Peace volunteers. The goal is to offer individuals in recovery the experience of self-care through hair services, an initiative rooted in both empowerment and compassion.

“Restoring dignity through hairstyling is a form of therapy in itself,” said organizers in the release. John Pathmanathan, Manager of Gifts of Light at CAMH, is set to address attendees during the event to speak about the impact of this unique program.

Image: Couture for a Cause

Top Canadian Designers Headline the Runway

This year’s show will feature three returning designers — David Dixon, Shelli Oh, and Adam X Atelier — each unveiling ten new looks. Joining them on the expanded runway are new additions for 2025: Quattro Menswear, Narces, and Maxi Boutique, all known for their elevated and artistic approach to fashion.

This blend of established and emerging Canadian talent reinforces Yorkville’s place at the intersection of fashion innovation and philanthropy.

Dynamic Live Programming Elevates the Evening

Beyond the runway, Couture for a Cause offers an immersive evening of live entertainment, performance, and wellness experiences. Highlights include:

  • Live jazz from Jake Koffman and his band (7:00–8:00 PM)
  • A Pilates and yoga flow activation led by instructors from Mindful Movement Centre, located on Scollard Street (6:00–7:00 PM)
  • A special return performance by singer Stella Leonetti, back by popular demand
  • A show-stopping routine by Canada’s Olympic Gold Medalist Breakdancing Team
  • DJ Jones, who will infuse the event with a rhythm-driven soundtrack to keep energy levels high
  • Additional surprise performances will be revealed during the night

The evening will also feature a VIP dining experience catered by some of Yorkville’s leading restaurants. Among the culinary partners is Chef Massimo of Sotto Sotto, known for refined Italian cuisine. VIP ticket holders will enjoy premium table service, beverages, and front-row runway seating.

Free Public Access with VIP Options

Public access to the event is free, allowing locals and visitors alike to take in the spectacle and support the cause. For those seeking a more immersive experience, VIP reserved seating is available at donation levels ranging from $250 to $500 per seat, with charitable tax receipts provided.

Reservations can be made through the official website:
👉 www.hairdressersforloveandpeace.com

Event Schedule Highlights

  • Cumberland Street Closure: 3:00 PM – 11:00 PM
  • VIP Red Carpet Arrivals: 6:00–7:00 PM
  • Cocktail Hour & Dinner Service: 7:00–8:30 PM
  • Fashion Show Start: 8:00 PM

Strengthening the Link Between Style and Social Impact

Founded by Daniel Fiorio, the Hairdressers for Love & Peace Foundation focuses on bringing dignity and joy into underserved spaces through hair styling and wellness. Their growing partnership with CAMH highlights a meaningful cross-section of fashion, mental health, and community care.

Bloor-Yorkville, which celebrates its 40th anniversary this year, continues to affirm its place as Toronto’s leading luxury and cultural destination. Hosting events such as Couture for a Cause demonstrates the district’s commitment not only to fashion excellence but to greater social impact.

About the Partners

Hairdressers for Love & Peace Foundation
Founded by Daniel Fiorio, the foundation promotes mental health support through the power of hair and self-care, with a focus on bringing dignity to vulnerable communities.

Bloor-Yorkville
One of Canada’s top luxury retail and cultural districts, Bloor-Yorkville blends fashion, dining, and wellness into a premier destination known for supporting Canadian talent and community initiatives.

CAMH
The Centre for Addiction and Mental Health is Canada’s largest mental health hospital and one of the world’s leading research centres. Affiliated with the University of Toronto, CAMH serves more than 38,000 patients annually and is at the forefront of clinical care, education, and advocacy.

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The Specific Challenges of Dredging Lakes and Rivers In Canada

Table of Contents:

Introduction

Unique Factors Affecting Canadian Dredging Lakes and Rivers Projects

Challenge #1: Harsh Climate & Seasonal Limitations

Challenge #2: Sensitive Ecosystems & Environmental Regulations

Challenge #3: Remote Locations & Logistical Hurdles

Challenge #4: Contaminated Sediments & Pollution Risks

Challenge #5: High Costs & Budget Constraints

How Technology is Changing Dredging Lakes and Rivers in Canada

Sustainable Dredging Lakes and Rivers Practices for Canada

Conclusion


Source: Pump and Dredge Direct

Introduction

Dredging plays a vital role in maintaining and restoring the health, navigability, and utility of Canada’s extensive network of lakes and rivers. From sediment removal and flood mitigation to habitat restoration and pollution control, dredging is a powerful tool. However, executing dredging operations in Canadian freshwater environments is far from straightforward.

Canada’s geography, climate, and regulatory landscape present unique challenges. Projects must be approached with precision planning, environmental care, and innovative techniques to overcome everything from icy winters to complex logistics in remote regions. This article explores the specific obstacles encountered in dredging lakes and rivers across Canada and how evolving technologies and sustainable practices are helping to address them.

Unique Factors Affecting Canadian Dredging Lakes and Rivers Projects

Unlike in more temperate regions, dredging projects in Canada must contend with a combination of natural, environmental, and economic constraints. These include:

  • Variable seasonal windows due to prolonged winter conditions
  • Highly sensitive ecosystems governed by strict provincial and federal regulations
  • Vast, remote landscapes with limited infrastructure
  • Legacy pollution from historical industrial or mining activities
  • Funding limitations for municipalities or conservation agencies

Each of these factors increases project complexity, requiring custom strategies and adaptive technologies.

Challenge #1: Harsh Climate & Seasonal Limitations

Canada’s climate, particularly in the northern and prairie provinces, creates a narrow seasonal window for dredging operations. Ice formation, spring melt, and early snowfall can all impact scheduling.

Key issues include:

  • Frozen lakes and rivers, limiting dredging equipment access
  • Strong spring runoff, increasing turbidity and flow rates
  • Delays due to weather unpredictability
  • Shorter daylight hours during key work seasons

Contractors must carefully plan mobilization and demobilization, often working in compressed timeframes between late spring and early fall. Equipment must also be rugged enough to operate in fluctuating temperatures and challenging terrain.

Challenge #2: Sensitive Ecosystems & Environmental Regulations

Dredging lakes and rivers in Canada’s freshwater environments presents a unique challenge due to the ecological sensitivity of these biologically rich but fragile ecosystems. Improper management can disrupt critical fish spawning areas, aquatic vegetation, and bird habitats. To safeguard these natural resources, dredging activities are subject to stringent federal and provincial regulations, including the Fisheries Act, the Canadian Environmental Protection Act (CEPA), and the Species at Risk Act (SARA).

Compliance often requires extensive environmental assessments, sediment toxicity testing, turbidity control strategies, and adherence to wildlife migration schedules. These regulatory demands typically extend the project planning timeline and necessitate ongoing environmental monitoring to ensure operations are both legally compliant and ecologically responsible.

Challenge #3: Remote Locations & Logistical Hurdles

Many Canadian lakes and rivers targeted for dredging are located in rural, forested, or northern regions with limited infrastructure. Transporting dredging equipment, fuel, and support personnel can be costly and complicated.

Common logistical challenges include:

  • Limited road access or reliance on ice roads
  • Helicopter or barge transport for heavy equipment
  • Lack of local lodging or support services
  • Difficult terrain for staging and equipment setup

Effective project execution often depends on modular or portable dredging equipment/systems, remote monitoring, and partnerships with local Indigenous communities who bring valuable regional knowledge and logistical support.

Challenge #4: Contaminated Sediments & Pollution Risks

In industrial zones, mining sites, or areas with historical waste dumping, dredging must often deal with contaminated sediments. These pollutants—ranging from heavy metals to hydrocarbons—pose serious environmental and public health risks if disturbed improperly.

Managing contaminated dredge material involves:

  • Detailed pre-dredging surveys and sampling
  • Use of sealed clamshell buckets or hydraulic dredgers with minimal turbidity
  • Containment systems like geotextile tubes or lined holding basins
  • Regulatory oversight and third-party verification

Disposal must comply with federal waste classification laws and often requires hauling to specialized containment or treatment facilities—adding significant cost and coordination efforts.

Challenge #5: High Costs & Budget Constraints

Dredging is inherently capital-intensive, and Canada’s added logistical and environmental constraints further elevate project costs. For municipalities and conservation authorities, these high costs can be a barrier to action—even when urgent dredging is needed for flood control or water quality improvement.

Funding challenges include:

  • Limited public infrastructure grants or environmental remediation funds
  • Competition for federal/provincial support
  • Rising fuel and equipment transport costs
  • Increased costs for environmentally friendly technologies and consultants

To mitigate costs, stakeholders often phase projects over multiple years, pursue public-private partnerships, or bundle dredging with other infrastructure improvements like dam repairs or bridge work.

How Technology is Changing Dredging Lakes and Rivers in Canada?

Advancements in dredging technology are transforming how lakes and rivers are maintained across Canada, helping to navigate both geographic challenges and strict environmental regulations. Precision tools like RTK GPS and sonar-based mapping allow operators to dredge with high accuracy, reducing the risk of over-excavation and minimizing ecological disturbance. Remote-controlled and autonomous dredgers enhance safety and reduce labor requirements, especially in remote or hazardous locations. Amphibious equipment provides access to wetlands and shallow areas without the need for extensive infrastructure.

Additionally, geo-containment solutions such as geo-bags help isolate and safely dewater contaminated sediments on site. Real-time monitoring tools—including turbidity sensors and sediment samplers—support continuous regulatory compliance, while digital modeling and performance tracking boost transparency and improve communication with stakeholders and local communities.

Sustainable Dredging Lakes and Rivers Practices for Canada

With ecological conservation at the forefront, Canadian dredging projects increasingly integrate sustainable practices:

  • Sediment reuse for shoreline stabilization or habitat creation
  • Low-impact dredging methods such as suction dredgers with minimal bed disruption
  • Seasonal timing to avoid disrupting fish spawning or bird nesting
  • Post-dredging habitat restoration through planting aquatic vegetation or creating spawning beds
  • Community involvement, particularly with Indigenous groups, to align projects with cultural and ecological priorities

By prioritizing ecological balance, Canada’s dredging industry is helping to protect water resources while supporting infrastructure, flood resilience, and navigation.

Conclusion

Dredging Canada’s lakes and rivers presents a distinct set of challenges shaped by the nation’s harsh climate, diverse ecosystems, and vast geography. From logistical complexity to environmental stewardship and cost management, successful projects require a blend of technical expertise, regulatory insight, and innovative equipment.

As technology advances and sustainability becomes central to infrastructure planning, dredging in Canada is evolving into a more precise, eco-conscious, and adaptive process. Whether maintaining navigation routes, preventing floods, or restoring aquatic habitats, the role of dredging will remain essential—and uniquely Canadian in its execution.

The Real Cost of Not Being Insured: What Most Americans Overlook Until It’s Too Late

Life moves fast, and it’s easy to push things like insurance to the back burner. You’re healthy, your car runs fine, and you’ve got a roof over your head—why worry about “what if”? But the truth is, skipping insurance isn’t just a gamble; it’s a choice that can quietly unravel your financial security when you least expect it.

For many Americans, the real cost of being uninsured doesn’t hit home until a crisis strikes, and by then, it’s often too late to undo the damage. Let’s explore why insurance matters, how going without it can affect your life, and what you can do to protect yourself—without fearmongering or complicated jargon.

The Hidden Risks of Going Uninsured

Imagine this: you’re driving home after a long day, and out of nowhere, a deer darts across the road. You swerve, your car skids, and you end up in a ditch. You’re shaken but okay—until you realize your car is totaled, and you don’t have auto insurance.

The repair shop quotes thousands of dollars, and you’re stuck figuring out how to get to work without a vehicle. This isn’t just a bad day; it’s a financial gut punch that could’ve been softened with the right coverage.

Being uninsured doesn’t just mean paying out of pocket for accidents. It can mean losing your savings, racking up debt, or even facing legal trouble. In most states, driving without auto insurance is illegal, and getting caught can lead to fines, license suspension, or worse. But it’s not just about cars—health, home, and renters insurance are just as critical.

Why People Skip Insurance

Let’s be honest: insurance isn’t the most exciting topic. Premiums can feel like money thrown into a black hole, especially when you’re young, healthy, or living paycheck to paycheck. For some, it’s a matter of priorities—rent, groceries, and kids’ school supplies come first.

Others assume they’re low-risk: “I’m a careful driver” or “I’ve never been sick.” And in rural areas, where life feels slower and safer, insurance can seem like an unnecessary expense.

Take Wyoming, for example. In wide-open spaces with fewer cars and less crime, many folks think they can skip coverage and be fine. But rural areas come with their own risks—longer response times for emergency services, unpredictable weather, and wildlife on the roads.

For those without insurance, these costs can be crushing. If you’re curious about how this plays out in places like Wyoming, this resource on Wyoming car accident lawyers sheds light on the challenges of navigating accidents in rural areas with spotty insurance coverage.

The Ripple Effect of Being Uninsured

When you don’t have insurance, the fallout doesn’t just affect you—it can touch everyone around you. Let’s say you’re in a fender-bender and don’t have liability coverage. If the other driver’s car is damaged or they’re injured, you could be on the hook for their repairs and medical bills. That’s not just a bill; it could mean dipping into your savings, taking out loans, or even facing a lawsuit. Your financial stress becomes their problem, too.

Health insurance is another big one. A trip to the ER for a broken arm can cost thousands without coverage. If you can’t pay, those bills might go to collections, tanking your credit score. That makes it harder to rent an apartment, buy a car, or even land a job. Likewise, keeping your Home insurance current ensures that if a disaster like a fire or flood strikes, you won’t risk losing your biggest investment overnight.

The Bright Side: Insurance as a Safety Net

Here’s the good news—getting insured doesn’t have to be overwhelming or break the bank. Think of insurance as a safety net, not a burden. It’s there to catch you when life throws curveballs, giving you peace of mind to focus on what matters. And contrary to popular belief, coverage can be affordable, especially if you shop around and tailor it to your needs.

Start with the basics: car insurance to protect your vehicle and financial well-being, health insurance for your medical needs, and renters or homeowners insurance for your living space. In many cases, bundling policies with one provider can save you money. You can also adjust deductibles or coverage limits to fit your budget—just make sure you’re not cutting corners that leave you exposed.

Practical Steps to Get Started

Ready to take control? Here are some simple, positive steps to get insured and stay protected:

  • Assess Your Needs: Think about your lifestyle. Do you drive a lot? Live in an area prone to storms? Have dependents who rely on you? This helps you decide what coverage is essential.
  • Shop Around: Don’t settle for the first quote. Compare rates from multiple providers online or through an agent. Look for discounts, like safe driver programs or multi-policy bundles.
  • Ask Questions: Insurance can feel like a maze, but providers are there to help. Ask about what’s covered, what’s not, and how claims work. Clarity now saves headaches later.
  • Start Small: If money’s tight, begin with minimum coverage and build from there. Even basic insurance is better than none.
  • Revisit Annually: Life changes—new job, new home, new car. Check your policies every year to make sure they still fit.

A Local Perspective: Why It Matters

In places like Wyoming, where communities are tight-knit and resources can be spread thin, being insured is more than a personal choice—it’s a way to protect your neighbors, too. An uninsured accident doesn’t just hurt your wallet; it can strain local hospitals, repair shops, or even the courts if legal issues arise. By getting covered, you’re doing your part to keep your community strong and resilient.

Plus, insurance gives you freedom. Freedom to drive without worrying about a ticket.

Freedom to see a doctor without dreading the bill. Freedom to sleep soundly knowing your home is protected.

Don’t Wait Until It’s Too Late

The real cost of not being insured isn’t just dollars and cents—it’s the stress, the uncertainty, and the missed opportunities that come with financial setbacks. But here’s the flip side: getting insured is one of the easiest ways to take charge of your future. It’s a small step that pays off big, giving you the tools to handle whatever comes your way.

So, don’t put it off. Make a call, check a website, or talk to a local agent today. Whether you’re in a bustling city or a quiet rural town, insurance is your ticket to peace of mind. Life’s unpredictable, but with the right coverage, you’ll be ready for anything.

Canadian Retail News From Around The Web For July 4, 2025

Canadian Retail News From Around The Web

News at a Glance

Retail Insider is streamlining its Canadian retail news from around the web to include a handful of top news stories that can be viewed quickly during the day. Here are the top stories from the past several days.

Why the demise of Canadian retail’s ‘middle class’ won’t end with Hudson’s Bay (Financial Post)

Loblaw’s Nick Henn appointed chair of Retail Council of Canada board (Grocery Business)

Quebec tests out keeping stores open until 8 p.m. on weekends (CBC)

MEC is back in Canadian hands. Can it rebuild its reputation? (Georgia Straight)

What Del Monte’s bankruptcy means for Canadian consumers (Financial Post)

Four more Toys ‘R’ Us stores to close in Quebec (Montreal Gazette)

Manitoba hikes wholesale markup on cannabis, suggests window-covering rule may change (CBC)

SHEIN’s 12-Day Calgary pop-up showcases Stampede style and summer trends (Calgary Herald)

Peterborough candy store highlighted in TikTok Canada Economic Impact Report (Peterborough Examiner)

Metro celebrates opening of fifth shared kitchen in Montreal (Grocery Business)

Suspected thief opens fire at employee outside La Maison Simons store in downtown Montreal (CTV)

‘It was a shock’: Toronto business owner says customer used point of sale terminal to issue himself $2,000 refund (CTV)

Portage la Prairie store owner frustrated by chronic shoplifting (CTV)

From Border Blues to Local Boom: Tourism Spending Outlook: TD 

PHOTO: TOURISM VANCOUVER

Tourism spending in Canada is expected to grow in the modest range of 2-4% in 2025, according to a new report by TD Economics.

American spending is set to exert a drag on the overall tally this year. U.S. visits are falling amid trade tensions and economic uncertainty, with cross-border spending projected to decline by 5-10% this year, it said.

However, lower U.S. spending is expected to be offset by a rise in Canadian domestic tourism outlays as many residents redirect all or part of their travel budgets to the home market.  Moreover, spending by non-U.S. international tourists in Canada is also likely to turn in a gain, even if only slight, it added.

This clustered bar chart, titled 'Chart 1: U.S. is the Biggest Contributor to Visitor Spending,' illustrates visitor spending in billions of dollars across various regions for the years 2019, 2023, and projected 2024. The primary insight is that the United States of America consistently contributes the largest share of visitor spending, showing a significant upward trend from approximately 11.4 billion dollars in 2019 to 13 billion dollars in 2023, and a projected 15.4 billion dollars in 2024. In comparison, Europe's contribution remains relatively stable at around 4.6 to 5.1 billion dollars across these years, while Asia and others show a slight decrease from about 5.6 billion in 2019 to 4.9 billion in 2024. The Americas (excluding U.S.) and Africa contribute much smaller amounts, with Americas (ex. U.S.) fluctuating between 1.5 and 2.1 billion dollars and Africa remaining consistently below 0.5 billion dollars. This chart highlights the dominant and growing economic impact of U.S. visitors compared to other international regions.

“Heading into peak summer travel season, many eyes will be on the performance of Canada’s tourism sector as it navigates a number of crosscurrents. On one side, visits from U.S. travelers are trending downwards amid ongoing trade tensions. On the flipside, the sector appears set to benefit from a continued rise in non-U.S. international visitors and, more importantly, solid gains in Canadian domestic travel. Predicting the overall fortunes of the sector will be determined by which of these two forces wins out,” said the report.

“We estimate that total tourism spending in Canada (in nominal dollars) is on track to rise by 2-4% in 2025. While seemingly modest, especially when compared to the 15% annual gains recorded during the post pandemic rebound, it would still be a resilient outcome during a year when many other Canadian sectors will likely struggle to grow. Importantly, this outlook compares favorably to the situation in the U.S. where international visitor spending alone is projected to fall by roughly 7% in 2025.”

Snapshot of Canadian Tourism Industry 

In 2024, approximately $100 billion was spent on tourist-related activities in Canada, encompassing both personal and business travel by residents and non-residents, said TD Economics.

“About three quarters of this tally is attributable to Canadians shelling out for domestic travel. Statistics Canada derives its estimate of domestic travel spending from its National Travel Survey, which includes everything from short trips of as little as 40 km in distance to longer-haul trips. Moreover, it includes personal and business-related outlays. That leaves about one quarter from in-bound international travel spending. U.S. visitors have long been the bedrock of international tourism in Canada, accounting for four out of five non-resident trips and contributing a record $15 billion in 2024, which is more than all other nations combined,” explained the report.

“Canada’s tourism sector faced an unprecedented contraction in 2020, with spending plunging by over 50%. Since then, the sector has turned in a swift recovery, with American spending leading the charge internationally (Chart 1). In contrast, the share of international spending outside U.S. remains below pre-pandemic levels. Given its sheer heft, domestic spending has been the primary driver of the overall travel recovery. Relative to 2019, the number of local Canadian visits were up 6% last year, and total outlays up 30%.”

KENSINGTON AREA IN CALGARY. PHOTOS: TOURISM CALGARY

U.S. Visits in Decline

TD said trade tensions, uncertainty surrounding the economy and weakness in the U.S. dollar this year are weighing on American travel plans.

“In May, U.S. resident car trips to Canada declined by 8.4%, marking the fourth consecutive month of year-over-year declines. Border-dependent communities and businesses are bearing the brunt. Duty-free shops, restaurants and retailers near key crossings report alarming drops in traffic and, in some cases, up to 80% decline in sales,” it said.

“Looking ahead, we do not anticipate much improvement in U.S. arrivals until the tail end of 2025.  By that time, some of the current trade tensions and storm clouds hovering over the U.S. economy are expected to dissipate. For 2025, we are penciling in a decline of 5-10% in U.S. spending in Canada, amounting to a drop of approximately $1 billion relative to 2024.”

Other International Visits Bucking the U.S. Trend

This line graph, titled 'Chart 2: Increased Interest in Canadian Travel by Local and International Tourists,' displays Google Trends data measuring 'Interest in Travel' on a scale where 100 is peak popularity. The graph plots two trends weekly from December 24, 2023, to approximately May 25, 2025. 'Canada Travel (Worldwide)' represented by an orange line, and 'Canada Travel' represented by a green line. Both lines generally fluctuate between 50 and 70 for most of 2024. However, a significant spike occurs for 'Canada Travel' (the green line) early 2025 in March, where its interest level rapidly climbs from approximately 70 to nearly 100, indicating a period of peak search popularity for this term. Following this peak, the interest for 'Canada Travel' dips sharply but remains elevated, settling around 70-80 by April 2025. The 'Canada Travel (Worldwide)' trend also rises during this period, peaking around 100 in March then dropping to 90 in April. This chart illustrates a notable surge in interest locally and globally for 'Canada Travel' in March and April of 2025.

“On the brighter side, non-U.S. international travel to Canada is picking up. Google Trends data shows growing global and local interest in Canada as a travel destination, with a spike in travel related searches in March and April (Chart 2). While not a direct proxy for bookings, the uptick aligns with actual numbers. In April, visits from the United Kingdom rose by 14%, Mexico by 22% and, in May, China saw an 11% gain year-on-year. These visitors still represent a small slice of the total, but the trend is promising, especially as U.S. tensions push tourists to consider Canada as an alternative destination. We are assuming these trends prevail in the months ahead, which would deliver around a modest increase in spending of about $0.3 billion in 2025.”

A Critical Buffer by Canadian Domestic Travel 

The larger offset to declining U.S tourism is expected to come from Canadians themselves, notwithstanding ongoing worries around the near-term economic outlook, added the report. 

“Travel within Canada is being supported by shifting preferences. While hard data is still sparse, early indicators are encouraging. In particular, Airbnb reported a nearly 20% increase in domestic travel searches. According to a survey by TD Bank Group, 64% Canadians plan to travel domestically. This is underpinned by data on passenger volumes on domestic flights which also rose 7.4% year-on-year in April, indicating a continued increase in Canadians flying within their homeland (Chart 3). Hotel occupancy data, though mixed across the country, reinforces this domestic shift. Canada’s national occupancy rate in April stood at 63%, a slight decline from 2024, yet strong provincial performance in key leisure destinations highlights domestic resilience. For instance, in British Columbia, hotel occupancy hit 68.7%, the highest among provinces. In addition, government initiatives like the “Canada Strong Pass” which offer a widespread free and discounted access to national parks, museums and VIA Rail, alongside reduction of the carbon tax effective April 1st, are collectively making 2025 a more appealing year for local travel,” noted TD.

“At the same time, Canadians have also shifted away from U.S. travel in larger numbers. While trips by Americans into Canada have declined, the drop in Canadian outbound travel to the U.S. has been far more pronounced. In May, Canadian-resident return trips from the U.S. were down by an oversized 38% by automobiles and 24% by air (Chart 4). There are reports that “snowbirds”, many of whom are high-income spending individuals, cancelled trips and some adjusted their travel plans this year to spend more time in Canada. Any reallocation of spending from regions like Florida or Arizona to Canadian markets could provide a substantial boost to the domestic tourism sector. 

Ottawa (Image: Ottawa Tourism)

“Despite the resilience of the Canadian consumer so far this year, some risks remain. Weakness in the job market and broader economic uncertainty are likely to weigh on domestic travel spending plans this year. While, “Buy Canada” sentiment remains strong, it will probably not be enough to deliver a standout year. Having said that, provided that the tariff-related headwinds on the economy and consumer confidence start to ease in the coming months, there is still good reason to expect some moderate growth on the order of 4% (or + $3 billion) by Canadians on travel-related activities in 2025.”

This clustered bar chart, titled 'Chart 3: Increase in Domestic Travel at Major Canadian Airports,' illustrates the year-over-year percentage change in screened domestic passengers for March (green bars) and April (yellow bars) at eight major Canadian airports. The airports shown are Halifax (Nova Scotia), Montreal (Quebec), Ottawa (Ontario), Toronto (Ontario), Winnipeg (Manitoba), Calgary (Alberta), Edmonton (Alberta), and Vancouver (British Columbia). All listed airports show positive growth in both months, indicating an overall increase in domestic air travel. Winnipeg recorded the highest March growth at approximately 12.1%, while Ottawa experienced the highest April growth at around 11.1%. Other notable trends include Montreal's April growth of about 9.6% significantly outpacing its March growth of 2.1%, and Toronto showing similar growth in both months at around 3.7% in March and 8.1% in April. Calgary's April growth was about 9.5% outpacing its March growth of 2%. Conversely, Winnipeg (12.1% in March and 7.8% in April) , Edmonton (7.7% in March and 6.8% in April), and Vancouver (6.8% in March and 5.2% in April) all saw stronger percentage increases in March compared to April. This chart provides a clear overview of the varied but universally positive recovery and growth in domestic air travel across Canada's key airport hubs.
This clustered bar chart, titled 'Chart 4: Persistent Decline in Canadian Outbound Travel to the U.S.,' illustrates the year-over-year percentage change in Canadian-resident return trips to the U.S. for the months of January through May. Two modes of travel are compared: Air (green bars) and Automobile (dark green bars). The chart consistently shows a negative year-over-year change across all five months for travel by air and from February to May for travel by automobile. In January, air travel was down by approximately 8%, while automobile travel was up by about 0.6%. February onwards, the decline in automobile travel is significantly more pronounced than that for air travel in every month. In February, air travel was down by approximately 7.9%, while automobile travel was down by about 22.5%. This widening gap continues through the period, culminating in May with air travel declining by roughly 24% and automobile travel experiencing the steepest drop at approximately 38%. The data suggests an accelerating downward trend in Canadian cross-border travel to the U.S., particularly by automobile, from February through May.

Bringing it All-Together

TD said Canada’s tourism sector is undergoing significant shifts and its overall spending fortune for 2025 hinges on the balance of two opposing forces: namely a decline in U.S. inbound spending versus the resilience of domestic and non-U.S. international spending. 

“As our analysis suggests, the decrease in U.S. visitors is likely to be fully offset by growth in these other sources, delivering an overall net increase of $2 to $4 billion in overall tourism spending for 2025. Propelled by these tailwinds, Canada’s tourism sector could hold up far better than what otherwise would be the case in 2025,” concluded the TD report. 

“Looking ahead to 2026, the stage is set for a pivotal year. Domestic spending is anticipated to remain robust and there is a strong possibility of renewed inbound U.S. travel. Canada’s role as co-host of the 2026 FIFA World Cup also offers a historic opportunity to elevate its global tourism profile. This major international event is projected to host vast visitor numbers across the country providing a boost to GDP and employment income. With preparations already underway, 2025 may just be the warm-up act for what could be a strong year in Canadian tourism.”

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