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Hillberg & Berk Expands Toward 30 Stores in Canada

Hillberg & Berk at Willowbrook Centre in Langley BC. Photo: Hillberg & Berk

Canadian jewellery brand Hillberg & Berk is accelerating its national growth strategy, with a newly opened location at Willowbrook Shopping Centre in Langley, British Columbia marking its 17th store and underscoring a broader plan to reach 30 locations by 2027. The expansion is focused heavily on Ontario and British Columbia, positioning the company to strengthen its presence in key population centres while building a coast-to-coast retail network.

The Langley store represents the latest milestone in what the company describes as a “new wave” of openings that began in late 2024. The location also reflects Hillberg & Berk’s continued investment in physical retail as a platform for brand storytelling, community engagement, and customer experience.

Hillberg & Berk Willowbrook grand opening, April 2026. Photo: Victoria Ufimzeff
 

Hillberg & Berk’s expansion in Canada has gained traction through a series of recent and upcoming openings concentrated in both suburban and regional shopping centres. The company opened at Upper Canada Mall in Newmarket in late 2024, followed by a location at Lime Ridge Centre in Hamilton in November 2025. The Langley store adds a Western Canadian presence as the brand continues to scale nationally.

Additional locations are planned for 2026, including Sherwood Park Mall in Alberta, as well as several Greater Toronto Area sites such as Scarborough Town Centre, Hillcrest Mall in Richmond Hill, and Oshawa Centre. This clustering strategy in Ontario, particularly in the GTA, suggests a deliberate effort to build brand density in high-growth suburban markets while leveraging established retail corridors.

The approach aligns with broader shifts in Canadian retail, where brands are increasingly targeting well-performing mid-market malls that continue to benefit from strong local traffic and evolving tenant mixes.

Construction signage at Sherwood Park Mall in Sherwood Park, Alberta. Photo: Christa Patterson
 

Evolving Store Design Focuses on Experience and Dwell Time

As Hillberg & Berk expands its footprint, it is also refining its in-store experience to reflect changing consumer expectations. Founder Rachel Mielke has indicated that newer locations will incorporate “Sparkle Zones,” dedicated merchandising areas that highlight the brand’s signature Sparkle Ball™ collection.

Rachel Mielke

In addition, stores are being designed with hospitality-inspired seating areas intended to increase dwell time and encourage multi-generational shopping. This experiential approach reflects a growing emphasis across the retail sector on creating environments that invite customers to spend more time in-store, engage with products, and connect with the brand on a deeper level.

The integration of experiential elements into jewellery retail also signals a shift away from traditional transactional formats toward more immersive and socially oriented shopping experiences.

Purpose-Driven Growth Anchors Brand Strategy

A defining element of the Hillberg & Berk expansion in Canada is the integration of purpose-driven initiatives into its retail strategy. The Langley store opening included a local community component, with 5 percent of first-month sales supporting the Ishtar Women’s Resource Society, which provides housing, counselling, and education for individuals impacted by domestic violence.

Hillberg & Berk Willowbrook grand opening, April 2026. Photo: Victoria Ufimzeff

This localized approach complements the company’s broader “1% for Women” commitment, which allocates at least 1 percent of annual revenue to organizations that support women. Hillberg & Berk also funds grassroots programs such as Girls Forward and Play for More, which aim to address participation gaps in girls’ sports through access to equipment and leadership development.

Rather than treating corporate social responsibility as a separate initiative, the company has embedded these efforts into its core business model, aligning brand growth with measurable social impact.

Renovated Hillberg & Berk store at Southgate Centre in Edmonton. Photo: North Elm Construction

National Visibility Through Sports Partnerships

Hillberg & Berk has also expanded its reach through high-profile partnerships in women’s sports and Olympic programming. In June 2025, the company was named the Official Jewellery Partner of Team Canada, a four-year agreement that spans the Milano Cortina 2026 and Los Angeles 2028 Olympic Games.

As part of this partnership, the brand serves as the presenting partner of the Canadian Olympic Team Ring Program, designing commemorative rings for athletes. It has also introduced a Team Canada Sparkle Heart collection, with proceeds supporting athlete development.

Beyond the Olympics, Hillberg & Berk is involved with professional women’s leagues including the Professional Women’s Hockey League and the Northern Super League. These collaborations often include limited-edition products, with a portion of sales reinvested into league growth and athlete support.

The strategy positions the brand within a broader cultural conversation around women’s sports, while also building national visibility through partnerships that extend beyond traditional retail marketing.

10k Maple Leaf Studs. Image: Hillberg & Berk

From Kitchen Table to National Retail Expansion

Hillberg & Berk’s growth trajectory reflects a broader narrative of Canadian entrepreneurship. Founded in 2007 by Rachel Mielke at her kitchen table in Saskatchewan, the company has evolved into a nationally recognized brand with international reach. Milestones along the way have included an appearance on Dragon’s Den, commissions for Queen Elizabeth II, and its role as an official partner of Team Canada.

As the company continues its expansion, Hillberg & Berk is leveraging both physical retail and strategic partnerships to build a brand that blends commerce, experience, and purpose. With a clear path toward 30 stores and a growing presence in key Canadian markets, the next phase of growth will likely further define its position within the country’s competitive jewellery landscape.

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Goodfood Market reports $7 million net loss in Q2

Image: Goodfood

Goodfood Market Corp., a leading Canadian online meal solutions company, announced on Tuesday its financial results for the 13 weeks and 26 weeks ended March 7, 2026.

The company said it is advancing a focused strategic reset centred on simplifying operations, enhancing its product offering, and reinforcing a disciplined cost structure to support sustainable, profitable growth.


“Second quarter results reflect the impact of a temporary Canadian Food Inspection Agency (CFIA) license suspension and a softer demand environment, which affected net sales and margins during the period. As a result, our net sales were $23 million, gross profit was $7 million, with gross margin of 30.6%, net loss was $7 million, with adjusted EBITDA margin of negative 4.4% and adjusted free cash flow was negative $2.0 million, with cash and marketable securities of $9 million,” it explained.

“Second quarter results reflect the impact of a temporary disruption and softer demand. More importantly, CFIA clarified what needed to change—and we are acting on it decisively,” said Selim Bassoul, Chairman and CEO. “We have simplified our cost structure, reduced complexity, and refocused the business on its core economics. At the same time, we are improving our product with better quality, larger portions and greater convenience to align with what customers value most.

“Our priorities are straightforward: protect margins, generate cash, and deploy capital with discipline. As we execute, we are focused on strengthening the business while evaluating a range of financial alternatives to enhance long-term value.

“Also, for fiscal year 2026, both the President, Najib Maalouf, and I have made the deliberate decision to forgo our base salaries. Our employment agreements remain unchanged, but we believe that in this phase of the Company’s transformation, accountability needs to start at the top. This is not a signal that we expect others to do the same. Our priority is to build a stronger, more resilient company — one that creates longterm opportunities for our teams, delivers for our customers, and earns the trust of our shareholders.”

Goodfood is a leading meal solutions brand in Canada, delivering fresh ingredients and ready-to-eat trays that make it easy for customers from across Canada to enjoy delicious meals at home every day. The company’s main production facility and administrative offices are based in Montreal with additional locations in the provinces of Ontario and Alberta.

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Proposal before Calgary Co-op AGM seeks clarity on CEO position

Calgary Co-op photo
Calgary Co-op photo

A proposal is being presented at the Calgary Co-operative Association Limited annual general meeting on Thursday April 23 asking Calgary Co-op to provide a written statement to all member-owners regarding the long period without an apparent permanent CEO.

“Our co-operative has been operating without a permanent CEO since former CEO Ken Keelor left on or around October 2024. From an email dated October 17, 2024 from Calgary Co-op former Board Chair Brad Krizan, it was stated: Effective immediately, Lisa Swartzman has been appointed interim CEO for Calgary Co-op … until a new CEO is in place, which we expect will occur within the next year,” said the proposal submitted by member Trent Cherak. 

Lisa Swartzman
Lisa Swartzman

“Lisa Swartzman concluded her term as interim CEO around mid-November 2025, at which time Calgary Co-op appeared to quietly appoint current Board Chair Ken White to the additional role of “Executive Chair”. Ken appears to continue to assume the duties of both roles.” 

“At the time of Calgary Co-op’s 2026 AGM, it has been more than 18 months since our cooperative has been without an apparent permanent CEO, and limited transparency and communication on this matter has been provided to Member-Owners. Calgary Co-op may now be falling behind in the grocery and food and beverage sector.” 

Ken Keelor
Ken Keelor

The proposal is asking the Calgary Co-op Board to provide a written statement to all member-owners (via mail, email, or other direct letter to all member owners) acknowledging this matter, identify why a permanent CEO has not yet been found since Ken Keelor’s departure, and outline a plan and reasonable timeline for hiring a new CEO.

On its website, it said: “Due to overwhelming interest in our 2026 AGM, we have reached the venue’s room capacity and as a result, must restrict the meeting to voting-eligible members only. A member is eligible to vote at the Calgary Co-op Annual Meeting if they have purchased a one-dollar Calgary Co-op membership in the fiscal year ended November 1, 2025. Thank you for your understanding.”

As of Tuesday April 21, the grocery chain has not publicly released its annual 2025 report or annual 2025 financial results.

Total sales for the year ended November 2, 2024 were $1.48 billion. Total sales for the year ending on October 28, 2023, amounted to $1.303 billion, compared to $1.284 billion in 2022.

In the 2024 fiscal year, the company’s net loss was $10.043 million compared to net earnings of 16.7 million in 2023 and $38.67 million in 2022.

Source: Calgary Co-op
Calgary Co-op Oakridge. Source: Calgary Co-op

In an email statement, Co-op said: “With space being a consideration and to ensure ALL members who are eligible to vote (meaning they bought a membership at any point in fiscal 2025 or earlier) can attend, we need to limit the meeting to voting-eligible members only. New members who purchased their membership after November 1, 2025, will gladly be welcomed at next year’s AGM.

“While we have previously limited attendance to voting-eligible members only, we have not had to do so for a few years. The Carriage House Inn, where we are hosting this year’s AGM, currently holds double the number of members who attended our last AGM. We are sincerely pleased with the membership registration and interest this year.

“As for your question regarding our Annual Report and Financials, as is typical, these will be posted on our website directly before our AGM and will be provided to voting-eligible members in their AGM kits.”

Ken White
Ken White

Another proposal submitted by member Siyang Feng regards the closure of the company’s Hampton’s store on March 28.

“The Location has been serving Hamptons and Edgemont community for over 20 years. Many residents rely on this location for pharmacy service and convenient groceries. In addition, there’re some high products and local brands, such as “Founders and Farmers” that shoppers can’t get similar substitute products from the second nearest store, which is the Superstore,” its said.

“Moreover, this creates extra challenges for a lot of seniors who don’t drive to access for groceries and their regular medications. Whereas: I’ve asked the Hamptons Homeowners Association, they said that Coop owns this property. As a member-owned cooperation, I think serving the community’s needs is equally important as making profit.”

The proposal is asking that Calgary Co-op consider bringing a similar service provider (groceries/pharmacy) to the Hamptons location with the potential for the property to be divided into several units for lease provided that groceries and pharmacy essentials will be available to the nearby neighbourhoods.”

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Nedap partnering with VF Corporation for retail inventory management

VF Corporation

 Nedap, a leader in item-level inventory visibility, is partnering with VF Corporation, a global leader in apparel, footwear and equipment whose portfolio of iconic active and outdoor lifestyle brands includes The North Face, Vans and Timberland.

As part of the collaboration, VF Corporation will deploy the Nedap Inventory Engine across its brand portfolio and 1,500+ stores, creating a stronger foundation for end-to-end inventory visibility and more seamless, data-driven retail operations, according to a news release.

The deployment starts in Q2-2026 with The North Face and will expand to additional VF brands over time. With brands rooted in performance, elevated design and innovation, VF serves consumers worldwide across outdoor, active and workwear lifestyles, it said.

The partnership supports VF’s ambition to create a single view of stock, built on a single, trusted view on inventory across its operations. With the Nedap Inventory Engine, VF aims to enhance stock accuracy, improve product availability and strengthen omnichannel performance across all regions. In addition to the store rollout, VF has expanded the initiative into its distribution channels, enhancing visibility and supporting efforts to address grey-market activities and strengthen brand protection, explained the brand.

Carsten Trenz
Carsten Trenz

“Our consumers expect the same level of product availability and service whether they shop online, in-store or through any of our brand touchpoints,” said Carsten Trenz, VP of Digital at VF Corporation. “Unified visibility across our operations allows us to deliver that consistency and build long term customer loyalty.”

Hope Waldron
Hope Waldron

Hope Waldron, VP of Supply Chain Strategy, VF Corporation, added: “Extending our RFID program beyond stores to include distribution centers and vendor partners at the source gives us greater transparency across our entire supply chain. That visibility improves our ability to ensure product availability, strengthen brand protection, and deliver a more consistent consumer experience.”

VF said it selected Nedap following a successful pilot using an alternative solution, after which the company reassessed its long-term requirements for scalability, architecture and global support. Nedap was chosen based on:

  • The most robust, innovative and future-proof platform architecture
  • A proven track record of guiding and advising organizations through complex rollouts at scale
  • A user community that drives continuous improvement and shared innovation across leading retailers
Hilbert Dijkstra
Hilbert Dijkstra

“In today’s retail landscape, unified commerce only works when brands can rely on one consistent source of truth for their inventory,” said Hilbert Dijkstra, Managing Director Retail at Nedap. “VF’s decision to invest in end-to-end visibility reflects a clear vision for the future: the ability to serve consumers seamlessly across any channel. Through ongoing innovation of our platform, we help VF operate with confidence, agility and precision.”

Nedap empowers retailers to turn inventory movement into real-time insight and real-world results. Nedap has a workforce of over 1,000 employees and operates on a global scale. The company was founded in 1929 and has been listed on Euronext Amsterdam since 1947. Its headquarters is located in Groenlo, the Netherlands.

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Ediya Coffee Enters Canada with First Toronto Store

Ediya Coffee at Galleria Supermarket in Thornhill, Ontario. Photo: Ediya Coffee

South Korean coffee chain Ediya Coffee has entered the Canadian market with the opening of its first location inside Galleria Supermarket in Thornhill, a prominent Korean commercial hub within the Greater Toronto Area. The launch marks an important step in the company’s broader global growth strategy as it looks to establish a presence in North America.

The company said it selected Canada due to rising global interest in Korean food culture and strong domestic coffee consumption. Toronto was identified as a strategic entry point given its sizable Korean population and diverse consumer base, allowing Ediya to leverage both brand familiarity and growing curiosity around Korean-style beverages and desserts.

The Thornhill location experienced steady foot traffic from its opening last month, with long lines forming as customers sought to experience the brand’s offerings. While Korean consumers represented a core audience, the store also attracted a broader demographic of local customers interested in Korean-inspired drinks and food items.

The menu features a mix of signature Korean beverages and localized offerings tailored to Canadian tastes. Core items include “A-mang-chu” iced tea with mango, strawberry latte, dalgona latte, and sikhye, a traditional Korean sweet rice drink. Canada-specific products such as the Maple Nut Cream Latte and Signature Half & Half Latte reflect an effort to align with local flavour preferences.

Food offerings combine Korean-style desserts, including honey caramel bread and dalgona ice cream waffles, with savoury items such as burritos and sandwiches incorporating flavours like buldak and bulgogi. This hybrid menu approach positions the brand within both the specialty beverage and quick-service food categories.

Galleria Supermarket K Town Branch Food Court

A Strategic “Glocal” Approach to Expansion

Ediya’s Canadian entry reflects a deliberate “glocal” strategy, blending globally recognized Korean menu items with locally adapted products. This approach is designed to differentiate the brand in a competitive coffee landscape dominated by established players such as Tim Hortons and Starbucks.

The company has positioned itself slightly below premium independent cafés in pricing while maintaining a distinct aesthetic and product mix. In contrast to its value-oriented positioning in South Korea, Ediya is entering Canada as a specialty concept, allowing for higher price points and margin potential.

Ediya’s move into Canada comes at a time when the company is navigating increasing competition in its home market. While it remains South Korea’s largest coffee franchise by store count, with more than 3,000 locations, its traditional mid-market positioning has been challenged by ultra-low-cost competitors.

In response, the company has been evolving its brand through premium product development and character-driven marketing initiatives. A recent collaboration with the Rilakkuma intellectual property reportedly drove a 42 percent increase in daily sales, highlighting a shift toward experience-driven and fandom-based consumption.

Data-Driven Operations and Expansion Pipeline

The Thornhill store also serves as a testing ground for Ediya’s operational and technological capabilities. The company has integrated a generative AI chatbot system into its Canadian operations, which manages a significant portion of customer inquiries while collecting real-time feedback to inform menu adjustments and customer experience improvements.

Ediya plans to use insights from this initial location to guide further expansion, with a target of opening up to three stores in Canada by the end of 2026. At the same time, the company is preparing for entry into Southeast Asia, including a planned move into Laos through a master franchise agreement.

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Pickleplex plans to double footprint by end of year

Pickleplex
Pickleplex

Pickleplex Social Club has grown from its first location in Barrie to 12 clubs across Ontario, with plans to nearly double by year end. 

In a market where retailers are pulling back, they’re signing leases and filling courts. In the past year or so:

  • Named the official host venue for the 2026 Pickleball Canada National Championship (August 25 to 30)
  • Returned to The Well in downtown Toronto for a second year with RioCan for their pop-up activation
  • Launched a floating pickleball court on Toronto’s waterfront
  • Members averaging 30 hours on court per month
Pickleplex
Pickleplex

In an email interview, Steven Fry, Co-Founder President and CEO of Pickleplex, and Justin Farbstein, Co-Founder and Chief Development Officer of Pickleplex, talk about the company’s plans.

While many Canadian retailers are slowing expansion, Pickleplex is accelerating—what’s driving your confidence to keep signing leases and scaling right now?

We’re seeing very strong, consistent demand for high-quality indoor and outdoor racquet sport experiences, and that demand is still underserved in most markets. Our model is built around recurring membership, which gives us good visibility into revenue and utilization early on. At the same time, landlords are actively looking for experiential tenants that drive traffic and community engagement, which aligns well with what we offer. Partnerships like Cadillac Fairview on the top level of the parkade at Shops at Don Mills is a good example of repurposing underutilized space into vibrant pickleball destinations shows how retail real estate is evolving, and we’re well positioned to be part of that shift.

Steven Fry
Steven Fry

You’ve grown from one location in Barrie to 14 across Ontario—what does your ideal location look like today, and how has your real estate strategy evolved?

Our ideal location has always started with a retail-first mindset—high-quality, high-traffic areas where people already spend their time. From day one, we prioritized visibility, accessibility, and being embedded in strong communities over simply finding the cheapest space.

As we’ve grown, our strategy has expanded to include a wider mix of formats—malls, select industrial spaces, outdoor builds, and more unique specialty locations. That evolution allows us to reach players in different ways while staying true to the core principle of meeting people where they live, work, and socialize.

Justin Farbstein
Justin Farbstein

Members are averaging 30 hours on court per month—what’s behind that level of engagement, and how does it translate into business performance?

Pickleball is inherently social and easy to pick up, which drives frequency, but we’ve built a structured programming model that keeps members engaged—leagues, clinics, ladders, and social play. Our clubs become part of people’s weekly routines. That level of usage translates directly into strong retention and ancillary revenue across lessons, events, and food and beverage where applicable. It also creates a strong community dynamic, which is a big driver of long-term value.

How important are experiential activations and partnerships—like your work with RioCan and The Well—in building the brand and driving traffic?

They’re a core part of our strategy. We’re not just building courts—we’re building destinations. Partnerships with groups like RioCan and activations at The Well have shown how pickleball can anchor a broader lifestyle experience. These types of activations drive meaningful foot traffic, introduce new players to the sport, and create a much stronger brand connection than a traditional facility alone. Our work with Cadillac Fairview at Shops at Don Mills is another step in that direction, bringing the sport into a highly curated retail environment.

Pickleplex photo
Pickleplex photo
Pickleplex
Pickleplex

What does hosting the 2026 Pickleball Canada National Championship mean for Pickleplex’s brand positioning and future growth?

Hosting the Pickleball Canada Nationals is a major milestone for us. It reinforces our position as a leading operator in the country and validates the quality of our facilities and programming. It also brings national visibility to the brand, both with players and with potential partners and landlords. Events like this help accelerate growth by building credibility, attracting new members, and opening doors to larger partnerships and future expansion opportunities.

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Public Grocery Stores Debate Gains Traction in Canada

Image of what a government-run grocery store in Toronto could look like. Image: RI/Google

By Michael von Massow

Does Canada need public grocery stores? The debate has moved into the mainstream since Avi Lewis became the new leader of the NDP after campaigning on a plan for government-run grocery stores.

The premise is relatively straightforward: governments would build and run grocery stores that offer pricing at levels well below those of traditional stores.

Similar ideas are gaining traction at the municipal level. Toronto city council has advanced a pilot project for four city-run grocery stores, and New York Mayor Zohran Mamdani has announced plans for five municipal grocery stores.

A man in his 30s with dark hair and a beard wearing a suit speaks into a microphone
New York City mayor Zohran Mamdani has announced plans for municipal grocery outlets to be built in each of New York City’s five boroughs. (AP Photo/Seth Wenig)

With food prices still elevated, the proposal for public grocery stores sounds appealing. Lewis and his advisers have suggested that government-run store prices would be 35 to 40 per cent lower than those Canadians are currently paying.

The real question is whether public grocery stores are feasible and, if so, whether they’re the most effective way to deliver relief to consumers. The evidence suggests otherwise.

Scale is everything in grocery retail

Successful food retailing requires significant distribution infrastructure to efficiently bring products to the retail location. Loblaws, Canada’s largest food retailer, has more than 2,400 stores. Empire Group, which includes brands such as Sobeys, has more than 1,600 stores. This scale allows them to achieve significant purchase volumes while lowering distribution costs.

This is also why larger retailers have been purchasing regional grocers such as Longo’s and Farm Boy. It allows the smaller chains to benefit from the purchasing and logistical infrastructure of the purchaser.

Even with those advantages, large retailers achieve relatively low margins. Operating income (revenue minus direct costs and excluding things like taxes and depreciation) generally represents between four and six per cent of total revenue.

A new government-run chain operating without that infrastructure would be starting from behind, and would require substantial subsidies to achieve the promised price reductions.

Some proposals suggest public stores could only carry staples, which would reduce the cost of inventory. While that’s true, this overlooks how grocers cover overhead: by the size of the “basket” of each customer. Basket size is the total value of everything each customer buys.

Basket size is a key metric for grocers, who often price select staples below cost to draw customers into the store. Margins on those staples are already thin, meaning government stores would require greater subsidies to achieve discounts without the benefit of higher-margin secondary products.

Examples come with trade-offs

Supporters of public grocery stores point to examples in Mexico, the United States and Canadian provinces. Upon closer examination, however, these examples highlight the challenges and costs that suggest that this path is not feasible.

Mexico has operated government-run grocery stores for years. The number of stores has declined significantly in the past decade, with only approximately 50 remaining, located predominantly in the Mexico City area.

Price tracking by Profeco, the country’s federal consumer protection office, shows these stores are less than two per cent cheaper than Walmart (the dominant Mexican food retailer) and some private grocers are cheaper still. A significant informal food sector of market stalls offers additional competition. This is nowhere near the 35 to 40 per cent savings being promised in Canada.

The U.S. military commissaries offer groceries that are almost 25 per cent cheaper on average for active service members and veterans. But federal appropriations pay for labour, rent/real estate, distribution costs and other overheads.

The annual subsidy represents approximately 25 to 30 per cent of sales, meaning the U.S. government spends more than consumers actually save, with an ongoing backlog of maintenance also increasing the deficit.

There is some suggestion that the commissaries should be privatized to achieve the efficiencies of larger chains while still providing cheaper options for soldiers’ families and veterans living close to the bases.

Provincial control of alcohol and cannabis retail in Canada is sometimes raised as a parallel. However, these models are not designed to lower prices. Instead, they are designed to collect taxes and control prices. The policy direction runs opposite to what public grocery advocates are proposing, so this comparison is invalid.

What governments are already doing

Food prices are rising for reasons largely out of the control of Canadian governments, including geopolitical events (such as the wars in Ukraine and Iran) and the climate crisis. What governments can do is cushion the impact for those hit hardest.

Canada’s GST/HST rebate program already does some of this, offsetting taxes paid on goods and services to eligible households. Beginning in July, the new Groceries and Essentials Benefit will replace the GST/HST credit. The structure and eligibility rules will remain the same, but payments will increase by 25 per cent for five years.

The program is not in the range of 35 to 40 per cent, but it’s intended to offset much of the increases Canadians have experienced over the past few years. This program provides direct and targeted benefits for those feeling the most pressure from rising food prices.

There is also a federal program in place aimed at reducing the cost of staple items in remote northern communities. Nutrition North subsidizes retailers in places that experience high levels of food insecurity and alongside high transportation costs. Research suggests that the subsidy is, on average, fully passed through to consumers.

Unlike a tax rebate, the program cannot target specific consumers, but it can target certain categories of food. Milk and bread are cheaper for shoppers, for example, but frozen pizzas are not.

The most effective path forward

Building a national chain of public grocery stores would immediately raise a question of equity: how would governments decide which communities get a store and which don’t?

The cost of building thousands of stores would be prohibitive; a few dozen would leave most Canadians without access while costing governments more per transaction that consumers would save. And, because anyone could shop there, it would dilute the benefit for those who need it most.

The money would be much better spent directly supporting the Canadians who need it most. Direct payments remain the most efficient use of taxpayer money. They can be targeted to low-income households and deployed quickly.

Nutrition North-style subsidies work well in specific areas but can’t target individual households. A card or voucher system could combine both approaches by targeting and selecting eligible food products, though the administrative costs would either dilute the benefit to recipients or raise the overall price of the program.

Even so, a well-designed voucher program would almost certainly deliver more value per dollar spent than building and operating retail infrastructure from scratch.

There are ways to make food more affordable for Canadians. Government grocery stores just aren’t one of them.

About the Author: Michael von Massow is a Professor of Food Economics at the University of Guelph.

This article originally appeared in The Conversation.

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Meat and Produce Prices Rise Together in Canada

Photo: Loblaw Companies

Food inflation in Canada may have eased to 4.0% in March, but don’t be misled by the headline. The number that matters most—food purchased from stores—actually rose to 4.4%, up 0.3 percentage points. That increase tells us something important: cost pressures are not fading. In fact, they are shifting—and intensifying in key categories.

Look at what’s driving the change. Meat and vegetables are both rising, and for very different reasons. But together, they paint a clear picture of a food system still under strain.

Start with meat. Beef prices are up 12.7%, chicken 7.5%, pork 6.2%. This is not short-term inflation. It’s structural. North America is still dealing with the aftershocks of herd contraction. Farmers reduced livestock during periods of high feed costs and uncertainty, and rebuilding those herds takes time—often years. In the meantime, supply remains tight.

 

Layer on top of that higher input costs. Feed, transportation, labour, and processing have all become more expensive. Energy, in particular, plays a critical role. From running farm equipment to transporting animals to powering processing plants, rising fuel costs are pushing prices upward across the entire protein supply chain. These are not costs that can easily be absorbed—they are passed on.

Loblaw Store Meat Department. Photo: Loblaws

Vegetables, on the other hand, are telling a different story—one of volatility. Prices for cucumbers surged 28.4% in March, tomatoes 14.3%, lettuce 11.7%. These increases are not about long-term supply constraints. They are about exposure.

Produce is highly sensitive to weather, logistics, and energy. Much of what Canadians consume during the winter months is imported or grown in greenhouses—both of which are energy-intensive. Heating greenhouses, transporting goods over long distances, and managing cold-chain logistics all depend heavily on fuel. When energy prices rise—or even become unpredictable—produce prices respond quickly.

 

Climate variability is compounding the problem. Unfavourable growing conditions in key producing regions, whether in the United States or Mexico, can disrupt supply overnight. Unlike meat, where production cycles are long, produce markets adjust rapidly—and often sharply.

What’s unusual right now is that both categories are rising at the same time.

Typically, consumers can offset increases in one category with stability in another. But when proteins remain structurally expensive and produce becomes highly volatile, there are fewer places to turn. This is what makes the current moment particularly challenging for households.

And there is another layer to consider: energy.

Energy costs increased in March, and that matters more than most realize. Food prices don’t react instantly to energy shocks—they absorb them over time. Transportation costs adjust first, followed by production and processing. The full impact can take months to appear at retail.

Which means the increases we are seeing now in meat and vegetables may only be the beginning.

This is why the 4.4% grocery inflation rate should not be dismissed. It is not just a number—it is a signal. A signal that underlying cost pressures are still working their way through the system. A signal that volatility is becoming a defining feature of the food economy.

The narrative that food inflation is easing is, at best, incomplete. Yes, the overall rate has moderated. But the categories that matter most to consumers—the staples, the essentials—are still rising, driven by forces that are neither temporary nor easily reversed.

Canadians are not just dealing with inflation. They are adjusting to a new reality—one where meat remains expensive, vegetables swing unpredictably, and the cost of feeding a household is shaped as much by global energy markets as it is by what’s on the shelf.

Groceries are not getting cheaper. They’re getting more complicated.

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Popeyes sets sail with ONE PIECE with an anime-inspired menu

Popeyes® Sets Sail with ONE PIECE with an Epic Anime-Inspired Menu (CNW Group/Popeyes Louisiana Kitchen, Inc.)

Popeyes says it is bringing the spirit of adventure to Canadian fans with the launch of its first anime collaboration Popeyes x ONE PIECE in partnership with the legendary studio Toei Animation.

A celebration of the global hit series and pop culture phenomenon ONE PIECE, Popeyes x ONE PIECE launched recently with a limited-time menu, transforming the epic world of ONE PIECE into a craveable dining experience sure to satisfy any anime or Popeyes fan, said the brand.

“At Popeyes, we’re always looking for bold ways to show up for our fans,” said Matt Harper, Sr. Director of Marketing, Popeyes Canada. “Partnering with Toei Animation lets us tap into ONE PIECE, a global phenomenon that shares our passion, energy and sense of adventure. We’ve brought together the iconic world of this beloved series with the unmistakable flavour of Popeyes to create a limited-time experience that fans across Canada won’t want to miss.”

Matt Harper
Matt Harper

The Popeyes x ONE PIECE menu includes Choppers Cupcake ($4) and The Luffy Bento Bundle ($9.99), featuring:

  • Two pieces of Popeyes iconic Signature Chicken
  • Crispy, golden-brown fried pickles battered in signature seasoning
  • Choice of a fountain drink 

For fans looking to experience the collaboration beyond the menu, the Popeyes restaurant located at 273 Yonge St. in Toronto has been transformed into an immersive experience featuring iconic ONE PIECE moments you won’t want to miss, available until April 27, said Popeyes.

The Popeyes x ONE PIECE menu is only available for a limited time, at select restaurants across Canada.


The Luffy Bento Bundle (CNW Group/Popeyes Louisiana Kitchen, Inc.)

Founded in New Orleans in 1972, Popeyes has become one of the world’s largest chicken quick service restaurants with over 4,000 restaurants in the U.S. and around the world.

Based on the globally beloved and best-selling manga of all time created by Eiichiro Oda and brought to life by Toei Animation, the iconic ONE PIECE episodic series follows pirate Monkey D. Luffy and his Straw Hat Crew on their epic quest to find the “One Piece,” the legendary treasure of Gol D. Roger, former King of the Pirates. Now over 25 years since the episodic series’ Japanese TV debut in 1999, ONE PIECE has taken its place in mainstream pop culture as one of the most successful and enduring anime franchises of all time, attracting millions of fans of all ages around the world. Today, the franchise currently spans 15 feature films, multiple video games, a trading card game and an ever-growing catalog of licensed merchandise and location-based entertainment,” explained the brand.

Based in Los Angeles, Toei Animation Inc. manages the distribution of Toei Animation’s top properties, including franchise series Dragon Ball, Sailor Moon, ONE PIECE, Digimon, Saint Seiya and many others, to North America, Latin America, South Africa, Australia and New Zealand. Toei Animation’s Los Angeles office also oversees all categories of consumer product licensing based on its film and television brands within these territories.

Chopper’s Cupcake (CNW Group/Popeyes Louisiana Kitchen, Inc.)

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