New York City-based jewellery and watch brand David Yurman has unveiled its beautifully renovated storefront at Toronto’s Yorkdale Shopping Centre. The Yurman Canadian flagship store’s look is inspired by the retailer’s new 57th Street New York City flagship which features an updated design using high-quality materials in a decidedly more casual yet luxurious space.
The 1,625 square foot Yorkdale David Yurman store opened in late 2013 and recently relocated temporarily for several months for the full store renovation. What has been unveiled is a new more informal space featuring a mix of stone and wood that is meant to be both welcoming and luxurious.
The store’s new design was conceptualized by President Evan Yurman who also holds the title of Chief Creative Officer for the David Yurman brand — Evan is also David Yurman’s son. Evan collaborated with award-winning architect Michael Gabellini on the store that features a floor made of dark cardoso stone and pale Bardiglio marble slabs, interior millwork made from white oak, and nickel and silver travertine countertops. Other design elements include a solid oak decorative ceiling, a rose gold and stone façade, and custom rose gold plaster feature walls.
Luxurious private shopping rooms in the store are furnished with mid-century modern pieces inspired by the Yurman family’s personal collections and their connection to art and design. Artwork is also featured throughout the store, including sculptures and paintings by David Yurman and his wife Sybil.
While the current store was being renovated, Yorkdale’s David Yurman boutique relocated into a temporary 2,250 square foot retail space in the mall formerly occupied by British luxury brand Mulberry which exited the Canadian market in 2020. Now that Yurman is back in its original space, the former Mulberry space will be split up so that adjacent luxury brands Cartier and Bulgari can both expand their existing Yorkdale stores.
It’s not yet known if David Yurman will open any more standalone stores in Canada. David Yurman currently operates several concessions which feature an older store design that is also luxurious and impressive. A 1,649 square foot Yurman boutique at Holt Renfrew’s Bloor Street flagship store opened in 2019 on the main floor carrying a range of women’s and men’s designs in dedicated areas. That year as well, David Yurman unveiled a 1,200 square foot concession on the main floor of Holt Renfrew Ogilvy in Montreal.
In late 2016, David Yurman opened a 1,226 square foot concession at Holt Renfrew in Vancouver which at the time was the largest concession in the world for the brand. The Vancouver store was one of only five globally at the time to feature Yurman’s ‘high jewellery’ collection with some pieces exceeding $100,000. Currently, the Vancouver concession is the only David Yurman boutique in Canada to feature the pricey pieces.
David Yurman also operates concessions at Holt Renfrew stores in downtown Calgary and at Square One in Mississauga. The brand also has a shop inside of Nordstrom in downtown Vancouver.
When it opened in September of 2014, Nordstrom’s first Canadian store at Calgary’s CF Chinook Centre housed a David Yurman concession area, as did Saks Fifth Avenue’s downtown Toronto store which opened in February of 2016. Both of those Yurman shops have since closed.
Designer David Yurman founded his eponymous company in 1980, and in 1983 introduced his signature bracelet which propelled the brand. The bracelet features a twisted helix adorned with gemstones on its end caps, available at different price points depending on materials. Designs now include pieces for women and men that range from earrings to necklaces to gift items such as pens, as well as a line of timepieces and engagement rings.
The company operates numerous standalone stores in the United States as well as concessions and shop-in-stores in upscale department stores. Various upscale jewellery retailers also carry the brand in the United States and Canada.
Related Retail Insider Articles
- David Yurman Invests in Canadian Operations with Standalone Yorkdale Store Renovation
- David Yurman Expanding in Canada with 2 New Boutiques
- Alexander McQueen Opens 1st Canadian Storefront at Toronto’s Yorkdale Shopping Centre [Photos]
Additional Photos
